Asian Paints Group 3

ASIAN PAINTS

Presented By :

Malav Mehta Manoj bisht Manoj Patel Rushit Ananjay surana Ronak vyas Ritesh

INTRODUCTION

PRODUCTS

SERVICES OFFERED

CUSTOMER LEVEL HIERARCHY

SWOT ANALYSIS

BRAND EVOLUTION

BRAND EVOLUTION

BRAND EVOLUTION

BRAND EVOLUTION

CURRENT STATUS CURRENT STATUS

nt company in the world. t competitor.  Asian Paints becomes the 10th largest decorative paint company in the world.  Asian more than of its nearest ns, over 2500Paints SKU's,is Integrated SAPtwice - ERPthe & i2size - SCM solution. competitor. st of the blue chips by Hindu Business Line; Most admired company to work for by  It is one of the most admired companies in India. n, Asian Paints restructured itself into Growth, Decorative and International busines  Present in 22 countries with 27 manufacturing locations, over ve paint company in theIntegrated world. 2500 SKU's, SAP - ERP & i2 - SCM solution.  Rated Best Employer by BT-Hewitt survey, 2000 Bluest of the blue chips by Hindu Business Line; Most admired company to work for by ET-BT survey, 2000.  On the recommendations of Booz, Allen and Hamilton, Asian Paints restructured itself into Growth, Decorative and International business units and adopted SCM and ERP technology.  Asian Paints aims to become the 5th largest decorative paint company in the world. 

SUPPLY CHAIN Supply Chain In INDIA: 2 chemical plants   18 processing centers 380 raw material and intermediate suppliers 140 packaging vendors 6 regional distribution centers 72 depots

AND STILL COUNTING………

R & D: 140 R& D TEAMS AROUND THE WORLD. 7 DECORATORS 115 SCIENTISTS

Supply Chain Cycle 2 chemical plants & 18 processing centers

140 packaging & material vendors

350 raw material & intermediary good suppliers

6 Regional Distribution Centers & depots

we get from using i2 are across virtually all parts of the supply chain.” ce President, Strategic Planning and Information Technology

mented i2 Factory Planner,™ i2 Demand Planner,™ and is Supply Chain Planner,

agile procurement, production and delivery systems. o enhanced the flexibility of operations output time delivery costs oved customer-servicing levels and profitability. ply Chain Management is backed by IT efforts that help the company in demand fo optimal plant, depot and SKU combinations, streamlining vendor relationships procurement costs and scheduling production processes for individual factories

DISTRIBUTION MAVERICK …

DISTRIBUTION MAVERICK …

OUTPERFORMING COMPETITORS

CUSTOMER VALUE ENHANCEMENT

Thank you