Assignment 4

“MAMA” (Behavioral Intention)

Member list Tanes P. Nicha S. Chanon S. Nongnut L. Suphathep S. Nodtaporn C. Wijitra J. Kitti S. Manoj G. Yanping C.

481-7633 482-5137 483-7538 484-6809 491-1813 491-2510 491-4204 491-5493 491-6894 491-6896

Sec 423

This questionaire is made in the purpose of doing a research in the subject Business Research (MGT 3940) of Assumption university's student. The information in this document will be kept private and confidential.

1. What brand of instant noodle do you usually purchase? (Choose only 1 answer) _____ Mama

______ 4-Me

_____ Wai Wai

______ Gung Ging

_____ Yum Yum

______ Others

2. How often do you purchase instant noodles? (Choose only 1 answer) _____ 1 time per month

_____ 3 times per month

_____ 2 times per month

_____ More than 3 times

3. What is the factor that influences you to buy instant noodles? (Choose only 1 answer) _____ Brand

_____ Sales promotion _____ Design

_____ Price

_____ Package

_____ Premium

_____ Advertisement

_____ Quality

_____ Others

4. Where do you usually purchase instant noodles? (Choose only 1 answer) _____ Department Store

______ Hypermarket (eg. Tesco Lotus)

_____ Supermarket

______ Others

_____ Convenient Shop 5. Through what media/s do you know the brand of instant noodles?(Choose only 1 answer) _____ TV

______ Internet

_____ Words of mouth

_____ Magazine

______ Advertisement Board

_____ Others

_____ Radio

______ Sales person

6. How many units of instant noodles do you purchase each time? (Choose only 1 answer) _____ 1 unit

_____ 4 units

______ 1 dozen

_____ 2 units

_____ 5 units

______ 2 dozens

_____ 3 units

_____ 6 units

7. How much are you satisfied with the current brand? Dissatisfied

1

2

3

4

5 Satisfied

8. What type of sales promotion motivates you to purchase the instant noodles? (Choose only 1 answer) _______ Discount

_______ Buy 1 Get 1

_______ Sweeptake

_______ Premium

_______ Coupon

_______ Others

9. Have you ever purchased mama? ______ Yes (continue to Part 2,4,5)

______ No (continue to Part 3,4,5)

Part 2 For Mama's consumers Attributes of instant noodles

Definite Disagree

1

2

Definite Agree

3

4

5

10.1 I like Mama's taste 10.2 I like that Mama takes short time for preparation 10.3 I like that Mama have a variety of tastes 10.4 I like the quality of Mama 10.5 I like that Mama has an attractive packaging 10.6 I like the size of Mama's package Price

Definite Disagree

1

2

Definite Agree

3

4

5

11.1 Mama's price has an influence on my buying decision. 11.2 Mama's price suits with its quality 11.3 I think the price of Mama should be discounted. 11.4 I think the price has an affect on Mama's image. Place

Definite Disagree

1

2

Definite Agree

3

4

5

12.1 I buy mama from department store. 12.2 I buy mama from supermarket. 12.3 I buy mama from convenient store. (eg. 7-11) 12.4 I buy mama from grocery Store. 12.5 I buy mama from hypermarket. (eg.Big C, Lotus) 12.6 I buy mama from warehouse club. (eg. Macro) Sales Promotion

Definite Disagree

1

2

Definite Agree

3

4

5

13.1 I think buy 1 get 1 promotion is interesting. 13.2 Premium has an effect towards my purchasing intention. 13.3 Sampling has an influence on my purchasing intention. 13.4 Brand ambassador has an influence on my purchasing intention. Image

Definite Disagree

1

2

Definite Agree

3

4

5

14.1 I chose to buy Mama because of the brand name. 14.2 Mama has high quality. 14.3 Mama is inexpensive. 14.4 Mama has a unique image. 14.5 Mama is credible. 14.6 Mama has good reputation. Behavioral Intention

Definite Disagree

1 14.1 I will purchase Mama again in the future. Please skip Part 3 and continue to Part 4 & 5

2

Definite Agree

3

4

5

Part 3 For other brands' consumers 15. What brand of instant noodle do you purchase? (Choose only 1 answer) ______ Wai wai

______ Gung Ging

______ Yum yum

______ 4-Me

_____ Others

16. Please give your opinion about instant noodles? 1. Definite Disagree 2. Agree 3. Nomal 4. Disagree 5. Definite Agree Important Attribution

Definite Disagree

1

2

Definite Agree

3

4

5

16.1 Price is an important attribute of instant noodles. 16.2 Package is an important attribute of instant noodles. 16.3 Color of package is an important attribute of instant noodles. 16.4 Variety of products is an important attribute of instant noodles. 16.5 Quality of noodle is an important attribute of instant noodles. 16.6 Sales promotion is an important attribute of instant noodles. 16.7 Advertisement is an important attribute of instant noodles.

16.8 Convenience is an important attribute of instant noodles. 16.9 Reputation is an important attribute of instant noodles. 16.10 Brand recognition is an important attribute of instant noodles. 17. Please give your opinion why you did not choose MAMA. 1. Definite Disagree 2. Agree 3. Nomal 4. Disagree 5. Definite Disagree The reason why you do not choose MAMA

Definite Disagree

1

2

Definite Agree

3

4

17.1 I think Mama's price is too expensive. 17.2 I think Mama has unattractive packaging. 17.3 I think Mama has unattractive sales promotion. 17.4 I think Mama has low variety of choice 17.5 I think Mama has low quality. 17.6 I think Mama is difficult to find. 17.7 I think the brand is not well known.

18.Would you be interested if mama launches new advertisments and new customer support program? Dissatisfied

1

2

3

4

5 Satisfied

19. Which types of sales promotion attracts you to buy MAMA? ______ Buy 1 Get 1

______ Discount

______ Coupon

______ Premium

______ Sweeptakes

______ Others………………….

20. If MAMA has improve their image and package in the future, will you purchase MAMA?

5

Not Buy

1

2

3

4

5

Buy

Please continue to Part 4 & 5

Part 4 Media and Lifestyle 21. Which TV channel do you usually watch? (Choose only 1 answer) _____ Channel 3

_____ Channel 5

______ Channel 7

_____ Channel 9

_____ Channel TITV

______ Channel UBC

_____ Others……………….. 22. What time do you usually watch TV? (choose only 1 answer) _____ 6.01 - 12.00 a.m

_____ 12.01 - 18.00 p.m

_____ 18.01 - 24.00 p.m.

_____ 24.01 - 05.59 a.m

23. Which radio station do you usually listen to? _____ 89.0

_____ 91.5

_____ 93.5

_____ 94.0

_____ 97.5

_____ 102.5

_____ 103.5

_____ 104.5

_____ 105.5

_____ 106.5

_____ 107.0

_____ Others……………………

24. What time do you usually listen to the radio? (choose only 1 answer) _____ 6.01 - 12.00 a.m

_____ 12.01 - 18.00 p.m

_____ 18.01 - 24.00 p.m.

_____ 24.01 - 05.59 a.m

25. What magazines do you prefer to read? ____ Cleo

____ Seventeen

____ Cosmo

____ Elle

____ FHM

____ Maxim

____ Other ………………… 26. What is your favourite activity during your free time? _____ Watch movie

_____ Play sport

_____ Shopping

_____ Internet

_____ Other………………..

Part 5 Personal Information

27. Gender ______ Male

______ Female

28. Age _____ Less than 18

_____ 18-22

_____ 23-25

_____More than 25

29. Occupation _____ Student

_____ Employee

______ others…………………..

_____ Housewife

_____ Specialist (doctor, lawyer)

30. Income _____ Less than 5,000B

_____ 5,001 - 10,000B

_____ 10,001-15,000B

_____ 15,001-20,000B

_____ More than 20,000B 31. Education _____ Lower than bachelor degree

_____ Bachelor degree

_____ Master degree

_____ Doctor degree Please continue to the next page

This questionaire is made in the purpose of doing a research in the subject Business Research (MGT 3940) of Assumption university's student. The information in this document will be kept private and confidential. 1. Please identify the attribute which has an affect on your purchasing intention of instant noodles.

Attribute

Absoultely not Important

Slightly not important

Neutral

Important

Very important

1

2

3

4

5

Package Noodles Package image Brand image Advertisement Quality Brand 2. Please evaluate the score for each brand of instant noodle. (1= very bad, 10= very good)

Attribute

Wai wai

Gung ging

Yum yum

Package Noodles Package image Brand image Advertisement Quality Brand

Thank You for Your Contribution

For me

MAMA