Archant Media Pack 2

Media pack 2009

Archant portfolio Archant is one of the country’s largest independent publishers with a turnover of almost £200m; employing more than 3,000 staff. Archant publish: ! 90 regional newspapers ! 3 million magazines per month

This should give you: ! The assurance that we sell what we say we sell. ! Confidence that you are investing in quality publications. ! The knowledge that your advertisement will have good news-stand distribution

Archant Specialist is the only magazine group to offer a portfolio of titles for trade, enthusiasts and professionals

Photography Monthly is… A strong photographic brand for 2009 and beyond, delivering targeted content using entertaining, informative and innovative editorial concepts. Consumers of both on and offline products choose Photography Monthly due to its consistent high quality editorial delivery, coherent message and lively approach, which always recognises and celebrates the reader’s enthusiasm for the subject.

Photography Monthly is unique because… ! We sell more magazines than most of our competitors. ! Promotional power of Archant (£200m t/o) is behind it, via print and online ads. ! Only photo mag in Boots. ! Constantly upgrading the magazine: every 6 months a feature is voted out by the readers. ! There are still some film users - we cater for them too. ! Our voice is a very personal one: building a special community. ! We have recognised the importance of women photographers and are accommodating their needs by featuring more female pros and more female readers.

Who is the PM consumer? 50%

30%

20%

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1 Learners ! Shoot anything and everything ! Frustrated by a lack of knowledge but love taking photographs ! Looking for information, advice, hand-holding and empathy

2 Perfecters ! One or two favourite subjects, but open to new ideas ! Shoots Raw files occasionally, but doesn’t really know why ! Looking for ideas, inspiration and re-affirmation

3 Specialists ! One subject, considered as specialism ! Shoots Raw and sees the benefits ! Looking for inspiration and new working practices

How does the new PM cater for Learners?

Reader-based instruction, direct from the editorial team

Welcoming beginnerfriendly features

How does the new PM cater for Perfecters? Clear advice, simply presented

How does the new PM cater for Specialists? Inspirational images and essential advice from the world’s best professionals

The facts ! Photography Monthly has an ABC audited circulation of 33,051 (ABC Jan-Dec 2008). ! Our consumers have a passion for photography and a high level of disposable income. 21% earn over £50,000 pa.* ! 24%* are new enthusiasts keen to invest in their hobby. ! 45%* of our readers bought something as a result of seeing an ad in Photography Monthly

* 2008 reader survey. Sample 1700.

What will they buy next?* ! 63% an extra lens - that’s 56,700 new lenses! ! 25% a digital SLR - 22,500 new cameras ! 21% a flashgun - 18,900 flashguns ! 20% software - 18,000 CD’s ! 18% a new tripod - 16,200 tripods ! 89% will travel to Europe to take pictures ! 46% to the Americas

* Taken from PM survey 2008.

Don’t take our word for it… ! “Epson works with Photography Monthly across a range of initiatives including advertising, competitions and our sponsorship of ‘shoot the cover’. We have always found the team responsive, receptive and full of ideas to help us achieve our marketing objectives. We have had the privilege of meeting PM readers and they are clearly passionate about photography and about the magazine they love” - Kerry Reid, Marketing Director, Epson UK ! “I look forward to a continuing relationship with Photography Monthly, and if my sales continue to increase at the current rate, it’s a bonus for this independent retailer and two fingers up to the might of the multiples! The team at PM are a pleasure to work with, offering good advice on copy content and are regularly in touch with us to see if everything is running smoothly. - Tim Stavrinou, Director, Kingsley Photographic Limited

Magazine advertising rates ! Double page spread £5665 ! Full page £2935 ! Cover and premium positions +10% ! Half page £1575 ! Quarter page £890 ! Classified £33 per column centimetre Loose inserts max 50 grams ! Single A4 £150 per 1000 ! Folded A3 £200 per 1000 ! 10 grams per 1000 thereafter £10 ! Agency commission 10%

Key website benefits

! Increased interactivity between magazine and website, re-inforcing the PM brand. ! Free, independent, informed buying advice via the camera finder; ensuring the Which Digital Camera brand lives on. ! Cross-platform elements to enhance reader appeal e.g. image downloads.

WDC Camera finder

! Ensuring the WDC brand lives on with a substantial presence. ! Includes DSLRs, bridge cameras and compacts. ! Guided process from choosing to buying.

Website advertising rates Home page ! MPU £1000 fixed monthly tenancy (300 pixels wide x 250 pixels) ! Leader Board £750 fixed monthly tenancy (728 pixels wide x 90 pixels) ! Skyscraper £500 fixed monthly tenancy (120 pixels wide x 600 pixels) ! Tile £150 fixed monthly tenancy (125 pixels wide x 125 pixels)

In summary Recap on the key purchasing drivers ! Suitability of content. We know exactly who our readers are and what they need. ! Brand equity. Editorial and online delivery will ensure PM stays front of mind. ! Publishing innovation. New editor will ensure the title is constantly innovative. ! Promotions. Three core supplements lined up and the 100th issue later in the year.

Contact us Want to know more? Contact me on the details below. Sam Scott-Smith Advertising Director Photography Monthly Tel: 01799 544219 Email: [email protected] Web: www.photographymonthly.co.uk