Apple Brand Experience
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Apple Brand Experience as PDF for free.
More details
- Words: 2,356
- Pages: 42
apple case study “design as a company asset”
8TH 11 2006 | Helsinki KORHAN BÜYÜKDEMİRCİ www.buyukdemirci.com
1983
The Apple Lisa was the first home computer with a GUI or graphical user interface.
Today: %75.6 US market
2006 1Q US PC market share 1) Dell 32.1% 2) HP 23% 3) Gateway 6.4% 4) Apple 6.1%
2006 1Q Worldwide PC market share 1) HP 16,3 % 2) Dell 16.1 % -------------3) Lenovo 4) Acer 5) Fujitsu siemens
2006 3Q iPod market share US 75 % UK 40 % Japan 54 % Canada 45 % Australia 58 %
2006 3Q iTUNE 87 percent of all legally purchased and downloaded music in the United States 5th online music store after Amazon in US. More than 2,9 million songs and 70 tv shows
welcome
Mission Statement: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
iTUNE 87 percent of all legally purchased and downloaded music in the United States 5th online music store after Amazon in US. More than 2,9 million songs and 70 tv shows
core values Design and innovation Ease & simplicity quality
product portfolio 7 11 2006 th
PC
Consumer
Professional
Education
Desktop
Mini, imac
Mac Pro
imac
Laptop
Mac book
Mac book Pro
Softwares
ilife, iwork, front row
Final Cut studio, Aperture, Logic Pro, Shake
ilife, iwork, front row
Services
.mac
.mac
.mac
product portfolio 7 11 2006 th
Consumer Electronics, Home entertainment
Music Player
ipod video ipod nano ipod shuffle ipod nano RED ipod U2
Services `itunes`
photos, videos, musics, tv series, movies, podcasts
Cinema Displays
Apple Cinema HD Displays 20’’ 25’’ 30’’
HiFi MediaCentre
ipod home stereo itv (coming on market 2007 1Q, steve jobs keynote speak on www.apple.com)
When I joined Apple the company was in decline. It seemed to have lost what had once been a very clear sense of identity and purpose. Apple had started trying to compete to an agenda set by an industry that had never shared its goals. While as a designer I was certainly closer to where the desicions were being made, but I was only marginally more effective or influential than I had been as a consultant. This only changed when Steve Jobs (co-founder of Apple) returned to the company. By re-establishing the core values he had established at the beginning, Apple again pursued a direction which was clear and different from any other companies. Design and innovation formed an important part of this new direction.
Jonathan Ive
Senior Vice President of Industrial Design
design | business | technology INNOVATION & ASSETS
“GUI design” Usability Candy like Graphics MAC OS X “Product design” Attractive visual look Modern fresh material Ergonomics
“itunes” 99¢ per song free video’s tv series podcasting movies videos .mac “apple care”
“Coorporate identity design” “genius bar”
intel coreduo processor production quality material quality quality chipsets
Strength Design & innovation capabilities, Distinctive graphical user interface Ease of use Own operating system “windows parallel” Reliability
Opportunities Mobile Phone business Home entertainment, digital tv
Weakness Expensive, compared to other competitives eg: Dell Repair and service issues such as: ipod battery Wifi capabilities of Ipods
Threats
Linux, Microsoft vista Microsoft Zune media player, Microsoft media center = FrontRaw Iphone vs. Ipod Ipod design became dull
experience •
The Product Experience functional attributes of the product, how well the thing works (e.g. special ingredients in a product) experiential features, how the product works (e.g. technologies in production process) aesthetics (design, colors, shapes of the product)
•
The Look and Feel The look and feel includes the visual identity (name, logo, signate, packaging, store design, Web Sites) Experiential Communications Experiential Communications include the advertisement; it has to provide value, inform and entertain the customer (it differs depending on B2B or B2C) Customer Service It is important not to forget the aspect of customer service in the overall brand experience. Specifically, the cradle to grave aspect of the customer chain should not be broken--this ensures that the “brand promise” is not broken.
• •
experience •
The Product Experience
•
The Look and Feel
•
Experiential Communications
•
Customer Service
•
1 The ProductipodExperience Platform visceral | behavioral | reflective
1D
Aluminium Glossy black plastic Glossy white plastic Chrome
2D
Basic geometries, organic forms Circles, squares, rounded corners, organic shapes
•
1 The ProductipodExperience Platform visceral | behavioral | reflective
3D
as simple as possible both visually and user interface click wheel, soft feeling, clean looking, easy interface, navigating while holding coffee with other hand “click wheel can refer to old volume knobs or radio buttons”
•
1 The ProductipodExperience Platform visceral | behavioral | reflective
4D
soft forms, make it more user friendly, glossy shiny white it looks like candy distinctive white headphones, emphasized by ads eye catching 6 shiny colors simple design carry all your music everywhere young, trendy, music lover Ipod Nano RED(TM) public support & funding against AIDS in Africa
•
The Look & Feel name & logo | packaging | store | website 2 apple experience
apple’s current logos, simple (redesigned 1998) apple is not using “apple” name next to the logo
iMac Mac Pro Mac mini MacBook MacBook Pro
Application of Apple Logo
Most Apple product names starts either “i” or includes “mac” i could be regarded at abbreviation for “intelligence” as used in movie “i robot”; “Mac” refers to old Apple Macintosh computers
In 2002, Apple gradually started using a variant of the Adobe Myriad font family in its marketing and packaging.Humanist sans-serif types have subtle organic shapes and monotone color, balanced by varying letter widths and open counter shapes. The voice of humanist sans-serif types is warm and friendly
•
The Look & Feel name & logo | packaging | store | website 2 apple experience
ipod shuffle package See through transparent package with ipod name and apple logo. No need for product photo.
2005
2006
In 2006, package graphics replaced with real photos, scenes and 3 dimensional moving effects
As ease & simplicity are the core of Apple Brand, packages are designed in these principles; Only picture & name of the product on white/black background.
•
The Look & Feel name & logo | packaging | store | website 2 apple experience
Package out experience of 3rd generation iPod 15GB
“Designed by Apple in California” is written,
http://www.ilounge.com/assets/images/reviews_apple/ipod15gb/setb/index.php
•
The Look & Feel name & logo | packaging | store | website 2 apple experience Interior design; Wood has been selected for the exhibition tables “natural feeling of wood gives warmth to space” Glass is used to make space lighter and bigger, Products has been placed on sidewalls to try Walls are either white or covered with aluminium “aluminium to give technological feeling” Service; Genius Bar & The Studio sections Apple is asking its distrubutors to change their names to Apple reseller, Apple centres are only owned by Apple itself.
•
The Look & Feel name & logo | packaging | store | website 2 apple experience
Analysis Apple’s retail store strategy continues to evolve away from a store-front sales approach and toward making the stores into the techno-equivalent of the neighborhood bar -- a place to visit, meet friends, learn and have an enjoyable time. it was obvious that Apple’s retail stores didn’t operate like other stores. The staff’s hands-off attitude signaled that the company actually wanted visitors to come in, use the computers and other gear, and feel comfortable checking their e-mail. The in-store theaters were also a clue that Apple wanted the stores to be a focal point for instruction and training on Macintosh computing and the digital lifestyle. The stores’ on-going and special events were also evidence of the company’s attitude that its retail stores were a gathering place. The stores also have “Switch At Six” workshops on weekdays, when Windows users can receive an introduction to the iLife applications, and then explore how to use a Macintosh computer. On Tuesdays by appointment, the stores hold “School Nights At the Apple Store,” when students and teachers visit to showcase their Macintosh computer projects and accomplishments.
•
The Look & Feel name & logo | packaging | store | website 2 apple experience
Openning page of www.apple.com, 7TH 11 2006 As usual white background with graytones, Clean, simple design, Mac OS style menu design, More images than texts, supported by many ad videos and product explanation videos
•
The Look & Feel name & logo | packaging | store | website 2 apple experience
new product features, TV advertisements, all the first things to know about apple online store, all apple products + 3rd company ipod suppliers + Canon digital cameras + printers ipod+itunes section where you can download itunes and submenus for each ipod product info & trials & access to the .Mac account Quicktime info & download & movie trailers Online customer support Info on upcoming and existing operating system HotNews Get a Mac Hardware Software Made4Mac Eduction Pro Mac@work Developer Where to Buy
Your Account View Cart Saved Cart Order Status Customer Service
TV Ad’s, infos, campaigns about all products
Online services “physical products”
Download iTunes Store This week Jukebox Sync with ipod ipod shuffle ipod nano ipod
Home Mail Adress Book Bookmarks Homepage Groups icards Help Log in
download advncd search Leopard Sneak movie trailers downloads peek quicktime manuals Mac OSX Tiger guide specifications Switch why quicktime discussions Widgets products training Downloads developer Server Developer Resources Feedback
Online services “virtual products”
Customer Care extensions, info
•
experiential communications yesterday | today 3 apple experience
“If you can point you can use a Macintosh” Ease & Simplicity are core values
•
experiential communications yesterday | today 3 apple experience
“Baked Apple” ad about customer service
•
experiential communications yesterday | today 3 apple experience
“Imagine that” ad about competitors. MacOS has been one of the main asset of Apple computers
•
experiential communications yesterday | today 3 apple experience
1996 Apple advertisements, target customer looks quite different than today’s.
•
experiential communications yesterday | today 3 apple experience
The “Think Different” campaign, launched in 1997, was a central factor in Apple’s recovery from financial difficulty, winning admiration for creativity as well as focused attention for new products.
•
experiential communications yesterday | today 3 apple experience
•
experiential communications yesterday | today 3 apple experience
Where do we begin? PCs are for the stuff we have to do, like pie charts and spreadsheets. Macs are for the stuff we want to do, like photos, music and movies. On a PC viruses and crashing are “normal.” On a Mac, everything just works the way it should. And unlike PCs, a Mac comes really to do all the things you want, the day you bring it home. Sounds like differences get used to? Read on.
•
experiential communications yesterday | today 3 apple experience
Better Results in iMovie
MS Office in Mac
Restarting Pc
Networking compatibility
Out of the box, installation
Accident, powercord
Trust, many spywares for Pc
Fun stuff, Piecharts of holiday
•
experiential communications yesterday | today 3 apple experience
iPod Ad
iPod nano Ad
•
experiential communications yesterday | today 3 apple experience
“Completely Remastered” iPod nano Tv ad’s new 3d silhoutes styles
•
experiential communications 3 apple experience BRAND PERSONA
“Hi, I am a PC” I am boring, formal, cold, old, unreliable, slow, not inspiring
“Hi, I am a mac” I am cool, trendy, young, friendly, casual, reliable, fast, looking for fun,
•
customer service 4 apple experience
The AppleCare Protection Plan is a uniquely integrated service and support solution that extends the complimentary coverage on your Mac to three years from the computer’s purchase date. This comprehensive plan includes expert telephone technical support, global repair coverage, onsite repairs for desktop computers(1), web-based support resources, and powerful diagnostic tools — all for one economical price.
online support through www.apple.com
•
customer service 4 apple experience ProCare. Taking care of you. The novice you, who needs a little help learning your way around the Mac. The creative you, who could use a few tips on editing and burning your own DVDs. Even the hurried you, who needs a repair turned around, pronto. ProCare offers everything you need to get the most out of your Mac — and out of yourself. All for only $99 a year. So go ahead. Ask us about ProCare. It’s only available at the Apple Store
Free Apple Workshops Mad about movies? Passionate about pictures? Totally into tunes? Our free, hour-long Apple Store Workshops let you extend your knowledge, boost your skills, and meet people that share the same interests. Qualified Mac Specialists present tips, tricks, and advice that’ll get you up to the next level.
The place to go to help you bring your creative projects to life. Working on something wonderful? If you’ve got the vision, we’re here to help with the details. Whether it’s a movie, a photo album, a song, or a presentation, the creative professionals in The Studio can give you the technical expertise and creative suggestions to help make it a reality. Use the new online Apple Store Concierge to make a reservation at The Studio. ProCare. It’s only available at the Apple Store
The place to go for advice, insight, and hands-on technical support. Wondering how to use a new program, import your music into iTunes, or go wireless? What if your Mac or iPod needs to be repaired? Look no further than the Apple Store Genius Bar, where you can talk face-to-face with a highly trained Mac Genius. Our Geniuses will answer all your technical questions, troubleshoot problems, and explain it all in language that’s easy to understand.ProCare. It’s only available at the Apple Store
near future
Apple community emphasize on customers by openning more new stores
iPhone entering mobile communications market
iTv to become the centre of home entertainment
Mac OsX leopard more 3D graphic effects and internet integration
References http://www.designmuseum.org/design/jonathan-ive http://www.apple-history.com/ www.apple.com http://en.wikipedia.org/wiki/Apple_Computer http://us.gizmodo.com/gadgets/portable-media/ipod-bar-japan-great-service-but-the-cocktails-need-work-139631.php http://digg.com/apple/Huge_Archive_of_Apple_Ads http://www.duncans.tv/2005/apple-think-different http://www.dpto.com.br/historia/mac/mac.htm http://www.thinksecret.com/news/retailcommunity.html
8TH 11 2006 | Helsinki KORHAN BÜYÜKDEMİRCİ www.buyukdemirci.com
1983
The Apple Lisa was the first home computer with a GUI or graphical user interface.
Today: %75.6 US market
2006 1Q US PC market share 1) Dell 32.1% 2) HP 23% 3) Gateway 6.4% 4) Apple 6.1%
2006 1Q Worldwide PC market share 1) HP 16,3 % 2) Dell 16.1 % -------------3) Lenovo 4) Acer 5) Fujitsu siemens
2006 3Q iPod market share US 75 % UK 40 % Japan 54 % Canada 45 % Australia 58 %
2006 3Q iTUNE 87 percent of all legally purchased and downloaded music in the United States 5th online music store after Amazon in US. More than 2,9 million songs and 70 tv shows
welcome
Mission Statement: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
iTUNE 87 percent of all legally purchased and downloaded music in the United States 5th online music store after Amazon in US. More than 2,9 million songs and 70 tv shows
core values Design and innovation Ease & simplicity quality
product portfolio 7 11 2006 th
PC
Consumer
Professional
Education
Desktop
Mini, imac
Mac Pro
imac
Laptop
Mac book
Mac book Pro
Softwares
ilife, iwork, front row
Final Cut studio, Aperture, Logic Pro, Shake
ilife, iwork, front row
Services
.mac
.mac
.mac
product portfolio 7 11 2006 th
Consumer Electronics, Home entertainment
Music Player
ipod video ipod nano ipod shuffle ipod nano RED ipod U2
Services `itunes`
photos, videos, musics, tv series, movies, podcasts
Cinema Displays
Apple Cinema HD Displays 20’’ 25’’ 30’’
HiFi MediaCentre
ipod home stereo itv (coming on market 2007 1Q, steve jobs keynote speak on www.apple.com)
When I joined Apple the company was in decline. It seemed to have lost what had once been a very clear sense of identity and purpose. Apple had started trying to compete to an agenda set by an industry that had never shared its goals. While as a designer I was certainly closer to where the desicions were being made, but I was only marginally more effective or influential than I had been as a consultant. This only changed when Steve Jobs (co-founder of Apple) returned to the company. By re-establishing the core values he had established at the beginning, Apple again pursued a direction which was clear and different from any other companies. Design and innovation formed an important part of this new direction.
Jonathan Ive
Senior Vice President of Industrial Design
design | business | technology INNOVATION & ASSETS
“GUI design” Usability Candy like Graphics MAC OS X “Product design” Attractive visual look Modern fresh material Ergonomics
“itunes” 99¢ per song free video’s tv series podcasting movies videos .mac “apple care”
“Coorporate identity design” “genius bar”
intel coreduo processor production quality material quality quality chipsets
Strength Design & innovation capabilities, Distinctive graphical user interface Ease of use Own operating system “windows parallel” Reliability
Opportunities Mobile Phone business Home entertainment, digital tv
Weakness Expensive, compared to other competitives eg: Dell Repair and service issues such as: ipod battery Wifi capabilities of Ipods
Threats
Linux, Microsoft vista Microsoft Zune media player, Microsoft media center = FrontRaw Iphone vs. Ipod Ipod design became dull
experience •
The Product Experience functional attributes of the product, how well the thing works (e.g. special ingredients in a product) experiential features, how the product works (e.g. technologies in production process) aesthetics (design, colors, shapes of the product)
•
The Look and Feel The look and feel includes the visual identity (name, logo, signate, packaging, store design, Web Sites) Experiential Communications Experiential Communications include the advertisement; it has to provide value, inform and entertain the customer (it differs depending on B2B or B2C) Customer Service It is important not to forget the aspect of customer service in the overall brand experience. Specifically, the cradle to grave aspect of the customer chain should not be broken--this ensures that the “brand promise” is not broken.
• •
experience •
The Product Experience
•
The Look and Feel
•
Experiential Communications
•
Customer Service
•
1 The ProductipodExperience Platform visceral | behavioral | reflective
1D
Aluminium Glossy black plastic Glossy white plastic Chrome
2D
Basic geometries, organic forms Circles, squares, rounded corners, organic shapes
•
1 The ProductipodExperience Platform visceral | behavioral | reflective
3D
as simple as possible both visually and user interface click wheel, soft feeling, clean looking, easy interface, navigating while holding coffee with other hand “click wheel can refer to old volume knobs or radio buttons”
•
1 The ProductipodExperience Platform visceral | behavioral | reflective
4D
soft forms, make it more user friendly, glossy shiny white it looks like candy distinctive white headphones, emphasized by ads eye catching 6 shiny colors simple design carry all your music everywhere young, trendy, music lover Ipod Nano RED(TM) public support & funding against AIDS in Africa
•
The Look & Feel name & logo | packaging | store | website 2 apple experience
apple’s current logos, simple (redesigned 1998) apple is not using “apple” name next to the logo
iMac Mac Pro Mac mini MacBook MacBook Pro
Application of Apple Logo
Most Apple product names starts either “i” or includes “mac” i could be regarded at abbreviation for “intelligence” as used in movie “i robot”; “Mac” refers to old Apple Macintosh computers
In 2002, Apple gradually started using a variant of the Adobe Myriad font family in its marketing and packaging.Humanist sans-serif types have subtle organic shapes and monotone color, balanced by varying letter widths and open counter shapes. The voice of humanist sans-serif types is warm and friendly
•
The Look & Feel name & logo | packaging | store | website 2 apple experience
ipod shuffle package See through transparent package with ipod name and apple logo. No need for product photo.
2005
2006
In 2006, package graphics replaced with real photos, scenes and 3 dimensional moving effects
As ease & simplicity are the core of Apple Brand, packages are designed in these principles; Only picture & name of the product on white/black background.
•
The Look & Feel name & logo | packaging | store | website 2 apple experience
Package out experience of 3rd generation iPod 15GB
“Designed by Apple in California” is written,
http://www.ilounge.com/assets/images/reviews_apple/ipod15gb/setb/index.php
•
The Look & Feel name & logo | packaging | store | website 2 apple experience Interior design; Wood has been selected for the exhibition tables “natural feeling of wood gives warmth to space” Glass is used to make space lighter and bigger, Products has been placed on sidewalls to try Walls are either white or covered with aluminium “aluminium to give technological feeling” Service; Genius Bar & The Studio sections Apple is asking its distrubutors to change their names to Apple reseller, Apple centres are only owned by Apple itself.
•
The Look & Feel name & logo | packaging | store | website 2 apple experience
Analysis Apple’s retail store strategy continues to evolve away from a store-front sales approach and toward making the stores into the techno-equivalent of the neighborhood bar -- a place to visit, meet friends, learn and have an enjoyable time. it was obvious that Apple’s retail stores didn’t operate like other stores. The staff’s hands-off attitude signaled that the company actually wanted visitors to come in, use the computers and other gear, and feel comfortable checking their e-mail. The in-store theaters were also a clue that Apple wanted the stores to be a focal point for instruction and training on Macintosh computing and the digital lifestyle. The stores’ on-going and special events were also evidence of the company’s attitude that its retail stores were a gathering place. The stores also have “Switch At Six” workshops on weekdays, when Windows users can receive an introduction to the iLife applications, and then explore how to use a Macintosh computer. On Tuesdays by appointment, the stores hold “School Nights At the Apple Store,” when students and teachers visit to showcase their Macintosh computer projects and accomplishments.
•
The Look & Feel name & logo | packaging | store | website 2 apple experience
Openning page of www.apple.com, 7TH 11 2006 As usual white background with graytones, Clean, simple design, Mac OS style menu design, More images than texts, supported by many ad videos and product explanation videos
•
The Look & Feel name & logo | packaging | store | website 2 apple experience
new product features, TV advertisements, all the first things to know about apple online store, all apple products + 3rd company ipod suppliers + Canon digital cameras + printers ipod+itunes section where you can download itunes and submenus for each ipod product info & trials & access to the .Mac account Quicktime info & download & movie trailers Online customer support Info on upcoming and existing operating system HotNews Get a Mac Hardware Software Made4Mac Eduction Pro Mac@work Developer Where to Buy
Your Account View Cart Saved Cart Order Status Customer Service
TV Ad’s, infos, campaigns about all products
Online services “physical products”
Download iTunes Store This week Jukebox Sync with ipod ipod shuffle ipod nano ipod
Home Mail Adress Book Bookmarks Homepage Groups icards Help Log in
download advncd search Leopard Sneak movie trailers downloads peek quicktime manuals Mac OSX Tiger guide specifications Switch why quicktime discussions Widgets products training Downloads developer Server Developer Resources Feedback
Online services “virtual products”
Customer Care extensions, info
•
experiential communications yesterday | today 3 apple experience
“If you can point you can use a Macintosh” Ease & Simplicity are core values
•
experiential communications yesterday | today 3 apple experience
“Baked Apple” ad about customer service
•
experiential communications yesterday | today 3 apple experience
“Imagine that” ad about competitors. MacOS has been one of the main asset of Apple computers
•
experiential communications yesterday | today 3 apple experience
1996 Apple advertisements, target customer looks quite different than today’s.
•
experiential communications yesterday | today 3 apple experience
The “Think Different” campaign, launched in 1997, was a central factor in Apple’s recovery from financial difficulty, winning admiration for creativity as well as focused attention for new products.
•
experiential communications yesterday | today 3 apple experience
•
experiential communications yesterday | today 3 apple experience
Where do we begin? PCs are for the stuff we have to do, like pie charts and spreadsheets. Macs are for the stuff we want to do, like photos, music and movies. On a PC viruses and crashing are “normal.” On a Mac, everything just works the way it should. And unlike PCs, a Mac comes really to do all the things you want, the day you bring it home. Sounds like differences get used to? Read on.
•
experiential communications yesterday | today 3 apple experience
Better Results in iMovie
MS Office in Mac
Restarting Pc
Networking compatibility
Out of the box, installation
Accident, powercord
Trust, many spywares for Pc
Fun stuff, Piecharts of holiday
•
experiential communications yesterday | today 3 apple experience
iPod Ad
iPod nano Ad
•
experiential communications yesterday | today 3 apple experience
“Completely Remastered” iPod nano Tv ad’s new 3d silhoutes styles
•
experiential communications 3 apple experience BRAND PERSONA
“Hi, I am a PC” I am boring, formal, cold, old, unreliable, slow, not inspiring
“Hi, I am a mac” I am cool, trendy, young, friendly, casual, reliable, fast, looking for fun,
•
customer service 4 apple experience
The AppleCare Protection Plan is a uniquely integrated service and support solution that extends the complimentary coverage on your Mac to three years from the computer’s purchase date. This comprehensive plan includes expert telephone technical support, global repair coverage, onsite repairs for desktop computers(1), web-based support resources, and powerful diagnostic tools — all for one economical price.
online support through www.apple.com
•
customer service 4 apple experience ProCare. Taking care of you. The novice you, who needs a little help learning your way around the Mac. The creative you, who could use a few tips on editing and burning your own DVDs. Even the hurried you, who needs a repair turned around, pronto. ProCare offers everything you need to get the most out of your Mac — and out of yourself. All for only $99 a year. So go ahead. Ask us about ProCare. It’s only available at the Apple Store
Free Apple Workshops Mad about movies? Passionate about pictures? Totally into tunes? Our free, hour-long Apple Store Workshops let you extend your knowledge, boost your skills, and meet people that share the same interests. Qualified Mac Specialists present tips, tricks, and advice that’ll get you up to the next level.
The place to go to help you bring your creative projects to life. Working on something wonderful? If you’ve got the vision, we’re here to help with the details. Whether it’s a movie, a photo album, a song, or a presentation, the creative professionals in The Studio can give you the technical expertise and creative suggestions to help make it a reality. Use the new online Apple Store Concierge to make a reservation at The Studio. ProCare. It’s only available at the Apple Store
The place to go for advice, insight, and hands-on technical support. Wondering how to use a new program, import your music into iTunes, or go wireless? What if your Mac or iPod needs to be repaired? Look no further than the Apple Store Genius Bar, where you can talk face-to-face with a highly trained Mac Genius. Our Geniuses will answer all your technical questions, troubleshoot problems, and explain it all in language that’s easy to understand.ProCare. It’s only available at the Apple Store
near future
Apple community emphasize on customers by openning more new stores
iPhone entering mobile communications market
iTv to become the centre of home entertainment
Mac OsX leopard more 3D graphic effects and internet integration
References http://www.designmuseum.org/design/jonathan-ive http://www.apple-history.com/ www.apple.com http://en.wikipedia.org/wiki/Apple_Computer http://us.gizmodo.com/gadgets/portable-media/ipod-bar-japan-great-service-but-the-cocktails-need-work-139631.php http://digg.com/apple/Huge_Archive_of_Apple_Ads http://www.duncans.tv/2005/apple-think-different http://www.dpto.com.br/historia/mac/mac.htm http://www.thinksecret.com/news/retailcommunity.html
Related Documents
Apple Brand Experience
November 2019 5
Apple
May 2020 33
Apple
August 2019 53
Apple
April 2020 28
Apple
April 2020 29
Razorfish Digital Brand Experience Report 2009
June 2020 5More Documents from "Olaf Molenaar"
Customer Experience Design, Case Study Of Sonera Finland
November 2019 1