Antonio Israel Cv

ANTONIO “TONY” P. ISRAEL Curriculum Vitae First Name: Middle Name: Last Name: Nickname: Date of Birth: Place of Birth: Citizenship: Civil Status: Home: Mobile: Home: e-Mail:

ANTONIO PIRA ISRAEL Tony January 20, 1963 Manila Filipino (half-Filipino/half-Chinese) Married 9 Nickel St., Camella IV, Pamplona, Las Piñas City (0927) 419-7201 906-0025 [email protected]

Tony Israel has just finished doing a 50-minute film documentary on the impact of the rituals performed by the Mumbakis to the integrity of the rice culture of the Ifugaos. This project was funded by the National Commission on Culture and the Arts (NCCA) and will soon be aired on national televsion as soon as the final review is made. He produced, directed, edited, narrated, and wrote the script of the film. Except for the handling of the camera, this film-project was practically a one-man creation. Israel was also the pioneering show presenter of RJTV Interactive News a public forum news interactive which he conceptualized and introduced in July 4, 2005. Still running but under the stewardship of another presenter, from Monday to Friday (6:00 to 7:00 pm) over RJTV 29 and simulcast over DZRJ-810AM, Tony is still by far acclaimed as the station’s top-rate political commentator and interactive show presenter; though he is now on indefinite leave status. Tony was the News Director for Rajah Broadcasting Network (RJTV-29, DZRJ-810AM, DZRJ-FM 100.3); a role which he assumed in July 2005 until January 15, 2006. He headed the news team and was responsible for the integrity of its news content both in Enlgish and in Tagalog. Skilled in team management and creative development, he revived the ailing news department back to efficiency, productivity and sustainability. He is the Founding Chairman of the Philippine Broadcasting Institute (PBI) - a media-based non-profit organization established in January 2005 and it became an affiliate of the prestigious Asia-Pacific Insitute for Broadcasting Development (AIBD) in less than six-months since its founding. Tony had since been recognized in both local and Asian professional media circles as a faithful advocate for public service media and a steadfast supporter of democracy and free expression.

NOTABLE EXPERTISE International Media Relations: Spanning across a globalwide scope and influencing desired outcome and impact - localwide. Professional Concept: To initiate, create, and annunciate. Policymaking and Advocacy: Towards righteousness. A sound and civil society. Marketing: Branding, image-building, promotions, distribution, demand and sales creation. Business Concept: development. Leadership: big-picture.

Emerging

multimedia

technolgies

and

market

Initiator, integrator, motivator, proactive, hands-on and

Decision Making: Providing insight and guidance. Government and Public Relations: Gap-bridging, communication skills, results-oriented and objective-driven.

efficient

Media: Television, talk-radio and weblogs. Write and Speak. Multicultural: Respecting, relating and appreciating cultural and religious orientations. Computer skills: Webpage development, Pinnacle and Premiere video editing suites. Adobe Photoshop, Camtasia, Google Maps, and MS Office Suite. Spiritual: Biblical exegesis and bible reading, preaching and ufology. PROFESSIONAL EXPERIENCES Founding Chairman, 2005 to 2007

PHILIPPINE

BROADCASTING

INSTITUTE

 Made a short film documentary on the mumbakis (native priests) of the cordilleras, with the NCCA providing the funds. Produced, directed, edited, narrated and wrote the script of this 50 minute film;  Initiated PROJECT ANDAR: Addressing the Audiovisual Recordings. A joint undertaking Commission for Culture and the Arts (NCCA) Broadcasting Institute (PBI) which paved for analog videos to digital videos;

Need to Digitalize with the National and the Philippine the conversion of

 Presented the contextual merits of a supposed-plan and partnership to build and develop a public service broadcasting cable channel the PBI Channel, to Montreal Entertainment. Leading therafter as final and executory, by and between, is the immediate development of Building Bridges Television;  Brought the institutional advocacies of the PBI to the international forefront through the Asia Media Summit in Kuala Lumpur, Malaysia for two consecutive years;  Enabling an additional seat of Philippine representation (alongside PTV-4 and PBS) to a core of public and private broadcast policymakers for Asia and the Pacific through its affiliation with the Asia Pacific Institute for Broadcasting Development (AIBD). Further, PBI is recognized by the Asian Broadcasting Union (ABU), the European Broadcasting Union (EBU) respectively, and by the UNESCO;  Established ties with renowned public service broadcasters from here and around Asia and Continental Europe, namely: Korea Broadcasting System, Australian Broadcasting Corp., the BBC, Radio TV Malaysia, Radio TV Brunei, CCTV China, Teledifusao de Macao, Radio TV Hongkong, United Nations Radio, Deutche Welle (DW), Radio France International (RFI), and with other notable broadcasters;  Conducted comprehensive training and re-orientation - as the designate News Director from July 2005 to January 2006 of Rajah Broadcasting Network; to all news team personnel on news gathering, writing and reporting, i.e. News editor, radio and television reporters, a video journalist and a cameraman;  Lobbied House of Representatives, the PNP heirarchy, and Malacañang in early 2005, calling for drafting of clearcut directives/preventive policies, expedient case handling and resolve of broadcast media practitioners killed in line with their profession. This initiative resulted in the release of five (5) million pesos from the Presidential fund as reward-money leading to the arrest of perpetrators and killers;  Anchor and presenter of RJTV Interactive News aired on simulcast broadcast over DZRJ-810 AM and RJTV-29. It is the only program in the network to acquire such a privilege – being the No.1 weeknight programming credited to the network, according to the most recent radio/TV survey. General Manager, MyTV TARGET MEDIA PRODUCTIONS 2001 to 2005  Anchored, produced, and provided the scriptural contents and topics discussed in Tagumpay sa Biblia – a weekly religious program aired over IBC-13 for three (3) years. Likewise managed the business side of the program and establishing relationship with two (2) major networks, namely: RPN-9 and IBC-13;

 Produced and rendered testimonial videos worthy for a two (2) 30minute weekly infomercial/infortainment programming of a herbal food supplement product aired on two national television stations. This program ran successfully for three (3) consecutive years;  Produced, directed, conceptualized and edited a 2-hour special broadcast programming for the Knights of Columbus that was aired over RPN-9 and SBN-21 respectively, in 2002;  Facilitated production of two (2) informational campaign for television of a multinational events-management company, in 2003;  Produced a three (3) part one-hour series entitled the “BikerZone,” that caught the attention of Caltex Philippines to sponsor the show;  Created and visualized the concept of two (2) Christian music videos and have worked on a couple of video projects with Praise Music Corporation. President/General Manager, WANGTECH-OPTIMA MEDICAL CORP. 1992 to 2000  Spearheaded the successful launching and market-entry of what are now known today, as amongst the top six (6) leading imported clinical laboratory products in the Philippine market;  Key-managed an entire local medical and laboratory supplies distribution company comprising of three (3) branches – Luzon, Visayas Mindanao, with an total size of 26 personnel (9 in the office and 17 in sales field);  Instituted effective promotions, brand management, sales targeting, value added selling amongst hospitals, pathologists, clinical laboratory owners, HMO’s and end-users;  Able to clearly convey marketing and corporate mission and vision. Conducted sales seminars, product orientation and training before a fairly large audience. Able to seize market opportunities and pinpoint growth potentials in a given industry segment;  Developed promotional flyers, informational campaign materials and sales brochures for two (2) Philippine-based healthcare companies and published the webpages of Cyberhealth Informatics and Philcare.Com, respectively. National Sales Manager, A. CAYAS SCIENTIFIC RESOURCES 1987 to 1992  Assumed the pioneering position as Sales Manager of this start-up company in 1987;

 Handled the sales and promotions of diagnostic products and brands in the entire North Luzon amongst clinical laboratories and independent network of dealers nationwide;  Developed a strong customer base in the assigned territory from scratch;  Trained and developed sales training tools and courses for the new recruits;  Able to implement sales and marketing strategies on shoestring budget by exercising prudent measures. Medical Sales Representative, UPJOHN, INC. 1983 to 1987  Recepient of the Rookie of the Year Award in 1984;  Achieved a sales growth of 22% for the assigned territory;  Expanded sales to include mass-market (consumer) accounts, drugstore chains and hospital pharmacies in the provinces of Pampanga and Tarlac. EDUCATION SAN BEDA COLLEGE, Mendiola, Manila 1979 to 1983 Bachelor of Science in Commerce, Major in Marketing Minor in Theology  Consistent collegiate scholar for four (4) uninterrupted years and graduated with honors;  In the Dean’s List for four (4) years. PHILIPPINE CHUNG HUA SCHOOL, Sta. Mesa, Manila 1975 to 1979 High School Graduate, Salutatorian  Graduated Class Salutatorian, 1979;  Graduated High School in Chinese Education;  Able to write Chinese Characters, speaks a little Fookien and needs a refresher course in Mandarin. PHILIPPINE CHUNG HUA SCHOOL, Sta. Mesa, Manila 1969 to 1975 Grade School Graduate, Valedictorian  Graduated Class Valedictorian, 1975;  Graduated Grade School in Chinese Education.

CONVENTIONS/CONFERENCES/TRADE SHOWS ATTENDED First Asia/Europe Media Dialogue, UNESCO HQ, Paris, France, September 2006 ASIA MEDIA SUMMIT 2006 - Kuala Lumpur, Malaysia (most recent) AIBD General Conference 2005 - Brunei Darussalam, (recent) ASIA MEDIA SUMMIT 2005 - Kuala Lumpur, Malaysia, (recent) First Asia Pacific Medica Convention - 1997, Singapore, RSNA (Radiological Society of North America) Annual Convention 1996, Chicago, Illinois, USA, MEDICA Convention and Trade Fair - 1996, Dusseldorf, Germany AACC (American Association of Clinical Chemistry) Convention 1995, Anaheim, California WORLD CONGRESS OF NUCLEAR MEDICINE, 1995, Sydney, Australia PROFESSIONAL AFFILIATIONS & MEMBERSHIPS Asia-Pacific Institute for Broadcasting Development (AIBD), since 2005 Philippine Independent Media Association (PIMA), since 2004 Kapisanan ng mga Brodkasters sa Pilipinas (KBP), since 2001 LANGUAGES/DIALECTS Tagalog, English, Cebuano, and needs refresher courses to harness Fookien and some Mandarin. EXTRAORDINARY EXPERIENCE Was able to capture on rolling video, more than 12 UFOs traversing the skyline on the eventful night of September 3, 2000. This was documented – supported by eyewitnesses and was featured in national newspapers, radio and television. Successive encounters (also captured on video) ensured between intervals from the month of April to June 2001, while the last one occurred in August 2004. Signed:

ANTONIO “TONY” ISRAEL Marketing and Media Consultant