Attachment(76).pptx

presents

INVISIBLE INK PEN

PRODUCT UV LIGHT PEN is just a regular pen but inside it hides the invisible ink which is a substance used for writing , which is either invisible on application and later made visible under UV light. The pen is made of metal and the pen’s ink is made of special high-brightness compounds which are developed by a chemical reaction which only illuminate when exposed under the UV light.

FEATURES Material is Metal Multicolor Slim & Light Weight

Attached UV light Longer Battery Life Easy Battery Replacement

Long-lasting Invisible ink Applicable on Paper and Origami

SPECIFICATION OF LED Light source

High Intensity InGan LED

Wavelength

Peak:400, min:390, max:410

Output Power

Luminous Intensity Max. 380 mcd

Operating Temperature

-30 to 80° C

Weight

31.5g

PRECAUTIONS • Protect your pen from water, shock, dust, heat and sunlight. • UV Light is harmful to the eyes and skin. • Do not look directly into the light. • Do not aim at the eyes of other humans and animals. • Do not leave the pen exposed to sunshine.

MARKET SEGMENTATION

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MARKET SEGMENTATION Market segmentation is the activity of dividing consumer or business market into segments based on certain characteristics. Bases of Market segmentation are : Geographic Demographic

Psychographic Behavioural

Geographic Segmentation Developing country.  India City Areas. In India New Delhi, Maharashtra, Madhya Pradesh

Demographic Segmentation • Both male & female can use • Adults of age 25-60 • Family with high/mid income & status • Defence, police, secret agencies, spy agents, intelligence agency, air force • New generation use is high

• Yuppies use

Psychographic Segmentation • High standard of living • Highly fashionable • For passing information's, confidential matter exchanging • To attract peoples attention. • High income family mostly prefer • Political matters • Self usage • Education & future purposes

Behavioural Segmentation • spy works, to gain attraction, to pass secret/confidential matters

• Ethical usage • User with high status • Usage rate is medium

• Buyer readiness is high

TARGETTING: Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience . It defines a segment of customers based on their unique characteristics and focuses solely on serving them.

TARGETING AREAS: INTELLIGENCE AGENCIES DEFENCE POLICE

AIRFORCE SPY AGENETS

POSITIONING: Product positioning is an important element of a marketing plan. Product positioning is the process marketers use to determine how to best communicate their products , attributes to their target customers based on customer needs, competative pressures , available communication channels and carefully crafted key messages.

FEATURES UV pen with invisible ink One battery within the pen

Provide extra three batteries One year warranty Authentic purpose

PRICING OBJECTIVES

The price is the amount a customer pays for the product.

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Price is the only revenue generating element amongst the 4ps, the rest being cost centres .

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To Maximize Profits

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To Meet a Specific Target Return on Investment

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To Achieve a Target Sales Level

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To Maintain or Enhance Market Share

PARTICILARS

COST PER PIECE

RAW MATERIALS

Rs. 450

LABOUR

Rs.250

METAL BODY

Rs.345

UV LIGHT

Rs.335

PACKAGING

Rs.120

TOTAL

1500

PRICING STRATEGY MARKET SKIMMING The practice of ‘price skimming’ involves charging a relatively high price for a short time where a new, innovative, or

much-improved product is launched into the market.

FINALLY!!!! The Price Range is......... Rs.1799 onwards

PLACING

• Because of the security reasons, our product is sell only to defense system of India • AIR FORCE, POLICE , ARMY, NAVY, OTHER SPY WORKERS ETC • It can’t be sell direct to the markets due to these reasons • Direct tie up with Central defense ministry of India

PROMOTIONS For Officials Conduct meetings

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