Aries_agro_ltd Aug 2009 Corporate Presentation

Energizing Earth

August 2009 1

Background


Aries Agro Ltd was founded by Dr. T. B. Mirchandani and Mrs. Bala Mirchandani in 1969




The Company started by manufacturing a small range of mineral feed additives for animals & birds




Through in-house R&D efforts, the company branched out into Agrochemicals in 1975 with the introduction of Chelated Micronutrients. Micronutrients




Aries Agro Ltd is a pioneer of Agricultural Chelates in India, using indigenously developed technology for Chelation and Complexing of Multi Micro Nutrients.




In 2001, Aries expanded its product line to include secondary nutrients – sulphur, magnesium and calcium. 2004 saw the further addition of water soluble NPK fertilizers. fertilizers




The company manufactures a wide range of products under 65 Brands. Brands Products include Plant nutrients, crop protection chemicals and Veterinary products.




Six manufacturing plants with capacity of 84,600 tpa. tpa.




Wide network of 25 branches, 4700 distributors and 69000 retailers across 22 states of India




Investment in Golden Harvest, Sharjah - to set up unit to manufacture 10,800 tpa of Chelated Micronutrients. Micronutrients




Through Golden Harvest, Aries has invested in Amarak Chamicals FZC for manufacture of 60,000 tpa of Sulphur Bentonite

2

Industry: Specialty Plant Nutrition Solutions

The Aries Range addresses these crop nutrient needs

H

C

O

Hydrogen

Carbon

Oxygen

Provided by Air

N

P

K

Nitrogen

Phosphorous

Potassium

Primary Nutrients

Mg

S

Ca

Magnesium

Sulphur

Calcium

Secondary Nutrients

Si

Zn

Fe

Cu

Mn

Bo

Mo

Silicon

Zinc

Iron

Copper

Manganese

Boron

Molybdenum

Micro Nutrients

Source: Development of Education in India – 1990-93

Crops require above nutrients for balanced and healthy growth All nutrients are important for the growth of crops in varying quantities

3

Industry : Aries’ Unique Niche Commodity NPK Fertilizers

Water Soluble NPK Fertilizers

Secondary nutrients

Value added Micronutrients

Inorganic Micronutrients

Aries Presence

X

√

√

√

√

Typical products

Urea, DAP, SOP

20-20-20, 13-0-45, 0-52-34, 0-0-50

Ca, Mg, S

Chelates

Sulphates

Price Control

√

X

X

X

X

Subsidies

√

X

X

X

X

Volumes

High

Low

Medium

Low

Medium

--

12%

10%

58%

9%

Aries Revenue share %

4

Industry | The Wonder of Chelation Technology
Nutrients can be applied to crops in inorganic form or Chelate form
60% of inorganic compounds are wasted by leaching, fixation and due to its property of reacting easily with air, water & soil


Aries products, which are Chelated, are able to deliver the nutrient more effectively to the crops, ensuring 100% availability.


Nutrients ion is held in a claw-like structure which makes it chemically inert
Soluble in water and easily absorbed by plants

5

Advantages of ‘Chelation Technology’
‘Chelation Technology’ is a cost effective, environment friendly delivery mechanism of crop nutrients.


The process makes the nutrients chemically inert and water soluble in order to ensure 100% availability


Lower dosage per unit of land area and a consequent saving in cost of application.
Environmentally friendly as Chelated plant nutrients applied to soil/sprayed on crops are chemically inert


Very efficient as there is no loss of nutrient
Results in higher yield leading to cost-benefit in favour of farmers
Post delivery of the nutrients, chelating agent clean the soils of harmful toxins by converting heavy metals into inert compounds


Aries was instrumental in bringing this technology to India

6

Key Demand Drivers

Contract Farming

Growing Population

Change in Cropping Pattern

Change in Eating Habits

Hybrid/genetically modified seeds

Demand Specialty Nutrients

Growing Awareness

Growing Affluence

Govt focus on enhancing Agri productivity

Shrinking Agri Land Area

Micro Irrigation Systems Increasing Deficiencies

Increase in Exports

7

Strong Marketing network
Aries has 309 trained marketing personnel

AAL

4700 distributors


Direct access to 69000+ retail dealers
Database of purchase records of 8mn+ farmer

population across 1,60,000 villages - one in six villages of India


Present in 375 fertilizer consuming districts – two out of three fertilizer consuming districts of India


Trained staff directly visit villages to educate the

providing technical support


First link of distribution channel has more than

309 Marketing personnel


25 branches spread across 22 states

4700+ distributors 69000+ retailers 8mn + Farmers

farmer about the concept of Chelation and benefits of micronutrients and balanced crop nutrition

8

Product Portfolio
Product line includes 5 main categories namely, 

Multi-micro nutrient complexes



Chelated micro nutrients



Secondary nutrients



Specialty water soluble NPK fertilizers



Antibiotics and hormones for agricultural use


These categories can be grouped under 3 segments namely, 

Plant nutrients, plant protection chemicals and veterinary products


Flagship Brands 

Agromin (Chelated multi micro nutrients) – produced in 107 different crop, soil and geography specific variants



Chelamin (Chelated zinc) 9

Product Portfolio : India’s Plant Nutrients Super Bazaar Nutrient

Premium Range

Mid Range

Economy Range

Multi micronutrients

Agromin Max, Agromin Gold

Agromin Liquid, Agri Pro

Agromin Soil Application

Zinc

Eco Zinc, Chelamin Gold

Chelamin, Aquazin, Pro Zinc

Zincomix, Zn Sulf

Iron

Eco Fer

Chelafer, Pro Fer

Ferromix

Copper

Eco Cop

Chelacop, Pro Cop

Manganese

Eco – Mn

Mn – Chel, Pro – Mn

Boron

Boron 20

Borosoil, Calbor

Sulphur

Primasulf, Nitrosulf

Sulfonite

Magnesium Calcium

Chelamag Chelacal, Combical, Aquacal

Tetrabor Magmix Calcium Nitrate

Nitrogen

Macrofert

Fertimax – NP

Phosphorus

Macrofert

Fertimax – PK

Potassium

Macrofert

Fertimax - K

All Nutrients

Aries Total

10

Product Portfolio : Increasing Network Throughput distribution on network Objective : Maximize Share of Wallet from Aries’ wide distributi Seed Treatment

Teprosyn

Provides nutrition at germination stages

Antibiotics for Plants

Plantomycin

Broad spectrum Bactericide

Plant Hormones

Agronaa

Induces flowering and fruiting

Bio Fertilizers

Aquaphos

Phosphorus Solubilizing bacteria

Nitrofix

Nitrogen fixing bacteria

Hybrid Seeds

Ansh Seeds

Sunflower (1 varieties), Paddy (3 varieties), Maize (3 varieties)

Farm & Farmer Equipment

Sprayers

Battery operated Sprayers Knapsack Sprayers

Plant Protection Chemicals

Haasil, Nirbhay Plus, Jahaan, Avashya, Anokhi, Ashray, Mohar

Fungicides, Miticides, Insecticides

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Typical Usage Pattern Days in crop cycle

Recommended Aries Product

Indicative Cost of Application per acre

90d

POST HARVEST MANAGEMENT

Chelacal

Rs. Rs.

140

75d

HARVEST STAGE

Fertimax - K

Rs. Rs.

100

60d

REPRODUCTIVE PHASE (FLOWERING & FRUITING)

Fertimax - PK, Calbor, Calbor, Agronaa, Agronaa, Plantomycin

Rs. Rs.

350

35d

GROWTH PHASE

Macrofert, Macrofert, Agromin Max

Rs. Rs.

160

20d

EARLY / EMERGENCE STAGES

Chelamin, Chelamin, Chelafer

Rs. Rs.

200

10d

GERMINATION

Agromin Max

Rs. Rs.

230

0d

SOWING / TRANSPLANTING

Agromin Soil, Chelamin Soil

Rs. Rs.

550

-5d

FARM PREPARATION

Aquaphos, Aquaphos, Nitrofix, Nitrofix, Orgafert

Rs. Rs.

220

-15d

NURSERY SEEEDLING BEDS

Ansh seeds, Teprosyn, Teprosyn, Chelafer, Chelafer, Plantomycin

Rs. Rs.

400

Note : Aries realizations would be approximately 50% of MRPs

Rs. Rs. 2350 per acre

(MRP basis)

12

Outstanding Performance of Aries products

Y ear

Crop

1981

Chillies

1981

Tomato

Ins t it ut ion Carry ing Tes t Assam Agricultural Univeity, Dept of Horticulture Assam Agricultural Univeity, Dept of Horticulture

Cont rol

Cont rol Y ield

Treat ment

Y ield wit h Treat ment

Inc reas e in y ield wit h t reat ment

No application

62.32 fruits / plant 25ppm Agronaa Alplication

148.34 fruits / plant

138.03%

No application

14.22 fruits / plant 75 ppm Agronaa Application

32.04 fruits / plant

125.32%

No Zinc application

24.0 qntl./ha

Office of the Agronomist, Dept 1984-85 Wheat

of Agriculture, Govindgarh, Rajasthan Central Sugarcane Research

1987

Sugarcane Station, Padegaon, Nira, Maharashtra

1992

Rice

2001

Sugarcane

2002-03 Rice

2003-04 Rice

Bangladesh Rice Research Institute Jai Jawan jai Kisan Sahakari Sakhar Karkhana, Latur Govt. of Tripura Dept. o Agriculture Govt. of Tripura Dept. o Agriculture

Normal P7K dose and 50 Kg/ha Less Nitrogen

84.833 MT/ha

No Fertilizer (Var BR-14)

3.59 MT/ha

No micro nutrients

106 MT/ha

No Fertilizer

.90 MT/ha

No Fertilizer

1.04 MT/ha

10 kg/ha Chelamin Basal application 47.5 qntl/ha Regular NPK dose + Soil application of Agromin @ 50 Kg/ha NPK + Chelamin @ 500 gms/ha (Var BR-14) Agromin Macrofert 2 Kg/ha x 2 application + Basal NPK Macrofert 2 Kg/ha x 2 application + Basal NPK

97.92%

119.5 MT/ha

40.86%

5.13 MT/ha

42.90%

143 MT/ha

34.91%

2.33 MT/ha

158.89%

2.42 MT/ha

132.69%

13

The Driving Forces | Cost – Benefit Analysis

Cos t on A pplic at ion of NP K (60: 30: 30) as rec ommended Recommendation of traditional soil application grades Supplemented by Cost / Kilo Cos t of applic at ion Tot al c os t of applic at ion per hec t are

N

P

K

60

30

30

Urea

SSP

MOP

5

4

4.5

Rs 652. 17

750

225

Rs . 1627. 17

Cos t on A pplic at ion of Mac rofert (A ries ' produc t s )

Recommended Dosage Cost of application

Mac rof ert

NP K 60: 30: 30

NP K Soluble Fert iliz er

25% of Reg. Us age as B as al Dos e

6 g / lit sprayed twice, i.e.

25% dose of Urea. SSP, MOP

total of approx 1.5 kg/ha.

compared to Control

Rs 140 x 1.5 = Rs.210

Rs 1627.17 / 4= Rs 406.79

Total cost of NPK applic at ion per hec t are

Rs 616. 79

14

The Driving Forces | Cost – Benefit Analysis

A saving of Rs. 1010.38 / ha, i.e. 62% of cost of application of NPK fertilizer

3000 0 / ha or 14.05% Incremental yield 6 quintals / ha, i.e. Excess income of Rs. 300

Total benefit to farmer per hectare = Savings in cost + increased realization = 1010.38 + 3000 = Rs. 4010.38 / ha.

Benefit : Cost Ratio = 4,010.38 : 629.28 = 6.4 : 1

15

Wide Distribution of Revenues Statewise Share of Revenues

KAR 2% TN 3%

NE 2%

WB 15%

KER 0.1%

AP 23%

PJB 6% JHK 0.1% BIH 4% HP 1% UK 1%

MAH 17% UP 8%

GUJ 3%

HAR 3%

RAJ 5%

OR 2%

CG 3%

MP 3%

16

Nationwide Manufacturing Units

Lucknow 10,800 MT Ahmedabad

Kolkata

19,800 MT

1,650 MT

Mumbai 10,800 MT

Hyderabad 37,800 MT Bangalore 3,750 MT

Current Manufacturing Units

* Disclaimer: This map is for broad representational purposes only & may not have accurate or exact national and international boundaries.

17

Inauguration of Hyderabad Factory India’s largest and most automated manufacturing unit for Chelated micronutrients – 35000 tpa

18

Inauguration of Lucknow Factory Aries first manufacturing unit in North India

19

Inauguration of Ahmedabad Factory Aries first manufacturing unit for BioBio-fertilizers

20

Work Allocation across Manufacturing Units Location Mumbai

Bangalore

Hyderabad

Products produced

Supply locations

Agromin Soil, All liquids, All Product technicals, All rebranded products

Agromin Soil – MAH

Agromin Max, Boron 20 and Magmix

Agromin Max – Mah, TN, Karnataka, Kerala, East

Agromin Max, Agromin Soil, Chelamin

Chelamin – All India

Liquids & Technicals – All India All Rebranded products

Boron 20 & Magmix – All India

Agromin Max – AP, Central & Northern states Agromin Soil – AP, CG, OR, TN, KTAKA, KERALA

Lucknow

Agromin Soil, Ferromix

Agromin Soil & Ferromix – UP, BIH, PJB, HRY, HP, J&K

Ahmedabad

Agromin Soil, Ferromix, Bio fertilizers

Agromin Soil – GUJ, RAJ, MP, CG Ferromix – All states not covered by Lucknow factory Bio Fertilizers – All India

Kolkata

Agromin Soil

Agromin Soil – WB & North East

21

India : Installed Capacities and Utilization of Manufacturing Units Location

Installed Capacity 2007-08 (MT)

Installed capacity 2008-09 (MT)

Capacity Utilization 2008-09 (MT)

Capacity Utilization 2008-09 (%)

Capacity Utilization 2009-10 E (%)

Capacity Utilization 2010-11 E (%)

Capacity Utilization 2011-12 E (%)

Mumbai

10,800

10,800

6,924

64%

70%

80%

85%

Bangalore

3,750

3,750

1,854

49%

60%

65%

70%

Hyderabad

37,800

37,800

6,220

16%

40%

55%

75%

Lucknow

--

10,800

89

0.8%

30%

50%

60%

Ahmedabad

--

19,800

1,417

7%

30%

50%

60%

Kolkata

1,650

1,650

401

24%

70%

70%

70%

Total

54,000

84,600

16,905

30%

42% *

57% *

71%

Rebranded

8,000

* Note : Utilization of capacities excludes repacking of rebranded products

22

The Aries Growth Story Sales & Profitability Trend & Projections 35,000

30,000 28,700

Rs in lakhs

25,000

Sales EBIDTA PBT

20,000

20,000

15,500

15,000 11,044 10,338

10,000 7,405

7,100

5,936

5,000

5,300

3,943 3,500 309

1,222

1,694

1,940

2005-06

2006-07

2007-08

1,182

2004-05

2008-09

2009-10

2010-11

2011-12

23

Competitive Strengths
Widest range of specialty plant nutrition solutions available to the Indian farmer
Customized variants based on ongoing research of soil, crop and geography specific nutrient needs


Highly skilled sales team geared up to promote concepts and branded agricultural inputs
Unmatched distribution reach, with a proven capability to place a new product on 69000 retail shelves within 1 day of launch


Specialized, cost effective, environmentally sensitive Chelation technology
World class manufacturing systems for multi micronutrient complexes
India’s only customer loyalty programme in agribusiness – market intelligence, data mining capability, interest free working capital


Strong relationships with research institutions and Agricultural universities, along with systematic lab to land knowledge dissemination programmes


Unique industry-government-private partnership : CII-Aries Agro Young Indian Farmers Network
Nationwide network of manufacturing facilities, with ISO certified Quality Management system

24

Market Position
Total market size for micronutrients in India (2008) : 2,45,000 MT
Micronutrient consumption levels are one of the lowest in the world
Chelated Micronutrients constitute about 15% of the total micronutrients market
Estimated size of Chelated micronutrients market (2008) : 36,750 MT
Aries market share of the Chelated micronutrients market : 16,905 MT = 46%
Aries market share in the total micronutrients market : 7%
Note that 60% of the Indian micronutrient industry is unorganised and highly fragmented, with a large number of regional players


Widest product portfolio in the specialty plant nutrients sector
Only company in India with 65 brands providing all nutrients essential for balanced crop nutrition,

in multiple formulations and at a range of price points, with options affordable even to the small and marginal farmers

25

Brand Strength
Aries Corporate Brand : 

Symbol of trust and quality



Consistent delivery of quality products



Premium pricing accepted by farmers due to high standards and credibility


Product Branding : 

Synonymous with product category in agriculturally progressive states



Brands built without high decibel advertising campaigns, using extension services and field demonstrations



Knowledge, consistency and simplicity


Nil sales of unbranded products since inception

26

Consumer Connect
Increasing awareness is key to increasing mindshare and market sshare hare
Unique Young Farmers Network engaging 6100 farmers, all 25 to 40 years of age
Partnership with the Confederation of Indian Industry’s Young Indians
Uniconnect - Lab to land awareness programmes with 100+ Agricultural Universities and Research Stations


Bal Krishak Sambodhan - Exposure to young students in rural schools on best practices in crop management


Suryodaya - Continuous schedule of farmer study tours, farmer meetings, demos and field trials
Train the trainers sessions with Government extension officers
Regular Rural Immersion programmes
Mobile Soil Testing and issue of Soil health cards
SMS based weather advisories, commodity prices, farmer query resolution
MCX-Aries Agro Gramin Suvidha Kendra – Pilot with India Post offices in 768 villages across 5 states as booking agents and information channels; scale up opportunity immense

27

A Fleet of 100 Krishi Vigyan Vahans

28

Aries KVV Objectives
Build awareness in remote, unserviced markets
Conduct farmer meetings and audio visual shows on product applications
Visit six villages every day on a pre determined route
Book orders from farmers and collect token advances to confirm order bookings
Work with local distributor to liquidate stocks based on orders booked
Provide door step farmer advisory services, soil testing and query resolution
Incentivize farmers by providing special schemes on booking through the KVVs
Tracking of impact of extension work – farmers contacted v/s booked orders v/s actual sales
Advances will ensure dealers cannot push other competing brands at point of sale
Advances collected accrue to the company with credit given to respective distributors after the sale is completed

29

Environment Sensitivity
All Aries products are based on the philosophy of “Use less chemicals and use safe chemicals” – low doses of chemically inert and cost effective nutrient complexes


The entire range of Aries Chelates are environmentally safe
Starting April 2008, Aries has launched water soluble sachets for its flagship brands, reducing the use of plastics and aluminum foil in packaging


The company promotes “Balanced Nutrition as a National Imperative”, building resistance of

crops to pests and diseases and hence lowering the usage of harmful and expensive pesticides


All Aries factories have zero effluents and produce no harmful emissions

30

Global Reach
Investment in Golden Harvest Middle East FZC, Sharjah – now an Aries subsidiary – first International Chelated micronutrients manufacturing base for Aries in the Middle East


Chelates manufacturing in Golden Harvest, UAE provides input cost savings for Aries’ Indian operations due to concessional duties on imports of finished products versus raw materials


Investments in manufacturing facilities of Amarak Chemicals FZC for Sulphur Bentonite
Current international customers are global arms of Indian customers (tea, coffee plantations)
Distributors appointed in the UAE, EU, Nepal & Bangladesh for accessing new markets
Manufacture world class nutrition solutions in the Middle East with indigenous, cost effective

technologies to tap into the highly specialized farming requirements in water scarcity and technology intensive areas

31

The Aries Group – The Indian Multinational Our first manufacturing Unit for Chelates overseas – Golden Harvest Middle East FZC, Sharjah

32

The Aries Group – The Indian Multinational Our second manufacturing Unit for Sulphur Bentonite – Fujairah, Fujairah, UAE – opening October 2009

33

Main Achievements - 1
First company to market Agricultural Chelates in India
First company to receive license to manufacture broad spectrum Antibiotics for crops
Recipient of the Trans World Gold Medal by the International Labor Organization for model labour relations in India


Not a single man hour lost since 1969 due to labour disputes
Responsible for the establishment of Indian Micro-Fertilizer Manufacturers Association
Recipient of the National Unity Award by the Government of India
Recipient of the Distinguished Leadership Award by American Biographical Institute
Listed amongst the Top 100 Best Employers of India
ISO 9000 Quality Management system
Launched a new product across 22 Indian states on a single day - 15 August 2006 34

Main Achievements - 2
Setup of completely automated manufacturing facilities at Bangalore & Hyderabad, using 100% Indigenous technology and components


Successfully launching and running India’s only customer loyalty programme in Agribusiness


Establishing a unique National Young Indian Farmer Network, along with the Confederation of Indian Industry


First Plant Nutrition company in India to successfully go public and list on the premier stock exchanges of India, the BSE & NSE


Strong global partnerships with companies in South America, China, the Middle East and Europe


First Indian specialty plant nutrient manufacturer to set up an International manufacturing base in the UAE

35

Technology Transfer Arrangement Technology Transfer – India Innovation Growth Programme : Plant controlled release Micronutrients FICCI-Lockheed Martin USA-Dept of Science & Tech, Govt of India

36

Global Recognition
Winner : CNBC Emerging India Award 2008 – FMCG, Food & Agribusiness sector

37

Stakeholder Value Creation
Value for Customers 

Proven benefit : cost ratio



Cost effective, environmentally safe technologies



Branded, high quality agricultural inputs


Value for Employees 

Performance based variable pay across all levels and in all departments



Informal, disciplined, open work environment



Focussed and structured training and development initiatives



Cordial employee relations, with not a single man hour lost since 1969 due to labour unrests



Highly experienced mentors, with more than 120 staff having been with Aries for more than 20 years each

38

Stakeholder Value Creation
Value for Society 

Research and continuous knowledge creation in over 100 Agricultural Universities and Research institutions across India



Lab to land programmes across 97000 villages in 22 states, including ‘train the trainers’ programmes



Sessions in Rural Schools to expose students to the ‘balanced crop nutrition’ concept during science classes



Advocating the use of environmentally safe technologies for crop nutrition, reducing the use of harmful chemical fertilizers



Focussed extension efforts to increase awareness levels in farming communities, using knowledge as a catalyst to raise agricultural productivity and consequently improve the economics of farming

39

Competition | Challenges for new entrants
Need to understand farmers at root levels, which requires not only capital investment but also lot of time and effort


Business requires selling concepts and not just pushing products
Not a commoditised price-point selling product
Knowledge based service industry, which requires understanding problems of farmers and providing them with solutions


Huge crop diversity, which requires large variety of product range
Given the size of our country, huge amount of time and effort is required to establish the required sales and support infrastructure

40

Future Plans
Strengthen and increase global partnerships to source world class, Made for India products for Indian farmers


Three manufacturing units in the Middle East for Chelates, Sulphur Bentonite and water soluble NPK fertilizers


Expanding crop protection product portfolio in partnership with Indian manufacturers
Launch hybrid seeds for field and vegetable crops in partnership with strong technology providers


Penetrate new markets in India with a fleet of Rural Retail vehicles
Scale up Knowledge dissemination activities across India using the Nationwide Young Indian Farmers Network


Commence advisory services in remote rural areas, including weather reports, output price information and recommendations on agricultural input usage using SMS based services


Position Aries manufacturing facilities as the Chelated micronutrient supply hubs for global and Indian plant nutrition companies

41

Introducing Bio Degradable Chelates

42

Introducing Natural Amino Acid Chelates

43

Introducing Biological Pesticides

Biological Plant Protection - Contact Fungicide, Anti Feedant, Feedant, Miticide, Miticide, Insecticide

44

Introducing Calcium Nitrate Derivatives

45

Introducing Protein Hydrolysate & Sea Weed Extracts

46

Introducing Majorsol Range

47

Promoter Background Dr. Jimmy Mirchandani – Chairman & Managing Director Dr Jimmy Mirchandani is a veterinary graduate from Konkan Krishi Vidyapeeth. He has been associated with Aries for almost 3 decades, more particularly involved with development of new products. He was instrumental in propelling Aries Research into the Chelation area. He is immediate past president of Indian Micro Fertilisers Manufacturers’ Association of India (2001-2005).

Dr. Rahul Mirchandani – Executive Director Dr. Rahul Mirchandani is a Commerce graduate, a PhD in Rural Marketing from NMIMS University, Mumbai, and a Chartered Financial Analyst from the Institute of Chartered Financial Analyst (ICFAI), India. He holds an Honors Diploma in Sales and Marketing from the National Institute of Sales, Bombay. He completed his MBA from the University of Canberra, Australia. He is also the visiting faculty in IIM, Ahmedabad and Narsee Monjee Institute of Management Studies (NMIMS), Mumbai. He is also the National Chairman of the Confederation of Indian Industry’s Youth arm, Young Indians. He looks after the marketing activities of the Company.

48

Board of Directors Name of the Director

Designation

Dr. Jimmy Mirchandani

Chairman and Managing Director

Dr. Rahul Mirchandani

Executive Director

Mr Akshay Mirchandani

Director

Dr. D.S. Jadhav

Independent Director

Prof. R.S.S. Mani

Independent Director

49

Key Takeaways
Vast experience of the Promoter Group
Highly qualified and experienced management team
Locational advantage of manufacturing units, branches and distribution network
Unmatched distribution reach, including a fleet of 100 Rural Retail Vehicles
International manufacturing base and global marketing partnerships
In house research and development
ISO certified Quality Management System
Widest range of specialty plant nutrition solutions
High brand recognition and brand strength in rural communities
Capability to handle multiple customized formulations and varied SKUs to serve varied needs of large as well as small and marginal farmers


Leadership position within a high growth, profitable, niche sector of agribusiness in India

50

Energizing Earth

Aries House, Plot No.24, Deonar, Govandi (East), Mumbai 400 043, India. www.ariesagro.com

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