Assortment Planning

Report

Assortment Planning Arrow

Submitted to: submitted by: Ms. Nethravathi Pramod Kumar Krishanu Bose Abhigyan Mishra Himani Goyal

MFM - 1st sem

NATIONAL INSTITUTE OF FASHION TECHNOLOGY BANGALORE

CONTENTS 1.

Acknowledgement.

2.

Company Profile.

3.

Product Range.

4.

Price Range.

5.

Styles

6.

Assortment Planning Factors. a)Target Market. b) Past Sales Record. c) Budget Available.

7. 8.

Assortment Table For Season. Bibliography.

Acknowledgement

We are thankful to Arrow store situated at 44/45 brigade road for providing us valuable information and helping us complete our assignment. We are also thankful to our subject lecturer Ms. Nethravathi for providing us the opportunity so, that we can enhance our knowledge. Abhi gyan Mishra Krish anu Bose Pram od Kumar

Hima ni Goyal

ARROW IN INDIA

A Brief profile The epitome of the brand is heritage and craftsmanship. The parent company of the brand namely Cluett Peabody & Co., USA, began operations in the US in 1851. Till 1920 Arrow was a brand known for manufacturing collars. It was only in 1920 when a man named C.R. Palmer came up with an idea to make Arrow shirts. Since then Arrow is known for heritage a master craftsmanship. In 1993 Arrow was launched in India and the first exclusive store was opened at Commercial Street, Bangalore. In 2000 Phillips Van Heusen got the license for the brand in the US and in 2004 history was made for Philips Van Heusen when they got the world rights to the Arrow brand. ARROW in India is a lifestyle brand targeted at men between 25 to 44 years. Arrow is a benchmark for formal dressing but also caters to the leisure wardrobe of the customer with a range in Arrow Urban and Arrow Sports. Arrow’s product range comprises of Shirts, Trousers, Knits, Suits, Blazers, Innerwear, and Accessories. Arrow is expanding its exclusive retail network. Arrow now has 64 outlets across India. It is also present in 30 retail chains including Life Style, Shoppers’ Stop and Pyramid among others. Arrow, which is in

the process of adding more showrooms, is focusing on a new format for stores. With a strong channel wise distribution network ,its really doing a great business and catering to Metropolitan ,Urban as well as Suburban customers. The customer connect takes place through five channels – Exclusive brand stores ,department stores, multi brand outlets ,exports and institutional sales. Each of these is headed by channel heads. The business and channel heads supported by specialist teams –supply chain, production, sales, finance, information technology and human resources .Each of these teams is headed by senior professionals.

PRODUCT RANGE 1) Shirts 2) T-shirts 1) Trousers 2) Suits 3) Blazers 4) Accessories: a) Belts b) Socks c) Ties d) Handkerchief e) Suspenders f) Cravat g) Wallets h) Cufflink

Arrow ASSORTMENT PLANNING Factors affecting assortment planning:

1. Target Market. 2.

Past sales record.

3.

Budget Available.

TARGET MARKET It generaly refers to the market segment which Arrow is targeting it. Arrow targets a particular set of customers that are working class youth and adults. Arrow is a brand of premium shirts which target the age group ranging from 28 yrs to 40 yrs. It has only formal shirts along with a assortment of urban and sports t-shirts.

So the merchandise of Arrow is basically consist of formal wear with light pastel colours to suit working people needs. It is also having a nice range of party wear with vibrant colour.

PAST SALES RECORD Assortment planning is always done keeping in mind past sales record that what was the sale in the same period last year.

A year is divided into two basic sales period i.e. 1. Autumn Winter – This period starts from August to January. 2. Spring Summer- This period starts from February to July.

Past sales record also helps in determining budget for a particular period or month for the coming year.

BUDGET Budget here is referred to amount of money available for merchandise purchase in a particular season or month. Budget is determined keeping in mind past year sales at the same period. Budget of arrow mainly is kept high during 2 months of autumn winter and one month of spring summer. Also the size ratio kept in a store suggests the budget for that particular product.

PRICE RANGE SHIRTS: Rs. 1,199 – 5,099 ✔ TROUSERS: Rs. 1,199 – 3,999 ✔ T-SHIRTS: Rs. 6,99 – 1,699 ✔ SUITS: Rs. 5,999 – 29,999 ✔ BLAZERS: Rs. 3,999 – 6,999 ✔ ACCESSORIES: ✔ TIES: Rs. 999 – 1499 ✔ SOCKS: Rs. 149 – 189 ✔ HANKY: Rs. 179 – 279 ✔ CUFFLINKS: Rs. 999 – 1499 ✔ CRAVAT: Rs. 699 ✔ SUSPENDERS: Rs. 999 ✔ BELT: Rs. 799 – 1299 ✔ WALLET: Rs. 599 - 999 ✔

STYLES ○ SHIRTS: 100 options ( all cotton shirts) 35 % half sleeve in summer. • 20 % half sleeve in winter. • Formal: 60% (30% staple shirts + 70% fashion shirts). • Sports: 25% • Urban : 15% •

○ TROUSERS: 60 options ( polyester/viscose, polyester/wool, cotton) • 40% cotton + 60% non cotton trousers • 20% pleated + 80% flat front trousers

○

Size Shirt

Trouser

Quantity Ratio

38

28

1

39

30

2

40

32

3

42

34

3

44

36

2

ASSORTMENT TABLE Categor Style y Shirts

Unit Retai Autumn/ winter collection l price Aug Sep Oct Nov Dec Jan

Form alUni120 1,19 Color/ 0 9– Stripe 5,09 s/Che 9 ck

110 140 140 120 120 1000 0 0 0 0 0

650

Trouser s

Urban 800 1,19 9– 5,09 9

700 100 100 800 800 0 0

Pleat ed

400 1,19 9– 3,99 9

300 450 450 400 400 300

300

250 400 400 300 300 250

Flat front

1,19 9– 3,99 9 300

BLAZER S

200 400 400 350 350 300 3999

6999

NOTE1. Unit in assortment table refers to no average of unit which has to be maintained in the store at any point of time during the season. 2. Units in the assortment always has to be maintained in a ratio of sizes in both shirts as well as trousers which is as followsSize Shirt

Quantity Ratio Trouser

38

28

1

39

30

2

40

32

3

42

34

3

44

36

2

BIBILIOGRAPHY

STORE MANAGER, 44/45, Brigade Road, Bangalore.

www.arrowlife.com