Ansari Rubina Hamid.pptx

Ansari Rubina Hamid

International Marketing About Examining international organisational design

Introduction International organisation design refers to the structure of a global organisation . An organisation has different structure based on strategies and priorities in , general multinational organisations can select one of four structure and design are as follow

International division structure :

include organisation that have two main division ,namely domestic division and international division. This division handles the responsibilities of all international division. All the foreign subsidiaries then directly report to the international division of the organisation that is separate from domestic operation. We have taking some example like:

Worldwide regional division structure : The advantages of world wide regional structure is that it helps in easily responding to region or country specific information because of its strong focus on region or country

The product division structure: This structure was common for the organisation that have diversified product portfolio . However , this structure was soon replaced by matrix structure discussed next.

The matrix structure: The two dimension are integrated in such a way the each operational unit reports to both region country managers and product managers.

Chief executive Marketing

finance

operation