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ANNUAL REPORT MINISTRY OF TOURISM
2008-09
ANNUAL REPORT 2008-09
MINISTRY OF TOURISM Government of India
Chapter No.
Title
Page No.
1.
Tourism - An Overview
2.
Ministry of Tourism and its Functions
14
3.
Development of Tourism Infrastructure
20
4.
New Tourism Products
24
5.
Accessible Tourism
32
6.
Development and Regulation of Tourism Industry
36
7.
Human Resource Development
42
8.
Publicity and Marketing
48
9.
Statistics, Surveys and Studies
58
10.
International Co-operation
62
11.
India Tourism Development Corporation Limited
68
12.
Welfare Measures and Vigilance
78
13.
Progressive Use of Hindi
82
14.
Gender Equality – The Prime Concern
86
15.
CAT Cases
90
16.
Implementation of Right to Information Act, 2005
94
17.
Departmental Accounting Organisation
98
18.
Commonwealth Games, Delhi - 2010
106
19.
An Overview of North Eastern Region
112
20.
Important Audit Observations
116
I
Organisational Chart
120
II
Projects Sanctioned to the States/Union Territories
121
III
List of Surveys/Studies
122
IV
Domestic Indiatourism Offices
124
V
Overseas Indiatourism Offices
125
8
ANNEXURES
CONTENTS
TOURISM – AN OVERVIEW
TOURISM – AN OVERVIEW
1
in international travel fairs and exhibitions,
banner “Atithi Devo Bhavah” to sensitize
extending the benefit of MDA to the active
the masses and youths to social issues like
members of India Convention Promotion
good behaviour with tourists and protection
Bureau (ICPB), organizing Travel Mart and
of monuments against garbage and graffiti.
association with the State government and all stakeholders. Marketing net was extended to include emerging source markets in keeping with the imperative of not losing sight of the long-term prospects of diversification and better management of market-risks.
made through promotion of the emerging segments in diversified tourism products like cruise, adventure and medical tourism. The range of initiatives included policy development, consultation and dialogue with other related ministries and stakeholders,
For the Indian Tourism Sector, the year
way of value additions for foreign tourists
The effort in 2008-09 was all for a wider outreach
financial support to augment infrastructure
2008-09 has been a year of challenge
visiting the country during the period April
and participation with equity consideration
and procurement of capital equipment, market
and response. International tourist arrivals
to December 2009. Complimentary value
built into the programmes and policies.
making, organizing events, tourist facilitation
continued to deteriorate due to the impact
additions were shared between airlines,
The Ministry of Tourism revised the Market
and institution of awards to encourage
of global economic crisis with the growth
hotels, tour operators and State governments.
Development Assistance (MDA) scheme to
enterprise. Indian tourism sector seized the
of overseas tourists visiting India slowing
The scheme is being widely publicized by
motivate travel agents and tour operators
growing opportunities for medical tourism to
down to 5.6 per cent in 2008 as against
the Ministry of Tourism through its website,
to promote lesser known destinations in
market a unique branding of Indian traditional
14.3 per cent in 2007. Tourist footfalls had
international road shows, travel fairs and
India. The inclusive and social dimensions
healing system like Ayurveda, Yoga, Siddha,
further declined in the aftermath of the
exhibitions and through advertisements in
of the policy deepened with strengthened
Naturopathy etc. with the modern system of
co-ordinated terror-strike at Taj, the premier
leading overseas mainstream and trade
initiative towards capacity building for rural
medicine in a package that projects India as
hotel in Mumbai, and several other places in
publications. The value additions include:
tourism and sustainable livelihoods through
a centre of wellness destination – yet another
(i) Complimentary international air passage
community participation and empowerment,
instance of leveraging the sector to preserve
training and skill development based on a
and promote India’s centuries of wisdom as
model that harnesses rural and eco-tourism
an ancient civilization.
the city. Nevertheless, Indian tourism sector outperformed the global growth of 2 per cent in international tourist arrivals in 2008. The
sector
responded
with
substantial
efforts to reinforce promotions, innovative policy directions to diversify products and markets that could hedge future risks, and strengthened industry-solidarity to provide attractive concessions and packages to stimulate demand. The meeting of the National Tourism Advisory Council held on the 15th December, 2008 with the Hon’ble Minister of Tourism and Culture in chair discussed the problems faced by the tourism industry as a fallout of the Mumbai terror attacks and the global financial meltdown. Several measures have been taken after this meeting. The “Visit India Year 2009” scheme was launched in January 2009 with attractive incentives by 8
Effort to widen the market outreach was also
for the travelling companion; (ii) One night complimentary stay in the hotel booked by the tourists;
a market presence. The Ministry is promoting
(iii) One complimentary local sightseeing tour in any one city of visit; and the country. marketing
and
rural craft persons and their art-wares through demonstration and display in tourism marts,
(iv) One complimentary Rural Eco-holiday in Strengthened
for preservation and also as products having
contact
promotion supported by subsidies and incentives were key elements in the strategy to boost consumer and business confidence to revive tourism market. Steps taken include enhanced Market Development Assistance (MDA), familiarization tours for overseas media and travel trade representatives, incentives to repeat visitors, subsidy to the trade and State government for participation
exhibitions and events prominently both within
TOURISM – AN OVERVIEW
the Great India Travel Bazaar in Jaipur in
The agenda to reach out to people is also manifest in the Ministry’s programme on human resource development. The National Council for Hotel Management and Catering
and outside the country. 15 rural tourism sites have been selected as rural eco-holiday sites for the “Visit India Year 2009”. With a view to creating social awareness for tourist safety and security among masses and tourism stakeholders, the Ministry of Tourism launched
its
generic
social
awareness
campaign 2008-09, in the domestic market through a TV commercial featuring Amir Khan, a noted film actor and brand Ambassador. Another campaign was launched under the 9
Technology (NCHMCT), in collaboration with
creation of additional hotel rooms through
the National Informatics Centre (NIC) is going
fiscal and regulatory incentives, construction
to start web-based decentralized counselling
of new flats by the Delhi Development
for entry of students in Institutes of Hotel
Authority
Management from the coming academic
furnished by the India Tourism Development
session. The other scheme of human resource
Corporation
development, which is inclusive and involves
identified guest houses of certain standards
service providers even in the lowest strata of
and “Incredible India Bed and Breakfast/
the market including in the informal economy
Homestay” units available to meet the
segment, is the Capacity Building for the
demand for accommodation.
inter alia, a wide category of functionaries such as coolies, servers, waiters, helpers, front office staff, reception counter staff, food kiosks, dhaba staff etc.
(ITDC),
be
upgraded
making
rooms
and of
To cope with the increase in the demand for additional hospitality trained manpower, the Ministry has introduced short-term training programmes of 21 days under “Earn While You Learn” and CBSP schemes for youth
As the country developed stimulus measures
to work as student volunteers. Training and
through fiscal and monetary packages to
capacity building programmes are also
mitigate the effects of global meltdown, the
being undertaken through CBSP for the
tourism sector contributed to strengthen
owners, managers and the workers of the
the effects of the overall macro-economic
guest houses to upgrade their standards and
policy stance by utilizing 100 per cent of
soft-skills.
the financial allocation for augmentation of tourist infrastructure in the country under the
scheme
of
“Product/Infrastructure
Development for Destinations and Circuits”. In order to promote investment in hotel sector, External Commercial Borrowing (ECB) has been made liberal for the potential investors in this segment of the tourism industry.
To counter the negative impact of terror attack on tourism, the Ministry reviews the status of Travel Advisories issued by major tourist generating countries and take suitable corrective steps by way of putting up the security updates for foreign tourists in its website, liaising with Indian Missions, travel industry and overseas media. Confidence
The Ministry of Tourism has been proactive
building measures are also undertaken by
in unleashing a series of initiatives to seize
way of organizing fam tours and road shows
the opportunities being thrown open by the
to ward off unnecessary fear from a distance.
forthcoming Commonwealth Games to be held in Delhi next year. The prospect is also bringing challenges calling for innovative solutions in coping with mounting pressure in areas where significant shortages already exist, namely, accommodation and trained personnel. The preparatory steps taken include encouraging growth of new hotels,
10
to
TOURISM – AN OVERVIEW
Service Providers (CBSP) scheme. It covers,
(DDA)
The
Ministry
is
encouraging
promotion
of tourist police as a specialized cadre with a blend of skills of hospitality and security services. To this end, the Ministry is supporting training of ex-servicemen with a view to preparing them to serve as tourist police.
11
MINISTRY OF TOURISM AND ITS FUNCTIONS
MINISTRY OF TOURISM AND ITS FUNCTIONS
2
Management (IITTM). National Institute
Ministry of Tourism is the nodal agency to
of Water Sports (NIWS) has merged with
formulate national policies and programmes
the IITTM.
for the development and promotion of tourism. In the process, the Ministry consults
(ii) National Council for Hotel Management
(iv)
Regulation:
(ix)
Establishment matters
a. Approval and classification of hotels,
(x)
Overall Review of the Functioning of the Field Offices
and collaborates with other stakeholders
and Catering Technology (NCHMCT);
(xi)
in the sector including various Central
and the Institutes of Hotel Management.
(xii) Official Language: Implementation of
Ministries/agencies, the State Governments/ Union Territories and the representatives of the private sector. The Ministry is led by Kumari Selja, the Union Minister of Housing and Urban Poverty
Vigilance matters Official Language Policy
restaurants, Incredible India Bed &
Breakfast (IIB&B) units
b. Approval of Travel Agents, Tour
Operators and Tourist Transport
Operators, etc.
(v)
Inspection & Quality Control:
a. Guide service
b. Complaints and redressal
(vi)
Infrastructure Development:
(xv) Plan Co-ordination and Monitoring
a. Release of incentives
(xvi) Integrated Finance matters
b. Tourist facilitation and information
c. Field
2.2 Role and Functions of the Ministry of Tourism
(xiii) VIP References
As a part of its policies and programmes, the
(xiv) Budget
Ministry handles the following main functions:
matters
Co-ordination
and
related
(i)
All policy matters including:
a. Development Policies
b. Incentives
c. External Assistance
(xvii) Overseas Marketing (OM) Work
d. Manpower Development
(xviii) Welfare, Grievances and Protocol
e. Promotion & Marketing
d. Hospitality programmes
f.
The Directorate General of Tourism is
e. Conventions & conferences
g. Growth Strategies
responsible for the following functions:
(vii) Human Resource Development:
has 20 field offices within the country,
(ii)
Planning
(i) Assistance in the formulation of
a. Institutions
14 overseas offices and one subordinate
(iii)
Co-ordination with other Ministries,
b. Setting standards and guidelines
Alleviation; Tourism, Government of India and Shri Sultan Ahmed, the Minister of State for Tourism. The Secretary (Tourism), who is also the ex-officio Director General (DG) of Tourism, provides the executive directions to the Ministry. The Directorate General of Tourism, which is an attached office of the Ministry,
Investment Facilitation
office/project, i.e., Indian Institute of Skiing
Departments, State/ Union Territory
and Mountaineering (IISM)/ Gulmarg Winter
Governments
Sports Project (GWSP). IISM conducts
(iv)
Regulation:
Kashmir Valley. The overseas offices promote
a. Standards
the market for Indian tourism abroad. The
b. Guidelines
domestic field offices are sources of tourist
(v)
Infrastructure & Product Development:
a. Central Assistance
b. Distribution of Tourism Products
(vi)
Research, Analysis, Monitoring and
various ski and other courses in the Jammu &
information. They are also responsible for monitoring the progress of implementation of field projects in their respective jurisdictions. The latest organisational chart of the Ministry India
Tourism
Development
Corporation
policies by providing feedback from
the field offices
(ii) Monitoring of plan projects and
&
(viii) Publicity and Marketing:
a. Policy
(iii) Co-ordinating the activities of the
b. Strategies
promotion
marketing
assisting in the plan formulation
publicity,
field offices and their supervision
Evaluation
of Tourism is at Annex.
(vii) International Co-operation and External Assistance:
(ITDC) is the only public sector undertaking
14
(viii) Legislation and Parliamentary Work
MINISTRY OF TOURISM AND ITS FUNCTIONS
(i) Indian Institute of Tourism and Travel
2.1 The Organisation
under the charge of the Ministry of Tourism.
a. International Bodies
The Ministry is also in charge of the following
b. Bilateral Agreements
autonomous institutions :
c. External Assistance
d. Foreign Technical Collaboration 15
c. Co-ordination
d. Supervision
The composition of the Council is as follows: Chairperson: Union Minister of Housing,
(ix)
Assistance for Parliamentary Work
Urban Poverty Alleviation; Tourism
(x)
Establishment Matters of the Directorate
Members:
General of Tourism excluding those of Group ‘A’ Officers and those requiring the approval of Secretary/ Minister.
(i)
of
the
a. Secretary, Tourism
2.3 Advisory and Co-ordination Mechanism
b. Finance Secretary
The
c. Principal
National
Tourism
Advisory
Council
Ministries/
Departments of Government of India:
(NTAC) serves as a think-tank of the Ministry
Adviser
d. Secretary, Culture
in the country. The first meeting of the
e. Secretary, Urban Development
reconstituted NTAC was held on 12 March,
f.
2008. Important issues discussed in the
g. Secretary, Ministry of Civil Aviation
meeting were the promotion of rural tourism
h. Secretary,
different locations, issues of Visa on Arrival, reducing the time taken for obtaining approval for charter flights, promotion of eco-tourism, safety and security of tourists, generation of reliable tourism statistics, etc. The next meeting of the NTAC was held on 15th December, 2008 in the backdrop of terrorist attacks in Mumbai and the global financial crisis. Some of the important steps decided in the meeting were pursuing the proposal of delinking hotels from real-estate
ensuring smoother, hassle-free ticketing and entry of foreigners to the world heritage monuments, seamless travel across states, rationalization of luxury tax, passenger tax, road tax and other state taxes, financial incentives such as exemption in service tax, revival of Section 80 HHD of the Income Tax Act, declaring Tourism as “ Infrastructure Industry”, etc. The Ministry of Tourism has already taken follow-up action on most of the suggestions offered in the meeting.
Invitees, as and when necessary.
The Ministry of Tourism presents National Tourism Awards every year to encourage and
Member-Secretary : Additional Director
recognise the pursuit of excellence in tourism
General
related activities.
(Tourism),
Ministry
of
Tourism,
Government of India.
Foreign Secretary Road
Transport
&
Highways
i.
Chairman, Railway Board
(ii)
Twelve experts in the field of Travel and Tourism Management
(iii)
The President of each of the following Associations:
a. Federation of Indian Chambers of
Industry (PHDCCI)
c. Associated
Chambers
of
Commerce and Industry of India
(ASSOCHAM)
d. Confederation of Indian Industry
Commerce and Industry (FICCI)
b. PHD Chamber of Commerce and
sector, setting up of Tourist Police by the State Governments/Union Territory Administrations,
States/ UTs could be invited as Special
2.4 National Tourism Awards
Planning Commission
through organization of marketing fares at
Minister/ Secretary, Tourism of various
(Tourism),
of Tourism for the development of tourism th
16
Representatives
(iv)
MINISTRY OF TOURISM AND ITS FUNCTIONS
(CII)
e. Travel Agents Association of India
(TAAI)
f.
Indian
Operators (IATO)
Association
of
Tour
g. Federation of Hotel and Restaurant
Associations of India (FHRAI)
h. Hotel Association of India (HAI)
i.
Experience India Society
j.
World Travel & Tourism Council
India Initiative (WTTCII) 17
DEVELOPMENT OF TOURISM INFRASTRUCTURE
DEVELOPMENT OF TOURISM INFRASTRUCTURE
3
Augmentation
of
quality
tourism
infrastructure is the key for development of tourism sector. More than fifty per cent of the Ministry’s expenditure on Plan schemes is incurred for development of quality tourism infrastructure at various tourist destinations and circuits spread throughout the country.
3.3 Development of Mega Destinations and
Archaeological Survey of India, Port Trust
sanctioned Rs. 14.50 crore for upgradation of
Circuits
of India, and ITDC etc. who own/manage
tourism infrastructure of Willingdon Island at
The Ministry of Tourism has taken a policy
the assets. The Ministry of Tourism has
Cochin Port, to promote cruise tourism.
initiative to develop the tourist destinations/ circuits of national importance in a holistic and integrated manner. The objective is to ensure that the infrastructure of these mega
3.2 Product/Infrastructure Development
destinations/circuits is developed to the
for Destinations and Circuits
extent that it can cater to the future tourist
Under the Centrally Sponsored Scheme of Product/Infrastructure Development for Destinations and Circuits, the Ministry of Tourism extends Central Financial Assistance to the State Governments/Union Territory Administrations for tourism projects identified in consultation with them for the improvement of existing tourism products and also for developing new ones. 100% Central Assistance is given under the scheme for
development
of
destinations/circuits
including mega projects to world standard and also for rural tourism infrastructure development.
The
Ministry
of
Tourism
provides financial assistance up to Rs. 5 crore for the development of Destinations and Rs. 8 crore for Circuits. The upper limit of financial assistance has been increased to Rs. 25 crore and Rs. 50 crore for development of identified mega destinations and circuits respectively. For Rural Tourism Infrastructure Development, the thrust is for development of tourism infrastructure at the identified rural tourism sites
so
that
socio-economic
benefits
percolate down to the rural community. A maximum of Rs. 50 lakh is sanctioned for each project under this scheme for development of tourism related infrastructure.
Sl. No.
State/UT
Mega Projects (Destinations/Circuits)
1. Andhra Pradesh
Tirupati Heritage Circuit Kadapa Heritage Circuit Charminar area
projects have been identified by the Ministry.
2.
Bihar
Bodhgaya-Rajgir-Nalanda
Twenty mega projects have been sanctioned
3.
Chhattisgarh
Jagdalpur-Tirathgarh-Chitrakote-Barsur-Dantewada
out of which 14 new mega projects were
4.
Delhi
Illumination of Monuments
sanctioned in the year 2008-09.
5. Goa
Churches of Goa (Integrated Development of Infrastructure for Heritage and Hinterland Tourism)
6.
Gujarat
Dwarka -Nageshwar-Bet Dwarka
with other Central Government Ministries
7.
Haryana
Panipat-Kurukshetra-Pinjore
and
to
8.
Himachal Pradesh
Eco and Adventure Circuit (Kullu-Katrain-Manali)
achieve convergence and synergy with
9.
Jammu & Kashmir
Spiritual Destination of Leh-Ladakh
other government programmes so that the
10.
Karnataka
Hampi
impact of investment on these destinations is maximized. For identified destinations/
11. Kerala
Muziris Heritage and Culture Circuit (Trissur and Ernakulam Districts)
circuits covered by the Jawaharlal Nehru
Spiritual and Wellness Destination of Chitrakoot
inflows so that visitors get a satisfying and memorable experience. To date, 28 mega
3.4 Inter-ministerial Co-ordination The Ministry of Tourism is also working concerned
State
Governments
National Urban Renewal Mission (JNNURM),
12.
Madhya Pradesh
13. Maharashtra
Vidarbha Heritage Circuit Aurangabad
14.
Orissa
Bhubaneswar-Puri-Chilka
15.
Puducherry
Puducherry
of rail, road and air connectivity with the
16.
Punjab
Amritsar
concerned ministries for these projects.
17. Rajasthan
Ajmer Desert Circuit (Jodhpur-Bikaner-Jaisalmer)
3.5 Assistance to Central Agencies for
Gangtok
convergence of resources is being ensured so that the tourism related infrastructure and urban civic infrastructure complement each other. The Ministry is also taking up the issue
Tourism Infrastructure Development
18.
Sikkim
this scheme with a view to ensure tourism
19. Tamil Nadu
Mahabalipuram Pilgrimage Circuit (MaduraiRameswaram-Kanyakumari)
infrastructure development through financial
Haridwar-Rishikesh
assistance of the Ministry, like illumination/ preservation of monuments, development
21. Uttar Pradesh
Agra - Revitalization of Taj Varanasi
of cruise terminals etc. Financial assistance
Ganga Heritage River Cruise Circuit
The Ministry of Tourism has introduced
is extended to the Central Agencies like 20
The State/Union Territory-wise identified mega projects are given below :
20.
22.
Uttarakhand
West Bengal
DEVELOPMENT OF TOURISM INFRASTRUCTURE
3.1
21
NEW TOURISM PRODUCTS
NEW
TOURISM PRODUCTS
4
The Ministry has partnered with the UNDP for Endogenous Rural Tourism Projects as pilot projects for capacity building (called software).
The
hardware
components
(Infrastructure development) of the projects are funded by the Ministry of Tourism and funds for capacity building were provided by the United Nations Development Programme (UNDP) for 36 rural tourism sites. The Ministry also extended the Capacity Building for
selected to implement the CBSP part of Rural
tourism is responsible for safeguarding
Tourism projects.
culture, with inclusive growth and
Tourism has been strengthened through
b. Organisation of Thematic Workshops
market linkages. Equally, it stressed
our site artisans’ structured involvement
on economic sustainability beyond the
in Dilli Haat, Mega Craft Mela in cities
project hand-holding period, such as
such as Bhubaneswar, Aurangabad
Self Help Groups thrust and also the
etc., India@60 Roadshow in Singapore
need to avoid duplication of funding
and Volvo Ocean Race in Kochi. Wide
efforts for local-felt needs.
media and trade focus were also given
The Ministry of Tourism held four regional thematic
conferences
across
India
in
association with the UNDP, host state tourism departments,
leading
international
and
national experts, the global tourism industry and principal stakeholders. (i)
(iii)
Service Providers (CBSP) scheme of the
Responsible Tourism – The Industry
Ministry to other rural tourism sites beyond
Perspective
was
held
at
on 14th October, 2008, and dwelt on
Kerala
2008, jointly with the Kerala Tourism.
UNDP.
This provided a platform for direct
So far, 139 rural tourism projects in 27 States
interaction between the demand and
have been sanctioned by the Ministry of
supply sides of Responsible Tourism. It
Tourism including 36 rural sites where UNDP
enabled a clear understanding of visitor
has supported for capacity building.
requirements by service providers,
the Ministry’s UNDP-partnered Rural
together with collective representation
Tourism locations showcased their site
and
attraction through impressive on-site
self-sustaining
The
fourth
Management,
a. Capacity Building of NGOs/Implementing
could be optimized for mutual benefit.
organized
Tourism
one-week
successfully
Capacity
Building
Workshop on Institution Building for Rural Tourism and Sustainable Livelihoods at the Institute of Rural Management, Anand (IRMA), Gujarat, from 18 to 23 August, 2008, for all th
rd
NGOs/Implementing Partners who have been
the
first-time
highlight,
art & craft demonstration and display. conference
Building,
Training
Waste
and
Skill
The
eight
participating
artisans,
most of whom travelled overseas for the first time, gained first-hand
critical
link
with
Responsible
Tourism as an effective response to
for Responsible Tourism was held in
climate change. It thereby highlighted
Bhopal on 29th September, 2008, co-
the need and process for sanitation
hosted with Madhya Pradesh Tourism
and waste management which could
Development Corporation and Madhya This
Capacity
unique
on 21st October, 2008 and provided
Local Governance and Convergence
Tourism.
without
a
Development was held in Chennai
The second thematic conference titled
Pradesh
growth
thematic
in place, such that tourism outcomes
of
At the India@60 event in Singapore,
of the innovative rural tourism initiative,
furtherance of these objectives.
Ministry
(iii)
eight skilled artisans from four of
titled
The
world’s principal tourism forums.
and gender equity which are at the core
while keeping requisite safeguards
(ii)
Rural
as
Several initiatives have been taken in
Partners
in
community participation, empowerment
continued external support. (iv)
participation
International Tourism Bourse (ITB), the
and
Empowerment was held in Shillong
Travel Mart, Kochi on 23rd September,
those covered under partnership with the
Participation
Community
at the World Tourism Mart (WTM) and
The third thematic conference titled Community
The first thematic conference titled
(ii)
NEW TOURISM PRODUCTS
4.1 Rural Tourism
impact repeat visits and the image
conference
of the destination. Training and skill
focused on development models where
development
are
crucial
links
in
the UNDP-partnered Rural Tourism Project for rural livelihoods support via responsible tourism route. c. Marketing Initiatives (i)
Globally recognised Incredible India brand, now supported by the Ministry’s new Explore Rural India sub-brand, will strengthen visitors’ attraction to India as a multiple-interest, all-season destination
24
yields.
targeting
higher
visitor 25
merchandising
and
promotional
practices. This enabled their extensive
is being given for the development of
of “Visit India Year 2009”, foreign tourists
Rs. 1450 lakh in 2008-09 to Cochin Port
adventure tourism in the country. A meeting
are offered one night stay with breakfast on
Trust for infrastructure development at Cochin
on adventure tourism was held in July
The artisans from 5 Rural Tourism sites
complimentary basis in any one of the chosen
Port to augment Cruise Tourism. Mega river
2008 in which the adventure tour operators
participated in the Pacific Asia Travel
rural eco-holiday sites. The booking can be
cruise projects were sanctioned for Goa
highlighted the issues that need to be
Association (PATA) Travel Mart held in
done through Tour Operators approved by
(Mandovi and Zuari) and Ganga Heritage
addressed for the promotion of adventure
September 2008 to showcase their arts
the Ministry of Tourism.
Cruise.
tourism. An inter-ministerial meeting was held
The
Project
website
www.
showcasing the first 29 sites of the Project’s 36 sites which are now ready for marketing.
CNBC Awaaz Travel Award in 2008 tourism sites: (i) Village Hodka, Distt. Kachchh,
Gujarat for “Best Tourism Income
Generating Community”.
cultural resources to ensure positive impact on environmental protection and community
Naggar,
Distt.
stakeholders for achieving sustainable tourism development in the country. The scheme for Product/Infrastructure Development of Destination and Circuit provides central assistance
for
tourism
infrastructure
development including assistance for ecotourism projects. Promotion and marketing of
Kullu,
eco-tourism products have been carried out
Himachal Pradesh for Tourism
in domestic and overseas markets.
site
Women Empowerment”.
4.3 Cruise Tourism
World
for Travel
“Best
Demonstrating
Award
for
most
Responsible Tourism Destination was awarded at WTM-2008, London. c.
preservation and enrichment of natural and
the Ministry of Tourism has involved all
was awarded to the following two rural
b.
The Ministry of Tourism is focusing on the
development. In order to create awareness,
d. Recognition and Awards
(ii) Village
India) won the Global SASI (Shop America Salutes Innovation) Award by
National
Geography
Society for innovation in creating long lasting sustainable authentic shopping opportunities
for
travellers
residents of India also.
The Cruise Shipping Policy of the Ministry of Shipping, Road Transport and Highways was approved by the Government of India on 26th June, 2008.
The Ministry of Tourism (Incredible
presented
tourism products of India, special attention
on 19th December 2008 to discuss various
4.2. Eco-tourism
exploreruralindia.org was upgraded,
As part of the policy for diversification of
The Ministry of Tourism has sanctioned
and crafts.
2008 to discuss various aspects of the policy
Year 2009”. Under the marketing campaign
organizations, and the media.
a.
15 rural tourism sites have been selected
4.4 Adventure Tourism
as rural eco-holidays sites for “Visit India
consumers, craft stores, corporate
(v)
collaboration with the FICCI on 4th September, and its implementation.
direct interface with the tourism trade,
(iv)
e. Rural Eco-holidays
NEW TOURISM PRODUCTS
exposure to international competitive,
and
The objectives of the policy is to make India as an attractive cruise tourism destination with the state-of-the-art infrastructural and other facilities at various parts in the country and to attract the right segment of the foreign tourists to cruise shipping in India as well as to popularize cruise shipping with Indian tourists. A meeting with the stakeholders and other beneficiaries was organized in
26
27
issues related to adventure tourism under the
Operators approved by the Ministry
chairmanship of Secretary (Tourism).
of Tourism, Government of India and engaged in Medical Tourism).
For experiencing different types of adventure tourism like rock climbing, river rafting,
The extension of MDA schemes to
paragliding, mountaineering and underwater
Medical Tourism will strengthen our
diving, the Ministry has been sanctioning
marketing efforts for promotion of
projects to different States.
Medical Tourism.
The following activities have been undertaken
(ii)
brochure on medical tourism regarding
in this area:
Market Development Assistance (MDA)
The new building of Indian Institute of
scheme extended to Medical Tourism
Skiing and Mountaineering, Gulmarg
Service Providers (MTSP).
has already been completed and is (iii)
made functional. (ii)
Himachal
Pradesh
was
promote
Government and is made functional.
through
specific treatments. (iv)
A new category of ‘Medical Visa’ was introduced by the Ministry of Home Affairs for patients and their attendants
4.5 Medical Tourism
coming to India for medical treatment.
Medical Tourism is gaining momentum and the following initiatives have been taken to promote this segment: (i)
tourism
hospitals and price banding for various
The building of Himalayan Institute Sikkim has been completed by the State
medical
suitable packaging of identified best
Mountain Biking expedition. of Adventure Tourism in Chemchey,
The Ministry of Tourism has requested all the State tourism departments to
provided
financial assistance for organizing (iii)
NEW TOURISM PRODUCTS
(i)
The Ministry of Tourism produced a
India is a known wellness destination; centuries of wisdom as an ancient civilization is positioning India as a centre of Ayurveda,
As part of marketing initiative for
Yoga, Siddha, Naturopathy, etc. together with
Medical Tourism, Ministry of Tourism
the spiritual philosophy that is intrinsic to
has extended the Market Development
Indian way of life. The Ministry is promoting
Assistance (MDA) scheme to include
wellness tourism in a big way through
Medical Tourism in its purview. It has
publicity and promotional activities.
been decided that the MDA scheme administered
by
the
Ministry
of
Tourism, Government of India, would provide financial assistance to Medical Tourism Service Providers (MTSP), i.e. representatives of hospitals accredited by the Joint Commission International (JCI) or National Accreditation Board of Hospitals (NABH) and Medical Tourism facilitators (Travel Agents, Tour 28
29
ACCESSIBLE TOURISM
ACCESSIBLE TOURISM
5
5.1
People with different abilities and older
5.2
The Ministry has also instituted a new
5.3
The condition of making the hotels
persons are now becoming a growing group of
category of Award of Excellence for Most
accessible for people with different abilities
consumers of travel, sports and other leisure-
Barrier-Free Monument/Tourist Attraction in
has been included in the guidelines for
oriented products and services. The Ministry
the country to encourage other agencies
approval and classification of 4 and 5 star
of Tourism wants to tap the potential of this
responsible
category hotels.
group for promotion of tourist destinations
tourist
in the country. The Ministry has therefore,
environment for the promotion of accessible
taken an initiative to make tourist destinations
tourism.
for
maintaining
attractions
to
create
monuments/ barrier-free
barrier-free. Detailed instructions have been
ACCESSIBLE TOURISM
issued for making the tourist-facilities which are being created with central financial assistance, barrier-free.
32
33
DEVELOPMENT AND REGULATION OF TOURISM INDUSTRY
DEVELOPMENT AND REGULATION OF TOURISM INDUSTRY
6
6.1 Efforts to overcome Shortage of
during the year 2007-08 and a further Revised
financial year for import of capital goods
Tented Accommodation in two categories viz.
Accommodation
Estimate of Rs. 24 crore was allocated under
under the automatic route. Later on, the ECB
Standard and Deluxe.
the scheme during the said financial year,
facilities for the hotels were discontinued.
which was fully utilized. During the entire
In order to solve the liquidity crunch being
financial year, 21 cases of Capital Subsidy
faced by the hotel industry for setting up
amounting to Rs. 17.45 crore was released.
new hotel projects, the Finance Ministry has
UT Governments and other land-owning
The excessive demand led to planning for an
now allowed hotels to avail of ECB up to US$
agencies to create land banks for hotels and
inventory of budget category rooms, bringing
to allow such hotel sites on Public-Private
into its gamut spare rooms that are available
Partnerships or Revenue sharing basis. They
with various house-owners, which were
have also been advised to allow additional
classified as ‘Incredible India Bed & Breakfast
acquisition, under the automatic route.
standard and service in these categories
FAR/FSI, more commercial utilization and
Establishments’ under the ‘Gold’ or ‘Silver’
6.2 Income Tax exemption to hotels
to create Single Window Clearance system
categories. To motivate house owners to
a voluntary scheme open to all bona fide
for promoting investment into hotel sector.
apply for this scheme, an integrated publicity
On the request of the Ministry of Tourism,
agencies. The Ministry of Tourism has revised
The Ministry brought out Guidelines for
campaign was launched. Such registered
the Finance Minister has announced in his
the guidelines for grant of approval/extension
the Classification of ‘Apartment Hotels’,
houses are being promoted through the
budget proposal 2007-08, Tax Holiday for
as Travel Agents, Inbound Tour Operators,
‘Timeshare Resorts’, ‘Guest Houses’ and
e-commerce platform of the ‘Incredible India’
5 years under Section 80-ID of the Income Tax
Tourist Transport Operators, Adventure Tour
‘Tented Accommodation’. One hundred and
website. On the request of the Ministry of
Act for new hotels of budget category coming
Operators and Domestic Tour Operators,
twelve new hotels projects with 16,431 rooms
Tourism, the Government of NCT of Delhi
up between 1 April, 2007 and 31 March,
with effect from 27th August, 2007. The
were approved at the project stage and
has exempted such establishments from
2010 in the National Capital Territory of Delhi
total number of approvals issued to service
1,783 hotels with 92,005 rooms were on the
various taxes by treating them residential.
and the Districts of Faridabad, Gurgaon,
providers of Travel Trade etc., is given below:-
list of approved and classified hotels under
Some other States have also extended similar
various categories, besides proposals for
concessions.
the Ministry’s efforts towards augmentation of tourist accommodation. The Ministry of Tourism has been advising all State/
Foreign Technical Collaboration along with the new cases of Foreign Direct Investments. The Ministry of Urban Development has now liberalized the operation of Guest Houses in National Capital Territory of Delhi as per its Master Plan 2021. On the request of the Ministry of Tourism, the Ministry of Urban Development has rationalized the conversion charges that are levied on the Guest Houses. To
encourage
expansion
of
36
Gautam
Budh
and
Tour
Further, in the budget proposal for 2008-09,
Category
Till 31st March, 2009
a five-year holiday from Income Tax to two,
Travel Agents
360
Inbound Tour
494
Operators
Tourist Transport
had been announced. The hotel should be
and also to smoothen the approval procedure.
constructed and start functioning during the
Operators
In order to have similarity & uniform guidelines
period 1st April, 2008 to 31st March, 2013.
Adventure Tour
/ criteria of this scheme all over the country, the
This incentive is not applicable to the revenue
Operators
Ministry of Tourism has circulated the revised
districts of Mumbai and Delhi.
Guidelines to all the State/UT Governments
6.3 Classification of Tented Accommodation
Domestic Tour
Operators
publicized through the Ministry’s official
and Heritage basic category by way of
website. Earlier, entities in the service sector like Hotels, Hospitals and Software companies were allowed to avail of External Commercial Borrowing (ECB) up to US$ 100 million per
Tourist
Ghaziabad.
Scheme” for more effective implementation
construction of hotels in the budget category
and
of this scheme are to encourage quality,
declared
local requirements. The scheme is being
Operators
Operators,
Transport Operators. The aims and objectives
Incredible India Bed & Breakfast/Homestay
of Tourism provides incentives for the
Tour
so as to promote tourism in India. This is
st
Nagar
Domestic
Adventure
in specified districts which have UNESCO-
the suggested parameters based on their
“Incentive to Accommodation Infrastructure”
st
Operators,
revised and simplified the “Guidelines for the
accommodation in the country, the Ministry
(H&R) division under the revised scheme of
for permissible end-uses, other than for land
approving Travel Agents, Inbound Tour
three or four star hotels that are established
with a request to adopt the scheme as per
was provided to the Hotels & Restaurants
currency and /or rupee capital expenditure
The Ministry of Tourism has a scheme of
The Ministry of Tourism has recently reviewed,
hotel
subsidy. A Budget Estimate of Rs. 20 crore
100 million per financial year both for foreign
6.4 Approval of Travel Trade
There
“World
is
an
accommodation
Heritage
overall at
tourist
DEVELOPMENT AND REGULATION OF TOURISM INDUSTRY
The upsurge in tourist arrivals intensified
Sites”
status
shortage
181 25 33
of
destinations,
especially in remote areas. Therefore, to meet the increasing demand of tourists, camping facilities and tented accommodation, the Ministry of Tourism, Government of India, has introduced a voluntary scheme for project approval and classification of operational
6.5 Tourist Charters The Government has approved the guidelines for operation of Tourist Charter Flights to and from India with effect from 17th August, 2006. The guidelines have been further liberalized for operating these flights subject to the condition that Tourist Charter Flights will be 37
(iii)
On the request of Ministry of Tourism,
(ITP)”. Some of the modifications introduced
the
in the Charter Guidelines in respect of ITP
Karnataka, Goa, Kerala, Maharashtra,
Charter Flights to India (Inbound Tourist
Himachal Pradesh, Rajasthan, Jammu
Charters) are as follows :
&
(i)
(iv)
Pradesh,
Delhi,
The guidelines for formation of Tourist Security Organization(s) comprising Ex-Servicemen, in the States have
agencies, cleared by the security
been forwarded to State Governments/
agencies for obtaining flight clearances
Union Territory Administrations. The
from the Directorate General of Civil
Government of India, Ministry of Tourism
Aviation (DGCA).
is in touch with the State Governments/
The stipulation of minimum duration of
Union Territories to monitor and follow-
stay of charter tourists in India has now been removed.
Uttar
Pradesh,
one form or the other.
Government of India or flight clearing
(ii)
Andhra
have deployed Tourist Police Force in
Tourist Charter Flights to India can recognized by the Ministry of Tourism,
Kashmir,
of
Punjab, Madhya Pradesh and Orissa
Application for operating inclusive be filed by an Indian Tour Operator
States
DEVELOPMENT AND REGULATION OF TOURISM INDUSTRY
permitted only for “Inclusive Tour Package
up action. (v)
The Ministry has also revised the
6.6 Achievements
guidelines for training of Regional
(i)
An important issue connected with
Level Guides to ensure that training
tourism growth is the issue relating to
and selection of these guides become
Visa on arrival. This issue was taken
more competitive and effective.
up with the Ministry of External Affairs and the Ministry of Home Affairs. As a sequel thereto, the Advance Passenger Information
System
to
facilitate
security clearances has already been introduced on pilot basis on all Air India Flights coming from various locations to Delhi. Depending on its success, the Ministry of Home Affairs would be considering its expansion in due course. (ii)
The Ministry of Home Affairs has decided to grant Long Term Tourist Visa of 5-year duration with multi-entry facilities carrying a stipulation of 90 days on each visit, to the nationals of 18 select countries.
38
39
HUMAN RESOURCE DEVELOPMENT
HUMAN RESOURCE DEVELOPMENT
7
examinations, results; regulating building
7.4
of the tourism industry in the country, the
plans and equipment, training, publishing
Creation of Institutional Infrastructure
Ministry of Tourism had initially set up four
periodicals, magazines, etc; as also carrying
Institutes of Hotel Management, Catering
out of such government approved activities
Technology and Applied Nutrition (IHMs) at
as prescribed from time to time. The NCHMCT
New Delhi, Mumbai, Chennai and Kolkata.
also affiliates Institutes of Hotel Management
Subsequently, 12 Food Craft Institutes (FCIs)
for admissions and regulation of examinations.
were also set up at different places in the
At present, 35 Institutes of Hotel Management
country to promote the hospitality related craft
comprising 21 Central Institutes, 7 State
disciplines. This year, 2 new State Institutes
Institutes and 7 private Institutes are affiliated
of Hotel Management, Catering Technology
to the NCHMCT. They conduct Degree, Post
& Applied Nutrition at Rohtak in Haryana and
Graduate Degree/Diploma courses in various
Tirupati in Andhra Pradesh were sanctioned.
disciplines relevant for hospitality industry.
For expanding facilities for skill level training,
The NCHMCT also affiliates State Food Craft
the Ministry sanctioned setting up of 5 new
Institutes (FCIs) both at the Centre and States
Food Craft Institutes at Muzaffarpur in Bihar,
for diploma courses. These FCIs are located
Kangra in Himachal Pradesh, Hoshiarpur
at
in Punjab, Leh in Jammu & Kashmir and
Faridabad and Udaipur.
including allocation of at least 5 acres of
The NCHMCT also conducts Joint Entrance
and affiliation of the Institute to the NCHMCT.
7.2 The Ministry has also decided to
Examination (JEE) on all India basis for
Normal grant is up to Rs. 10 crore, of which,
mainstream hospitality education through
admission to the 1st year of the 3-year
Rs. 8 crore is for construction and the balance
Government vocational schools, Industrial
B.Sc. programme in Hospitality and Hotel
for the purchase of equipment required by the
Traning Institutes (ITIs), polytechnic institutes,
Administration for its affiliated Institutes.
Institute. An additional Rs. 2 crore can also
Durgapur in West Bengal.
Government colleges, Universities and Public Sector Undertakings. The Central assistance will be available to all. The assistance will be utilized for creation of infrastructure necessary
Admission
Balangir,
to
M.Sc.
Darjeeling,
Ajmer,
in
Hospitality
Administration is centrally carried out by the Council. In the case of other courses, i.e.
for the conduct of courses / trainings. 7.3 National Council for Hotel Management
Service; Diploma in Food Production; Diploma
and Catering Technology
in Food and Beverage Service; Diploma in
and Catering Technology (NCHMCT) was set up in 1982 to coordinate the growth and general advancement in the development of
hospitality
management
education
through its affiliated Institutes. The Council undertakes
recruitment;
its
jurisdiction
extends over a wide range of administrative matters including admission, fees, bye-laws, syllabus for studies, courses, research and
P.G. Diploma in Dietetics and Hospital Food
House Keeping Operation; Diploma in Front Office Operation; Diploma in Bakery and Confectionery;
The
Ministry
Assistance
Financial
extends
(CFA)
for
Assistance
Central setting
for
Financial up
State
Institutes of Hotel Management. The National Institute of Tourism & Hospitality Management (NITHM) at Hyderabad, IHMs at Dehradun and Kurukshetra were set up with CFA and they are already functional. The other projects that are at various stages of construction are located at Silvassa, Jamshedpur, Raipur, Rohtak,
Hamirpur,
Bhatinda,
Fursatganj,
Bodhgaya, Ailawng (Mizoram), Dimapur, Yupia
(Arunachal
Pradesh),
Kozhikode,
Craftsmanship
Course
in
Food Production; Craftsmanship Course in Food and Beverage Service and Certificate Course in Hotel and Catering Management,
and
training
for
providing
specialized training and education for tourism and travel industry both in the private and public sector. The Institute had organized a Syllabus Review Workshop from 16th to 18th October, 2006 at Delhi, and based on the recommendations of the Workshop, the Institute decided to offer the following All India Council for Technical Education (AICTE) approved programmes with an intake of 60 students each at Gwalior, Bhubaneswar and Delhi centres: (i)
Two-year Post Graduate Diploma in
projects is subject to certain guidelines
from Gwalior and Bhubaneswar
be paid for the construction of hostels. The
(ii)
Two-year Post Graduate Diploma in Management (International Business) from Gwalior and Bhubaneswar
(iii)
Two-year Post Graduate Diploma in Management (Service Sector) - from Gwalior
(iv)
Two-year Post Graduate Diploma in
expenditure over and above the Central Grant
Management (Tourism and Leisure) -
is met by the respective state governments.
from Delhi
CFA has also been extended for the setting up of Food Craft Institutes at Leh, Hoshiarpur,
7.6 National Institute of Water Sports – Goa
Kangra, Jammu, Garhmukteshwar (Uttar
In order to tap the potential that India’s
Pradesh), Muzaffarpur, Durgapur, Naogaon
coastline offers for water-based adventure
and Hassan. For a Food Craft Institute, the
sports, the Ministry of Tourism established
Central assistance is limited to Rs. 4.75 crore.
the
Financial assistance is also extended for
(NIWS) in Goa on the beach of Panjim. The
upgradation of institutional infrastructure such
administrative control of NIWS was entrusted
as construction of hostels and modernization
to IITTM. The NIWS conducted several short-
of laboratories.
term programmes and about 400 participants
7.5 Indian Institute of Tourism and Travel
respective Institutes as per eligibility criteria
Management (IITTM) – Gwalior
of the courses.
education
Management (Tourism and Travel) -
admission is directly carried out by the prescribed by the National Council for each
pioneer in the field of travel and tourism
Sholapur and Tirupati. The CFA for such
land by the state government concerned
P.G. Diploma in Accommodation Operation;
The National Council for Hotel Management
42
Aligarh,
Central
Indian
Institute
of
Tourism
HUMAN RESOURCE DEVELOPMENT
7.1 In order to meet the manpower needs
National
Institute
of
Water
Sports
have attended these programmes related to Powerboat Handling, Lifesaving Techniques, Wind Surfing and Lifesaving for water sports,
and
Travel
etc.
Management (IITTM), set up in 1983, is a 43
For upgrading the skills and capacity building of service providers of the Industry, the Ministry commenced the scheme of Capacity Building for Service Providers,
b.
coolies/ servers/ waiters/ helpers/ front office staff/ reception counter staff/ food kiosk and tourists, airport security staff, immigration officials and custom officers.
State/Central
training/
academic institutions. Under the scheme, the participants of 1 to 3-day programmes are compensated for the loss of wages. The fee and other costs of training for all the programmes are covered.
of Tourism extends assistance for capacity building in selected villages. Significant
ITI/polytechnic owned
by
c.
undertaking
which
during
the
year
annual
Chennai, Bangalore, Hyderabad and Goa would also offer specialization for which the broad framework for the
revised
curriculum
has
been
developed. e.
During the year, setting up of one more Institute of Hotel Management at Tirupati
(including
and five more Food Craft Institutes at
management
of
Tura, Durgapur, Muzaffarpur, Kangra
Tourism sanctioned assistance to 10
and Hoshiarpur were sanctioned. This
institutions for facilitating development
took the number of State Institutes of
of institutional infrastructure.
Hotel Management under construction
The Ministry of Tourism instituted
to 14 and Food Craft Institutes to 10.
a
travel/tourism,
system
excellence
of
the
courses)
annual
“Best
f.
In order to test and certify the skills of the existing service providers, the
Round Performance” by an IHM and
Ministry sanctioned the institution of
“Best All Round Performance” by a
testing and certification mechanism at
Food Craft Institute (FCI) along with
the IHMs at Mumbai, Chennai, Kolkata,
four awards to IHMs separately for
Delhi (Pusa), Goa, Hyderabad and
(a) Best Academic Performance; (b)
Bengaluru.
Placement
for
institutional All
Best
awards
Ministry
Performance;
(c)
Best Administrative Performance; and (d) Best Implementation of Central Schemes. The achievements of the by a Committee on the strength of transparent performance parameters/ evaluation criterion and the inter-se rankings decided. A Special Award
initiatives
on
the IHMs at Delhi, Kolkata, Mumbai,
a
offers
Management
academic session 2009-10. Further,
institute/
IHMs & FCIs were individually judged
For the promotion of rural tourism, the Ministry
7.8
as
Hotel
course(s) specific to hospitality crafts or
dhaba staff/ personnel engaged in handling
Corporation,
to a six-semester programme from the
sector
inter-alia, covers service providers such as
Corporations, India Tourism Development
In pursuance of the decision of the
government or a university/a public
saving techniques, guide training, etc. It,
Governments, State Tourism Development
examination basis has been converted
university/college
nutrition values, energy saving and nutrition
NCHMCT, tourism departments of States/UT
from the academic year 2009-10.
such
disposal, etiquette and basic manners, basic
Institute of Tourism and Travel Management,
of
Rs. 2 crore to government institutes
techniques, cooking techniques, garbage
Management, Food Craft Institutes, Indian
Hotel Management (IHM) affiliated to it
Financial Assistance not exceeding
personal hygiene, cleanliness, basic service
others, Indiatourism Offices, Institutes of Hotel
being conducted in all the Institutes
education through one-time Central
cover a wide range of services like health &
The existing 3-year B.Sc. programme
to B.Sc. Course in all the Institutes of
Government to broad-base hospitality
under which, trainings are undertaken to
The implementing agencies are, amongst
d.
HUMAN RESOURCE DEVELOPMENT
Entrance Examination for admission
7.7 Capacity Building
g.
The Ministry of Tourism sanctioned funds to Indian Institute of Tourism and Travel Management (IITTM) for the training of 3000 students under the “Earn While You Learn” programme. The students may also be oriented to serve as Volunteers for the Commonwealth Games.
was given to the runners-up also, except in the category of “Best All Round Performance”. The awards were
a.
NCHMCT online
44
decided
counselling
to for
decentralize the
distributed on 25th March, 2009.
Joint 45
PUBLICITY AND MARKETING
PUBLICITY AND MARKETING
8
In the year 2007-08, the Ministry of Tourism, as part of celebration of the 60th Anniversary of India’s Independence had launched a campaign titled, “Sare Jahan Se Achcha”. The campaign was undertaken in major TV channels and popular cinema halls across the country. The campaign was rolled out till May 2008.
Towards the end of the financial year
The activities, started in September/October
The objective of the campaign has been to
2007-08, the Ministry of Tourism launched
2008, will cover release of advertisements in
build awareness about the richness of India
4 thematic domestic campaigns
various print publications including in-flight
and position India as a preferred tourist
magazines and TV channels.
destination for foreign tourists.
8.3 Other Promotions
Internet media forms an important component
for the
promotion of North-East, Jammu & Kashmir, Rural Tourism and Adventure & Wildlife Tourism. The campaigns spilled into the first half of the financial year 2008-09. Major part of the activity was undertaken in select TV channels, magazines and newspapers in the first half of the financial year 2008-09.
In the year 2007-08, the Ministry of Tourism continued its effort in educating/ sensitizing the stakeholders and general public about the importance of preserving monuments and places of tourist interest. To reinforce the “Atithi Devo Bhavah” message, encouraging the objective
of responsible tourism, the
Ministry of Tourism had launched the “4th Phase of Atithi Devo Bhavah – Awareness Campaign”, which was undertaken in leading TV channels, print publications, FM Radio and popular cinema halls across India.
48
8.2 International Campaigns The Ministry of Tourism, in the year 200809, has launched 7 international campaigns
The Ministry of Tourism has relaunched the Incredible India magazine which is a bimonthly issue. The magazine is produced along with the Ministry of Tourism’s newsletter. In the year 2008-09, production of 5 Regional Maps and 3 City Maps are being undertaken. The Ministry of Tourism has also produced a set of 12 colourful posters to promote various
for the promotion of Indian tourism in the
aspects of Indian tourism.
international markets. These 7 international
8.4 Online Initiatives
campaigns are Print campaign – Europe; Print Campaign – APAC region; Print Campaign – Global; Print Campaign – Americas; TV Campaign – Europe; TV Campaign – Americas and TV Campaign – APAC region.
Recognizing the reach and cost-effectiveness of the Internet medium, the Ministry had
of the media mix for the Incredible India campaign, given that the media is exploding in India and developed markets. Online
advertising
advertising,
Search
includes
Display
advertising,
Search
PUBLICITY AND MARKETING
8.1 Domestic Campaigns
engine optimization, tapping audiences of popular video sharing sites. The theme of the Incredible India campaign has been based on the richness of India and varied tourist attractions of the country have been portrayed through the vibrant colours symbolic of India.
undertaken an online campaign in India
It has been established that traffic to
and the established and emerging markets
the Ministry of Tourism’s website www.
overseas.
incredibleindia.org
has
increased
49
(ix)
countries like China, Germany, Japan etc.
Discover India – Enchanting Tourism
8.8
Fair – 27 -28 September, 2008.
Hospitality Programme
th
th
Tours
under
outdoor advertising was undertaken to
the
coincide with the event.
8.5 Events
8.6 Marketing Objectives of Overseas
Under the Hospitality Programme, the Ministry
The Ministry of Tourism has organized/
Offices
of Tourism invites editorial teams of travel
was inaugurated in April 2008. To
participated in the following tourism related
The Ministry of Tourism, Government of India,
publications, journalists, photographers, TV
mark the occasion, Incredible India
events in India :
through its 14 offices overseas promotes
teams, travel agents, tour operators, etc. from
Cultural
overseas, through the overseas Indiatourism
in
offices to effectively project India as a multi-
showcased India’s classical dance,
dimensional tourist destination offering a vast
music
range of attractions. These invited guests are
Festivals were also organized in Beijing
India’s share in the global tourism market.
able to get first-hand information/knowledge
and Shanghai.
Integrated
familiarization tours.
(i)
Toshali Crafts Mela, Bhubaneswar – February 2008.
(ii)
National Tourism Award function was organized by the Ministry – February 2008.
(iii)
South
Asia
Travel
and
Tourism
Exchange (SATTE) – April 2008. (iv) (v)
India in the tourism generating markets as an attractive tourist destination and projects various Indian tourism products vis-à-vis other competing destinations to enhance marketing
and
promotional
strategy and a synergised campaign in association with the Travel Trade, State
12th National Expo in Kolkata – 5th -10th
Governments
September, 2008.
launched for market promotion. The overseas
Travel and Tourism Fair (TTF) at Hyderabad, Kolkata, Ahmedabad and Surat during 2008.
and
Indian
Missions
are
promotional efforts include advertising in the print & electronic media, participation in fairs &
exhibitions,
organising
seminars,
workshops, road shows & India evenings, printing
of
brochures
and
collaterals,
(vi)
of the Indian tourism products during their
cuisine.
Indian
which Food
India hosted the PATA Travel Mart
tourist generating markets overseas were
Asia Pacific seller delegates from 301
invited, not only to visit the varied tourist
organisations participated in the Travel
attractions of the country but also to
Mart.
participate in and cover events including SATTE, the Great Indian Travel Bazaar, PATA
(iv)
Indiatourism offices overseas have participated in the major international
Travel Mart, Kerala Travel Mart, Himalayan
Travel
Fairs
and
Exhibitions
in
Run & Trek Event, etc.
agents/tour operators, inviting the media
In addition, special Fam Tours for Trade and
the world over as well as in the
and travel trade to visit the country under
Media Representatives from overseas have
emerging and potential markets to
the hospitality programme, etc.
also been organized as part of the confidence
showcase and promote the tourism
8.7 Assistance to Service Providers under
building measures undertaken following the
products of the country. These include
terrorist attacks in Mumbai.
Arabian Travel Market (ATM) in Dubai,
Market Development Assistance scheme of
8.9
Major
the Ministry of Tourism, Government of India
overseas promotion
provides for financial support to approved
(i)
important tourist generating markets
activities
undertaken
PATA Travel Mart in Hyderabad, China
for
International Travel Mart in Shanghai, ITB-Asia in Singapore, World Travel
The Ministry of Tourism in collaboration
inter-connected with Rural Tourism and
operators, etc. for undertaking the following
event in Singapore in April 2008. The
Handicrafts at Aurangabad – 21st -30th
tourism promotional activities abroad :
activities and programmes organized
November, 2008.
(i)
Sales-cum-Study Tours
during the event included cultural
(ii)
Participation in Fairs / Exhibitions
handicrafts by artisans from rural
(iii)
Publicity through printed material
at Amritsar – 3 -7 December, 2008.
and
Shanghai,
comprising 374 global buyers and 715
organized an “Incredible India@60”
rd
and
organized
and media representatives from important
travel agents, tour operators, tourist transport
(viii) Punjab International Trade Expo 2008
Beijing
were
16 to 19, 2008. International delegates
Shilpotsav 2008 – Shopping Festival
2008.
Evenings
During the year, travel agents, tour operators
with the Ministry of Culture and CII
Bazar Patrika Group – 27th-29th June,
(iii)
The Indiatourism office in Beijing
2008 in Hyderabad from September
tourism service providers, i.e. hoteliers,
(vii) Travel Show organized by the Anand
(ii)
brochure support/joint advertising with travel
the MDA Scheme
50
Familiarization
performances,
display
of
Indian
tourism sites, photographic exhibition on
India
and
PUBLICITY AND MARKETING
significantly with important feedback from
an
India
Evening.
Extensive promotion through print and
Market (WTM) in London, IMEX in Frankfurt, FITUR in Madrid and ITB in Berlin. (v)
Road Shows, India Evenings and India
Presentations
organized
in
have
Beijing,
been
Shanghai,
Hong Kong, Tehran, Riyadh, Istanbul, Ankara,
Damascus,
Dubai,
Paris,
Strasbourg, Zurich, Bern, Catania, Genova, Atlanta, New York, Boston,
th
51
Singapore,
Seoul,
Lumpur,
Paris,
Participation in three trade fairs /
d. Fam Tours for Overseas Media and
Zurich, Madrid, Rome, Milan, Frankfurt,
exhibitions per year would be permitted
Travel Trade Representatives
Ottawa, Montreal, Singapore, Kuala
Hamburg,
instead of two as per the existing
Lumpur,
Stockholm, Moscow, St. Petersburg,
Taipei,
Toronto,
Manila,
Vancouver,
Munich,
Moscow,
among other cities. (vi)
Kuala
of
is
the
an
integral
Indian
Amsterdam,
London, Edinburgh, Belfast, Dublin, Manchester,
For the promotion of Indian Cuisine, which
Berlin,
Los
Angeles,
Houston, San Francisco and Buenos
component
tourism
Dubai,
Aires.
products,
Tourist
publications
Indian Food Festivals organized in
printed
in
Damascus (Syria), Istanbul (Turkey),
the overseas offices, to meet the
Muscat (Oman), Tehran (Iran), Colombia
requirements of the markets under their
&
jurisdiction. These include Mandarin,
support
has
Ecuador,
Cairo
been
extended
Budapest
(Egypt)
and
to
(ix)
(Hungary),
Buenos
been
languages
by
Italian, French, Spanish, Portuguese, German,
(vii) The Ministry of Tourism, through its offices,
has
supported
India Festival - Blended Cultures, a three-week long cultural festival of India in Amsterdam and a Festival of India organized in Buenos Aires, Argentina. (viii) For greater visibility of “Incredible India”, outdoor advertising campaigns including advertising on taxis/buses/ trams have been undertaken in Beijing, Tokyo,
Seoul,
Sydney,
Russian,
Hungarian,
Japanese, Korean, Thai and Bhasa Indonesia.
and participated in the Amsterdam
Shanghai,
have
Cantonese, Arabic, Persian, Turkish,
Aires
(Argentina). overseas
foreign
(ii)
guidelines. (iii)
As part of the confidence building measures, familiarisation tours for trade and media
The eligible upper limit under the
representatives
scheme, in respect of foreign exchange
regions of the country have been specially
earnings, has been increased from
organized by the overseas Indiatourism
Rs. 10 crore to Rs. 20 crore.
offices, to project the ground realities relating
b. Enhanced subsidy in participation fee at International Travel Fairs & Exhibitions Enhanced subsidy of 25% in participation fee is being offered by the Ministry of Tourism and the Indiatourism offices overseas in the India Pavilions set up at the major International Travel Fairs and Exhibitions till the end of the financial year 2009-10.
to
Mumbai
and
other
to safety/security conditions in the country. Trade/Media representatives from USA, UK, Ireland, France, Spain, Germany, Austria, Netherlands,
Argentina,
Mexico,
Japan,
Malaysia and Singapore have visited India during the months of December 2008 and January 2009 as a result of this initiative. e. Road Shows A series of Road Shows are being organized
c. Financial Assistance under MDA Scheme
in important tourist generating countries,
8.10 Special Initiatives
to promote MICE Tourism
in collaboration with the Indian Association
The Ministry of Tourism, Government of India
With a view to promoting MICE Tourism,
of Tour Operators and with participation of
has undertaken several confidence building
the scope of the MDA scheme has been
different segments of the tourism industry.
measures with a view to giving a boost to the
enhanced, so as to include active members
The focus of these Road Shows is on
tourism industry in the aftermath of the global
of the India Convention Promotion Bureau
one-to-one
economic slow down and the terrorist attacks
(ICPB). Financial support under the scheme
the seller delegates from India and buyer
in Mumbai.
would be provided to ‘Active Members’ of
delegates overseas, with a view to promoting
The following incentives have been offered
ICPB who, in turn, would release the same
inbound tourism to India. Road Shows were
to India Associations/Societies after bidding
successfully organized in Australia, Malaysis,
for International Conventions/Conferences,
Singapore, UK and Ireland during the months
provided they win the bid or stand at second
of February and March 2009.
by the Ministry to the tourism industry:
a. Enhanced benefits under the Market Development Assistance (MDA) scheme
PUBLICITY AND MARKETING
Denver, San Francisco, Phoenix, Tokyo,
business
meetings
between
or third positions among the bidders.
(i) The financial support under the MDA scheme has been increased, as detailed below :
52
Sl. No. Promotional
Existing upper limit of
Revised upper limit of
activities
financial support
financial support
1.
Sales-cum-Study Tours
2.
Trade Fairs and
Exhibitions
3.
Production of
Publicity Material
Rs.75,000.00
Rs.1,50,000.00
Rs.1,10,000.00
Rs. 2,00,000.00
Rs. 15,000.00
Rs. 30,000.00
53
54 55
PUBLICITY AND MARKETING
STATISTICS, SURVEYS AND STUDIES
STATISTICS, SURVEYS AND STUDIES
9
9.1 Information and Research Activities
9.3 Foreign Exchange Earnings from
Foreign tourist arrivals and estimated Foreign Exchange Earnings during the years
The Market Research Division of the Ministry
Tourism
1999-2008 and January-March 2009
of Tourism is responsible for compilation,
Tourism is an important sector of Indian
tabulation and dissemination of information
economy and contributes substantially in the
on various aspects of tourism in India. The
country’s foreign exchange earnings. The
statistics collected by the Division include
foreign exchange earnings (FEE) from tourism
data on foreign tourist arrivals, domestic and
during 2008 in US$ terms are estimated at
foreign tourist visits, occupancy statistics
11.75 billion as compared to 10.73 billion
of approved hotels, etc. Periodical surveys
during 2007, registering a growth of 9.5%.
1999
2481928
-
12951
-
3009
-
are also undertaken to assess the profile
FEE from tourism in US$ terms during the
of
tourists,
period January-March 2009 were US$ 2731
2000
2649378
6.7
15626
20.6
3460
15.0
expenditure patterns, tourist preferences and
million with a growth rate of (-) 30.6% as
2001
2537282
-4.2
15083
-3.5
3198
-7.6
satisfaction levels, availability and adequacy
compared to the FEE of US$ 3935 million with
2002
2384364
-6.0
15064
-0.1
3103
-3.0
of infrastructural facilities at tourist centres,
a growth rate of 31.3% during January-March
2003
2726214
14.3
20729
37.6
4463
43.8
etc. This Division also undertakes studies
2008.
2004
3457477
26.8
27944
34.8
6170
38.2
In rupee terms, the FEE from tourism during
2005
3918610
13.3
33123
18.5
7493
21.4
2008 are estimated at Rs. 50730 crore as
2006
4447167
13.5
39025*
17.8
8634
15.2
compared to Rs. 44360 crore during 2007,
2007
5081504
14.3
44360*
13.7
10729
24.3
2008@ 5366966
5.6
50730#
14.4
11747#
9.5
2009@ 1460774
-13.8 **
13582#
-13.2**
2731#
-30.6**
and
domestic
and preparation of master plans/perspective plans/detailed project reports (DPRs) for development of tourism in the country. 9.2 Foreign Tourist Arrivals The foreign tourist arrivals (FTAs) in India during the year 2008 were 5.37 million (Provisional) as compared to 5.08 in 2007, registering a growth of 5.6%. FTAs during the period January-March 2009 were 14.61 lakh
58
showing a growth of 14.4%. FEE from tourism in rupee terms, during January-March 2009 were Rs 13582 crore with a growth rate of (-)13.2%, as compared to the FEE of Rs. 15655 crore with a growth rate of 18.2% during January-March 2008.
Estimated Foreign Exchange Earnings (Rs. in Crore)
Percentage Change Over Previous Year
Estimated Foreign Exchange (in Million US$)
Percentage Change Over Year
STATISTICS, SURVEYS AND STUDIES
international
Year Foreign Percentage Tourist Change Over Arrivals Previous Year (in nos.)
(Jan-Mar) # Advance Estimates * Revised Estimates @ Provisional ** Percentage change of January-March 2009 over January-March 2008
with a growth rate of (-) 13.8% as compared
A statement giving FTAs in India and FEE
9.4 Domestic Tourism
9.5 Surveys and Studies
to the FTAs of 16.94 lakh and growth rate of
from tourism for the last ten years i.e. 1999
The potential of domestics tourism has grown
As a guide to the formulation of policies,
12.2% during January-March 2008.
to 2008 and during January-March 2009 are
substantially during the last few years due to
funding projects and evaluating effectiveness
given below:
increase in income levels and emergence of a
of schemes being implemented by the
dynamic urban middle class. However, there
Ministry of Tourism, the Ministry sponsors
are no precise estimates of total domestic
studies and surveys. These include evaluation
tourist traffic in the country. All the State/
studies, feasibility studies, preparation of
Union Territory Governments were, therefore,
Detailed Project Reports (DPRs), etc. 29
persuaded to set up Statistical Cell for the
Surveys/Studies/DPRs/Feasibility
collection of domestic tourism statistics
were completed during the year 2007-08.
through accommodation establishments and
19 Surveys/Studies have been commissioned/
furnish them to the Ministry of Tourism on a
taken up during 2008-09 and 9 Surveys/
monthly basis. As per the figures reported
Studies/DPRs/ Feasibility Studies have been
by the State/UT Governments, the domestic
completed during the year 2008-09. Details of
tourists during the year 2007 are estimated to
Surveys, Studies, DPRs, Feasibility Studies,
be 527 million, showing a growth of 13.9 % as
etc.
compared to the year 2006.
2007-08 and 2008-09 are given at Annex.
completed/commissioned
Studies
during
59
INTERNATIONAL CO-OPERATION
INTERNATIONAL CO-OPERATION
10
Co-operation
with
International
Organizations International
Co-operation
responsible
for
Division
is
organizing/participating
in dialogues, meetings, consultations and
contacts for increasing the tourism flow
in the event. At this meeting, India offered to
between the member-countries of the group.
organize the first ASEAN-India Travel Trade
10.3 Bilateral Tourism Co-operation (i)
4th July, 2008 in Manila, Philippines.
international organizations which include the
Both the countries agreed to further
United Nations World Tourism Organization
strengthen
(UNWTO); United Nations Economic and
Co-operation
(BIMSTEC);
Economic
Mekong-Ganga
(ii)
East Asian Nations (ASEAN), South Asian (SAARC) Economic
for
and
Regional South
Cooperation
Asia
Co-operation This
Division also negotiates with other countries
Indiatourism office in Singapore organized a workshop titled ‘Beyond Boundaries’ in April 2008. The ASEAN member-countries, Indian Travel Trade organizations and Airlines participated in the workshop for developing/ structuring
joint
packages
on
tourism
products to increase tourism flow between India and the ASEAN. Incredible India @60 event was organized at Singapore in April
Africa Tourism Officials was held on
2008 to showcase different facets of India’s
the sidelines of the 7th Session of the
growth, tourism products, art and culture.
India-South
As part of the event, various activities and
Africa
Joint
Ministerial in
programmes were organized. These included
February 2008 in Pretoria, South Africa.
cultural performances from different regions
which
was
held
A Joint Action Programme for the
for signing of bilateral agreements and
period 2009-10 for the implementation
attends Joint Commission Meetings in co-
of the Agreement between India and
ordination with the Ministries of Commerce,
Russian Federation on cooperation in
Culture, External Affairs, Finance etc. for
the field of tourism was signed during
promotion of tourism.
the visit of the Russian President to
10.2 Tourism Co-operation under IBSA
India in December 2008.
of India, demonstration and display of Indian handicrafts especially by artisans from rural tourism sites, photographic exhibition and an India Evening. The 4th India-ASEAN NTOs (National Tourism Organizations) Meeting was held at Hanoi, Vietnam in January 2009 during the ASEAN Tourism Forum. At this meeting, matters related to co-operation
As a specialized agency of the United Nations, the United Nations World Tourism Organization (UNWTO) is the multi-lateral international body in the field of tourism, acting as a global forum for tourism policy issues and a source of tourism know-how. While primarily an inter-governmental organization with over 150 member-countries, it also welcomes the private sector, educational institutions, tourism associations and local tourism authorities to participate as Affiliate Members. India was unanimously elected as the Chairman of the Executive Council of the UNWTO in the 82nd meeting of the Executive Council
held
at
Cartagena
de
Indias,
Columbia in November 2007 for a period of one year. As the Chairman, India chaired the sessions of the Executive Council which were held in Jeju, South Korea in June 2008 and Madrid, Spain in October 2008. India articulated its stand on the issue of ‘Climate Change and Tourism’ at UNWTO by stating that matters relating to climate change should be addressed within the framework of the UN Framework Convention
A Tripartite Agreement among India, Brazil
10.4 Tourism Co-operation between India
in tourism between India and the ASEAN
and South Africa (IBSA) was signed on
and the ASEAN
were discussed and both sides agreed to
15th October, 2008 during the IBSA Summit
The First Meeting of the India-ASEAN Tourism
strengthen and enhance co-operation to
in New Delhi for cooperation in the field
Ministers was held in Thailand in January
increase intra-regional tourism.
an instrument to encourage the use of
of tourism under the IBSA Development
2008. In this meeting, Terms of Reference
Initiative. The Agreement was finalized in
for the formation of India-ASEAN Tourism
10.5 Tourism Co-operation under BIMSTEC
to
the Joint Working Group (JWG) Meeting
Working Group was adopted. The ASEAN-
The Terms of Reference for the formation
developing countries.
on Tourism which was held in Kochi on
India website was inaugurated for promoting
21 September, 2008 and was attended by
tourism destinations in India and the ASEAN
the representatives from the IBSA countries.
region. An invitation was extended to the
The JWG meeting was followed by IBSA Tour
travel media in the ASEAN countries to
Operators Workshop which was attended by
participate in the Great Indian Travel Bazaar
tour operators from India, Brazil and South
which was held in Jaipur from 21st-23rd April,
Africa. The workshop provided an opportunity
2008. Several participants from the ASEAN
to the private stakeholders of tourism sector
region were hosted by the Ministry of Tourism
in IBSA countries to interact and establish
under its hospitality scheme for participating
st
62
(iii)
package on tourism products. In pursuance,
A meeting between India and South
Commission
Sub-regional
(SASEC).
bilateral
2009-11.
Co-operation (MGC); Association of South Association
promote
series of activities during the period
(UNESCAP); Bay of Bengal Initiative for and
and
tourism cooperation by undertaking a
Social Commission for Asia and the Pacific Technical
A Joint Working Group Meeting on Tourism was held with Philippines on
negotiations of the Ministry of Tourism with
Multi-Sectoral
Exchange to discuss and develop joint
10.6 Participation in the UNWTO
of Tourism Working Group was finalized in the meeting of senior officials of BIMSTEC which was held at New Delhi in August 2008. As agreed during the 2nd BIMSTEC Tourism Ministers’ Roundtable and Workshop held in August 2006 in Nepal, the Ministry of Tourism set up the BIMSTEC Information Centre at New Delhi.
INTERNATIONAL CO-OPERATION
10.1
on Climate Change (UNFCCC). The UNWTO was also asked not to make climate change environmental conditionalities as barriers international
tourism,
particularly
in
Another issue on which India took the lead pertained to co-operation between the Centre of Excellence for Destinations (CED) and the UNWTO. The CED currently operates in Montreal, Canada and was set up to provide guidance to tourism destinations as per the MoU entered between the agency and the UNWTO. India expressed its concerns about the CED assuming the role of a certification 63
agency which would lead to standardizing
Tourism in the States of West Bengal and
cultures, heritage and biodiversity of nations
Orissa and Sustainable Tourism in the State
and could seriously undermine the concept
of Uttarakhand. The project, which was
of diversity that drives tourism across the
funded by the UNDP, was completed with the
world.
adoption of Master Plans.
Executive
Council
Meeting
agreed to India’s proposal of not allowing certification, grading or ranking of tourist destinations by the CED. The CED would now extend technical assistance to destinations in developing countries to achieve excellence and
attract
more
tourists.
In
addition,
developing countries could ask the UNWTO’s support for securing financial and technical assistance.
Secretary (Tourism) represented India in the 6th Meeting of the Board of Directors of ST-EP Foundation and the 1st Meeting of the
INTERNATIONAL CO-OPERATION
The
Tourism Resilience Committee of the UNWTO held from 27th-29th January, 2009 in Madrid. He also attended the 24th Meeting of the Task Force for the Protection of Children in Tourism and the 2nd Meeting of the UNTWO Tourism Resilience Committee. Both meetings
The Ministry of Tourism had signed a MoU
were held from 10th-13th March, 2009 in
with the UNWTO to formalize the arrangement
Berlin, Germany.
of hiring services of its consultants to prepare master plan for the Development of Coastal
64
65
INDIA TOURISM DEVELOPMENT CORPORATION LIMITED
INDIA TOURISM
DEVELOPMENT CORPORATION LIMITED
11
11.3 Network of ITDC Services
11.5 Capital Structure
Corporation
The present network of ITDC consists of
The Capital Structure as on 31st March, 2009 is as under :-
(ITDC) is the only Public Sector Undertaking
8 Ashok Group of Hotels, 7 Joint Venture
of the Ministry of Tourism. Incorporated on
Hotels including one yet to be completed
1st October, 1966, the ITDC played a key role
hotel, 3 Restaurants (including one Airport
in the development of tourism infrastructure
Restaurant),
in the country. Apart from developing the
Service Station, Duty Free Shops at Goa
largest hotel chain in India, the ITDC offered
Airport, 1 Tax Free Outlet, 1 Sound & Light
tourism related facilities like transport, duty
India
Tourism
Development
11 Transport Units, 1 Tourist
(Rs. in crore) 2006-07
2007-08
2008-09 (Provisional)
Authorised Capital
75.00
150.00**
150.00*
Show and 4 Catering Outlets. Besides, ITDC
Paid-up Capital
67.52
67.52
67.52
free shopping, entertainment, production of
is also managing a Hotel at Bharatpur, a
Reserves & Surplus
143.96
172.24
*
tourist publicity literature, consultancy etc.
Tourist Complex at Kosi and a Son-et-Lumeire
Net Worth
208.52
310.17
*
Capital Employed
188.13
285.41
321.89
The ITDC has played a committed and pivotal social role in the development of tourism infrastructure in backward areas, thereby trying to promote regional balance.
(SEL) Show at Sabarmati, Ahmedabad owned by the Ministry of Tourism. 11.4 Subsidiary Companies
*These figures will be worked out after finalisation of annual accounts.
Details below indicate ITDC’s investment of
After the disinvestment of 18 hotels, ITDC
Rs. 8.47 crore in seven subsidiary companies
consolidated its remaining activities and
as on 31st March, 2009 (provisional) :
restructured itself to take up diversified service-oriented
business
activities
like
consultancy and execution of tourism and
Subsidiary
engineering projects, training consultancy
in hospitality sector, event management and mounting of Son-et-Lumeire (SEL) Shows etc. 11.2 Organisational Set-up The present organisational set-up at the Corporate level comprises Chairman & Managing
Director
(C&MD),
Functional
Ranchi Ashok Bihar Hotel Corporation Ltd.
Ashok Group of Hotels, Ashok International
Assam Ashok Hotel
Trade,
Corporation Ltd.
Travels
&
Tours,
Ashok
Reservation & Marketing Services, Ashok Creatives, Ashok Institute of Hospitality & Tourism Management and
Engineering
11.7 Financial Performance
ITDC’s
The authorised and paid-up capital of
The
the Corporation as on 31st March,
2009,
performance of the Corporation for the
stood at Rs. 150 crore and Rs. 67.52 crore
last four years and for the year 2008-09
respectively. The pattern of shareholding is
(Provisional) are tabulated below :
0.82
Pondicherry Ashok Hotel
4.69 0.36 0.51 0.31
Corporation Ltd.
Services Division etc. supported by Human
Donyi Polo Ashok Hotel
Resource Management, Finance & Accounts,
Corporation Ltd.
Public Relations, Secretarial and Vigilance &
Punjab Ashok Hotel
Security Divisions.
Company Ltd. Total
key
figures
relating
to
financial
indicated below:-
Corporation Ltd
Directors and heads of business groups viz. Ashok
11.6 Pattern of Shareholding
Corporation Ltd. Utkal Ashok Hotel.
** The Government has contributed Rs. 73 crore towards additional equity in December 2007, against which process for issue of equity shares is in progress.
(Rs. in crore)
Investment
MP Ashok Hotel
INDIA TOURISM DEVELOPMENT CORPORATION LIMITED
11.1 Introduction
0.51
Government
89.975%
Indian Hotels Ltd.
9.998%
General Public & Employees
0.027% (Rs. in crore)
2004-05
2005-06
2006-07
2007-08
2008-09
(Prov.)
Turnover
363.49
373.64
564.11
470.27
410.14
37.94
54.53
74.33
77.45
41.37
Profit Before Tax
31.16
51.57
68.77
69.41
36.48
Profit After Tax
28.77
45.79
45.56
44.08
*
Direct Foreign
156.59
146.94
149.10
57.23
6.86
Operating Profit (Before Interest & Depreciation)
1.27
8.47
Exchange Earnings 68
69
The decrease in turnover and profitability
Ashok Hotel also hosted H.H. Dalai Lama and
11.10 Ashok Reservation & Marketing
aggressive and dynamic. Despite massive
during 2008-09 is mainly attributed to general
organized a session of His teachings. The
Services
drop in traffic, the division was able to improve
recession in the tourism sector because of
Ashok Group also hosted the delegations from
global financial crisis and terrorist attacks
Russia, Bangladesh, Sri Lanka, Indonesia,
November, 2008. The
Mauritius, China, South Korea, Italy, Hungary,
profitability of the Corporation was also affected due to pay revision.
During the year, the renovation/upgradation
* This will be worked out after finalisation of
drive in ITDC hotels was continued to provide
annual accounts.
them
11.8 Memorandum of Understanding (MoU) The MoU for the year 2008-09 was signed between the Ministry of Tourism and ITDC envisaging targets for Financial, Dynamic, Sector-specific
and
Enterprise-specific
parameters. The various criteria of MoU include targets for gross sales and gross margin, customer delight, HRD (Employees’ training), execution of projects assigned by outside agencies, setting up a Food Standardization Cell for innovation in food production, renovation of ITDC hotels, setting up a Marketing R&D Cell, IT linkage of 8 ITDC hotels, multiple of ARR & occupancy of ITDC hotels and joint venture hotels etc.
competitive
edge.
This
includes
renovation of 73 rooms in Janpath Hotel, 53 rooms in Hotel Jaipur Ashok and 24 rooms in Hotel Jammu Ashok. As security measures, CCTV, Door Frame Metal Detactor and baggage scanners have been installed in all
and Exhibitions and has established itself as
The Division won the tender for running
the leader in the field of Event Management.
Coimbatore Duty Free Shop against a
Some of the major events handled are: National
Conference
on
Civil
Aviation,
Opening of Indiatourism office at China, Civil Service Day, Technology Day, Review Meeting of Implementation of Central Educational Institution Act, Meeting on Save the Girl Child, International Meeting on Kimberley Process Certification, Foundation Day of Ministry of Earth Sciences, 5
th
Computer
strong competition and proposes to further intensify its efforts towards expansion as a large number of airports across India are being given international status. The division also stepped up efforts to venture into sea port and land border shops as part of its expansion plans. 11.12 Ashok Travels & Tours Ashok Travels & Tours (ATT) is an in-house
the three Delhi-based hotels.
Literacy Awards, Award Function of Ministry
Retaining its popularity and market share,
of Micro, Small and Medium Enterprises,
the relaunched food and beverage outlets
PATA Travel Mart, National Steel Consumer
in The Ashok – Frontier, Ssteel F-Bar &
Council Meeting, South Asian Conference on
Lounge, Orange Room Capitol – are the talk
Sanitation, Petrotech-2009, National Tourism
of the town. Mismo – the Mexican cuisine
Awards Function of Ministry of Tourism, Sub-
restaurant – opened at Hotel Janpath is also
Regional Conference of South, South-West
being appreciated by the connoisseurs.
and Central Asia on Higher Education.
CIBO – an Italian Restaurant – has also been
Through its event management activity, the
effort was successful. ATT also maintains this
Division also acts as a definite catalyst in the
growth profile in other areas of business and
generation of business for Ashok Group of
continues its growth even during a period of
Hotels and other divisions of ITDC namely
declining tourist arrivals.
opened in Hotel Janpath in March 2009. Durbar Restaurant at The Ashok has been
11.9 Ashok Group of Hotels
relaunched as “The Oudh” serving Awadhi
The Ashok Group of Hotels continued to
cuisines. The Menu Book in “Oudh” has been
play host to several prestigious international
created in Hindi, English, French, Spanish,
and national level conventions and events
Russian, Chinese, Dutch and Japanese.
approved Travel Agency of the ITDC to provide all travel related services namely air tickets, transport, tour packages etc. for the Government as also for the general public. During this year, ATT registered impressive growth and achieved all time high turnover. It made special efforts towards promoting tourists to North-East India. This pioneering
Ashok Creatives and Ashok Travels & Tours (ATT).
11.13 Ashok Creatives The Ashok Creatives continued to play a key
including UNIDO Conference, Conference of
The Coffee Shop at The Ashok has been
11.11. Ashok International Trade
Association for Simulating Know How (ASK),
relaunched as ‘Samavar’.
The Division continued its efforts towards
projects of the Ministry of Tourism as also for
Seminar of NRI Welfare Society, International
The Ashok Group also globally popularized
consolidation
various clients.
Summit on Bipolar Disease, 23 Biomedical rd
Lab Science World Congress, Asia Pacific Digestive
Week
Summit,
Urology
Conference,
Indo-Africa
Conference,
9th
Asia
Oceania Conference of Nuclear Medicine & Biology, Travel & Tourism Fair, National Tourism
Awards
Function,
Congress for Women.
70
America, Ghana, Bulgaria, Venezuela etc.
the per pax transaction value.
International
the Indian cuisine by participating in the food festivals abroad. Dogri Featival, Oudh Food Festival and Frontier Food
Festival were
INDIA TOURISM DEVELOPMENT CORPORATION LIMITED
on Mumbai on 26
th
The Division manages Events, Conferences
of
its
existing
duty
free
operations at Goa to face the stiff competition from the private operator and also intensified its efforts to expand its operations to new
role in tourism promotion and developmental
The Division continued with the release of the International and Domestic Campaigns of the Ministry of Tourism of about Rs. 50
organised by Hotel Jammu Ashok, Utkal
locations and in related commercial activities.
Divas and Oddissi Thali Festival organized
In Goa, the Division was able to stave off the
International campaigns in Americas and the
by Hotel Kalinga Ashok, Bhubaneswar and
competition from private operator through
Asia-Pacific (APAC). Among the Domestic
Pakhtoon Food Festival organised by Lalitha
some innovative steps in merchandising and
Campaigns were “Saare Jahan Se Achcha”,
Mahal Palace Hotel, Mysore.
pricing.
The ethnic Indian merchandising
“Athithi Devo Bhava” and four individual
was given a big push and pricing made very
campaigns aimed to promote tourism to
crore. These included the “Incredible India”
71
North-East of India, Jammu & Kashmir, Rural
a Guidebook on “Monuments & Sites in
•
Gangtok, Sikkim
During the year, a thrust has been given
Tourism and Adventure & Wildlife.
Haryana” for the ASI, designing and printing
•
Ajmer-Pushkar
to upgrade ITDC and Joint Venture Hotels
of the nine Reports (8 to 16 ) of the ARC
•
Varanasi-Sarnath-Ramnagar
keeping in view the ensuing Commonwealth
Division
undertook
the
“Social
Awareness Campaign” for the Ministry of Tourism. In addition, the Division released a half-page advertisement coinciding with the Independence Day highlighting Ministry of Tourism’s Achievements/Milestones in select National Dailies and vernaculars.
under Division’s professional expertise and two Reports on behalf of the CPCB. Also a brochure for Security Printing and Minting Corporation of India was conceptualized/ designed and produced. A Tourism Promotion Film for West Bengal is in the pipeline.
The Ministry of Culture also awarded the
The Ashok Creatives is a pioneer in
designing and publishing of their full-page
mounting of Sound & Light Shows (SEL)
advertisement
at different locations of the country. The
themed
“Presenting
and
Preserving the Cultural Heritage of India” in
shows
English/Hindi Newspapers. On the occasion
Madurai, Kanyakumari (Tamil Nadu), Talatal
of World Tourism Day 2008, the Division
Ghar (Assam), Udaigiri (Orissa), Deoghar
released a full-page advertisement focusing
(Jharkhand),
on the theme “Responsible Tourism” and
Hampi (Karnataka) and Chandigarh are
the initiatives undertaken by the Ministry
at various stages of development. Of late,
of Tourism during the year. Advertisement
jobs for mounting SEL Shows at Ujjain and
assignments were also taken up for the
Ludhiana have been awarded to the Division
Ministry of Human Resource Development,
by the respective Ministries.
Archaeological Survey of India and Central Pollution Control Board.
at
Sabarmati
Ashram
Kumbhalgarh
(Gujarat),
Besides, the project reports for development of tourism infrastructure in the States of Tripura, J&K (Leh), Punjab, Manipur were
hotels for security reasons.
Financial Assistance.
In order to bring all the hotels at par with the
As regards the execution of the tourist
international standards, the provisions to make
infrastructure projects in various States, the
the building barrier-free for the physically
following works have been completed:
challenged persons and the upgradation of
(i)
Illumination of four monuments in Delhi namely Subz-Burj, Purana Quila, Safdarjung Tomb and Sher Shah Suri Gate.
(ii)
Mizoram.
which includes Rs. 38.56 crore for renovation/ of
Jallianwala
Bagh,
Indian
Institute
of
Skiing
&
designed and produced several jobs for
empanelment as an advertising agency as
the Ministry of Tourism (MOT), Ministry of
also to secure print production assignments
Communications and Information Technology,
in various Government organizations on the
Further, the construction work of Puducherry
Election Commission of India (ECI), Second
basis of public-private partnership initiated in
Institute of Hotel Management & Catering
Administrative Reforms Commission (ARC),
the recent past.
Technology,
11.14 Ashok Consultancy & Engineering
destination development work in Arunachal
notable assignments included designing of posters for PATA on behalf of MOT, designing and production of a hard-bound twin-volume publication running into over 1800 pages themed “Changing Electoral Face of India” for the Delimitation Commission set up by ECI, a number of books, list of elected MPs,
Services The
Ashok
Consultancy
&
Engineering
Services was engaged for preparation of Detailed Project Reports for major tourism circuits/destination by the Ministry of Tourism. During the year ITDC prepared/contributed the reports for the development of major
etc. pertaining to General Election, 2009
tourist destinations/circuits in areas below :
for the ECI, a Coffee Table Book captioned
•
Haridwar-Rishikesh
“Monuments of India”, on turnkey basis and
•
Churches of Goa
Illumination of
Mahabodhi Temple,
Bodhgaya including CCTV System.
Pondicherry,
and
circuit/
Pradesh, Imphal, Mizoram are in progress. The illumination work on the balance nine monuments in Delhi and a museum on the theme of freedom struggle at Red Fort is in process. Some
11.15 Plan Schemes of Rs. 45.56 crore towards capital expenditure,
Mountaineering at Gulmarg. (v)
planned.
Some sites in Circuit Development at
(iii) Revitalisation (iv)
kitchens to HACCUP standards have been
The RBE for 2008-09 envisages a plan outlay
Creatives is putting in aggressive efforts for
Pollution Control Board (CPCB) etc. The
efficient.
their consideration for sanction of Central
Amritsar.
and strengthening its commercial base, Ashok
conserve energy and make the hotel energy CCTV system is also being provided in major
(Rajasthan),
With a view to enlarging its area of activities
Games. Emphasis is also being laid to
prepared and submitted to the Ministry for
On the print-production front, the Division
Archaeological Survey of India (ASI), Central
72
th
projects
improvement in existing hotels and remaining fund for other activities of the Corporation. The plan capital expenditure during 2008-09 was Rs.11.30 crore (Provisional). 11.16 Ashok Institute of Hospitality & Tourism Management The Ashok Institute of Hospitality & Tourism Management (AIH&TM), an ISO 9001-2000 accredited establishment, provides training facilities for human resource development in the Hospitality and Tourism sector.
The
training programmes are designed and conducted as per international standards to
update
knowledge,
skills
and
self-
development of students to be internationally competitive.
where
the
Engineering
Division has been facing difficulty and the State Governments are interested in carrying out the work themselves, have been/are being transferred to the State Governments for execution.
INDIA TOURISM DEVELOPMENT CORPORATION LIMITED
The
th
During
the
year
2008-09,
8
training
programmes have been conducted for 277 employees of outside agencies and 6 programmes for 336 ITDC employees / supervisors in 20 batches. In addition, AIH&TM 73
Hospitality Career Training for 150 students sponsored by the Scheduled Caste Welfare Department of the Government of Gujarat in Ahmedabad. This training programme has also been conducted in Bangalore for 183
11.18 Industrial Relations The overall industrial relations situation in ITDC continued to be harmonious and cordial. There was no loss of man-days in ITDC headquarters and its own units.
candidates sponsored by the Department of
11.19 Implementation of Official Language
Social Welfare and 110 students sponsored
Policy
by the Department of the Backward Classes,
During the year, the company continued
Government of Karnataka.
its efforts to promote the use of Hindi in
The Institute is also conducting 4-year
official work in line with the official language
Degree Course in “Bachelor in International Hospitality
Business
Management”
in
association with Kurukshetra University since 2004. The 4th year students of the Degree course were sent to London for six-months internship training. The Trade Diploma Courses in Hospitality Operational Department are also being conducted by the Institute in affiliation with the Board of Technical Education, Delhi Government. One-year Certificate Course in Cookery with 110 students each year is also being conducted. After the training, most of the students get employment in foreign
policy.
Incentive
Schemes
have
been
made attractive and lucrative to encourage employees to do their work in Hindi. Cash incentives were granted to the employees on doing prescribed quantum of work in Hindi. Under the in-service training programme, employees were nominated for training in
Hindi
typing/stenography
and
Hindi
workshops were organised to impart them training of noting-drafting and other works in Hindi. Various Hindi competitions were also organised during Hindi Month celebrations for giving impetus to the use of official language in day-to-day work.
countries. 42 Management Trainees and 190
11.20 Conservation of Energy
Apprentices in different trades were trained.
ITDC is committed to energy conservation
About 220 Industrial trainees are undergoing
at every stage of its operations. Efforts in
training.
this direction are driven by commercial
A new job-oriented specialized ‘Cruise
considerations as well as energy conservation
Hospitality Course’ has been started in Goa for the Hotel Management qualified/ experienced personnel.
INDIA TOURISM DEVELOPMENT CORPORATION LIMITED
conducted Diploma in Air Hostess, Travel &
policies and practices. During the year, ITDC continued to maintain its thrust on energy conservation.
11.17 Human Resource Management The Human Resource Management Division is of vital importance especially for service industry. The total manpower of ITDC as on 31st March, 2009 is 2407 in number. Of these, 707 employees belong to Scheduled Castes (SCs), 51 to Scheduled Tribes (STs) and 100 to Other Backward Classes (OBCs). 74
75
WELFARE MEASURES AND VIGILANCE
WELFARE
MEASURES AND VIGILANCE
12
12.1 Scheduled Castes/ Scheduled Tribes
12.5 Complaints
Cell
The Ministry of Tourism has a Complaint
The Liaison Officer for the Scheduled Castes/
Cell headed by a Deputy Director General.
Scheduled Tribes Cell in the Ministry which
Regional Complaint Cells exist in the Regional
attends to the grievances on service matters
Indiatourism offices. The State Governments
of Scheduled Caste and Scheduled Tribe
have also been requested to set up Complaint
employees of the Ministry and its attached/
Cells at the state level.
Officer. The Cell issues directions to all the administrative authorities for compliance with the reservation orders issued from time to
12.6 Initiatives towards Mainstreaming of HIV/AIDS: Strengthening the National
WELFARE MEASURES AND VIGILANCE
subordinate offices is a Director level
Response
time.
The National AIDS Control Organisation
12.2 Reservation for SC, ST and OBC
a programme of “Support to the National
Candidates
Response for Mainstreaming HIV/AIDS” since
All recruitments in the Ministry and the
2007. As part of this programme, the Ministry
subordinate offices are being made as
is supporting initiatives to build awareness
per the orders of reservation issued by the
on HIV/AIDS among its employees in the
Government from time to time and reservation
headquarters and the field offices. An HIV
rosters are maintained accordingly. Regular
Unit was established in the Ministry, with
annual returns on the subject are forwarded to
a Deputy Secretary as the nodal officer
Ministry of Social Justice and Empowerment.
and a Consultant provided by the NACO/
12.3 Vigilance Activities
UNDP. Many activities like presentation,
The Vigilance Division in this Ministry is headed
workshops, conferences, awareness training
(NACO) and the UNDP are implementing
by a Chief Vigilance Officer (Joint Secretary), assisted by a Director, Under Secretary and a Confidential Assistant. All possible efforts are made to process complaints received in
orientation
programmes,
sensitization
programmes, publicity and campaigns were held in 2008. Currently, a Director is the nodal officer of NACO.
the Ministry and to get them investigated on time. Wherever necessary, the cases are also referred to the CBI/ CVC. 12.4
Employment
Opportunities
to
Physically Challenged Persons There is no specific scheme or budget allocation for disabled persons in the sphere of activities of the Ministry. As per Government orders, efforts are continued by the Ministry for exploring job opportunities for physically challenged persons.
78
79
PROGRESSIVE USE OF HINDI
PROGRESSIVE USE OF HINDI
13
heads the Hindi Unit. The Unit ensures compliance with the provisions of the Official Language Act, 1963, Official Language Rules
(iv)
13.5 Compulsory Training in Hindi Almost all officers and employees have proficiency and working knowledge in Hindi.
and various orders/ instructions issued by the
13.6 Translation and Bilingual Printing of
Department of Official Language from time to
Manuals, Rules, etc.
time on progressive use of Hindi for official
All the manuals, codes, etc. being used in
purposes.
the Ministry are the ones prescribed and
13.2 Apart
brought out by the Department of Personnel
from
monitoring
the
implementation of the Official Language Policy and Programmes of the Government, the Unit arranges training of the staff in the use of Hindi, Hindi Typing and Hindi Stenography,
& Training. However, all other rules relating to tourism, such as Guidelines regarding Central Financial Assistance, Guidelines for Recruitment of Tourist Guides and National
preparation of bilingual documents and
Tourism Policy were translated into Hindi.
translation from English to Hindi and vice-
13.7 Special Measures for Promoting the
versa. The Official Language Implementation
Use of Hindi
Committee (OLIC), constituted under the Chairmanship
of
Additional
Secretary
(i)
Ministry
of
Tourism
has
a
(ii)
officers/employees
awarded
cash
prizes
have under
Committee
of
13.8 Hindi Salahakar Samiti
Parliament on Official Language
The Meeting of the Hindi Salahakar Samiti
Second Sub-Committee of Committee of
of the Ministry of Tourism was held on
Parliament on Official Language inspected
25 November, 2008 under the chairmanship
Ministry of Tourism, New Delhi on 7th October,
of the Minister of State for Tourism & Culture.
2008 for the progress made in the use of
th
13.9 Departmental Website Hindi version of the Ministry’s promotional website has been launched. Hindi software
Hindi. It also inspected the Ashok Hotel, New Delhi on 16th January, 2009 and India Tourism Development Corporation, New Delhi on 2nd February, 2009.
this
scheme. (iii)
Hindi Diwas and Hindi Fortnight: Hindi Pakhwada was organised in the Ministry of Tourism from 1st-14th Essay in Hindi, Noting-Drafting in Hindi,
Language
resolutions,
and Hindi Quiz, etc. were held during
notifications, communiques, press releases,
this period. On 27th October, 2008, a
rules,
“Puraskar
regulations,
of
been
Picture Expression, Hindi Translation
all
Inspection
Incentive Scheme and Cash Awards:
In pursuance of Section 3(3) of the Official 1963,
13.10
September, 2008. Competitions such as
13.4 Correspondence in Hindi Act,
workshops were organized.
Notifying Office under Rules 10(4):
10
on subjects related to tourism. Under
prize of Rs. 6,000.
in Hindi on the computers.
doing original official work in Hindi.
awards for books written originally in Hindi
Rs. 10,000 respectively and one consolation
encourage them to work in Hindi. Two
There exists an incentive scheme for
Sankrityayan Award Scheme” to present
third prizes of Rs. 20,000, Rs. 16,000 and
Sections in the Ministry so that they can work
Official Language Rules, 1976.
scheme (introduced in 1989) named “Rahul
this scheme, there are first, second and
arranged for the officers/employees to
been notified under Rules10(4) of the
for necessary follow-up on the progressive 13.3 The
has been provided to various Divisions and
The Ministry of Tourism has already
(Tourism), holds regular quarterly meetings use of Hindi.
Hindi Workshop: Hindi Workshops are
PROGRESSIVE USE OF HINDI
13.1 Joint Director, Official Language (OL)
administrative
reports
Samaroh
(Prize-awarding
and all official papers meant for laying in
function)” was organised in the Ministry
the Parliament were issued bilingually and
of Tourism, where Secretary (Tourism)
efforts were made to achieve the targets of
gave away cash awards and certificates
correspondence in Hindi with offices and
to winners of the competitions.
persons located in “A”, “B” & “C” Regions.
82
83
GENDER EQUALITY – THE PRIME CONCERN
GENDER EQUALITY – THE PRIME CONCERN
14
14.1 Tourism is a service industry with
14.3 The Ministry is represented at the
a strong female presence. That is all the
highest level by a lady. Hon’ble Minister of
more reason why gender sensitisation and
Tourism is a lady. The Joint Secretary of the
ensuring equal rights to the women and men
Ministry is also a lady.
Ministry of Tourism is committed to the Articles 15, 16 & 39 of the Constitution of India that prohibit discrimination of any form against women and to provide for equal opportunity and equal pay for equal work, irrespective of sex.
posted at the Headquarters, in Regional Offices and also in the Overseas Offices. The women employees of this Ministry play a pivotal role in the organization of conferences, seminars, exhibitions & road shows of national and international importance.
14.2 The Conduct Rules of the Government have a provision to prevent gender bias in order to safeguard the right and legal entitlements
14.4 Women Officers in the Ministry are
GENDER EQUALITY – THE PRIME CONCERN
are important concerns of the Ministry. The
of
women.
The
National
14.5 The Ministry has a Grievances Cell for women to address problems and grievances faced by them.
Commission for Women was set up by the Government in 1992.
86
87
CAT CASES
CAT CASES
15
to
15.2 In another case, also pertaining to
Information Assistant related to Assured
ACP of a Ski-Instructor, CAT opined that
Career Progression (ACP), CAT, New Delhi
the applicant must be granted two financial
had ordered the Ministry to grant financial
upgradations
upgradation.
Accordingly, the Ministry has granted two
15.1 In
three
cases
However,
pertaining
the
Ministry,
in
consultation with the Department of Personnel
under
the
ACP
Scheme.
financial upgradations to the applicant.
& Training (DOP&T) and Ministry of Law filed a Writ Petition in the Delhi High Court. All
CAT CASES
these cases are still pending with them.
90
91
IMPLEMENTATION OF RIGHT TO INFORMATION ACT, 2005
IMPLEMENTATION OF RIGHT TO INFORMATION ACT, 2005
16
16.1 The Right to Information Act (RTI Act),
16.2
2005 of the Government of India seeks to
Ministry is provided in its Annual Reports.
promote transparency and accountability
These Reports are available to the general
in the working of every public authority and
public on the website and in the library.
information available with them. To this end, in accordance with the provision of Section 4 (I) (b) of this Act, the Ministry of Tourism brought out a handbook for information and guidance of the stakeholders and general public and posted it on the Ministry’s official website www.tourism.gov.in under a distinct section namely RTI Act. The handbook provides information on various schemes, projects
16.3 The Ministry designated fifteen of its officers as the Central Public Information Officers (CPIOs) with each CPIO responsible
IMPLEMENTATION OF RIGHT TO INFORMATION ACT, 2005
to empower citizens to secure access to
Information on the activities of the
for a distinct functional domain. The Additional Director General (Tourism) of the Ministry is designated as the Appellate Authority. 16.4 Information that is not available in the handbook and the official website can be obtained after paying the requisite fee.
and programmes being implemented by the Ministry along with its organizational set-up, functions and duties of its officers and employees, records and documents available, etc. It is appropriately hyperlinked to other sections of the website.
94
95
DEPARTMENTAL ACCOUNTING ORGANISATION
DEPARTMENTAL ACCOUNTING ORGANISATION
17
(Tourism)
is
the
Chief
Accounting Authority of the Ministry of Tourism. He discharges this responsibility with the assistance of the Joint Secretary & Financial Adviser (JS&FA) of the department and the Financial Controller. The Financial Controller heads the accounting organization and reports to the Secretary through the Joint Secretary & Financial Adviser. The accounting organization
comprises
the
Principal
Accounts Office, Internal Audit Wing and one Pay & Accounts Office at Delhi. The Financial Controller is Head of the Department for the accounting organization and is responsible for: (i)
Consolidation of the accounts of the Ministry of Tourism in the manner prescribed by the Controller General of Accounts.
(ii)
93 for which the Budget Provision during
and provides better management information,
2008-09 is as under:
but also helps in improving the analysis
Arranging
internal
inspection
of
payments and the accounting records maintained by various subordinate
(Rs. in crore)
formations and Pay & Accounts Offices
Revenue Section
of the Ministry and inspection of
Plan
records pertaining to the transactions of the Ministry of Tourism, maintained in
work. This package helps in taking care of such functions apart from improving the
47.00
overall accuracy and exchequer control through the system. The package also
Capital Section
Public Sector Banks. Pay & Accounts Office carries out pre-check
Plan
of bills submitted by the DDOs (Drawing &
Non-Plan
Disbursing Officers) for payment. In some cases, Pay & Accounts Officers authorize Cheque Drawing & Disbursing Officers to operate funds up to a certain level through issue of “Letter of Credit”. All payments made by Drawing & Disbursing Officers are
Demands for Grants for the Ministry of
Drawing & Disbursing Officers (both cheque
Tourism, submission of Statement of
provides for internal controls and audit
561.00
Total
various functions, especially those relating to reconciliation, which involve a lot of manual
439.00
Non-Plan
of the accounting information. There are
through computerized validation and is thus
00.00
of great help in improving the quality of
1047.00
accounts. Improvement in office ambience is also a by-product of Computerization.
(i) Computerization
Several other steps are being taken in the
The office of the Financial Controller has
office of the Financial Controller to increase
taken a number of measures to implement
the Computerization process for which the
Computerization and introduce IT for overall
officials are regularly being sent for training
improvement
at the Institute of Government Accounts &
and
transparency
in
the
accounting function of the Ministry.
Finance (INGAF).
& non-cheque drawing) are pointed out in the
COMPACT
The Pay and Accounts Office is regularly
Central Transactions and the materials
Internal Audit reports of those offices.
uploading the data in e-lekha on daily
for the Finance Accounts of the Union
An important initiative in Computerization of
17.2 The Pay & Accounts Office
Accounting System, taken at the instance
basis at website www.cga.nic.in/elekha/
of the office of the Financial Controller is the
elekhahome.asp
implementation of the COMPACT package
(ii) Computerization in Principal Accounts
which touches upon the functioning of most
Office
Payment of loans and grants to the Governments
through
the
Reserve Bank of India.
The Pay & Accounts Office compiles the monthly accounts on the basis of the receipts collected and the payments authorized by them after reconciling and incorporating the accounts of cheque Drawing & Disbursing
Preparation of manuals keeping in
Officers (DDOs) and submit these accounts
view the objective of management
to the Principal Accounts Office. The other
accounting system, if any, for rendition
important functions of the Pay & Accounts
of technical advice to Pay & Accounts
Office include authorization of Loans/Grants-
Offices, maintaining necessary liaison
in-aid to statutory bodies/other institutions,
with the Controller General of Accounts
maintenance of General Provident Fund
Office and to effect overall coordination
accounts
and control in accounting matters.
benefits of Government employees, including
Maintaining
Appropriation
Audit
Registers for the Ministry of Tourism as a whole and to watch the progress 98
operated by the Ministry of Tourism.
shortcomings found in the working of the
State
(v)
The system, not only enriches the accounting
Preparation of Annual Accounts of
General of Accounts.
(iv)
The Ministry of Tourism operates Grant No.
subject to post-check. Any discrepancies/
Government (Civil) to the Controller (iii)
(vi)
of expenditure under various Grants
and
settlement
authorization of pension etc.
of
retirement
DEPARTMENTAL ACCOUNTING ORGANISATION
17.1 Secretary
of the areas in the Pay & Accounts Office. The overall objective towards development of COMPACT has been to achieve accuracy and speed in various functions of the Pay & Accounts Offices, in addition to removing routine drudgery of manually entering the same data again and again. Computer support is being used through this package to ensure that once the accounts data are entered, the same can be used at various places without the need of re-entering for other purposes like compilation of monthly accounts, or generating Reports etc.
The account is consolidated in the Principal Accounts Office through another software called
“CONTACT”.
The
compilation
is
done by the Pay and Accounts Officers in the COMPACT and the floppy generated is forwarded to the Principal Accounts Office. The Principal Accounts Office consolidates the accounts in CONTACT software. The consolidated account of the Ministry is sent to the Ministry of Finance, Controller General of Accounts for further consolidation of accounts of the Union of India. Several reports are also generated through “CONTACT” software package. 99
With the aid of these accounting packages
Internal Audit functions as an important tool
Financial Controller may himself supervise
Principal Accounts Office and the Pay
and other accounting records, the Principal
for reviewing of accounting, financial and
the working of any Inspection party.
and Accounts Offices in the Ministry/
Accounts
monthly
administrative functions. It highlights the
expenditure report (even weekly/fortnightly
important areas of deficiencies. The Internal
when required) for the benefit of the Ministry
Audit provides a basis for taking remedial
in planning, monitoring etc.
and corrective measures to avoid audit
Fiscal
prepares
Responsibility
the
and
Budget
objections.
achieve the targets of auditing of the units Audit parties were constituted consisting of
Audit Wing to the Internal Audit Wing of
officers from the Regional Pay and Accounts
the Controller General of Accounts.
Offices situated in Mumbai, Kolkata and
minimum quantifiable targets for reducing
maintains a Control Register of Internal Audit
Chennai.
the growth of debt, deficit and guarantees
for each financial year to serve as a basic
in a time-bound manner and also suggests
and permanent record of the inspection of
a series of improvements in the area of
various units carried out by the Internal Audit
fiscal transparency and medium-term fiscal
Inspection Wing. The Internal Audit Section at
planning to improve Budget Management.
the headquarters draws an Internal Audit plan
expenditure/receipt analysis of the Ministry, showing – (a) Consolidated Major Headwise Receipts (b) Major Scheme-wise Plan Expenditure and (c) Month-wise trend of expenditure (both Plan and Non Plan) along with graphic depictions and transmits it to the office of the Controller General of Accounts for consolidation and further transmitting it to the
audited annually, bi-annually depending on
(i)
units. Every year in the first week of March,
view to ensuring that they are correct,
particulars of all units due for inspection
adequate and free from any defects or
during
lacunae.
the
ensuing
financial
year
are
recorded in the Control Register of the next financial year. Based on such information,
is headed by the Financial Controller who is assisted by the Assistant Financial Controller, one Senior Accounts Officer and four Assistant Accounts Officers.
(ii)
quarterly basis.
(iii)
(iv)
Watch implementation of the prescribed
percentage of supervision is determined with due regard to the nature of the unit inspected and the volume of work involved. Where necessary, the Financial Controller/Assistant
including procedure to be followed by (iii)
Verification of the extent and frequency of control and checks exercised by the
either by individual or in collusion. Wherever necessary, steps to remove
Investigation of important areas on and
other
such lacunas are suggested.
connected (iv)
Periodical
review
of
all
(vii) Pursuance/settlement
(v)
exists adequate scrapping. (vi)
of
objections
taken in rest audit notes issued by the statutory audit offices and other matters relating to statutory audit. irregularities brought to its notice by the
Checking procedure in regard to disposal of assets to ensure that there
accounts
records.
Scrutiny of sanctioning and purchase procedure in the offices inspected.
Co-ordination with other Ministries and
(viii) To examine and report on points or 100
the
units.
Accounts regarding audit procedures.
Officer supervises the inspection party. The
in
frauds or defalcations may be possible
of the DDO is sent to the Pay and Accounts The Senior Accounts Officer/ Accounts
procedure
accounting work of the accounting
the office of the Controller General of (vi)
accounting
and
any lacunae in the procedure whereby
intimation regarding inspection of the office Office.
payments
Heads of the Offices in order to locate
records. (v)
of
Scrutiny and check of payments and
accounting
records are kept ready to facilitate smooth
Verification
Departmentalized System of Accounts
to time.
all the accounts books and other relevant working of the inspection. Simultaneously, an
(ii)
the Cheque Drawing DDOs.
procedures and other issues from time
Internal Audit programmes are prepared on
Offices at least one month in advance so that
Internal Audit Wing in the Ministry of Tourism
To study the Accounting Procedure prescribed by the Department with a
Ministry.
Internal Audit
the Pay and Accounts Offices and in
the budget allocation and staff strength of the
Heads of the Offices / Pay and Accounts
(iii)
Detailed scrutiny of accounts and
the Drawing and Disbursing Offices.
hosted every month on the website of the
is also available on the Ministry’s website.
(i)
based on the classification of the units to be
Inspection parties is sent to the concerned
the financial performance of the Ministry. This
40 units completed during the financial year
Wing are as follows:
Scope of Internal Audit
and Expenditure relating to the Ministry are
giving detailed analysis of the accounts and
audited till December 2008 against overall
The nature of checks by the Internal Audit
records required to be maintained in
Intimation of the proposed visits of the
prepares an ‘Annual Accounts at a Glance’
In the financial year 2008-09, 20 units were
Nature of Audit
2007-08.
Ministry of Finance. Also, the data of Receipt
In addition, the office of the Financial Controller
Preparation and submission of Annual Review on performance of Internal
The Internal Audit Section at the headquarters
Principal Accounts Office prepares a monthly
(ix)
of the Ministry of Tourism, additional Internal
Management (FRBM) Act, 2003 mandates
With the implementation of the FRBM, the
Department.
In order to speed up the progress and to
DEPARTMENTAL ACCOUNTING ORGANISATION
The
Office
Scrutiny of General Office Management procedure adopted by the Heads of the Offices locally where they have financial and accounting implications, so
as
to
suggest
tightening
up
administrative and financial control, savings in expenditure or streamlining of accounting.
101
Internal Audit performance during 2008-09 The number of units due for audit in the financial years 2007-08 and 2008-09 and audited in 2007-08 and in 2008-09 (up to December) are as under:No. of units
No. of units
No. of units
No. of units
due for audit
audited
due for audit
audited in
2008-09
(up to
December)
2007-08
2007-08
2008-09
35
35
35
18
5
5
5
2
Outside Delhi
Delhi
Overseas
13
Nil
13
Nil
Total
53
40
53
20
DEPARTMENTAL ACCOUNTING ORGANISATION
(iv) Follow-up and remedial action The Internal Audit Section at the headquarters
books etc. where Department/Office has
maintains a Control Register of Internal Audit
accepted the Internal Audit point of view and
to keep a watch on the receipts and issue of
has intimated that the necessary compliance
the Internal Audit Report.
can be verified during the course of checking
The Head of Office is expected to furnish para-wise replies to the Inspection Report
of all such records at the time of next inspection, may be treated as finally settled.
through the Controlling Officer/Head of the
Specific
Department within six weeks from the date of
payments,
issue of the final report. The progress of the
Government
settlement of objections is watched though
of grants, non-utilization of costly stores,
the Control Register of outstanding reports/
equipment
paras. First reminder for para-wise replies to
purchases and other serious irregularities
the inspection report is issued after six weeks
where the Department/office has furnished
from the date of its issue.
satisfactory replies are treated as settled
An objection book is maintained at the headquarters entering therein objections having money value. The progress of recovery
objections short
pointing
and
dues, and
out
over-
non-realization
irregular machinery,
of
payments irregular
subject to the verification at the time of next audit. The outstanding audit reports/ audit paras are reviewed periodically.
or sanction to write off the loss is watched
An
though this book.
Internal Audit is sent to the Department of
Objections of routine nature relating to initial records i.e., cash book, log book, overtime
annual
review
on
performance
of
Expenditure, Controller General of Accounts and the Secretary (Tourism).
allowance register, stock register and service 102
103
COMMONWEALTH GAMES, DELHI – 2010
COMMONWEALTH GAMES, DELHI – 2010
18
encourage the growth of new hotels, on
Chief Minister of Delhi and the Minister
units are estimated to be ready and
the request of the Ministry of Tourism,
of State (Sports).
available for the Games. This scheme
five-year tax holiday under Section 80ID to 2, 3 and 4-star category hotels and convention centers which will be functional between 1 April, 2007 and st
31
st
March, 2010 in National Capital
Territory Region of Delhi and the districts of Faridabad, Gurgaon, Gautam Budh Nagar (NOIDA) and Ghaziabad. 18.4 The
18.1 The XIX Commonwealth Games (CWG2010) are scheduled to be held in New Delhi, India in October 2010. This would be a large multi-sport event in Delhi, after the Asian Games in 1951 and 1982. The opening ceremony is scheduled to take place at the
Development
of
budget
accommodation
during
the Games, a proposal is under consideration to use housing flats of the Delhi Development Authority (DDA). The DDA would construct these flats with richer specifications under various categories which are located at Vasant Kunj and Jasola. The India
Authority
Tourism
Development
Corporation
hotels in Delhi excluding the hotels falling in the Lutyens Bungalow Zone etc. to provide additional rooms in existing and new hotels. Further, the Ministry of Tourism has advised all existing hotels to upgrade and be ready for the Games.
18.7 A substantial number of rooms of the guest houses under the budget category would also be available in the National Capital Territory of Delhi for the Games. The Ministry of Tourism has got a survey done of the licenced guest houses along with Municipal
for monitoring the progress of the
order to compile a data base of these
various
of
units and to ascertain their standards
additional hotel accommodation in
of services and facilities. In order to be
NCT of Delhi. These agencies include
ready for the Games, the Ministry of
the
Uttar
Tourism has initiated the training of the
Pradesh & Haryana, the Ministries of
owners/management & staff of these
Railways & Civil Aviation, the Delhi
identified guest houses to upgrade
Development Authority (DDA), Delhi
their standards and soft skills under
Metro Rail Corporation (DMRC), Delhi
the scheme of Capacity Building for
Airport International Limited (DIAL) etc.
Service Providers (CBSP) through the
Regular meetings are held to review
IHM, Pusa, and New Delhi.
hotel rooms would be required in the National Capital Region (NCR) for Commonwealth Games 2010.
also to smoothen the procedure of approvals, the Ministry of Tourism has recently reviewed the scheme and has simplified the guidelines by amending certain norms. This scheme is also given publicity through our website.
a requirement of 6,000 rooms in the
Hotel Management, Pusa, New Delhi in
(MOT) estimates that 30,000 additional
the growth of such establishments and
Games.
Chairmanship of Secretary, Tourism,
in the NCR. The Ministry of Tourism
experience. With a view to encourage
Area Ratio (FAR) from 150 to 225 for
18.2 The Commonwealth Games during
rooms in the star category hotels
homestay
Commonwealth Games, have indicated
(Licensing) through the Institute of
present, there are only about 11,000
Indian
flats and operate such units during the
in the Ministry of Tourism, under the
to Commonwealth Games 2010. At
authentic
has announced the increase in Floor
Corporation of Delhi and Delhi Police
more than a lakh visitors would come
and
(ITDC) would upgrade & furnish these
18.5 A Task Force has been constituted
90,000 visitors and it is expected that
would provide the guests a unique
(DDA)/Ministry of Urban Development
Jawaharlal Nehru Stadium, New Delhi. 2006 in Melbourne had attracted
106
Delhi
18.6 For the purpose of augmentation
agencies
State
for
creation
Governments
of
18.3 In order to meet the shortfall of
the progress. In addition, meetings to
accommodation the Ministry of Tourism
review and monitor the arrangements
has been in regular touch with the
for the CWG-2010 are also being
‘Land Owning Agencies’ in the National
conducted regularly by the Committee
Capital Region of Delhi for creation of
of Secretaries (CoS), Group of Ministers
the additional hotel rooms. In order to
(GoM), the Lt. Governor, Delhi, the
18.8 The Ministry of Tourism has launched the
“Incredible
India
Bed
and
Breakfast/ Homestay” scheme all over the country. Around 3,000 “Incredible India Bed and Breakfast/Homestay”
18.9 The
Organizing
Committee,
three, four & five star category hotels for the Games family, technical delegates, officials, media, observers, sponsors
COMMONWEALTH GAMES, DELHI – 2010
the Ministry of Finance has given a
and CWG-2010 representatives etc. The Organizing Committee, CWG-2010 would be setting up a “Games Travel Office” for its travel requirements. It would also be designating a “Games Family Hotel”, which would be the venue for main official functions related to the Games and also the place where dignitaries would be staying. The Ministry of Tourism is co-ordinating with hotel industry associations like Hotel Association of India (HAI), Federation of Hotel & Restaurant Associations of India (FHRAI) for the room requirements and
with
the
travel
&
transport
industry associations in respect of the requirements of vehicles of Organizing Committee, CWG-2010 etc. As regards the requirements of the sports teams, officials etc, the same would be housed in the Commonwealth Games Village. 18.10 The Ministry of Tourism has introduced “Earn While You Learn”, a short training scheme, with the objective to sensitize 107
youth to tourism service in order to
under the ongoing scheme of the
evince interest in becoming a service
Ministry of Capacity Building for Service
provider in the field of tourism. Youth
Providers. The Ministry of Tourism also
trained under this scheme will also
proposes to utilize the students of the
be utilized for the CWG-2010. The
Institute of Hotel Management, Pusa to
programme is a short-term training
augment the manpower requirements
programme of 21 days to encourage
during the Games.
in
tourism
industry.
The
CWG-
2010 would require an estimated 15,000 – 20,000 pool of trained and experienced volunteers. The Volunteer Programme is being managed by the Organizing
Committee,
CWG-2010
along with different agencies. The Ministry of Tourism has proposed to the Organizing Committee that training of some volunteers may be conducted
108
18.11 The Ministry of Tourism proposes to promote
the
CWG-2010
overseas
for which Branding and Publicity Campaigns
would
Commonwealth Canada,
be
markets
Australia,
New
held like
in UK,
Zealand,
South Africa, Singapore and Malaysia in the form of Fam Tours for media and important players from trade etc.
COMMONWEALTH GAMES, DELHI – 2010
youth to work as student-volunteers
109
AN OVERVIEW OF NORTH EASTERN REGION
AN OVERVIEW OF NORTH EASTERN REGION
19
and white water rivers and cultural diversity,
importance to the development of tourist
number of tourist arrivals has been marginal
infrastructure in the North Eastern region in
due to lack of adequate infrastructure and
view of its immense tourism potential. North
other tourist amenities at various tourist
Eastern Region comprises eight States
attractions in the region.
namely; Arunachal Pradesh, Assam, Manipur, Meghalaya,
Mizoram,
Nagaland,
Tripura
and Sikkim. The location of the region is strategically important as it has international borders with Bangladesh, Bhutan, China and Myanmar.
19.2 Infrastructure and other projects
19.6 Hospitality to Foreign Media/Travel
A mega project – Development of Gangtok
Trade Personnel
as a major destination has also been
The Ministry of Tourism extends hospitality to
sanctioned for the State of Sikkim. Under
Journalists, Travel Trade and Travel Writers
Adventure tourism, three projects have been
etc. from different countries of the world so
Towards achievement of this objective,
sanctioned: Development of Aero-sports at
as to promote India including North Eastern
10 % of the Plan allocation of the Ministry
Aizwal, Mizoram; High Altitude Trekking in
Region as a tourist destination. The Ministry
has been earmarked for the development
Sikkim; and Purchasing of Adventure Sports
of Tourism, Government of India organized
and promotion of North Eastern Region.
Equipment, Manipur.
two familiarization tours of prominent tour
The financial assistance being given to North Eastern States includes assistance
The rich natural beauty, serenity and exotic
for development of tourist infrastructure,
flora and fauna of the area are invaluable
promotion of fairs/festivals and tourism
resources for the development of eco-
related events in the region, Information
tourism. The region is endowed with diverse
Technology (IT) related projects, publicity
tourist attractions and each State has its
campaigns, market development assistance,
own distinct features. The attractions are
human resource development, promotion
scattered over the entire region and are
and marketing etc. An amount of Rs. 100
largely located in remote areas within highly
crore was allocated in the year 2008-09 for
fragile environment. These attractions and
the region.
the people of the region constitute the tourism resources at large. Despite abundance of natural
beauty,
snow-peaked
mountains
In order to develop and promote tourism in the region, Ministry of Tourism has taken the following steps.
19.3 Rural Tourism The Rural Tourism scheme is the 10th plan initiative of the Ministry of Tourism. It aims at
operators and media personalities who visited various destinations/locations in the States of North Eastern Region.
improving the rural economy by promoting
19.7 Publicity
traditional rural art, craft textile, culture etc.
In order to give wide publicity to the tourist
and livelihood through tourism process. The
attractions of the North East Region, the
Ministry gives CFA for creating infrastructure
Ministry has produced a series of collaterals
and for human resource development in rural
including State-wise brochures and thirteen
areas for developing sustainable tourism in
posters
the form of rural tourism projects. In 2008-09,
five themes related to the region such as
three sites in Sikkim and two sites in Nagaland
music
have been given CFA under rural tourism.
A compendium on North East as a whole
19.4 Participation in International Travel Fairs and Exhibitions Free space is provided to North Eastern States in the India Pavilion at SATTE and at important international travel fairs and exhibitions such as ITB Berlin, WTM London etc. This is given on complimentary basis so that the states can showcase and promote their tourism products in the international markets. 19.5 Market Development Scheme Under the scheme, the Tour Operators of the North Eastern Region, which are approved by the State Governments, will also be eligible
on &
each dance
individual and
arts
state &
AN OVERVIEW OF NORTH EASTERN REGION
19.1 Government of India attaches great
and
crafts.
and also a set of six display scrolls on each of the individual state of North East have been produced. A website devoted to North
East
(www.northeastofindia.com)
has been launched. A logo and brand-line for the North East titled “India’s North East – Paradise Unexplored” has been devised for the North Eastern Region. A CD of the brochure and a high resolution image CD on the Region have been produced. Films and commercials on North East and a film on Eastern Himalayas have also been produced. In 2007-08, Rs. 7 crore and in 2008-09 Rs. 11 crore have been spent for promotion of North Eastern Region.
for assistance for trips overseas for promotion through participation in international travel trade fairs or for sales promotion.
112
113
IMPORTANT AUDIT OBSERVATIONS
IMPORTANT
AUDIT OBSERVATIONS
20
•
printing of the magazine “Incredible India” Ministry
of
Tourism
failed
to
consider
the potential for revenue generation to Government, while awarding the work of publication of the “Incredible India” magazine to a private publisher and subsequently
the absence of a forecast on tourist
overseeing
assistance (CFA) of Rs. 2.96 crore
inflow, normal annual growth rate and
Destination
was released in nine projects without
additional growth rate envisaged as
had not been constituted and the
restricting the assistance to 90 per cent
a result of the projected investment,
convergence committee for overseeing
of the project cost. Similarly, MoT also
there were no benchmarks to verify the
implementation of rural tourism projects
released excess CFA of Rs. 2.90 crore
actual achievement of objectives.
had not been set up in four States.
were also sanctioned without the
transparency of the contracting process.
approval of the competent authority. •
Funds amounting to Rs. 86.27 crore released for tourism projects were lying
Due to improper assessment, Government
unutilized with the State Governments/
of India Tourist Office in London hired space
executing agencies in Kerala, Tamil
in excess of requirement of World Travel
•
Utilisation
Certificates
(UCs)
Governments.
Some
of
the
incomplete in test check. •
six states were found delayed due to delay in acquisition of land and issue
Infrastructure Development for Destination
of work orders, change of site, slow
and Tourist Circuits”
progress of work and short release of funds by the State Governments.
Ministry of Tourism (MoT) released Rs. 1500 crore during 2002-03 to
•
In Chhattisgarh and Uttarakhand, no
2006-07 to State Governments for
authenticated data was maintained for
implementation of various projects
identification of most visited sites. In
relating to Destination Development
Kerala and Tamil Nadu, four projects
and Tourist Circuits, but did not
costing Rs. 19.93 crore were selected
monitor utilization of these funds in
without
an effective manner to ensure timely
guidelines.
implementation of the projects by the State Governments.
projects
Nearly 50 per cent of the projects
“Product/
•
Circuit
selected for detailed audit scrutiny in
Karnataka, which had not been executed. of
of
UCs
At the instance of Audit, the Ministry recovered
Audit
implementation
not submitted regularly by the State furnished were found inaccurate and
20.4 Performance
and
for
were
20.3 Recovery at the instance of Audit
Central Financial Assistance for a project in
the
committee
and Chhattisgarh.
(Rs. 2.06 crore).
an amount of Rs.19.20 lakh disbursed as
monitoring
Nadu, Uttarakhand, Madhya Pradesh
Market during the years 2003, 2004 and 2005
116
lacking as excess central financial
Three projects costing Rs. 6.97 crore
were significant deficiencies, affecting the
and wasteful expenditure of Pound 255,069
The
to be borne by the State Governments.
revenue to the Government. In addition, there
leading to significant underutilization of space
•
to cover the cost of the project that was
publisher. This resulted in significant loss of
excess space at World Travel Market
the detailed proposal/project plan. In
in eight projects by sanctioning funds
renewing the agreement with the same
20.2 Wasteful expenditure on hiring of
Internal controls in the MoT were found
IMPORTANT AUDIT OBSERVATIONS
20.1 Undue benefit to a private publisher in
•
adhering
to
the
scheme
In some states, no forecast for increased tourist inflow was made in 117
ANNEXURES
ANNEXURES
ANNEXURE I
ANNEXURE II
ORGANISATIONAL CHART
Sl. No.
Sujit Banerjee Secretary to the Government of India and Director General (Tourism)
Additional Secretary Sanjay Kothari
ADG (T) Devesh Chaturvedi
Director (Admn.) Umesh Kumar Kalra
DDG (TT) JP Shaw
Dy. Secy (HRD, RTI & DO) Vijay Kumar
Director Prabhakar Dubey
Joint Secretary Leena Nandan
Jt. Director (OL) Devki
DDG (H&R) Vikas Rustagi
Director Umesh Kumar Kalra*
MR – Market Research T – Tourism TT – Travel Trade H&R – Hotels & Restaurants HRD – Human Resource Development RTI – Right to Information DO – Domestic Offices OL – Official Language OM – Overseas Marketing IT – Information Technology Fin – Finance DG – Director General *Umesh Kumar Kalra holds dual charge
120
Addl. Director General (MR) Dr. R.N. Pandey
Jt. DG (MR) Ajay Kumar Gupta
DDG (Publicity, Event & IT) Madhu Dubey
Asstt. DG (OM) M.Mehta
DDG – Deputy Director General Dy. Secy- Deputy Secretary
Advisor (T) Joint Secretary & Dr. Manas Bhattacharya Financial Advisor (Economic Advisor) E.K. Bharatbhushan
Asstt. DG Deputy Secretary (Fin.) Sethuraman Sathish K. Ravindran
States
Number of Projects
Amount sanctioned
Amount released
(Rs. in lakh)
(Rs. in lakh)
1
Andhra Pradesh
7
9980.58
5480.88
2
Arunachal Pradesh
13
3147.74
2517.81
3
Assam
4
2107.61
1686.09
4
Bihar
9
1798.45
1438.76
5
Chandigarh
5
799.11
590.73
6
Chhattisgarh
1
1133.82
566.91
7
Dadra & Nagar Haveli
3
24.88
19.90
8
Daman & Diu
1
12.50
10.00
9
Delhi
1
15.00
12.00
10
Goa
2
4314.91
105.00
11
Gujarat
7
2133.66
1462.75
12
Haryana
7
2495.49
740.22
13
Himachal Pradesh
9
2977.66
2382.12
14
Jammu & Kashmir
25
3827.57
1866.99
15
Kerala
12
4269.52
2977.45
16
Karnataka
4
4273.21
2433.11
17
Maharashtra
3
4110.05
2166.58
18
Manipur
9
2943.84
2355.07
19
Meghalaya
6
1238.54
995.83
20
Mizoram
4
318.38
254.71
21
Madhya Pradesh
11
3141.11
2335.37
22
Nagaland
11
2544.66
2035.70
23
Orissa
6
4085.38
2385.47
24
Puducherry
4
252.80
202.24
25
Punjab
3
1968.10
848.35
26
Rajasthan
8
4189.56
2965.73
27
Sikkim
23
7076.38
4938.34
28
Tamil Nadu
15
3595.72
2871.07
29
Tripura
6
360.94
289.71
30
Uttar Pradesh
6
3839.64
2631.81
31
Uttarakhand
3
4468.72
1474.94
32
West Bengal
8
3282.27
2006.04
Total
236
90727.80
55047.68
ANNEXURES
PROJECTS SANCTIONED TO THE STATES/UNION TERRITORIES
121
LIST OF SURVEYS/STUDIES
LIST OF SURVEYS/STUDIES
Surveys/Studies/DPRs/Feasibility Studies completed during the year 2008-09:
Surveys/Studies:
1. 2. 3. 4.
Evaluation study of the plan scheme “Assistance to IHMs/FCIs/ IITTM/NIWS”. Evaluation study of the plan scheme “Computerization & Information Technology”. Evaluation study of the plan scheme of “Assistance for Large Revenue Generation Projects”. Evaluation study of the plan scheme “Market Research Professional Services”.
Detailed Project Reports:
1. 2. 3. 4. 5.
Detailed Project Report for Infrastructure development of Culturally Significant Circuits of Haridwar– Rishikesh-Muni Ki Reti-Swargashram in Uttarakhand under Mega Circuit/ Destination. Detailed Project Report for Infrastructure development of Culturally Significant Destination in Gangtok, Sikkim under Mega Circuit/Destination. Detailed Project Report for Infrastructure development of Culturally Significant Destinations for development of Churches of Goa under Mega Circuit/ Destination. Detailed Project Report for development of “Ishingthinabi Lake” Thoubal in Manipur. Detailed Project Report for development of Khongjom War Memorial Complex, Thoubal in Manipur.
B.
Surveys/Studies commissioned/taken up during 2008-09:
Surveys/Studies:
1. 2. 3. 4.
International Passenger Survey. Domestic Tourism Survey by National Sample Survey Organisation. Tourism Survey for the State of Andhra Pradesh. Tourism Survey for the State of Jharkhand.
5. 6. 7. 8. 9. 10. 11.
Tourism Survey for the State of Maharashtra. Tourism Survey for the State of Punjab. Tourism Survey for the State of Delhi. Continuous Tourist Survey in Kerala. Study on Problems and prospects of Accessible Tourism in India. Study to analyze the factors responsible for slow-down in tourism sector in India. Tourism development plans for the States of Meghalaya & Arunachal Pradesh.
Master Plans/ Detailed Project Reports:
1. 2. 3. 4. 5. 6. 7. 8.
C.
Detailed Project Report for circuits/ destinations at Dhalai – North District Circuit in Tripura. Detailed Project Report for circuits/ destinations at West – South District Circuit in Tripura. Detailed Project Report for destination development at Amarpur in Tripura. Detailed Project Report for destination development at Khowai in Tripura. Detailed Project Report for rural development at Bagbari (Mohanpur) in Tripura. Detailed Project Report for rural development at Baramura Eco Park (Teliamura) Rural Village in Tripura. Detailed Project Report for rural development at Sarasima (Belonia) Rural Village in Tripura. Detailed Project Report for rural development at Kalapania (Sonamura) Rural Village in Tripura.
Surveys/Studies/DPRs/Feasibility Studies completed during the year 2007-08:
Surveys/Studies:
1.
Study to quantify the size, scope and economic impact etc. of the India’s Convention Industry.
2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
Study to assess the requirement of Hotel Rooms/Accommodation in Metro Cities and 50 Major Tourist Centres in India. Action Plan to raise the number of foreign tourists visiting India from 3 million to 15 million in 5 years’ time, 20 million in 8 years’ time and 25 million in 10 years’ time. Evaluation of the scheme “Incentive to Accommodation Infrastructure”. Evaluation study of the scheme of Rural Tourism Evaluation study for the plan scheme of Domestic Promotion & Publicity Hospitality. Evaluation of the scheme of financial assistance to States for development of circuits/destination as also a sample of projects sanctioned to the State Governments. Evaluation study for the plan scheme of Capacity Building for the Service Providers (CBSP). Survey on collection of domestic tourism statistics for the State of Uttar Pradesh. Survey on collection of Domestic Tourism Statistics for the State of Goa. Survey on collection of Domestic Tourism Statistics for the State of Orissa.
Detailed Project Reports:
1. 2. 3. 4.
Detailed Project Report for Southern Tourist Circuits – PhaseII, two destinations at Kanhmum & Sakawrdai; two Rural Tourism Circuits at Sesawng Village & Thenzawl village in the State of Mizoram. Detailed Project Report for destination development at Aizuto and Tuophema in Nagaland. Detailed Project Report for development of Circuit at TueasangZunheboto-Kiphire in Nagaland. Detailed Project Report for Circuit development at Wokha-Nuiland Dimapur-Peren in Nagaland.
5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.
Detailed Project Report for Jagannath Puri, Bhubaneswar & Chilka as Mega Tourism Circuits in Orissa. Detailed Project Report (DPRs) for Freedom Struggle Circuit & Religious Circuit in Punjab. Detailed Project Report (DPRs) for destination development for Amritsar, Patiala & Wagah Border in Punjab. Detailed Project Report (DPR) for the Mega Tourism Project of VaranasiSarnath in Uttar Pradesh. Detailed Project Report (DPR) for development of Aero Sports at Aizawl in Mizoram. Detailed Project Report (DPR) for Tourism Circuit Development at Itanagar Zero-Daporijo-Basar in Arunachal Pradesh. Detailed Project Report (DPR) for Tourism Destination at Mechuka (West Siang Distt.) in Arunachal Pradesh. Detailed Project Report for Tourism Destination at Jai Rampur War Memorial (Changlang District) in Arunachal Pradesh. Detailed Project Report for destination development of Dumbur Lake in Tripura. Detailed Project Report for destination development of Belonia in Tripura. Detailed Project Report for destination development of Agartala in Tripura. Detailed Project Report for destination development of Udaipur in Tripura. Detailed Project Report for Rural Tourism Project at Banabithi in Tripura. Detailed Project Report for Rural Tourism Project at Hurijala in Tripura.
ANNEXURES
ANNEXURE III
A.
122
ANNEXURE III
123
ANNEXURE IV
ANNEXURE V
DOMESTIC INDIATOURISM OFFICES
OVERSEAS INDIATOURISM OFFICES
Regional Offices 1.
New Delhi
Sl. No.
Operation/Station
2.
Mumbai
America
3.
Kolkata
1.
New York
up to Columbia/Venezuela
4.
Chennai
2.
Los Angeles
All States on the West Coast of USA up to Panama
5.
Guwahati
3.
Toronto
Canada and Greenland
Other Offices
UK
1.
Patna
4.
London
2.
Jaipur
Europe
3.
Bangalore
5.
Frankfurt
4.
Varanasi
5.
Agra
6.
Bhubaneswar
7.
Port Blair
8.
Imphal
9.
Shillong
Jordan, Yemen, Lebanon, Iraq, Egypt, Turkey
10.
Hyderabad
10.
South Africa, Kenya, Mozambique, Tanzania,
11.
Kochi
12.
Goa
Australasia
13.
Aurangabad
11.
Sydney
Australia, New Zealand, Fiji and The Pacific
14.
Khajuraho
12.
Singapore
Singapore, Malaysia, Thailand, Brunei, Indonesia,
15.
Naharlagun (Itanagar)
UK, Ireland and Iceland
Germany, Poland, Czech Republic, Slovakia, Austria, Romania, Bulgaria, CIS countries, Israel
6.
Paris
France, Switzerland, Spain, Portugal
7.
Amsterdam
Netherlands, Luxembourg, Belgium,
Scandinavian countries
8.
Milan
Italy, Greece, Malta
West Asia
9.
Dubai Johannesburg
ANNEXURES
All States on the East Coast of USA, South America
KSA, UAE, Iran, Syria, Kuwait, Qatar, Bahrain,
Zimbabwe, Mauritius, Madagascar
Vietnam
East Asia
13.
Tokyo
Japan, South & North Korea, The Philippines
14.
Beijing
Mainland China, Taiwan, Hong Kong, Laos,
124
Countries Covered
Mongolia and Macau
125
Designed and produced for the Ministry of Tourism, Government of India, by Ashok Creatives, India Tourism Development Corporation and printed at Mehta Offset Pvt. Ltd., New Delhi 110 028
2008-09
ANNUAL REPORT 2008-09
MINISTRY OF TOURISM Government of India
Chapter No.
Title
Page No.
1.
Tourism - An Overview
2.
Ministry of Tourism and its Functions
14
3.
Development of Tourism Infrastructure
20
4.
New Tourism Products
24
5.
Accessible Tourism
32
6.
Development and Regulation of Tourism Industry
36
7.
Human Resource Development
42
8.
Publicity and Marketing
48
9.
Statistics, Surveys and Studies
58
10.
International Co-operation
62
11.
India Tourism Development Corporation Limited
68
12.
Welfare Measures and Vigilance
78
13.
Progressive Use of Hindi
82
14.
Gender Equality – The Prime Concern
86
15.
CAT Cases
90
16.
Implementation of Right to Information Act, 2005
94
17.
Departmental Accounting Organisation
98
18.
Commonwealth Games, Delhi - 2010
106
19.
An Overview of North Eastern Region
112
20.
Important Audit Observations
116
I
Organisational Chart
120
II
Projects Sanctioned to the States/Union Territories
121
III
List of Surveys/Studies
122
IV
Domestic Indiatourism Offices
124
V
Overseas Indiatourism Offices
125
8
ANNEXURES
CONTENTS
TOURISM – AN OVERVIEW
TOURISM – AN OVERVIEW
1
in international travel fairs and exhibitions,
banner “Atithi Devo Bhavah” to sensitize
extending the benefit of MDA to the active
the masses and youths to social issues like
members of India Convention Promotion
good behaviour with tourists and protection
Bureau (ICPB), organizing Travel Mart and
of monuments against garbage and graffiti.
association with the State government and all stakeholders. Marketing net was extended to include emerging source markets in keeping with the imperative of not losing sight of the long-term prospects of diversification and better management of market-risks.
made through promotion of the emerging segments in diversified tourism products like cruise, adventure and medical tourism. The range of initiatives included policy development, consultation and dialogue with other related ministries and stakeholders,
For the Indian Tourism Sector, the year
way of value additions for foreign tourists
The effort in 2008-09 was all for a wider outreach
financial support to augment infrastructure
2008-09 has been a year of challenge
visiting the country during the period April
and participation with equity consideration
and procurement of capital equipment, market
and response. International tourist arrivals
to December 2009. Complimentary value
built into the programmes and policies.
making, organizing events, tourist facilitation
continued to deteriorate due to the impact
additions were shared between airlines,
The Ministry of Tourism revised the Market
and institution of awards to encourage
of global economic crisis with the growth
hotels, tour operators and State governments.
Development Assistance (MDA) scheme to
enterprise. Indian tourism sector seized the
of overseas tourists visiting India slowing
The scheme is being widely publicized by
motivate travel agents and tour operators
growing opportunities for medical tourism to
down to 5.6 per cent in 2008 as against
the Ministry of Tourism through its website,
to promote lesser known destinations in
market a unique branding of Indian traditional
14.3 per cent in 2007. Tourist footfalls had
international road shows, travel fairs and
India. The inclusive and social dimensions
healing system like Ayurveda, Yoga, Siddha,
further declined in the aftermath of the
exhibitions and through advertisements in
of the policy deepened with strengthened
Naturopathy etc. with the modern system of
co-ordinated terror-strike at Taj, the premier
leading overseas mainstream and trade
initiative towards capacity building for rural
medicine in a package that projects India as
hotel in Mumbai, and several other places in
publications. The value additions include:
tourism and sustainable livelihoods through
a centre of wellness destination – yet another
(i) Complimentary international air passage
community participation and empowerment,
instance of leveraging the sector to preserve
training and skill development based on a
and promote India’s centuries of wisdom as
model that harnesses rural and eco-tourism
an ancient civilization.
the city. Nevertheless, Indian tourism sector outperformed the global growth of 2 per cent in international tourist arrivals in 2008. The
sector
responded
with
substantial
efforts to reinforce promotions, innovative policy directions to diversify products and markets that could hedge future risks, and strengthened industry-solidarity to provide attractive concessions and packages to stimulate demand. The meeting of the National Tourism Advisory Council held on the 15th December, 2008 with the Hon’ble Minister of Tourism and Culture in chair discussed the problems faced by the tourism industry as a fallout of the Mumbai terror attacks and the global financial meltdown. Several measures have been taken after this meeting. The “Visit India Year 2009” scheme was launched in January 2009 with attractive incentives by 8
Effort to widen the market outreach was also
for the travelling companion; (ii) One night complimentary stay in the hotel booked by the tourists;
a market presence. The Ministry is promoting
(iii) One complimentary local sightseeing tour in any one city of visit; and the country. marketing
and
rural craft persons and their art-wares through demonstration and display in tourism marts,
(iv) One complimentary Rural Eco-holiday in Strengthened
for preservation and also as products having
contact
promotion supported by subsidies and incentives were key elements in the strategy to boost consumer and business confidence to revive tourism market. Steps taken include enhanced Market Development Assistance (MDA), familiarization tours for overseas media and travel trade representatives, incentives to repeat visitors, subsidy to the trade and State government for participation
exhibitions and events prominently both within
TOURISM – AN OVERVIEW
the Great India Travel Bazaar in Jaipur in
The agenda to reach out to people is also manifest in the Ministry’s programme on human resource development. The National Council for Hotel Management and Catering
and outside the country. 15 rural tourism sites have been selected as rural eco-holiday sites for the “Visit India Year 2009”. With a view to creating social awareness for tourist safety and security among masses and tourism stakeholders, the Ministry of Tourism launched
its
generic
social
awareness
campaign 2008-09, in the domestic market through a TV commercial featuring Amir Khan, a noted film actor and brand Ambassador. Another campaign was launched under the 9
Technology (NCHMCT), in collaboration with
creation of additional hotel rooms through
the National Informatics Centre (NIC) is going
fiscal and regulatory incentives, construction
to start web-based decentralized counselling
of new flats by the Delhi Development
for entry of students in Institutes of Hotel
Authority
Management from the coming academic
furnished by the India Tourism Development
session. The other scheme of human resource
Corporation
development, which is inclusive and involves
identified guest houses of certain standards
service providers even in the lowest strata of
and “Incredible India Bed and Breakfast/
the market including in the informal economy
Homestay” units available to meet the
segment, is the Capacity Building for the
demand for accommodation.
inter alia, a wide category of functionaries such as coolies, servers, waiters, helpers, front office staff, reception counter staff, food kiosks, dhaba staff etc.
(ITDC),
be
upgraded
making
rooms
and of
To cope with the increase in the demand for additional hospitality trained manpower, the Ministry has introduced short-term training programmes of 21 days under “Earn While You Learn” and CBSP schemes for youth
As the country developed stimulus measures
to work as student volunteers. Training and
through fiscal and monetary packages to
capacity building programmes are also
mitigate the effects of global meltdown, the
being undertaken through CBSP for the
tourism sector contributed to strengthen
owners, managers and the workers of the
the effects of the overall macro-economic
guest houses to upgrade their standards and
policy stance by utilizing 100 per cent of
soft-skills.
the financial allocation for augmentation of tourist infrastructure in the country under the
scheme
of
“Product/Infrastructure
Development for Destinations and Circuits”. In order to promote investment in hotel sector, External Commercial Borrowing (ECB) has been made liberal for the potential investors in this segment of the tourism industry.
To counter the negative impact of terror attack on tourism, the Ministry reviews the status of Travel Advisories issued by major tourist generating countries and take suitable corrective steps by way of putting up the security updates for foreign tourists in its website, liaising with Indian Missions, travel industry and overseas media. Confidence
The Ministry of Tourism has been proactive
building measures are also undertaken by
in unleashing a series of initiatives to seize
way of organizing fam tours and road shows
the opportunities being thrown open by the
to ward off unnecessary fear from a distance.
forthcoming Commonwealth Games to be held in Delhi next year. The prospect is also bringing challenges calling for innovative solutions in coping with mounting pressure in areas where significant shortages already exist, namely, accommodation and trained personnel. The preparatory steps taken include encouraging growth of new hotels,
10
to
TOURISM – AN OVERVIEW
Service Providers (CBSP) scheme. It covers,
(DDA)
The
Ministry
is
encouraging
promotion
of tourist police as a specialized cadre with a blend of skills of hospitality and security services. To this end, the Ministry is supporting training of ex-servicemen with a view to preparing them to serve as tourist police.
11
MINISTRY OF TOURISM AND ITS FUNCTIONS
MINISTRY OF TOURISM AND ITS FUNCTIONS
2
Management (IITTM). National Institute
Ministry of Tourism is the nodal agency to
of Water Sports (NIWS) has merged with
formulate national policies and programmes
the IITTM.
for the development and promotion of tourism. In the process, the Ministry consults
(ii) National Council for Hotel Management
(iv)
Regulation:
(ix)
Establishment matters
a. Approval and classification of hotels,
(x)
Overall Review of the Functioning of the Field Offices
and collaborates with other stakeholders
and Catering Technology (NCHMCT);
(xi)
in the sector including various Central
and the Institutes of Hotel Management.
(xii) Official Language: Implementation of
Ministries/agencies, the State Governments/ Union Territories and the representatives of the private sector. The Ministry is led by Kumari Selja, the Union Minister of Housing and Urban Poverty
Vigilance matters Official Language Policy
restaurants, Incredible India Bed &
Breakfast (IIB&B) units
b. Approval of Travel Agents, Tour
Operators and Tourist Transport
Operators, etc.
(v)
Inspection & Quality Control:
a. Guide service
b. Complaints and redressal
(vi)
Infrastructure Development:
(xv) Plan Co-ordination and Monitoring
a. Release of incentives
(xvi) Integrated Finance matters
b. Tourist facilitation and information
c. Field
2.2 Role and Functions of the Ministry of Tourism
(xiii) VIP References
As a part of its policies and programmes, the
(xiv) Budget
Ministry handles the following main functions:
matters
Co-ordination
and
related
(i)
All policy matters including:
a. Development Policies
b. Incentives
c. External Assistance
(xvii) Overseas Marketing (OM) Work
d. Manpower Development
(xviii) Welfare, Grievances and Protocol
e. Promotion & Marketing
d. Hospitality programmes
f.
The Directorate General of Tourism is
e. Conventions & conferences
g. Growth Strategies
responsible for the following functions:
(vii) Human Resource Development:
has 20 field offices within the country,
(ii)
Planning
(i) Assistance in the formulation of
a. Institutions
14 overseas offices and one subordinate
(iii)
Co-ordination with other Ministries,
b. Setting standards and guidelines
Alleviation; Tourism, Government of India and Shri Sultan Ahmed, the Minister of State for Tourism. The Secretary (Tourism), who is also the ex-officio Director General (DG) of Tourism, provides the executive directions to the Ministry. The Directorate General of Tourism, which is an attached office of the Ministry,
Investment Facilitation
office/project, i.e., Indian Institute of Skiing
Departments, State/ Union Territory
and Mountaineering (IISM)/ Gulmarg Winter
Governments
Sports Project (GWSP). IISM conducts
(iv)
Regulation:
Kashmir Valley. The overseas offices promote
a. Standards
the market for Indian tourism abroad. The
b. Guidelines
domestic field offices are sources of tourist
(v)
Infrastructure & Product Development:
a. Central Assistance
b. Distribution of Tourism Products
(vi)
Research, Analysis, Monitoring and
various ski and other courses in the Jammu &
information. They are also responsible for monitoring the progress of implementation of field projects in their respective jurisdictions. The latest organisational chart of the Ministry India
Tourism
Development
Corporation
policies by providing feedback from
the field offices
(ii) Monitoring of plan projects and
&
(viii) Publicity and Marketing:
a. Policy
(iii) Co-ordinating the activities of the
b. Strategies
promotion
marketing
assisting in the plan formulation
publicity,
field offices and their supervision
Evaluation
of Tourism is at Annex.
(vii) International Co-operation and External Assistance:
(ITDC) is the only public sector undertaking
14
(viii) Legislation and Parliamentary Work
MINISTRY OF TOURISM AND ITS FUNCTIONS
(i) Indian Institute of Tourism and Travel
2.1 The Organisation
under the charge of the Ministry of Tourism.
a. International Bodies
The Ministry is also in charge of the following
b. Bilateral Agreements
autonomous institutions :
c. External Assistance
d. Foreign Technical Collaboration 15
c. Co-ordination
d. Supervision
The composition of the Council is as follows: Chairperson: Union Minister of Housing,
(ix)
Assistance for Parliamentary Work
Urban Poverty Alleviation; Tourism
(x)
Establishment Matters of the Directorate
Members:
General of Tourism excluding those of Group ‘A’ Officers and those requiring the approval of Secretary/ Minister.
(i)
of
the
a. Secretary, Tourism
2.3 Advisory and Co-ordination Mechanism
b. Finance Secretary
The
c. Principal
National
Tourism
Advisory
Council
Ministries/
Departments of Government of India:
(NTAC) serves as a think-tank of the Ministry
Adviser
d. Secretary, Culture
in the country. The first meeting of the
e. Secretary, Urban Development
reconstituted NTAC was held on 12 March,
f.
2008. Important issues discussed in the
g. Secretary, Ministry of Civil Aviation
meeting were the promotion of rural tourism
h. Secretary,
different locations, issues of Visa on Arrival, reducing the time taken for obtaining approval for charter flights, promotion of eco-tourism, safety and security of tourists, generation of reliable tourism statistics, etc. The next meeting of the NTAC was held on 15th December, 2008 in the backdrop of terrorist attacks in Mumbai and the global financial crisis. Some of the important steps decided in the meeting were pursuing the proposal of delinking hotels from real-estate
ensuring smoother, hassle-free ticketing and entry of foreigners to the world heritage monuments, seamless travel across states, rationalization of luxury tax, passenger tax, road tax and other state taxes, financial incentives such as exemption in service tax, revival of Section 80 HHD of the Income Tax Act, declaring Tourism as “ Infrastructure Industry”, etc. The Ministry of Tourism has already taken follow-up action on most of the suggestions offered in the meeting.
Invitees, as and when necessary.
The Ministry of Tourism presents National Tourism Awards every year to encourage and
Member-Secretary : Additional Director
recognise the pursuit of excellence in tourism
General
related activities.
(Tourism),
Ministry
of
Tourism,
Government of India.
Foreign Secretary Road
Transport
&
Highways
i.
Chairman, Railway Board
(ii)
Twelve experts in the field of Travel and Tourism Management
(iii)
The President of each of the following Associations:
a. Federation of Indian Chambers of
Industry (PHDCCI)
c. Associated
Chambers
of
Commerce and Industry of India
(ASSOCHAM)
d. Confederation of Indian Industry
Commerce and Industry (FICCI)
b. PHD Chamber of Commerce and
sector, setting up of Tourist Police by the State Governments/Union Territory Administrations,
States/ UTs could be invited as Special
2.4 National Tourism Awards
Planning Commission
through organization of marketing fares at
Minister/ Secretary, Tourism of various
(Tourism),
of Tourism for the development of tourism th
16
Representatives
(iv)
MINISTRY OF TOURISM AND ITS FUNCTIONS
(CII)
e. Travel Agents Association of India
(TAAI)
f.
Indian
Operators (IATO)
Association
of
Tour
g. Federation of Hotel and Restaurant
Associations of India (FHRAI)
h. Hotel Association of India (HAI)
i.
Experience India Society
j.
World Travel & Tourism Council
India Initiative (WTTCII) 17
DEVELOPMENT OF TOURISM INFRASTRUCTURE
DEVELOPMENT OF TOURISM INFRASTRUCTURE
3
Augmentation
of
quality
tourism
infrastructure is the key for development of tourism sector. More than fifty per cent of the Ministry’s expenditure on Plan schemes is incurred for development of quality tourism infrastructure at various tourist destinations and circuits spread throughout the country.
3.3 Development of Mega Destinations and
Archaeological Survey of India, Port Trust
sanctioned Rs. 14.50 crore for upgradation of
Circuits
of India, and ITDC etc. who own/manage
tourism infrastructure of Willingdon Island at
The Ministry of Tourism has taken a policy
the assets. The Ministry of Tourism has
Cochin Port, to promote cruise tourism.
initiative to develop the tourist destinations/ circuits of national importance in a holistic and integrated manner. The objective is to ensure that the infrastructure of these mega
3.2 Product/Infrastructure Development
destinations/circuits is developed to the
for Destinations and Circuits
extent that it can cater to the future tourist
Under the Centrally Sponsored Scheme of Product/Infrastructure Development for Destinations and Circuits, the Ministry of Tourism extends Central Financial Assistance to the State Governments/Union Territory Administrations for tourism projects identified in consultation with them for the improvement of existing tourism products and also for developing new ones. 100% Central Assistance is given under the scheme for
development
of
destinations/circuits
including mega projects to world standard and also for rural tourism infrastructure development.
The
Ministry
of
Tourism
provides financial assistance up to Rs. 5 crore for the development of Destinations and Rs. 8 crore for Circuits. The upper limit of financial assistance has been increased to Rs. 25 crore and Rs. 50 crore for development of identified mega destinations and circuits respectively. For Rural Tourism Infrastructure Development, the thrust is for development of tourism infrastructure at the identified rural tourism sites
so
that
socio-economic
benefits
percolate down to the rural community. A maximum of Rs. 50 lakh is sanctioned for each project under this scheme for development of tourism related infrastructure.
Sl. No.
State/UT
Mega Projects (Destinations/Circuits)
1. Andhra Pradesh
Tirupati Heritage Circuit Kadapa Heritage Circuit Charminar area
projects have been identified by the Ministry.
2.
Bihar
Bodhgaya-Rajgir-Nalanda
Twenty mega projects have been sanctioned
3.
Chhattisgarh
Jagdalpur-Tirathgarh-Chitrakote-Barsur-Dantewada
out of which 14 new mega projects were
4.
Delhi
Illumination of Monuments
sanctioned in the year 2008-09.
5. Goa
Churches of Goa (Integrated Development of Infrastructure for Heritage and Hinterland Tourism)
6.
Gujarat
Dwarka -Nageshwar-Bet Dwarka
with other Central Government Ministries
7.
Haryana
Panipat-Kurukshetra-Pinjore
and
to
8.
Himachal Pradesh
Eco and Adventure Circuit (Kullu-Katrain-Manali)
achieve convergence and synergy with
9.
Jammu & Kashmir
Spiritual Destination of Leh-Ladakh
other government programmes so that the
10.
Karnataka
Hampi
impact of investment on these destinations is maximized. For identified destinations/
11. Kerala
Muziris Heritage and Culture Circuit (Trissur and Ernakulam Districts)
circuits covered by the Jawaharlal Nehru
Spiritual and Wellness Destination of Chitrakoot
inflows so that visitors get a satisfying and memorable experience. To date, 28 mega
3.4 Inter-ministerial Co-ordination The Ministry of Tourism is also working concerned
State
Governments
National Urban Renewal Mission (JNNURM),
12.
Madhya Pradesh
13. Maharashtra
Vidarbha Heritage Circuit Aurangabad
14.
Orissa
Bhubaneswar-Puri-Chilka
15.
Puducherry
Puducherry
of rail, road and air connectivity with the
16.
Punjab
Amritsar
concerned ministries for these projects.
17. Rajasthan
Ajmer Desert Circuit (Jodhpur-Bikaner-Jaisalmer)
3.5 Assistance to Central Agencies for
Gangtok
convergence of resources is being ensured so that the tourism related infrastructure and urban civic infrastructure complement each other. The Ministry is also taking up the issue
Tourism Infrastructure Development
18.
Sikkim
this scheme with a view to ensure tourism
19. Tamil Nadu
Mahabalipuram Pilgrimage Circuit (MaduraiRameswaram-Kanyakumari)
infrastructure development through financial
Haridwar-Rishikesh
assistance of the Ministry, like illumination/ preservation of monuments, development
21. Uttar Pradesh
Agra - Revitalization of Taj Varanasi
of cruise terminals etc. Financial assistance
Ganga Heritage River Cruise Circuit
The Ministry of Tourism has introduced
is extended to the Central Agencies like 20
The State/Union Territory-wise identified mega projects are given below :
20.
22.
Uttarakhand
West Bengal
DEVELOPMENT OF TOURISM INFRASTRUCTURE
3.1
21
NEW TOURISM PRODUCTS
NEW
TOURISM PRODUCTS
4
The Ministry has partnered with the UNDP for Endogenous Rural Tourism Projects as pilot projects for capacity building (called software).
The
hardware
components
(Infrastructure development) of the projects are funded by the Ministry of Tourism and funds for capacity building were provided by the United Nations Development Programme (UNDP) for 36 rural tourism sites. The Ministry also extended the Capacity Building for
selected to implement the CBSP part of Rural
tourism is responsible for safeguarding
Tourism projects.
culture, with inclusive growth and
Tourism has been strengthened through
b. Organisation of Thematic Workshops
market linkages. Equally, it stressed
our site artisans’ structured involvement
on economic sustainability beyond the
in Dilli Haat, Mega Craft Mela in cities
project hand-holding period, such as
such as Bhubaneswar, Aurangabad
Self Help Groups thrust and also the
etc., India@60 Roadshow in Singapore
need to avoid duplication of funding
and Volvo Ocean Race in Kochi. Wide
efforts for local-felt needs.
media and trade focus were also given
The Ministry of Tourism held four regional thematic
conferences
across
India
in
association with the UNDP, host state tourism departments,
leading
international
and
national experts, the global tourism industry and principal stakeholders. (i)
(iii)
Service Providers (CBSP) scheme of the
Responsible Tourism – The Industry
Ministry to other rural tourism sites beyond
Perspective
was
held
at
on 14th October, 2008, and dwelt on
Kerala
2008, jointly with the Kerala Tourism.
UNDP.
This provided a platform for direct
So far, 139 rural tourism projects in 27 States
interaction between the demand and
have been sanctioned by the Ministry of
supply sides of Responsible Tourism. It
Tourism including 36 rural sites where UNDP
enabled a clear understanding of visitor
has supported for capacity building.
requirements by service providers,
the Ministry’s UNDP-partnered Rural
together with collective representation
Tourism locations showcased their site
and
attraction through impressive on-site
self-sustaining
The
fourth
Management,
a. Capacity Building of NGOs/Implementing
could be optimized for mutual benefit.
organized
Tourism
one-week
successfully
Capacity
Building
Workshop on Institution Building for Rural Tourism and Sustainable Livelihoods at the Institute of Rural Management, Anand (IRMA), Gujarat, from 18 to 23 August, 2008, for all th
rd
NGOs/Implementing Partners who have been
the
first-time
highlight,
art & craft demonstration and display. conference
Building,
Training
Waste
and
Skill
The
eight
participating
artisans,
most of whom travelled overseas for the first time, gained first-hand
critical
link
with
Responsible
Tourism as an effective response to
for Responsible Tourism was held in
climate change. It thereby highlighted
Bhopal on 29th September, 2008, co-
the need and process for sanitation
hosted with Madhya Pradesh Tourism
and waste management which could
Development Corporation and Madhya This
Capacity
unique
on 21st October, 2008 and provided
Local Governance and Convergence
Tourism.
without
a
Development was held in Chennai
The second thematic conference titled
Pradesh
growth
thematic
in place, such that tourism outcomes
of
At the India@60 event in Singapore,
of the innovative rural tourism initiative,
furtherance of these objectives.
Ministry
(iii)
eight skilled artisans from four of
titled
The
world’s principal tourism forums.
and gender equity which are at the core
while keeping requisite safeguards
(ii)
Rural
as
Several initiatives have been taken in
Partners
in
community participation, empowerment
continued external support. (iv)
participation
International Tourism Bourse (ITB), the
and
Empowerment was held in Shillong
Travel Mart, Kochi on 23rd September,
those covered under partnership with the
Participation
Community
at the World Tourism Mart (WTM) and
The third thematic conference titled Community
The first thematic conference titled
(ii)
NEW TOURISM PRODUCTS
4.1 Rural Tourism
impact repeat visits and the image
conference
of the destination. Training and skill
focused on development models where
development
are
crucial
links
in
the UNDP-partnered Rural Tourism Project for rural livelihoods support via responsible tourism route. c. Marketing Initiatives (i)
Globally recognised Incredible India brand, now supported by the Ministry’s new Explore Rural India sub-brand, will strengthen visitors’ attraction to India as a multiple-interest, all-season destination
24
yields.
targeting
higher
visitor 25
merchandising
and
promotional
practices. This enabled their extensive
is being given for the development of
of “Visit India Year 2009”, foreign tourists
Rs. 1450 lakh in 2008-09 to Cochin Port
adventure tourism in the country. A meeting
are offered one night stay with breakfast on
Trust for infrastructure development at Cochin
on adventure tourism was held in July
The artisans from 5 Rural Tourism sites
complimentary basis in any one of the chosen
Port to augment Cruise Tourism. Mega river
2008 in which the adventure tour operators
participated in the Pacific Asia Travel
rural eco-holiday sites. The booking can be
cruise projects were sanctioned for Goa
highlighted the issues that need to be
Association (PATA) Travel Mart held in
done through Tour Operators approved by
(Mandovi and Zuari) and Ganga Heritage
addressed for the promotion of adventure
September 2008 to showcase their arts
the Ministry of Tourism.
Cruise.
tourism. An inter-ministerial meeting was held
The
Project
website
www.
showcasing the first 29 sites of the Project’s 36 sites which are now ready for marketing.
CNBC Awaaz Travel Award in 2008 tourism sites: (i) Village Hodka, Distt. Kachchh,
Gujarat for “Best Tourism Income
Generating Community”.
cultural resources to ensure positive impact on environmental protection and community
Naggar,
Distt.
stakeholders for achieving sustainable tourism development in the country. The scheme for Product/Infrastructure Development of Destination and Circuit provides central assistance
for
tourism
infrastructure
development including assistance for ecotourism projects. Promotion and marketing of
Kullu,
eco-tourism products have been carried out
Himachal Pradesh for Tourism
in domestic and overseas markets.
site
Women Empowerment”.
4.3 Cruise Tourism
World
for Travel
“Best
Demonstrating
Award
for
most
Responsible Tourism Destination was awarded at WTM-2008, London. c.
preservation and enrichment of natural and
the Ministry of Tourism has involved all
was awarded to the following two rural
b.
The Ministry of Tourism is focusing on the
development. In order to create awareness,
d. Recognition and Awards
(ii) Village
India) won the Global SASI (Shop America Salutes Innovation) Award by
National
Geography
Society for innovation in creating long lasting sustainable authentic shopping opportunities
for
travellers
residents of India also.
The Cruise Shipping Policy of the Ministry of Shipping, Road Transport and Highways was approved by the Government of India on 26th June, 2008.
The Ministry of Tourism (Incredible
presented
tourism products of India, special attention
on 19th December 2008 to discuss various
4.2. Eco-tourism
exploreruralindia.org was upgraded,
As part of the policy for diversification of
The Ministry of Tourism has sanctioned
and crafts.
2008 to discuss various aspects of the policy
Year 2009”. Under the marketing campaign
organizations, and the media.
a.
15 rural tourism sites have been selected
4.4 Adventure Tourism
as rural eco-holidays sites for “Visit India
consumers, craft stores, corporate
(v)
collaboration with the FICCI on 4th September, and its implementation.
direct interface with the tourism trade,
(iv)
e. Rural Eco-holidays
NEW TOURISM PRODUCTS
exposure to international competitive,
and
The objectives of the policy is to make India as an attractive cruise tourism destination with the state-of-the-art infrastructural and other facilities at various parts in the country and to attract the right segment of the foreign tourists to cruise shipping in India as well as to popularize cruise shipping with Indian tourists. A meeting with the stakeholders and other beneficiaries was organized in
26
27
issues related to adventure tourism under the
Operators approved by the Ministry
chairmanship of Secretary (Tourism).
of Tourism, Government of India and engaged in Medical Tourism).
For experiencing different types of adventure tourism like rock climbing, river rafting,
The extension of MDA schemes to
paragliding, mountaineering and underwater
Medical Tourism will strengthen our
diving, the Ministry has been sanctioning
marketing efforts for promotion of
projects to different States.
Medical Tourism.
The following activities have been undertaken
(ii)
brochure on medical tourism regarding
in this area:
Market Development Assistance (MDA)
The new building of Indian Institute of
scheme extended to Medical Tourism
Skiing and Mountaineering, Gulmarg
Service Providers (MTSP).
has already been completed and is (iii)
made functional. (ii)
Himachal
Pradesh
was
promote
Government and is made functional.
through
specific treatments. (iv)
A new category of ‘Medical Visa’ was introduced by the Ministry of Home Affairs for patients and their attendants
4.5 Medical Tourism
coming to India for medical treatment.
Medical Tourism is gaining momentum and the following initiatives have been taken to promote this segment: (i)
tourism
hospitals and price banding for various
The building of Himalayan Institute Sikkim has been completed by the State
medical
suitable packaging of identified best
Mountain Biking expedition. of Adventure Tourism in Chemchey,
The Ministry of Tourism has requested all the State tourism departments to
provided
financial assistance for organizing (iii)
NEW TOURISM PRODUCTS
(i)
The Ministry of Tourism produced a
India is a known wellness destination; centuries of wisdom as an ancient civilization is positioning India as a centre of Ayurveda,
As part of marketing initiative for
Yoga, Siddha, Naturopathy, etc. together with
Medical Tourism, Ministry of Tourism
the spiritual philosophy that is intrinsic to
has extended the Market Development
Indian way of life. The Ministry is promoting
Assistance (MDA) scheme to include
wellness tourism in a big way through
Medical Tourism in its purview. It has
publicity and promotional activities.
been decided that the MDA scheme administered
by
the
Ministry
of
Tourism, Government of India, would provide financial assistance to Medical Tourism Service Providers (MTSP), i.e. representatives of hospitals accredited by the Joint Commission International (JCI) or National Accreditation Board of Hospitals (NABH) and Medical Tourism facilitators (Travel Agents, Tour 28
29
ACCESSIBLE TOURISM
ACCESSIBLE TOURISM
5
5.1
People with different abilities and older
5.2
The Ministry has also instituted a new
5.3
The condition of making the hotels
persons are now becoming a growing group of
category of Award of Excellence for Most
accessible for people with different abilities
consumers of travel, sports and other leisure-
Barrier-Free Monument/Tourist Attraction in
has been included in the guidelines for
oriented products and services. The Ministry
the country to encourage other agencies
approval and classification of 4 and 5 star
of Tourism wants to tap the potential of this
responsible
category hotels.
group for promotion of tourist destinations
tourist
in the country. The Ministry has therefore,
environment for the promotion of accessible
taken an initiative to make tourist destinations
tourism.
for
maintaining
attractions
to
create
monuments/ barrier-free
barrier-free. Detailed instructions have been
ACCESSIBLE TOURISM
issued for making the tourist-facilities which are being created with central financial assistance, barrier-free.
32
33
DEVELOPMENT AND REGULATION OF TOURISM INDUSTRY
DEVELOPMENT AND REGULATION OF TOURISM INDUSTRY
6
6.1 Efforts to overcome Shortage of
during the year 2007-08 and a further Revised
financial year for import of capital goods
Tented Accommodation in two categories viz.
Accommodation
Estimate of Rs. 24 crore was allocated under
under the automatic route. Later on, the ECB
Standard and Deluxe.
the scheme during the said financial year,
facilities for the hotels were discontinued.
which was fully utilized. During the entire
In order to solve the liquidity crunch being
financial year, 21 cases of Capital Subsidy
faced by the hotel industry for setting up
amounting to Rs. 17.45 crore was released.
new hotel projects, the Finance Ministry has
UT Governments and other land-owning
The excessive demand led to planning for an
now allowed hotels to avail of ECB up to US$
agencies to create land banks for hotels and
inventory of budget category rooms, bringing
to allow such hotel sites on Public-Private
into its gamut spare rooms that are available
Partnerships or Revenue sharing basis. They
with various house-owners, which were
have also been advised to allow additional
classified as ‘Incredible India Bed & Breakfast
acquisition, under the automatic route.
standard and service in these categories
FAR/FSI, more commercial utilization and
Establishments’ under the ‘Gold’ or ‘Silver’
6.2 Income Tax exemption to hotels
to create Single Window Clearance system
categories. To motivate house owners to
a voluntary scheme open to all bona fide
for promoting investment into hotel sector.
apply for this scheme, an integrated publicity
On the request of the Ministry of Tourism,
agencies. The Ministry of Tourism has revised
The Ministry brought out Guidelines for
campaign was launched. Such registered
the Finance Minister has announced in his
the guidelines for grant of approval/extension
the Classification of ‘Apartment Hotels’,
houses are being promoted through the
budget proposal 2007-08, Tax Holiday for
as Travel Agents, Inbound Tour Operators,
‘Timeshare Resorts’, ‘Guest Houses’ and
e-commerce platform of the ‘Incredible India’
5 years under Section 80-ID of the Income Tax
Tourist Transport Operators, Adventure Tour
‘Tented Accommodation’. One hundred and
website. On the request of the Ministry of
Act for new hotels of budget category coming
Operators and Domestic Tour Operators,
twelve new hotels projects with 16,431 rooms
Tourism, the Government of NCT of Delhi
up between 1 April, 2007 and 31 March,
with effect from 27th August, 2007. The
were approved at the project stage and
has exempted such establishments from
2010 in the National Capital Territory of Delhi
total number of approvals issued to service
1,783 hotels with 92,005 rooms were on the
various taxes by treating them residential.
and the Districts of Faridabad, Gurgaon,
providers of Travel Trade etc., is given below:-
list of approved and classified hotels under
Some other States have also extended similar
various categories, besides proposals for
concessions.
the Ministry’s efforts towards augmentation of tourist accommodation. The Ministry of Tourism has been advising all State/
Foreign Technical Collaboration along with the new cases of Foreign Direct Investments. The Ministry of Urban Development has now liberalized the operation of Guest Houses in National Capital Territory of Delhi as per its Master Plan 2021. On the request of the Ministry of Tourism, the Ministry of Urban Development has rationalized the conversion charges that are levied on the Guest Houses. To
encourage
expansion
of
36
Gautam
Budh
and
Tour
Further, in the budget proposal for 2008-09,
Category
Till 31st March, 2009
a five-year holiday from Income Tax to two,
Travel Agents
360
Inbound Tour
494
Operators
Tourist Transport
had been announced. The hotel should be
and also to smoothen the approval procedure.
constructed and start functioning during the
Operators
In order to have similarity & uniform guidelines
period 1st April, 2008 to 31st March, 2013.
Adventure Tour
/ criteria of this scheme all over the country, the
This incentive is not applicable to the revenue
Operators
Ministry of Tourism has circulated the revised
districts of Mumbai and Delhi.
Guidelines to all the State/UT Governments
6.3 Classification of Tented Accommodation
Domestic Tour
Operators
publicized through the Ministry’s official
and Heritage basic category by way of
website. Earlier, entities in the service sector like Hotels, Hospitals and Software companies were allowed to avail of External Commercial Borrowing (ECB) up to US$ 100 million per
Tourist
Ghaziabad.
Scheme” for more effective implementation
construction of hotels in the budget category
and
of this scheme are to encourage quality,
declared
local requirements. The scheme is being
Operators
Operators,
Transport Operators. The aims and objectives
Incredible India Bed & Breakfast/Homestay
of Tourism provides incentives for the
Tour
so as to promote tourism in India. This is
st
Nagar
Domestic
Adventure
in specified districts which have UNESCO-
the suggested parameters based on their
“Incentive to Accommodation Infrastructure”
st
Operators,
revised and simplified the “Guidelines for the
accommodation in the country, the Ministry
(H&R) division under the revised scheme of
for permissible end-uses, other than for land
approving Travel Agents, Inbound Tour
three or four star hotels that are established
with a request to adopt the scheme as per
was provided to the Hotels & Restaurants
currency and /or rupee capital expenditure
The Ministry of Tourism has a scheme of
The Ministry of Tourism has recently reviewed,
hotel
subsidy. A Budget Estimate of Rs. 20 crore
100 million per financial year both for foreign
6.4 Approval of Travel Trade
There
“World
is
an
accommodation
Heritage
overall at
tourist
DEVELOPMENT AND REGULATION OF TOURISM INDUSTRY
The upsurge in tourist arrivals intensified
Sites”
status
shortage
181 25 33
of
destinations,
especially in remote areas. Therefore, to meet the increasing demand of tourists, camping facilities and tented accommodation, the Ministry of Tourism, Government of India, has introduced a voluntary scheme for project approval and classification of operational
6.5 Tourist Charters The Government has approved the guidelines for operation of Tourist Charter Flights to and from India with effect from 17th August, 2006. The guidelines have been further liberalized for operating these flights subject to the condition that Tourist Charter Flights will be 37
(iii)
On the request of Ministry of Tourism,
(ITP)”. Some of the modifications introduced
the
in the Charter Guidelines in respect of ITP
Karnataka, Goa, Kerala, Maharashtra,
Charter Flights to India (Inbound Tourist
Himachal Pradesh, Rajasthan, Jammu
Charters) are as follows :
&
(i)
(iv)
Pradesh,
Delhi,
The guidelines for formation of Tourist Security Organization(s) comprising Ex-Servicemen, in the States have
agencies, cleared by the security
been forwarded to State Governments/
agencies for obtaining flight clearances
Union Territory Administrations. The
from the Directorate General of Civil
Government of India, Ministry of Tourism
Aviation (DGCA).
is in touch with the State Governments/
The stipulation of minimum duration of
Union Territories to monitor and follow-
stay of charter tourists in India has now been removed.
Uttar
Pradesh,
one form or the other.
Government of India or flight clearing
(ii)
Andhra
have deployed Tourist Police Force in
Tourist Charter Flights to India can recognized by the Ministry of Tourism,
Kashmir,
of
Punjab, Madhya Pradesh and Orissa
Application for operating inclusive be filed by an Indian Tour Operator
States
DEVELOPMENT AND REGULATION OF TOURISM INDUSTRY
permitted only for “Inclusive Tour Package
up action. (v)
The Ministry has also revised the
6.6 Achievements
guidelines for training of Regional
(i)
An important issue connected with
Level Guides to ensure that training
tourism growth is the issue relating to
and selection of these guides become
Visa on arrival. This issue was taken
more competitive and effective.
up with the Ministry of External Affairs and the Ministry of Home Affairs. As a sequel thereto, the Advance Passenger Information
System
to
facilitate
security clearances has already been introduced on pilot basis on all Air India Flights coming from various locations to Delhi. Depending on its success, the Ministry of Home Affairs would be considering its expansion in due course. (ii)
The Ministry of Home Affairs has decided to grant Long Term Tourist Visa of 5-year duration with multi-entry facilities carrying a stipulation of 90 days on each visit, to the nationals of 18 select countries.
38
39
HUMAN RESOURCE DEVELOPMENT
HUMAN RESOURCE DEVELOPMENT
7
examinations, results; regulating building
7.4
of the tourism industry in the country, the
plans and equipment, training, publishing
Creation of Institutional Infrastructure
Ministry of Tourism had initially set up four
periodicals, magazines, etc; as also carrying
Institutes of Hotel Management, Catering
out of such government approved activities
Technology and Applied Nutrition (IHMs) at
as prescribed from time to time. The NCHMCT
New Delhi, Mumbai, Chennai and Kolkata.
also affiliates Institutes of Hotel Management
Subsequently, 12 Food Craft Institutes (FCIs)
for admissions and regulation of examinations.
were also set up at different places in the
At present, 35 Institutes of Hotel Management
country to promote the hospitality related craft
comprising 21 Central Institutes, 7 State
disciplines. This year, 2 new State Institutes
Institutes and 7 private Institutes are affiliated
of Hotel Management, Catering Technology
to the NCHMCT. They conduct Degree, Post
& Applied Nutrition at Rohtak in Haryana and
Graduate Degree/Diploma courses in various
Tirupati in Andhra Pradesh were sanctioned.
disciplines relevant for hospitality industry.
For expanding facilities for skill level training,
The NCHMCT also affiliates State Food Craft
the Ministry sanctioned setting up of 5 new
Institutes (FCIs) both at the Centre and States
Food Craft Institutes at Muzaffarpur in Bihar,
for diploma courses. These FCIs are located
Kangra in Himachal Pradesh, Hoshiarpur
at
in Punjab, Leh in Jammu & Kashmir and
Faridabad and Udaipur.
including allocation of at least 5 acres of
The NCHMCT also conducts Joint Entrance
and affiliation of the Institute to the NCHMCT.
7.2 The Ministry has also decided to
Examination (JEE) on all India basis for
Normal grant is up to Rs. 10 crore, of which,
mainstream hospitality education through
admission to the 1st year of the 3-year
Rs. 8 crore is for construction and the balance
Government vocational schools, Industrial
B.Sc. programme in Hospitality and Hotel
for the purchase of equipment required by the
Traning Institutes (ITIs), polytechnic institutes,
Administration for its affiliated Institutes.
Institute. An additional Rs. 2 crore can also
Durgapur in West Bengal.
Government colleges, Universities and Public Sector Undertakings. The Central assistance will be available to all. The assistance will be utilized for creation of infrastructure necessary
Admission
Balangir,
to
M.Sc.
Darjeeling,
Ajmer,
in
Hospitality
Administration is centrally carried out by the Council. In the case of other courses, i.e.
for the conduct of courses / trainings. 7.3 National Council for Hotel Management
Service; Diploma in Food Production; Diploma
and Catering Technology
in Food and Beverage Service; Diploma in
and Catering Technology (NCHMCT) was set up in 1982 to coordinate the growth and general advancement in the development of
hospitality
management
education
through its affiliated Institutes. The Council undertakes
recruitment;
its
jurisdiction
extends over a wide range of administrative matters including admission, fees, bye-laws, syllabus for studies, courses, research and
P.G. Diploma in Dietetics and Hospital Food
House Keeping Operation; Diploma in Front Office Operation; Diploma in Bakery and Confectionery;
The
Ministry
Assistance
Financial
extends
(CFA)
for
Assistance
Central setting
for
Financial up
State
Institutes of Hotel Management. The National Institute of Tourism & Hospitality Management (NITHM) at Hyderabad, IHMs at Dehradun and Kurukshetra were set up with CFA and they are already functional. The other projects that are at various stages of construction are located at Silvassa, Jamshedpur, Raipur, Rohtak,
Hamirpur,
Bhatinda,
Fursatganj,
Bodhgaya, Ailawng (Mizoram), Dimapur, Yupia
(Arunachal
Pradesh),
Kozhikode,
Craftsmanship
Course
in
Food Production; Craftsmanship Course in Food and Beverage Service and Certificate Course in Hotel and Catering Management,
and
training
for
providing
specialized training and education for tourism and travel industry both in the private and public sector. The Institute had organized a Syllabus Review Workshop from 16th to 18th October, 2006 at Delhi, and based on the recommendations of the Workshop, the Institute decided to offer the following All India Council for Technical Education (AICTE) approved programmes with an intake of 60 students each at Gwalior, Bhubaneswar and Delhi centres: (i)
Two-year Post Graduate Diploma in
projects is subject to certain guidelines
from Gwalior and Bhubaneswar
be paid for the construction of hostels. The
(ii)
Two-year Post Graduate Diploma in Management (International Business) from Gwalior and Bhubaneswar
(iii)
Two-year Post Graduate Diploma in Management (Service Sector) - from Gwalior
(iv)
Two-year Post Graduate Diploma in
expenditure over and above the Central Grant
Management (Tourism and Leisure) -
is met by the respective state governments.
from Delhi
CFA has also been extended for the setting up of Food Craft Institutes at Leh, Hoshiarpur,
7.6 National Institute of Water Sports – Goa
Kangra, Jammu, Garhmukteshwar (Uttar
In order to tap the potential that India’s
Pradesh), Muzaffarpur, Durgapur, Naogaon
coastline offers for water-based adventure
and Hassan. For a Food Craft Institute, the
sports, the Ministry of Tourism established
Central assistance is limited to Rs. 4.75 crore.
the
Financial assistance is also extended for
(NIWS) in Goa on the beach of Panjim. The
upgradation of institutional infrastructure such
administrative control of NIWS was entrusted
as construction of hostels and modernization
to IITTM. The NIWS conducted several short-
of laboratories.
term programmes and about 400 participants
7.5 Indian Institute of Tourism and Travel
respective Institutes as per eligibility criteria
Management (IITTM) – Gwalior
of the courses.
education
Management (Tourism and Travel) -
admission is directly carried out by the prescribed by the National Council for each
pioneer in the field of travel and tourism
Sholapur and Tirupati. The CFA for such
land by the state government concerned
P.G. Diploma in Accommodation Operation;
The National Council for Hotel Management
42
Aligarh,
Central
Indian
Institute
of
Tourism
HUMAN RESOURCE DEVELOPMENT
7.1 In order to meet the manpower needs
National
Institute
of
Water
Sports
have attended these programmes related to Powerboat Handling, Lifesaving Techniques, Wind Surfing and Lifesaving for water sports,
and
Travel
etc.
Management (IITTM), set up in 1983, is a 43
For upgrading the skills and capacity building of service providers of the Industry, the Ministry commenced the scheme of Capacity Building for Service Providers,
b.
coolies/ servers/ waiters/ helpers/ front office staff/ reception counter staff/ food kiosk and tourists, airport security staff, immigration officials and custom officers.
State/Central
training/
academic institutions. Under the scheme, the participants of 1 to 3-day programmes are compensated for the loss of wages. The fee and other costs of training for all the programmes are covered.
of Tourism extends assistance for capacity building in selected villages. Significant
ITI/polytechnic owned
by
c.
undertaking
which
during
the
year
annual
Chennai, Bangalore, Hyderabad and Goa would also offer specialization for which the broad framework for the
revised
curriculum
has
been
developed. e.
During the year, setting up of one more Institute of Hotel Management at Tirupati
(including
and five more Food Craft Institutes at
management
of
Tura, Durgapur, Muzaffarpur, Kangra
Tourism sanctioned assistance to 10
and Hoshiarpur were sanctioned. This
institutions for facilitating development
took the number of State Institutes of
of institutional infrastructure.
Hotel Management under construction
The Ministry of Tourism instituted
to 14 and Food Craft Institutes to 10.
a
travel/tourism,
system
excellence
of
the
courses)
annual
“Best
f.
In order to test and certify the skills of the existing service providers, the
Round Performance” by an IHM and
Ministry sanctioned the institution of
“Best All Round Performance” by a
testing and certification mechanism at
Food Craft Institute (FCI) along with
the IHMs at Mumbai, Chennai, Kolkata,
four awards to IHMs separately for
Delhi (Pusa), Goa, Hyderabad and
(a) Best Academic Performance; (b)
Bengaluru.
Placement
for
institutional All
Best
awards
Ministry
Performance;
(c)
Best Administrative Performance; and (d) Best Implementation of Central Schemes. The achievements of the by a Committee on the strength of transparent performance parameters/ evaluation criterion and the inter-se rankings decided. A Special Award
initiatives
on
the IHMs at Delhi, Kolkata, Mumbai,
a
offers
Management
academic session 2009-10. Further,
institute/
IHMs & FCIs were individually judged
For the promotion of rural tourism, the Ministry
7.8
as
Hotel
course(s) specific to hospitality crafts or
dhaba staff/ personnel engaged in handling
Corporation,
to a six-semester programme from the
sector
inter-alia, covers service providers such as
Corporations, India Tourism Development
In pursuance of the decision of the
government or a university/a public
saving techniques, guide training, etc. It,
Governments, State Tourism Development
examination basis has been converted
university/college
nutrition values, energy saving and nutrition
NCHMCT, tourism departments of States/UT
from the academic year 2009-10.
such
disposal, etiquette and basic manners, basic
Institute of Tourism and Travel Management,
of
Rs. 2 crore to government institutes
techniques, cooking techniques, garbage
Management, Food Craft Institutes, Indian
Hotel Management (IHM) affiliated to it
Financial Assistance not exceeding
personal hygiene, cleanliness, basic service
others, Indiatourism Offices, Institutes of Hotel
being conducted in all the Institutes
education through one-time Central
cover a wide range of services like health &
The existing 3-year B.Sc. programme
to B.Sc. Course in all the Institutes of
Government to broad-base hospitality
under which, trainings are undertaken to
The implementing agencies are, amongst
d.
HUMAN RESOURCE DEVELOPMENT
Entrance Examination for admission
7.7 Capacity Building
g.
The Ministry of Tourism sanctioned funds to Indian Institute of Tourism and Travel Management (IITTM) for the training of 3000 students under the “Earn While You Learn” programme. The students may also be oriented to serve as Volunteers for the Commonwealth Games.
was given to the runners-up also, except in the category of “Best All Round Performance”. The awards were
a.
NCHMCT online
44
decided
counselling
to for
decentralize the
distributed on 25th March, 2009.
Joint 45
PUBLICITY AND MARKETING
PUBLICITY AND MARKETING
8
In the year 2007-08, the Ministry of Tourism, as part of celebration of the 60th Anniversary of India’s Independence had launched a campaign titled, “Sare Jahan Se Achcha”. The campaign was undertaken in major TV channels and popular cinema halls across the country. The campaign was rolled out till May 2008.
Towards the end of the financial year
The activities, started in September/October
The objective of the campaign has been to
2007-08, the Ministry of Tourism launched
2008, will cover release of advertisements in
build awareness about the richness of India
4 thematic domestic campaigns
various print publications including in-flight
and position India as a preferred tourist
magazines and TV channels.
destination for foreign tourists.
8.3 Other Promotions
Internet media forms an important component
for the
promotion of North-East, Jammu & Kashmir, Rural Tourism and Adventure & Wildlife Tourism. The campaigns spilled into the first half of the financial year 2008-09. Major part of the activity was undertaken in select TV channels, magazines and newspapers in the first half of the financial year 2008-09.
In the year 2007-08, the Ministry of Tourism continued its effort in educating/ sensitizing the stakeholders and general public about the importance of preserving monuments and places of tourist interest. To reinforce the “Atithi Devo Bhavah” message, encouraging the objective
of responsible tourism, the
Ministry of Tourism had launched the “4th Phase of Atithi Devo Bhavah – Awareness Campaign”, which was undertaken in leading TV channels, print publications, FM Radio and popular cinema halls across India.
48
8.2 International Campaigns The Ministry of Tourism, in the year 200809, has launched 7 international campaigns
The Ministry of Tourism has relaunched the Incredible India magazine which is a bimonthly issue. The magazine is produced along with the Ministry of Tourism’s newsletter. In the year 2008-09, production of 5 Regional Maps and 3 City Maps are being undertaken. The Ministry of Tourism has also produced a set of 12 colourful posters to promote various
for the promotion of Indian tourism in the
aspects of Indian tourism.
international markets. These 7 international
8.4 Online Initiatives
campaigns are Print campaign – Europe; Print Campaign – APAC region; Print Campaign – Global; Print Campaign – Americas; TV Campaign – Europe; TV Campaign – Americas and TV Campaign – APAC region.
Recognizing the reach and cost-effectiveness of the Internet medium, the Ministry had
of the media mix for the Incredible India campaign, given that the media is exploding in India and developed markets. Online
advertising
advertising,
Search
includes
Display
advertising,
Search
PUBLICITY AND MARKETING
8.1 Domestic Campaigns
engine optimization, tapping audiences of popular video sharing sites. The theme of the Incredible India campaign has been based on the richness of India and varied tourist attractions of the country have been portrayed through the vibrant colours symbolic of India.
undertaken an online campaign in India
It has been established that traffic to
and the established and emerging markets
the Ministry of Tourism’s website www.
overseas.
incredibleindia.org
has
increased
49
(ix)
countries like China, Germany, Japan etc.
Discover India – Enchanting Tourism
8.8
Fair – 27 -28 September, 2008.
Hospitality Programme
th
th
Tours
under
outdoor advertising was undertaken to
the
coincide with the event.
8.5 Events
8.6 Marketing Objectives of Overseas
Under the Hospitality Programme, the Ministry
The Ministry of Tourism has organized/
Offices
of Tourism invites editorial teams of travel
was inaugurated in April 2008. To
participated in the following tourism related
The Ministry of Tourism, Government of India,
publications, journalists, photographers, TV
mark the occasion, Incredible India
events in India :
through its 14 offices overseas promotes
teams, travel agents, tour operators, etc. from
Cultural
overseas, through the overseas Indiatourism
in
offices to effectively project India as a multi-
showcased India’s classical dance,
dimensional tourist destination offering a vast
music
range of attractions. These invited guests are
Festivals were also organized in Beijing
India’s share in the global tourism market.
able to get first-hand information/knowledge
and Shanghai.
Integrated
familiarization tours.
(i)
Toshali Crafts Mela, Bhubaneswar – February 2008.
(ii)
National Tourism Award function was organized by the Ministry – February 2008.
(iii)
South
Asia
Travel
and
Tourism
Exchange (SATTE) – April 2008. (iv) (v)
India in the tourism generating markets as an attractive tourist destination and projects various Indian tourism products vis-à-vis other competing destinations to enhance marketing
and
promotional
strategy and a synergised campaign in association with the Travel Trade, State
12th National Expo in Kolkata – 5th -10th
Governments
September, 2008.
launched for market promotion. The overseas
Travel and Tourism Fair (TTF) at Hyderabad, Kolkata, Ahmedabad and Surat during 2008.
and
Indian
Missions
are
promotional efforts include advertising in the print & electronic media, participation in fairs &
exhibitions,
organising
seminars,
workshops, road shows & India evenings, printing
of
brochures
and
collaterals,
(vi)
of the Indian tourism products during their
cuisine.
Indian
which Food
India hosted the PATA Travel Mart
tourist generating markets overseas were
Asia Pacific seller delegates from 301
invited, not only to visit the varied tourist
organisations participated in the Travel
attractions of the country but also to
Mart.
participate in and cover events including SATTE, the Great Indian Travel Bazaar, PATA
(iv)
Indiatourism offices overseas have participated in the major international
Travel Mart, Kerala Travel Mart, Himalayan
Travel
Fairs
and
Exhibitions
in
Run & Trek Event, etc.
agents/tour operators, inviting the media
In addition, special Fam Tours for Trade and
the world over as well as in the
and travel trade to visit the country under
Media Representatives from overseas have
emerging and potential markets to
the hospitality programme, etc.
also been organized as part of the confidence
showcase and promote the tourism
8.7 Assistance to Service Providers under
building measures undertaken following the
products of the country. These include
terrorist attacks in Mumbai.
Arabian Travel Market (ATM) in Dubai,
Market Development Assistance scheme of
8.9
Major
the Ministry of Tourism, Government of India
overseas promotion
provides for financial support to approved
(i)
important tourist generating markets
activities
undertaken
PATA Travel Mart in Hyderabad, China
for
International Travel Mart in Shanghai, ITB-Asia in Singapore, World Travel
The Ministry of Tourism in collaboration
inter-connected with Rural Tourism and
operators, etc. for undertaking the following
event in Singapore in April 2008. The
Handicrafts at Aurangabad – 21st -30th
tourism promotional activities abroad :
activities and programmes organized
November, 2008.
(i)
Sales-cum-Study Tours
during the event included cultural
(ii)
Participation in Fairs / Exhibitions
handicrafts by artisans from rural
(iii)
Publicity through printed material
at Amritsar – 3 -7 December, 2008.
and
Shanghai,
comprising 374 global buyers and 715
organized an “Incredible India@60”
rd
and
organized
and media representatives from important
travel agents, tour operators, tourist transport
(viii) Punjab International Trade Expo 2008
Beijing
were
16 to 19, 2008. International delegates
Shilpotsav 2008 – Shopping Festival
2008.
Evenings
During the year, travel agents, tour operators
with the Ministry of Culture and CII
Bazar Patrika Group – 27th-29th June,
(iii)
The Indiatourism office in Beijing
2008 in Hyderabad from September
tourism service providers, i.e. hoteliers,
(vii) Travel Show organized by the Anand
(ii)
brochure support/joint advertising with travel
the MDA Scheme
50
Familiarization
performances,
display
of
Indian
tourism sites, photographic exhibition on
India
and
PUBLICITY AND MARKETING
significantly with important feedback from
an
India
Evening.
Extensive promotion through print and
Market (WTM) in London, IMEX in Frankfurt, FITUR in Madrid and ITB in Berlin. (v)
Road Shows, India Evenings and India
Presentations
organized
in
have
Beijing,
been
Shanghai,
Hong Kong, Tehran, Riyadh, Istanbul, Ankara,
Damascus,
Dubai,
Paris,
Strasbourg, Zurich, Bern, Catania, Genova, Atlanta, New York, Boston,
th
51
Singapore,
Seoul,
Lumpur,
Paris,
Participation in three trade fairs /
d. Fam Tours for Overseas Media and
Zurich, Madrid, Rome, Milan, Frankfurt,
exhibitions per year would be permitted
Travel Trade Representatives
Ottawa, Montreal, Singapore, Kuala
Hamburg,
instead of two as per the existing
Lumpur,
Stockholm, Moscow, St. Petersburg,
Taipei,
Toronto,
Manila,
Vancouver,
Munich,
Moscow,
among other cities. (vi)
Kuala
of
is
the
an
integral
Indian
Amsterdam,
London, Edinburgh, Belfast, Dublin, Manchester,
For the promotion of Indian Cuisine, which
Berlin,
Los
Angeles,
Houston, San Francisco and Buenos
component
tourism
Dubai,
Aires.
products,
Tourist
publications
Indian Food Festivals organized in
printed
in
Damascus (Syria), Istanbul (Turkey),
the overseas offices, to meet the
Muscat (Oman), Tehran (Iran), Colombia
requirements of the markets under their
&
jurisdiction. These include Mandarin,
support
has
Ecuador,
Cairo
been
extended
Budapest
(Egypt)
and
to
(ix)
(Hungary),
Buenos
been
languages
by
Italian, French, Spanish, Portuguese, German,
(vii) The Ministry of Tourism, through its offices,
has
supported
India Festival - Blended Cultures, a three-week long cultural festival of India in Amsterdam and a Festival of India organized in Buenos Aires, Argentina. (viii) For greater visibility of “Incredible India”, outdoor advertising campaigns including advertising on taxis/buses/ trams have been undertaken in Beijing, Tokyo,
Seoul,
Sydney,
Russian,
Hungarian,
Japanese, Korean, Thai and Bhasa Indonesia.
and participated in the Amsterdam
Shanghai,
have
Cantonese, Arabic, Persian, Turkish,
Aires
(Argentina). overseas
foreign
(ii)
guidelines. (iii)
As part of the confidence building measures, familiarisation tours for trade and media
The eligible upper limit under the
representatives
scheme, in respect of foreign exchange
regions of the country have been specially
earnings, has been increased from
organized by the overseas Indiatourism
Rs. 10 crore to Rs. 20 crore.
offices, to project the ground realities relating
b. Enhanced subsidy in participation fee at International Travel Fairs & Exhibitions Enhanced subsidy of 25% in participation fee is being offered by the Ministry of Tourism and the Indiatourism offices overseas in the India Pavilions set up at the major International Travel Fairs and Exhibitions till the end of the financial year 2009-10.
to
Mumbai
and
other
to safety/security conditions in the country. Trade/Media representatives from USA, UK, Ireland, France, Spain, Germany, Austria, Netherlands,
Argentina,
Mexico,
Japan,
Malaysia and Singapore have visited India during the months of December 2008 and January 2009 as a result of this initiative. e. Road Shows A series of Road Shows are being organized
c. Financial Assistance under MDA Scheme
in important tourist generating countries,
8.10 Special Initiatives
to promote MICE Tourism
in collaboration with the Indian Association
The Ministry of Tourism, Government of India
With a view to promoting MICE Tourism,
of Tour Operators and with participation of
has undertaken several confidence building
the scope of the MDA scheme has been
different segments of the tourism industry.
measures with a view to giving a boost to the
enhanced, so as to include active members
The focus of these Road Shows is on
tourism industry in the aftermath of the global
of the India Convention Promotion Bureau
one-to-one
economic slow down and the terrorist attacks
(ICPB). Financial support under the scheme
the seller delegates from India and buyer
in Mumbai.
would be provided to ‘Active Members’ of
delegates overseas, with a view to promoting
The following incentives have been offered
ICPB who, in turn, would release the same
inbound tourism to India. Road Shows were
to India Associations/Societies after bidding
successfully organized in Australia, Malaysis,
for International Conventions/Conferences,
Singapore, UK and Ireland during the months
provided they win the bid or stand at second
of February and March 2009.
by the Ministry to the tourism industry:
a. Enhanced benefits under the Market Development Assistance (MDA) scheme
PUBLICITY AND MARKETING
Denver, San Francisco, Phoenix, Tokyo,
business
meetings
between
or third positions among the bidders.
(i) The financial support under the MDA scheme has been increased, as detailed below :
52
Sl. No. Promotional
Existing upper limit of
Revised upper limit of
activities
financial support
financial support
1.
Sales-cum-Study Tours
2.
Trade Fairs and
Exhibitions
3.
Production of
Publicity Material
Rs.75,000.00
Rs.1,50,000.00
Rs.1,10,000.00
Rs. 2,00,000.00
Rs. 15,000.00
Rs. 30,000.00
53
54 55
PUBLICITY AND MARKETING
STATISTICS, SURVEYS AND STUDIES
STATISTICS, SURVEYS AND STUDIES
9
9.1 Information and Research Activities
9.3 Foreign Exchange Earnings from
Foreign tourist arrivals and estimated Foreign Exchange Earnings during the years
The Market Research Division of the Ministry
Tourism
1999-2008 and January-March 2009
of Tourism is responsible for compilation,
Tourism is an important sector of Indian
tabulation and dissemination of information
economy and contributes substantially in the
on various aspects of tourism in India. The
country’s foreign exchange earnings. The
statistics collected by the Division include
foreign exchange earnings (FEE) from tourism
data on foreign tourist arrivals, domestic and
during 2008 in US$ terms are estimated at
foreign tourist visits, occupancy statistics
11.75 billion as compared to 10.73 billion
of approved hotels, etc. Periodical surveys
during 2007, registering a growth of 9.5%.
1999
2481928
-
12951
-
3009
-
are also undertaken to assess the profile
FEE from tourism in US$ terms during the
of
tourists,
period January-March 2009 were US$ 2731
2000
2649378
6.7
15626
20.6
3460
15.0
expenditure patterns, tourist preferences and
million with a growth rate of (-) 30.6% as
2001
2537282
-4.2
15083
-3.5
3198
-7.6
satisfaction levels, availability and adequacy
compared to the FEE of US$ 3935 million with
2002
2384364
-6.0
15064
-0.1
3103
-3.0
of infrastructural facilities at tourist centres,
a growth rate of 31.3% during January-March
2003
2726214
14.3
20729
37.6
4463
43.8
etc. This Division also undertakes studies
2008.
2004
3457477
26.8
27944
34.8
6170
38.2
In rupee terms, the FEE from tourism during
2005
3918610
13.3
33123
18.5
7493
21.4
2008 are estimated at Rs. 50730 crore as
2006
4447167
13.5
39025*
17.8
8634
15.2
compared to Rs. 44360 crore during 2007,
2007
5081504
14.3
44360*
13.7
10729
24.3
2008@ 5366966
5.6
50730#
14.4
11747#
9.5
2009@ 1460774
-13.8 **
13582#
-13.2**
2731#
-30.6**
and
domestic
and preparation of master plans/perspective plans/detailed project reports (DPRs) for development of tourism in the country. 9.2 Foreign Tourist Arrivals The foreign tourist arrivals (FTAs) in India during the year 2008 were 5.37 million (Provisional) as compared to 5.08 in 2007, registering a growth of 5.6%. FTAs during the period January-March 2009 were 14.61 lakh
58
showing a growth of 14.4%. FEE from tourism in rupee terms, during January-March 2009 were Rs 13582 crore with a growth rate of (-)13.2%, as compared to the FEE of Rs. 15655 crore with a growth rate of 18.2% during January-March 2008.
Estimated Foreign Exchange Earnings (Rs. in Crore)
Percentage Change Over Previous Year
Estimated Foreign Exchange (in Million US$)
Percentage Change Over Year
STATISTICS, SURVEYS AND STUDIES
international
Year Foreign Percentage Tourist Change Over Arrivals Previous Year (in nos.)
(Jan-Mar) # Advance Estimates * Revised Estimates @ Provisional ** Percentage change of January-March 2009 over January-March 2008
with a growth rate of (-) 13.8% as compared
A statement giving FTAs in India and FEE
9.4 Domestic Tourism
9.5 Surveys and Studies
to the FTAs of 16.94 lakh and growth rate of
from tourism for the last ten years i.e. 1999
The potential of domestics tourism has grown
As a guide to the formulation of policies,
12.2% during January-March 2008.
to 2008 and during January-March 2009 are
substantially during the last few years due to
funding projects and evaluating effectiveness
given below:
increase in income levels and emergence of a
of schemes being implemented by the
dynamic urban middle class. However, there
Ministry of Tourism, the Ministry sponsors
are no precise estimates of total domestic
studies and surveys. These include evaluation
tourist traffic in the country. All the State/
studies, feasibility studies, preparation of
Union Territory Governments were, therefore,
Detailed Project Reports (DPRs), etc. 29
persuaded to set up Statistical Cell for the
Surveys/Studies/DPRs/Feasibility
collection of domestic tourism statistics
were completed during the year 2007-08.
through accommodation establishments and
19 Surveys/Studies have been commissioned/
furnish them to the Ministry of Tourism on a
taken up during 2008-09 and 9 Surveys/
monthly basis. As per the figures reported
Studies/DPRs/ Feasibility Studies have been
by the State/UT Governments, the domestic
completed during the year 2008-09. Details of
tourists during the year 2007 are estimated to
Surveys, Studies, DPRs, Feasibility Studies,
be 527 million, showing a growth of 13.9 % as
etc.
compared to the year 2006.
2007-08 and 2008-09 are given at Annex.
completed/commissioned
Studies
during
59
INTERNATIONAL CO-OPERATION
INTERNATIONAL CO-OPERATION
10
Co-operation
with
International
Organizations International
Co-operation
responsible
for
Division
is
organizing/participating
in dialogues, meetings, consultations and
contacts for increasing the tourism flow
in the event. At this meeting, India offered to
between the member-countries of the group.
organize the first ASEAN-India Travel Trade
10.3 Bilateral Tourism Co-operation (i)
4th July, 2008 in Manila, Philippines.
international organizations which include the
Both the countries agreed to further
United Nations World Tourism Organization
strengthen
(UNWTO); United Nations Economic and
Co-operation
(BIMSTEC);
Economic
Mekong-Ganga
(ii)
East Asian Nations (ASEAN), South Asian (SAARC) Economic
for
and
Regional South
Cooperation
Asia
Co-operation This
Division also negotiates with other countries
Indiatourism office in Singapore organized a workshop titled ‘Beyond Boundaries’ in April 2008. The ASEAN member-countries, Indian Travel Trade organizations and Airlines participated in the workshop for developing/ structuring
joint
packages
on
tourism
products to increase tourism flow between India and the ASEAN. Incredible India @60 event was organized at Singapore in April
Africa Tourism Officials was held on
2008 to showcase different facets of India’s
the sidelines of the 7th Session of the
growth, tourism products, art and culture.
India-South
As part of the event, various activities and
Africa
Joint
Ministerial in
programmes were organized. These included
February 2008 in Pretoria, South Africa.
cultural performances from different regions
which
was
held
A Joint Action Programme for the
for signing of bilateral agreements and
period 2009-10 for the implementation
attends Joint Commission Meetings in co-
of the Agreement between India and
ordination with the Ministries of Commerce,
Russian Federation on cooperation in
Culture, External Affairs, Finance etc. for
the field of tourism was signed during
promotion of tourism.
the visit of the Russian President to
10.2 Tourism Co-operation under IBSA
India in December 2008.
of India, demonstration and display of Indian handicrafts especially by artisans from rural tourism sites, photographic exhibition and an India Evening. The 4th India-ASEAN NTOs (National Tourism Organizations) Meeting was held at Hanoi, Vietnam in January 2009 during the ASEAN Tourism Forum. At this meeting, matters related to co-operation
As a specialized agency of the United Nations, the United Nations World Tourism Organization (UNWTO) is the multi-lateral international body in the field of tourism, acting as a global forum for tourism policy issues and a source of tourism know-how. While primarily an inter-governmental organization with over 150 member-countries, it also welcomes the private sector, educational institutions, tourism associations and local tourism authorities to participate as Affiliate Members. India was unanimously elected as the Chairman of the Executive Council of the UNWTO in the 82nd meeting of the Executive Council
held
at
Cartagena
de
Indias,
Columbia in November 2007 for a period of one year. As the Chairman, India chaired the sessions of the Executive Council which were held in Jeju, South Korea in June 2008 and Madrid, Spain in October 2008. India articulated its stand on the issue of ‘Climate Change and Tourism’ at UNWTO by stating that matters relating to climate change should be addressed within the framework of the UN Framework Convention
A Tripartite Agreement among India, Brazil
10.4 Tourism Co-operation between India
in tourism between India and the ASEAN
and South Africa (IBSA) was signed on
and the ASEAN
were discussed and both sides agreed to
15th October, 2008 during the IBSA Summit
The First Meeting of the India-ASEAN Tourism
strengthen and enhance co-operation to
in New Delhi for cooperation in the field
Ministers was held in Thailand in January
increase intra-regional tourism.
an instrument to encourage the use of
of tourism under the IBSA Development
2008. In this meeting, Terms of Reference
Initiative. The Agreement was finalized in
for the formation of India-ASEAN Tourism
10.5 Tourism Co-operation under BIMSTEC
to
the Joint Working Group (JWG) Meeting
Working Group was adopted. The ASEAN-
The Terms of Reference for the formation
developing countries.
on Tourism which was held in Kochi on
India website was inaugurated for promoting
21 September, 2008 and was attended by
tourism destinations in India and the ASEAN
the representatives from the IBSA countries.
region. An invitation was extended to the
The JWG meeting was followed by IBSA Tour
travel media in the ASEAN countries to
Operators Workshop which was attended by
participate in the Great Indian Travel Bazaar
tour operators from India, Brazil and South
which was held in Jaipur from 21st-23rd April,
Africa. The workshop provided an opportunity
2008. Several participants from the ASEAN
to the private stakeholders of tourism sector
region were hosted by the Ministry of Tourism
in IBSA countries to interact and establish
under its hospitality scheme for participating
st
62
(iii)
package on tourism products. In pursuance,
A meeting between India and South
Commission
Sub-regional
(SASEC).
bilateral
2009-11.
Co-operation (MGC); Association of South Association
promote
series of activities during the period
(UNESCAP); Bay of Bengal Initiative for and
and
tourism cooperation by undertaking a
Social Commission for Asia and the Pacific Technical
A Joint Working Group Meeting on Tourism was held with Philippines on
negotiations of the Ministry of Tourism with
Multi-Sectoral
Exchange to discuss and develop joint
10.6 Participation in the UNWTO
of Tourism Working Group was finalized in the meeting of senior officials of BIMSTEC which was held at New Delhi in August 2008. As agreed during the 2nd BIMSTEC Tourism Ministers’ Roundtable and Workshop held in August 2006 in Nepal, the Ministry of Tourism set up the BIMSTEC Information Centre at New Delhi.
INTERNATIONAL CO-OPERATION
10.1
on Climate Change (UNFCCC). The UNWTO was also asked not to make climate change environmental conditionalities as barriers international
tourism,
particularly
in
Another issue on which India took the lead pertained to co-operation between the Centre of Excellence for Destinations (CED) and the UNWTO. The CED currently operates in Montreal, Canada and was set up to provide guidance to tourism destinations as per the MoU entered between the agency and the UNWTO. India expressed its concerns about the CED assuming the role of a certification 63
agency which would lead to standardizing
Tourism in the States of West Bengal and
cultures, heritage and biodiversity of nations
Orissa and Sustainable Tourism in the State
and could seriously undermine the concept
of Uttarakhand. The project, which was
of diversity that drives tourism across the
funded by the UNDP, was completed with the
world.
adoption of Master Plans.
Executive
Council
Meeting
agreed to India’s proposal of not allowing certification, grading or ranking of tourist destinations by the CED. The CED would now extend technical assistance to destinations in developing countries to achieve excellence and
attract
more
tourists.
In
addition,
developing countries could ask the UNWTO’s support for securing financial and technical assistance.
Secretary (Tourism) represented India in the 6th Meeting of the Board of Directors of ST-EP Foundation and the 1st Meeting of the
INTERNATIONAL CO-OPERATION
The
Tourism Resilience Committee of the UNWTO held from 27th-29th January, 2009 in Madrid. He also attended the 24th Meeting of the Task Force for the Protection of Children in Tourism and the 2nd Meeting of the UNTWO Tourism Resilience Committee. Both meetings
The Ministry of Tourism had signed a MoU
were held from 10th-13th March, 2009 in
with the UNWTO to formalize the arrangement
Berlin, Germany.
of hiring services of its consultants to prepare master plan for the Development of Coastal
64
65
INDIA TOURISM DEVELOPMENT CORPORATION LIMITED
INDIA TOURISM
DEVELOPMENT CORPORATION LIMITED
11
11.3 Network of ITDC Services
11.5 Capital Structure
Corporation
The present network of ITDC consists of
The Capital Structure as on 31st March, 2009 is as under :-
(ITDC) is the only Public Sector Undertaking
8 Ashok Group of Hotels, 7 Joint Venture
of the Ministry of Tourism. Incorporated on
Hotels including one yet to be completed
1st October, 1966, the ITDC played a key role
hotel, 3 Restaurants (including one Airport
in the development of tourism infrastructure
Restaurant),
in the country. Apart from developing the
Service Station, Duty Free Shops at Goa
largest hotel chain in India, the ITDC offered
Airport, 1 Tax Free Outlet, 1 Sound & Light
tourism related facilities like transport, duty
India
Tourism
Development
11 Transport Units, 1 Tourist
(Rs. in crore) 2006-07
2007-08
2008-09 (Provisional)
Authorised Capital
75.00
150.00**
150.00*
Show and 4 Catering Outlets. Besides, ITDC
Paid-up Capital
67.52
67.52
67.52
free shopping, entertainment, production of
is also managing a Hotel at Bharatpur, a
Reserves & Surplus
143.96
172.24
*
tourist publicity literature, consultancy etc.
Tourist Complex at Kosi and a Son-et-Lumeire
Net Worth
208.52
310.17
*
Capital Employed
188.13
285.41
321.89
The ITDC has played a committed and pivotal social role in the development of tourism infrastructure in backward areas, thereby trying to promote regional balance.
(SEL) Show at Sabarmati, Ahmedabad owned by the Ministry of Tourism. 11.4 Subsidiary Companies
*These figures will be worked out after finalisation of annual accounts.
Details below indicate ITDC’s investment of
After the disinvestment of 18 hotels, ITDC
Rs. 8.47 crore in seven subsidiary companies
consolidated its remaining activities and
as on 31st March, 2009 (provisional) :
restructured itself to take up diversified service-oriented
business
activities
like
consultancy and execution of tourism and
Subsidiary
engineering projects, training consultancy
in hospitality sector, event management and mounting of Son-et-Lumeire (SEL) Shows etc. 11.2 Organisational Set-up The present organisational set-up at the Corporate level comprises Chairman & Managing
Director
(C&MD),
Functional
Ranchi Ashok Bihar Hotel Corporation Ltd.
Ashok Group of Hotels, Ashok International
Assam Ashok Hotel
Trade,
Corporation Ltd.
Travels
&
Tours,
Ashok
Reservation & Marketing Services, Ashok Creatives, Ashok Institute of Hospitality & Tourism Management and
Engineering
11.7 Financial Performance
ITDC’s
The authorised and paid-up capital of
The
the Corporation as on 31st March,
2009,
performance of the Corporation for the
stood at Rs. 150 crore and Rs. 67.52 crore
last four years and for the year 2008-09
respectively. The pattern of shareholding is
(Provisional) are tabulated below :
0.82
Pondicherry Ashok Hotel
4.69 0.36 0.51 0.31
Corporation Ltd.
Services Division etc. supported by Human
Donyi Polo Ashok Hotel
Resource Management, Finance & Accounts,
Corporation Ltd.
Public Relations, Secretarial and Vigilance &
Punjab Ashok Hotel
Security Divisions.
Company Ltd. Total
key
figures
relating
to
financial
indicated below:-
Corporation Ltd
Directors and heads of business groups viz. Ashok
11.6 Pattern of Shareholding
Corporation Ltd. Utkal Ashok Hotel.
** The Government has contributed Rs. 73 crore towards additional equity in December 2007, against which process for issue of equity shares is in progress.
(Rs. in crore)
Investment
MP Ashok Hotel
INDIA TOURISM DEVELOPMENT CORPORATION LIMITED
11.1 Introduction
0.51
Government
89.975%
Indian Hotels Ltd.
9.998%
General Public & Employees
0.027% (Rs. in crore)
2004-05
2005-06
2006-07
2007-08
2008-09
(Prov.)
Turnover
363.49
373.64
564.11
470.27
410.14
37.94
54.53
74.33
77.45
41.37
Profit Before Tax
31.16
51.57
68.77
69.41
36.48
Profit After Tax
28.77
45.79
45.56
44.08
*
Direct Foreign
156.59
146.94
149.10
57.23
6.86
Operating Profit (Before Interest & Depreciation)
1.27
8.47
Exchange Earnings 68
69
The decrease in turnover and profitability
Ashok Hotel also hosted H.H. Dalai Lama and
11.10 Ashok Reservation & Marketing
aggressive and dynamic. Despite massive
during 2008-09 is mainly attributed to general
organized a session of His teachings. The
Services
drop in traffic, the division was able to improve
recession in the tourism sector because of
Ashok Group also hosted the delegations from
global financial crisis and terrorist attacks
Russia, Bangladesh, Sri Lanka, Indonesia,
November, 2008. The
Mauritius, China, South Korea, Italy, Hungary,
profitability of the Corporation was also affected due to pay revision.
During the year, the renovation/upgradation
* This will be worked out after finalisation of
drive in ITDC hotels was continued to provide
annual accounts.
them
11.8 Memorandum of Understanding (MoU) The MoU for the year 2008-09 was signed between the Ministry of Tourism and ITDC envisaging targets for Financial, Dynamic, Sector-specific
and
Enterprise-specific
parameters. The various criteria of MoU include targets for gross sales and gross margin, customer delight, HRD (Employees’ training), execution of projects assigned by outside agencies, setting up a Food Standardization Cell for innovation in food production, renovation of ITDC hotels, setting up a Marketing R&D Cell, IT linkage of 8 ITDC hotels, multiple of ARR & occupancy of ITDC hotels and joint venture hotels etc.
competitive
edge.
This
includes
renovation of 73 rooms in Janpath Hotel, 53 rooms in Hotel Jaipur Ashok and 24 rooms in Hotel Jammu Ashok. As security measures, CCTV, Door Frame Metal Detactor and baggage scanners have been installed in all
and Exhibitions and has established itself as
The Division won the tender for running
the leader in the field of Event Management.
Coimbatore Duty Free Shop against a
Some of the major events handled are: National
Conference
on
Civil
Aviation,
Opening of Indiatourism office at China, Civil Service Day, Technology Day, Review Meeting of Implementation of Central Educational Institution Act, Meeting on Save the Girl Child, International Meeting on Kimberley Process Certification, Foundation Day of Ministry of Earth Sciences, 5
th
Computer
strong competition and proposes to further intensify its efforts towards expansion as a large number of airports across India are being given international status. The division also stepped up efforts to venture into sea port and land border shops as part of its expansion plans. 11.12 Ashok Travels & Tours Ashok Travels & Tours (ATT) is an in-house
the three Delhi-based hotels.
Literacy Awards, Award Function of Ministry
Retaining its popularity and market share,
of Micro, Small and Medium Enterprises,
the relaunched food and beverage outlets
PATA Travel Mart, National Steel Consumer
in The Ashok – Frontier, Ssteel F-Bar &
Council Meeting, South Asian Conference on
Lounge, Orange Room Capitol – are the talk
Sanitation, Petrotech-2009, National Tourism
of the town. Mismo – the Mexican cuisine
Awards Function of Ministry of Tourism, Sub-
restaurant – opened at Hotel Janpath is also
Regional Conference of South, South-West
being appreciated by the connoisseurs.
and Central Asia on Higher Education.
CIBO – an Italian Restaurant – has also been
Through its event management activity, the
effort was successful. ATT also maintains this
Division also acts as a definite catalyst in the
growth profile in other areas of business and
generation of business for Ashok Group of
continues its growth even during a period of
Hotels and other divisions of ITDC namely
declining tourist arrivals.
opened in Hotel Janpath in March 2009. Durbar Restaurant at The Ashok has been
11.9 Ashok Group of Hotels
relaunched as “The Oudh” serving Awadhi
The Ashok Group of Hotels continued to
cuisines. The Menu Book in “Oudh” has been
play host to several prestigious international
created in Hindi, English, French, Spanish,
and national level conventions and events
Russian, Chinese, Dutch and Japanese.
approved Travel Agency of the ITDC to provide all travel related services namely air tickets, transport, tour packages etc. for the Government as also for the general public. During this year, ATT registered impressive growth and achieved all time high turnover. It made special efforts towards promoting tourists to North-East India. This pioneering
Ashok Creatives and Ashok Travels & Tours (ATT).
11.13 Ashok Creatives The Ashok Creatives continued to play a key
including UNIDO Conference, Conference of
The Coffee Shop at The Ashok has been
11.11. Ashok International Trade
Association for Simulating Know How (ASK),
relaunched as ‘Samavar’.
The Division continued its efforts towards
projects of the Ministry of Tourism as also for
Seminar of NRI Welfare Society, International
The Ashok Group also globally popularized
consolidation
various clients.
Summit on Bipolar Disease, 23 Biomedical rd
Lab Science World Congress, Asia Pacific Digestive
Week
Summit,
Urology
Conference,
Indo-Africa
Conference,
9th
Asia
Oceania Conference of Nuclear Medicine & Biology, Travel & Tourism Fair, National Tourism
Awards
Function,
Congress for Women.
70
America, Ghana, Bulgaria, Venezuela etc.
the per pax transaction value.
International
the Indian cuisine by participating in the food festivals abroad. Dogri Featival, Oudh Food Festival and Frontier Food
Festival were
INDIA TOURISM DEVELOPMENT CORPORATION LIMITED
on Mumbai on 26
th
The Division manages Events, Conferences
of
its
existing
duty
free
operations at Goa to face the stiff competition from the private operator and also intensified its efforts to expand its operations to new
role in tourism promotion and developmental
The Division continued with the release of the International and Domestic Campaigns of the Ministry of Tourism of about Rs. 50
organised by Hotel Jammu Ashok, Utkal
locations and in related commercial activities.
Divas and Oddissi Thali Festival organized
In Goa, the Division was able to stave off the
International campaigns in Americas and the
by Hotel Kalinga Ashok, Bhubaneswar and
competition from private operator through
Asia-Pacific (APAC). Among the Domestic
Pakhtoon Food Festival organised by Lalitha
some innovative steps in merchandising and
Campaigns were “Saare Jahan Se Achcha”,
Mahal Palace Hotel, Mysore.
pricing.
The ethnic Indian merchandising
“Athithi Devo Bhava” and four individual
was given a big push and pricing made very
campaigns aimed to promote tourism to
crore. These included the “Incredible India”
71
North-East of India, Jammu & Kashmir, Rural
a Guidebook on “Monuments & Sites in
•
Gangtok, Sikkim
During the year, a thrust has been given
Tourism and Adventure & Wildlife.
Haryana” for the ASI, designing and printing
•
Ajmer-Pushkar
to upgrade ITDC and Joint Venture Hotels
of the nine Reports (8 to 16 ) of the ARC
•
Varanasi-Sarnath-Ramnagar
keeping in view the ensuing Commonwealth
Division
undertook
the
“Social
Awareness Campaign” for the Ministry of Tourism. In addition, the Division released a half-page advertisement coinciding with the Independence Day highlighting Ministry of Tourism’s Achievements/Milestones in select National Dailies and vernaculars.
under Division’s professional expertise and two Reports on behalf of the CPCB. Also a brochure for Security Printing and Minting Corporation of India was conceptualized/ designed and produced. A Tourism Promotion Film for West Bengal is in the pipeline.
The Ministry of Culture also awarded the
The Ashok Creatives is a pioneer in
designing and publishing of their full-page
mounting of Sound & Light Shows (SEL)
advertisement
at different locations of the country. The
themed
“Presenting
and
Preserving the Cultural Heritage of India” in
shows
English/Hindi Newspapers. On the occasion
Madurai, Kanyakumari (Tamil Nadu), Talatal
of World Tourism Day 2008, the Division
Ghar (Assam), Udaigiri (Orissa), Deoghar
released a full-page advertisement focusing
(Jharkhand),
on the theme “Responsible Tourism” and
Hampi (Karnataka) and Chandigarh are
the initiatives undertaken by the Ministry
at various stages of development. Of late,
of Tourism during the year. Advertisement
jobs for mounting SEL Shows at Ujjain and
assignments were also taken up for the
Ludhiana have been awarded to the Division
Ministry of Human Resource Development,
by the respective Ministries.
Archaeological Survey of India and Central Pollution Control Board.
at
Sabarmati
Ashram
Kumbhalgarh
(Gujarat),
Besides, the project reports for development of tourism infrastructure in the States of Tripura, J&K (Leh), Punjab, Manipur were
hotels for security reasons.
Financial Assistance.
In order to bring all the hotels at par with the
As regards the execution of the tourist
international standards, the provisions to make
infrastructure projects in various States, the
the building barrier-free for the physically
following works have been completed:
challenged persons and the upgradation of
(i)
Illumination of four monuments in Delhi namely Subz-Burj, Purana Quila, Safdarjung Tomb and Sher Shah Suri Gate.
(ii)
Mizoram.
which includes Rs. 38.56 crore for renovation/ of
Jallianwala
Bagh,
Indian
Institute
of
Skiing
&
designed and produced several jobs for
empanelment as an advertising agency as
the Ministry of Tourism (MOT), Ministry of
also to secure print production assignments
Communications and Information Technology,
in various Government organizations on the
Further, the construction work of Puducherry
Election Commission of India (ECI), Second
basis of public-private partnership initiated in
Institute of Hotel Management & Catering
Administrative Reforms Commission (ARC),
the recent past.
Technology,
11.14 Ashok Consultancy & Engineering
destination development work in Arunachal
notable assignments included designing of posters for PATA on behalf of MOT, designing and production of a hard-bound twin-volume publication running into over 1800 pages themed “Changing Electoral Face of India” for the Delimitation Commission set up by ECI, a number of books, list of elected MPs,
Services The
Ashok
Consultancy
&
Engineering
Services was engaged for preparation of Detailed Project Reports for major tourism circuits/destination by the Ministry of Tourism. During the year ITDC prepared/contributed the reports for the development of major
etc. pertaining to General Election, 2009
tourist destinations/circuits in areas below :
for the ECI, a Coffee Table Book captioned
•
Haridwar-Rishikesh
“Monuments of India”, on turnkey basis and
•
Churches of Goa
Illumination of
Mahabodhi Temple,
Bodhgaya including CCTV System.
Pondicherry,
and
circuit/
Pradesh, Imphal, Mizoram are in progress. The illumination work on the balance nine monuments in Delhi and a museum on the theme of freedom struggle at Red Fort is in process. Some
11.15 Plan Schemes of Rs. 45.56 crore towards capital expenditure,
Mountaineering at Gulmarg. (v)
planned.
Some sites in Circuit Development at
(iii) Revitalisation (iv)
kitchens to HACCUP standards have been
The RBE for 2008-09 envisages a plan outlay
Creatives is putting in aggressive efforts for
Pollution Control Board (CPCB) etc. The
efficient.
their consideration for sanction of Central
Amritsar.
and strengthening its commercial base, Ashok
conserve energy and make the hotel energy CCTV system is also being provided in major
(Rajasthan),
With a view to enlarging its area of activities
Games. Emphasis is also being laid to
prepared and submitted to the Ministry for
On the print-production front, the Division
Archaeological Survey of India (ASI), Central
72
th
projects
improvement in existing hotels and remaining fund for other activities of the Corporation. The plan capital expenditure during 2008-09 was Rs.11.30 crore (Provisional). 11.16 Ashok Institute of Hospitality & Tourism Management The Ashok Institute of Hospitality & Tourism Management (AIH&TM), an ISO 9001-2000 accredited establishment, provides training facilities for human resource development in the Hospitality and Tourism sector.
The
training programmes are designed and conducted as per international standards to
update
knowledge,
skills
and
self-
development of students to be internationally competitive.
where
the
Engineering
Division has been facing difficulty and the State Governments are interested in carrying out the work themselves, have been/are being transferred to the State Governments for execution.
INDIA TOURISM DEVELOPMENT CORPORATION LIMITED
The
th
During
the
year
2008-09,
8
training
programmes have been conducted for 277 employees of outside agencies and 6 programmes for 336 ITDC employees / supervisors in 20 batches. In addition, AIH&TM 73
Hospitality Career Training for 150 students sponsored by the Scheduled Caste Welfare Department of the Government of Gujarat in Ahmedabad. This training programme has also been conducted in Bangalore for 183
11.18 Industrial Relations The overall industrial relations situation in ITDC continued to be harmonious and cordial. There was no loss of man-days in ITDC headquarters and its own units.
candidates sponsored by the Department of
11.19 Implementation of Official Language
Social Welfare and 110 students sponsored
Policy
by the Department of the Backward Classes,
During the year, the company continued
Government of Karnataka.
its efforts to promote the use of Hindi in
The Institute is also conducting 4-year
official work in line with the official language
Degree Course in “Bachelor in International Hospitality
Business
Management”
in
association with Kurukshetra University since 2004. The 4th year students of the Degree course were sent to London for six-months internship training. The Trade Diploma Courses in Hospitality Operational Department are also being conducted by the Institute in affiliation with the Board of Technical Education, Delhi Government. One-year Certificate Course in Cookery with 110 students each year is also being conducted. After the training, most of the students get employment in foreign
policy.
Incentive
Schemes
have
been
made attractive and lucrative to encourage employees to do their work in Hindi. Cash incentives were granted to the employees on doing prescribed quantum of work in Hindi. Under the in-service training programme, employees were nominated for training in
Hindi
typing/stenography
and
Hindi
workshops were organised to impart them training of noting-drafting and other works in Hindi. Various Hindi competitions were also organised during Hindi Month celebrations for giving impetus to the use of official language in day-to-day work.
countries. 42 Management Trainees and 190
11.20 Conservation of Energy
Apprentices in different trades were trained.
ITDC is committed to energy conservation
About 220 Industrial trainees are undergoing
at every stage of its operations. Efforts in
training.
this direction are driven by commercial
A new job-oriented specialized ‘Cruise
considerations as well as energy conservation
Hospitality Course’ has been started in Goa for the Hotel Management qualified/ experienced personnel.
INDIA TOURISM DEVELOPMENT CORPORATION LIMITED
conducted Diploma in Air Hostess, Travel &
policies and practices. During the year, ITDC continued to maintain its thrust on energy conservation.
11.17 Human Resource Management The Human Resource Management Division is of vital importance especially for service industry. The total manpower of ITDC as on 31st March, 2009 is 2407 in number. Of these, 707 employees belong to Scheduled Castes (SCs), 51 to Scheduled Tribes (STs) and 100 to Other Backward Classes (OBCs). 74
75
WELFARE MEASURES AND VIGILANCE
WELFARE
MEASURES AND VIGILANCE
12
12.1 Scheduled Castes/ Scheduled Tribes
12.5 Complaints
Cell
The Ministry of Tourism has a Complaint
The Liaison Officer for the Scheduled Castes/
Cell headed by a Deputy Director General.
Scheduled Tribes Cell in the Ministry which
Regional Complaint Cells exist in the Regional
attends to the grievances on service matters
Indiatourism offices. The State Governments
of Scheduled Caste and Scheduled Tribe
have also been requested to set up Complaint
employees of the Ministry and its attached/
Cells at the state level.
Officer. The Cell issues directions to all the administrative authorities for compliance with the reservation orders issued from time to
12.6 Initiatives towards Mainstreaming of HIV/AIDS: Strengthening the National
WELFARE MEASURES AND VIGILANCE
subordinate offices is a Director level
Response
time.
The National AIDS Control Organisation
12.2 Reservation for SC, ST and OBC
a programme of “Support to the National
Candidates
Response for Mainstreaming HIV/AIDS” since
All recruitments in the Ministry and the
2007. As part of this programme, the Ministry
subordinate offices are being made as
is supporting initiatives to build awareness
per the orders of reservation issued by the
on HIV/AIDS among its employees in the
Government from time to time and reservation
headquarters and the field offices. An HIV
rosters are maintained accordingly. Regular
Unit was established in the Ministry, with
annual returns on the subject are forwarded to
a Deputy Secretary as the nodal officer
Ministry of Social Justice and Empowerment.
and a Consultant provided by the NACO/
12.3 Vigilance Activities
UNDP. Many activities like presentation,
The Vigilance Division in this Ministry is headed
workshops, conferences, awareness training
(NACO) and the UNDP are implementing
by a Chief Vigilance Officer (Joint Secretary), assisted by a Director, Under Secretary and a Confidential Assistant. All possible efforts are made to process complaints received in
orientation
programmes,
sensitization
programmes, publicity and campaigns were held in 2008. Currently, a Director is the nodal officer of NACO.
the Ministry and to get them investigated on time. Wherever necessary, the cases are also referred to the CBI/ CVC. 12.4
Employment
Opportunities
to
Physically Challenged Persons There is no specific scheme or budget allocation for disabled persons in the sphere of activities of the Ministry. As per Government orders, efforts are continued by the Ministry for exploring job opportunities for physically challenged persons.
78
79
PROGRESSIVE USE OF HINDI
PROGRESSIVE USE OF HINDI
13
heads the Hindi Unit. The Unit ensures compliance with the provisions of the Official Language Act, 1963, Official Language Rules
(iv)
13.5 Compulsory Training in Hindi Almost all officers and employees have proficiency and working knowledge in Hindi.
and various orders/ instructions issued by the
13.6 Translation and Bilingual Printing of
Department of Official Language from time to
Manuals, Rules, etc.
time on progressive use of Hindi for official
All the manuals, codes, etc. being used in
purposes.
the Ministry are the ones prescribed and
13.2 Apart
brought out by the Department of Personnel
from
monitoring
the
implementation of the Official Language Policy and Programmes of the Government, the Unit arranges training of the staff in the use of Hindi, Hindi Typing and Hindi Stenography,
& Training. However, all other rules relating to tourism, such as Guidelines regarding Central Financial Assistance, Guidelines for Recruitment of Tourist Guides and National
preparation of bilingual documents and
Tourism Policy were translated into Hindi.
translation from English to Hindi and vice-
13.7 Special Measures for Promoting the
versa. The Official Language Implementation
Use of Hindi
Committee (OLIC), constituted under the Chairmanship
of
Additional
Secretary
(i)
Ministry
of
Tourism
has
a
(ii)
officers/employees
awarded
cash
prizes
have under
Committee
of
13.8 Hindi Salahakar Samiti
Parliament on Official Language
The Meeting of the Hindi Salahakar Samiti
Second Sub-Committee of Committee of
of the Ministry of Tourism was held on
Parliament on Official Language inspected
25 November, 2008 under the chairmanship
Ministry of Tourism, New Delhi on 7th October,
of the Minister of State for Tourism & Culture.
2008 for the progress made in the use of
th
13.9 Departmental Website Hindi version of the Ministry’s promotional website has been launched. Hindi software
Hindi. It also inspected the Ashok Hotel, New Delhi on 16th January, 2009 and India Tourism Development Corporation, New Delhi on 2nd February, 2009.
this
scheme. (iii)
Hindi Diwas and Hindi Fortnight: Hindi Pakhwada was organised in the Ministry of Tourism from 1st-14th Essay in Hindi, Noting-Drafting in Hindi,
Language
resolutions,
and Hindi Quiz, etc. were held during
notifications, communiques, press releases,
this period. On 27th October, 2008, a
rules,
“Puraskar
regulations,
of
been
Picture Expression, Hindi Translation
all
Inspection
Incentive Scheme and Cash Awards:
In pursuance of Section 3(3) of the Official 1963,
13.10
September, 2008. Competitions such as
13.4 Correspondence in Hindi Act,
workshops were organized.
Notifying Office under Rules 10(4):
10
on subjects related to tourism. Under
prize of Rs. 6,000.
in Hindi on the computers.
doing original official work in Hindi.
awards for books written originally in Hindi
Rs. 10,000 respectively and one consolation
encourage them to work in Hindi. Two
There exists an incentive scheme for
Sankrityayan Award Scheme” to present
third prizes of Rs. 20,000, Rs. 16,000 and
Sections in the Ministry so that they can work
Official Language Rules, 1976.
scheme (introduced in 1989) named “Rahul
this scheme, there are first, second and
arranged for the officers/employees to
been notified under Rules10(4) of the
for necessary follow-up on the progressive 13.3 The
has been provided to various Divisions and
The Ministry of Tourism has already
(Tourism), holds regular quarterly meetings use of Hindi.
Hindi Workshop: Hindi Workshops are
PROGRESSIVE USE OF HINDI
13.1 Joint Director, Official Language (OL)
administrative
reports
Samaroh
(Prize-awarding
and all official papers meant for laying in
function)” was organised in the Ministry
the Parliament were issued bilingually and
of Tourism, where Secretary (Tourism)
efforts were made to achieve the targets of
gave away cash awards and certificates
correspondence in Hindi with offices and
to winners of the competitions.
persons located in “A”, “B” & “C” Regions.
82
83
GENDER EQUALITY – THE PRIME CONCERN
GENDER EQUALITY – THE PRIME CONCERN
14
14.1 Tourism is a service industry with
14.3 The Ministry is represented at the
a strong female presence. That is all the
highest level by a lady. Hon’ble Minister of
more reason why gender sensitisation and
Tourism is a lady. The Joint Secretary of the
ensuring equal rights to the women and men
Ministry is also a lady.
Ministry of Tourism is committed to the Articles 15, 16 & 39 of the Constitution of India that prohibit discrimination of any form against women and to provide for equal opportunity and equal pay for equal work, irrespective of sex.
posted at the Headquarters, in Regional Offices and also in the Overseas Offices. The women employees of this Ministry play a pivotal role in the organization of conferences, seminars, exhibitions & road shows of national and international importance.
14.2 The Conduct Rules of the Government have a provision to prevent gender bias in order to safeguard the right and legal entitlements
14.4 Women Officers in the Ministry are
GENDER EQUALITY – THE PRIME CONCERN
are important concerns of the Ministry. The
of
women.
The
National
14.5 The Ministry has a Grievances Cell for women to address problems and grievances faced by them.
Commission for Women was set up by the Government in 1992.
86
87
CAT CASES
CAT CASES
15
to
15.2 In another case, also pertaining to
Information Assistant related to Assured
ACP of a Ski-Instructor, CAT opined that
Career Progression (ACP), CAT, New Delhi
the applicant must be granted two financial
had ordered the Ministry to grant financial
upgradations
upgradation.
Accordingly, the Ministry has granted two
15.1 In
three
cases
However,
pertaining
the
Ministry,
in
consultation with the Department of Personnel
under
the
ACP
Scheme.
financial upgradations to the applicant.
& Training (DOP&T) and Ministry of Law filed a Writ Petition in the Delhi High Court. All
CAT CASES
these cases are still pending with them.
90
91
IMPLEMENTATION OF RIGHT TO INFORMATION ACT, 2005
IMPLEMENTATION OF RIGHT TO INFORMATION ACT, 2005
16
16.1 The Right to Information Act (RTI Act),
16.2
2005 of the Government of India seeks to
Ministry is provided in its Annual Reports.
promote transparency and accountability
These Reports are available to the general
in the working of every public authority and
public on the website and in the library.
information available with them. To this end, in accordance with the provision of Section 4 (I) (b) of this Act, the Ministry of Tourism brought out a handbook for information and guidance of the stakeholders and general public and posted it on the Ministry’s official website www.tourism.gov.in under a distinct section namely RTI Act. The handbook provides information on various schemes, projects
16.3 The Ministry designated fifteen of its officers as the Central Public Information Officers (CPIOs) with each CPIO responsible
IMPLEMENTATION OF RIGHT TO INFORMATION ACT, 2005
to empower citizens to secure access to
Information on the activities of the
for a distinct functional domain. The Additional Director General (Tourism) of the Ministry is designated as the Appellate Authority. 16.4 Information that is not available in the handbook and the official website can be obtained after paying the requisite fee.
and programmes being implemented by the Ministry along with its organizational set-up, functions and duties of its officers and employees, records and documents available, etc. It is appropriately hyperlinked to other sections of the website.
94
95
DEPARTMENTAL ACCOUNTING ORGANISATION
DEPARTMENTAL ACCOUNTING ORGANISATION
17
(Tourism)
is
the
Chief
Accounting Authority of the Ministry of Tourism. He discharges this responsibility with the assistance of the Joint Secretary & Financial Adviser (JS&FA) of the department and the Financial Controller. The Financial Controller heads the accounting organization and reports to the Secretary through the Joint Secretary & Financial Adviser. The accounting organization
comprises
the
Principal
Accounts Office, Internal Audit Wing and one Pay & Accounts Office at Delhi. The Financial Controller is Head of the Department for the accounting organization and is responsible for: (i)
Consolidation of the accounts of the Ministry of Tourism in the manner prescribed by the Controller General of Accounts.
(ii)
93 for which the Budget Provision during
and provides better management information,
2008-09 is as under:
but also helps in improving the analysis
Arranging
internal
inspection
of
payments and the accounting records maintained by various subordinate
(Rs. in crore)
formations and Pay & Accounts Offices
Revenue Section
of the Ministry and inspection of
Plan
records pertaining to the transactions of the Ministry of Tourism, maintained in
work. This package helps in taking care of such functions apart from improving the
47.00
overall accuracy and exchequer control through the system. The package also
Capital Section
Public Sector Banks. Pay & Accounts Office carries out pre-check
Plan
of bills submitted by the DDOs (Drawing &
Non-Plan
Disbursing Officers) for payment. In some cases, Pay & Accounts Officers authorize Cheque Drawing & Disbursing Officers to operate funds up to a certain level through issue of “Letter of Credit”. All payments made by Drawing & Disbursing Officers are
Demands for Grants for the Ministry of
Drawing & Disbursing Officers (both cheque
Tourism, submission of Statement of
provides for internal controls and audit
561.00
Total
various functions, especially those relating to reconciliation, which involve a lot of manual
439.00
Non-Plan
of the accounting information. There are
through computerized validation and is thus
00.00
of great help in improving the quality of
1047.00
accounts. Improvement in office ambience is also a by-product of Computerization.
(i) Computerization
Several other steps are being taken in the
The office of the Financial Controller has
office of the Financial Controller to increase
taken a number of measures to implement
the Computerization process for which the
Computerization and introduce IT for overall
officials are regularly being sent for training
improvement
at the Institute of Government Accounts &
and
transparency
in
the
accounting function of the Ministry.
Finance (INGAF).
& non-cheque drawing) are pointed out in the
COMPACT
The Pay and Accounts Office is regularly
Central Transactions and the materials
Internal Audit reports of those offices.
uploading the data in e-lekha on daily
for the Finance Accounts of the Union
An important initiative in Computerization of
17.2 The Pay & Accounts Office
Accounting System, taken at the instance
basis at website www.cga.nic.in/elekha/
of the office of the Financial Controller is the
elekhahome.asp
implementation of the COMPACT package
(ii) Computerization in Principal Accounts
which touches upon the functioning of most
Office
Payment of loans and grants to the Governments
through
the
Reserve Bank of India.
The Pay & Accounts Office compiles the monthly accounts on the basis of the receipts collected and the payments authorized by them after reconciling and incorporating the accounts of cheque Drawing & Disbursing
Preparation of manuals keeping in
Officers (DDOs) and submit these accounts
view the objective of management
to the Principal Accounts Office. The other
accounting system, if any, for rendition
important functions of the Pay & Accounts
of technical advice to Pay & Accounts
Office include authorization of Loans/Grants-
Offices, maintaining necessary liaison
in-aid to statutory bodies/other institutions,
with the Controller General of Accounts
maintenance of General Provident Fund
Office and to effect overall coordination
accounts
and control in accounting matters.
benefits of Government employees, including
Maintaining
Appropriation
Audit
Registers for the Ministry of Tourism as a whole and to watch the progress 98
operated by the Ministry of Tourism.
shortcomings found in the working of the
State
(v)
The system, not only enriches the accounting
Preparation of Annual Accounts of
General of Accounts.
(iv)
The Ministry of Tourism operates Grant No.
subject to post-check. Any discrepancies/
Government (Civil) to the Controller (iii)
(vi)
of expenditure under various Grants
and
settlement
authorization of pension etc.
of
retirement
DEPARTMENTAL ACCOUNTING ORGANISATION
17.1 Secretary
of the areas in the Pay & Accounts Office. The overall objective towards development of COMPACT has been to achieve accuracy and speed in various functions of the Pay & Accounts Offices, in addition to removing routine drudgery of manually entering the same data again and again. Computer support is being used through this package to ensure that once the accounts data are entered, the same can be used at various places without the need of re-entering for other purposes like compilation of monthly accounts, or generating Reports etc.
The account is consolidated in the Principal Accounts Office through another software called
“CONTACT”.
The
compilation
is
done by the Pay and Accounts Officers in the COMPACT and the floppy generated is forwarded to the Principal Accounts Office. The Principal Accounts Office consolidates the accounts in CONTACT software. The consolidated account of the Ministry is sent to the Ministry of Finance, Controller General of Accounts for further consolidation of accounts of the Union of India. Several reports are also generated through “CONTACT” software package. 99
With the aid of these accounting packages
Internal Audit functions as an important tool
Financial Controller may himself supervise
Principal Accounts Office and the Pay
and other accounting records, the Principal
for reviewing of accounting, financial and
the working of any Inspection party.
and Accounts Offices in the Ministry/
Accounts
monthly
administrative functions. It highlights the
expenditure report (even weekly/fortnightly
important areas of deficiencies. The Internal
when required) for the benefit of the Ministry
Audit provides a basis for taking remedial
in planning, monitoring etc.
and corrective measures to avoid audit
Fiscal
prepares
Responsibility
the
and
Budget
objections.
achieve the targets of auditing of the units Audit parties were constituted consisting of
Audit Wing to the Internal Audit Wing of
officers from the Regional Pay and Accounts
the Controller General of Accounts.
Offices situated in Mumbai, Kolkata and
minimum quantifiable targets for reducing
maintains a Control Register of Internal Audit
Chennai.
the growth of debt, deficit and guarantees
for each financial year to serve as a basic
in a time-bound manner and also suggests
and permanent record of the inspection of
a series of improvements in the area of
various units carried out by the Internal Audit
fiscal transparency and medium-term fiscal
Inspection Wing. The Internal Audit Section at
planning to improve Budget Management.
the headquarters draws an Internal Audit plan
expenditure/receipt analysis of the Ministry, showing – (a) Consolidated Major Headwise Receipts (b) Major Scheme-wise Plan Expenditure and (c) Month-wise trend of expenditure (both Plan and Non Plan) along with graphic depictions and transmits it to the office of the Controller General of Accounts for consolidation and further transmitting it to the
audited annually, bi-annually depending on
(i)
units. Every year in the first week of March,
view to ensuring that they are correct,
particulars of all units due for inspection
adequate and free from any defects or
during
lacunae.
the
ensuing
financial
year
are
recorded in the Control Register of the next financial year. Based on such information,
is headed by the Financial Controller who is assisted by the Assistant Financial Controller, one Senior Accounts Officer and four Assistant Accounts Officers.
(ii)
quarterly basis.
(iii)
(iv)
Watch implementation of the prescribed
percentage of supervision is determined with due regard to the nature of the unit inspected and the volume of work involved. Where necessary, the Financial Controller/Assistant
including procedure to be followed by (iii)
Verification of the extent and frequency of control and checks exercised by the
either by individual or in collusion. Wherever necessary, steps to remove
Investigation of important areas on and
other
such lacunas are suggested.
connected (iv)
Periodical
review
of
all
(vii) Pursuance/settlement
(v)
exists adequate scrapping. (vi)
of
objections
taken in rest audit notes issued by the statutory audit offices and other matters relating to statutory audit. irregularities brought to its notice by the
Checking procedure in regard to disposal of assets to ensure that there
accounts
records.
Scrutiny of sanctioning and purchase procedure in the offices inspected.
Co-ordination with other Ministries and
(viii) To examine and report on points or 100
the
units.
Accounts regarding audit procedures.
Officer supervises the inspection party. The
in
frauds or defalcations may be possible
of the DDO is sent to the Pay and Accounts The Senior Accounts Officer/ Accounts
procedure
accounting work of the accounting
the office of the Controller General of (vi)
accounting
and
any lacunae in the procedure whereby
intimation regarding inspection of the office Office.
payments
Heads of the Offices in order to locate
records. (v)
of
Scrutiny and check of payments and
accounting
records are kept ready to facilitate smooth
Verification
Departmentalized System of Accounts
to time.
all the accounts books and other relevant working of the inspection. Simultaneously, an
(ii)
the Cheque Drawing DDOs.
procedures and other issues from time
Internal Audit programmes are prepared on
Offices at least one month in advance so that
Internal Audit Wing in the Ministry of Tourism
To study the Accounting Procedure prescribed by the Department with a
Ministry.
Internal Audit
the Pay and Accounts Offices and in
the budget allocation and staff strength of the
Heads of the Offices / Pay and Accounts
(iii)
Detailed scrutiny of accounts and
the Drawing and Disbursing Offices.
hosted every month on the website of the
is also available on the Ministry’s website.
(i)
based on the classification of the units to be
Inspection parties is sent to the concerned
the financial performance of the Ministry. This
40 units completed during the financial year
Wing are as follows:
Scope of Internal Audit
and Expenditure relating to the Ministry are
giving detailed analysis of the accounts and
audited till December 2008 against overall
The nature of checks by the Internal Audit
records required to be maintained in
Intimation of the proposed visits of the
prepares an ‘Annual Accounts at a Glance’
In the financial year 2008-09, 20 units were
Nature of Audit
2007-08.
Ministry of Finance. Also, the data of Receipt
In addition, the office of the Financial Controller
Preparation and submission of Annual Review on performance of Internal
The Internal Audit Section at the headquarters
Principal Accounts Office prepares a monthly
(ix)
of the Ministry of Tourism, additional Internal
Management (FRBM) Act, 2003 mandates
With the implementation of the FRBM, the
Department.
In order to speed up the progress and to
DEPARTMENTAL ACCOUNTING ORGANISATION
The
Office
Scrutiny of General Office Management procedure adopted by the Heads of the Offices locally where they have financial and accounting implications, so
as
to
suggest
tightening
up
administrative and financial control, savings in expenditure or streamlining of accounting.
101
Internal Audit performance during 2008-09 The number of units due for audit in the financial years 2007-08 and 2008-09 and audited in 2007-08 and in 2008-09 (up to December) are as under:No. of units
No. of units
No. of units
No. of units
due for audit
audited
due for audit
audited in
2008-09
(up to
December)
2007-08
2007-08
2008-09
35
35
35
18
5
5
5
2
Outside Delhi
Delhi
Overseas
13
Nil
13
Nil
Total
53
40
53
20
DEPARTMENTAL ACCOUNTING ORGANISATION
(iv) Follow-up and remedial action The Internal Audit Section at the headquarters
books etc. where Department/Office has
maintains a Control Register of Internal Audit
accepted the Internal Audit point of view and
to keep a watch on the receipts and issue of
has intimated that the necessary compliance
the Internal Audit Report.
can be verified during the course of checking
The Head of Office is expected to furnish para-wise replies to the Inspection Report
of all such records at the time of next inspection, may be treated as finally settled.
through the Controlling Officer/Head of the
Specific
Department within six weeks from the date of
payments,
issue of the final report. The progress of the
Government
settlement of objections is watched though
of grants, non-utilization of costly stores,
the Control Register of outstanding reports/
equipment
paras. First reminder for para-wise replies to
purchases and other serious irregularities
the inspection report is issued after six weeks
where the Department/office has furnished
from the date of its issue.
satisfactory replies are treated as settled
An objection book is maintained at the headquarters entering therein objections having money value. The progress of recovery
objections short
pointing
and
dues, and
out
over-
non-realization
irregular machinery,
of
payments irregular
subject to the verification at the time of next audit. The outstanding audit reports/ audit paras are reviewed periodically.
or sanction to write off the loss is watched
An
though this book.
Internal Audit is sent to the Department of
Objections of routine nature relating to initial records i.e., cash book, log book, overtime
annual
review
on
performance
of
Expenditure, Controller General of Accounts and the Secretary (Tourism).
allowance register, stock register and service 102
103
COMMONWEALTH GAMES, DELHI – 2010
COMMONWEALTH GAMES, DELHI – 2010
18
encourage the growth of new hotels, on
Chief Minister of Delhi and the Minister
units are estimated to be ready and
the request of the Ministry of Tourism,
of State (Sports).
available for the Games. This scheme
five-year tax holiday under Section 80ID to 2, 3 and 4-star category hotels and convention centers which will be functional between 1 April, 2007 and st
31
st
March, 2010 in National Capital
Territory Region of Delhi and the districts of Faridabad, Gurgaon, Gautam Budh Nagar (NOIDA) and Ghaziabad. 18.4 The
18.1 The XIX Commonwealth Games (CWG2010) are scheduled to be held in New Delhi, India in October 2010. This would be a large multi-sport event in Delhi, after the Asian Games in 1951 and 1982. The opening ceremony is scheduled to take place at the
Development
of
budget
accommodation
during
the Games, a proposal is under consideration to use housing flats of the Delhi Development Authority (DDA). The DDA would construct these flats with richer specifications under various categories which are located at Vasant Kunj and Jasola. The India
Authority
Tourism
Development
Corporation
hotels in Delhi excluding the hotels falling in the Lutyens Bungalow Zone etc. to provide additional rooms in existing and new hotels. Further, the Ministry of Tourism has advised all existing hotels to upgrade and be ready for the Games.
18.7 A substantial number of rooms of the guest houses under the budget category would also be available in the National Capital Territory of Delhi for the Games. The Ministry of Tourism has got a survey done of the licenced guest houses along with Municipal
for monitoring the progress of the
order to compile a data base of these
various
of
units and to ascertain their standards
additional hotel accommodation in
of services and facilities. In order to be
NCT of Delhi. These agencies include
ready for the Games, the Ministry of
the
Uttar
Tourism has initiated the training of the
Pradesh & Haryana, the Ministries of
owners/management & staff of these
Railways & Civil Aviation, the Delhi
identified guest houses to upgrade
Development Authority (DDA), Delhi
their standards and soft skills under
Metro Rail Corporation (DMRC), Delhi
the scheme of Capacity Building for
Airport International Limited (DIAL) etc.
Service Providers (CBSP) through the
Regular meetings are held to review
IHM, Pusa, and New Delhi.
hotel rooms would be required in the National Capital Region (NCR) for Commonwealth Games 2010.
also to smoothen the procedure of approvals, the Ministry of Tourism has recently reviewed the scheme and has simplified the guidelines by amending certain norms. This scheme is also given publicity through our website.
a requirement of 6,000 rooms in the
Hotel Management, Pusa, New Delhi in
(MOT) estimates that 30,000 additional
the growth of such establishments and
Games.
Chairmanship of Secretary, Tourism,
in the NCR. The Ministry of Tourism
experience. With a view to encourage
Area Ratio (FAR) from 150 to 225 for
18.2 The Commonwealth Games during
rooms in the star category hotels
homestay
Commonwealth Games, have indicated
(Licensing) through the Institute of
present, there are only about 11,000
Indian
flats and operate such units during the
in the Ministry of Tourism, under the
to Commonwealth Games 2010. At
authentic
has announced the increase in Floor
Corporation of Delhi and Delhi Police
more than a lakh visitors would come
and
(ITDC) would upgrade & furnish these
18.5 A Task Force has been constituted
90,000 visitors and it is expected that
would provide the guests a unique
(DDA)/Ministry of Urban Development
Jawaharlal Nehru Stadium, New Delhi. 2006 in Melbourne had attracted
106
Delhi
18.6 For the purpose of augmentation
agencies
State
for
creation
Governments
of
18.3 In order to meet the shortfall of
the progress. In addition, meetings to
accommodation the Ministry of Tourism
review and monitor the arrangements
has been in regular touch with the
for the CWG-2010 are also being
‘Land Owning Agencies’ in the National
conducted regularly by the Committee
Capital Region of Delhi for creation of
of Secretaries (CoS), Group of Ministers
the additional hotel rooms. In order to
(GoM), the Lt. Governor, Delhi, the
18.8 The Ministry of Tourism has launched the
“Incredible
India
Bed
and
Breakfast/ Homestay” scheme all over the country. Around 3,000 “Incredible India Bed and Breakfast/Homestay”
18.9 The
Organizing
Committee,
three, four & five star category hotels for the Games family, technical delegates, officials, media, observers, sponsors
COMMONWEALTH GAMES, DELHI – 2010
the Ministry of Finance has given a
and CWG-2010 representatives etc. The Organizing Committee, CWG-2010 would be setting up a “Games Travel Office” for its travel requirements. It would also be designating a “Games Family Hotel”, which would be the venue for main official functions related to the Games and also the place where dignitaries would be staying. The Ministry of Tourism is co-ordinating with hotel industry associations like Hotel Association of India (HAI), Federation of Hotel & Restaurant Associations of India (FHRAI) for the room requirements and
with
the
travel
&
transport
industry associations in respect of the requirements of vehicles of Organizing Committee, CWG-2010 etc. As regards the requirements of the sports teams, officials etc, the same would be housed in the Commonwealth Games Village. 18.10 The Ministry of Tourism has introduced “Earn While You Learn”, a short training scheme, with the objective to sensitize 107
youth to tourism service in order to
under the ongoing scheme of the
evince interest in becoming a service
Ministry of Capacity Building for Service
provider in the field of tourism. Youth
Providers. The Ministry of Tourism also
trained under this scheme will also
proposes to utilize the students of the
be utilized for the CWG-2010. The
Institute of Hotel Management, Pusa to
programme is a short-term training
augment the manpower requirements
programme of 21 days to encourage
during the Games.
in
tourism
industry.
The
CWG-
2010 would require an estimated 15,000 – 20,000 pool of trained and experienced volunteers. The Volunteer Programme is being managed by the Organizing
Committee,
CWG-2010
along with different agencies. The Ministry of Tourism has proposed to the Organizing Committee that training of some volunteers may be conducted
108
18.11 The Ministry of Tourism proposes to promote
the
CWG-2010
overseas
for which Branding and Publicity Campaigns
would
Commonwealth Canada,
be
markets
Australia,
New
held like
in UK,
Zealand,
South Africa, Singapore and Malaysia in the form of Fam Tours for media and important players from trade etc.
COMMONWEALTH GAMES, DELHI – 2010
youth to work as student-volunteers
109
AN OVERVIEW OF NORTH EASTERN REGION
AN OVERVIEW OF NORTH EASTERN REGION
19
and white water rivers and cultural diversity,
importance to the development of tourist
number of tourist arrivals has been marginal
infrastructure in the North Eastern region in
due to lack of adequate infrastructure and
view of its immense tourism potential. North
other tourist amenities at various tourist
Eastern Region comprises eight States
attractions in the region.
namely; Arunachal Pradesh, Assam, Manipur, Meghalaya,
Mizoram,
Nagaland,
Tripura
and Sikkim. The location of the region is strategically important as it has international borders with Bangladesh, Bhutan, China and Myanmar.
19.2 Infrastructure and other projects
19.6 Hospitality to Foreign Media/Travel
A mega project – Development of Gangtok
Trade Personnel
as a major destination has also been
The Ministry of Tourism extends hospitality to
sanctioned for the State of Sikkim. Under
Journalists, Travel Trade and Travel Writers
Adventure tourism, three projects have been
etc. from different countries of the world so
Towards achievement of this objective,
sanctioned: Development of Aero-sports at
as to promote India including North Eastern
10 % of the Plan allocation of the Ministry
Aizwal, Mizoram; High Altitude Trekking in
Region as a tourist destination. The Ministry
has been earmarked for the development
Sikkim; and Purchasing of Adventure Sports
of Tourism, Government of India organized
and promotion of North Eastern Region.
Equipment, Manipur.
two familiarization tours of prominent tour
The financial assistance being given to North Eastern States includes assistance
The rich natural beauty, serenity and exotic
for development of tourist infrastructure,
flora and fauna of the area are invaluable
promotion of fairs/festivals and tourism
resources for the development of eco-
related events in the region, Information
tourism. The region is endowed with diverse
Technology (IT) related projects, publicity
tourist attractions and each State has its
campaigns, market development assistance,
own distinct features. The attractions are
human resource development, promotion
scattered over the entire region and are
and marketing etc. An amount of Rs. 100
largely located in remote areas within highly
crore was allocated in the year 2008-09 for
fragile environment. These attractions and
the region.
the people of the region constitute the tourism resources at large. Despite abundance of natural
beauty,
snow-peaked
mountains
In order to develop and promote tourism in the region, Ministry of Tourism has taken the following steps.
19.3 Rural Tourism The Rural Tourism scheme is the 10th plan initiative of the Ministry of Tourism. It aims at
operators and media personalities who visited various destinations/locations in the States of North Eastern Region.
improving the rural economy by promoting
19.7 Publicity
traditional rural art, craft textile, culture etc.
In order to give wide publicity to the tourist
and livelihood through tourism process. The
attractions of the North East Region, the
Ministry gives CFA for creating infrastructure
Ministry has produced a series of collaterals
and for human resource development in rural
including State-wise brochures and thirteen
areas for developing sustainable tourism in
posters
the form of rural tourism projects. In 2008-09,
five themes related to the region such as
three sites in Sikkim and two sites in Nagaland
music
have been given CFA under rural tourism.
A compendium on North East as a whole
19.4 Participation in International Travel Fairs and Exhibitions Free space is provided to North Eastern States in the India Pavilion at SATTE and at important international travel fairs and exhibitions such as ITB Berlin, WTM London etc. This is given on complimentary basis so that the states can showcase and promote their tourism products in the international markets. 19.5 Market Development Scheme Under the scheme, the Tour Operators of the North Eastern Region, which are approved by the State Governments, will also be eligible
on &
each dance
individual and
arts
state &
AN OVERVIEW OF NORTH EASTERN REGION
19.1 Government of India attaches great
and
crafts.
and also a set of six display scrolls on each of the individual state of North East have been produced. A website devoted to North
East
(www.northeastofindia.com)
has been launched. A logo and brand-line for the North East titled “India’s North East – Paradise Unexplored” has been devised for the North Eastern Region. A CD of the brochure and a high resolution image CD on the Region have been produced. Films and commercials on North East and a film on Eastern Himalayas have also been produced. In 2007-08, Rs. 7 crore and in 2008-09 Rs. 11 crore have been spent for promotion of North Eastern Region.
for assistance for trips overseas for promotion through participation in international travel trade fairs or for sales promotion.
112
113
IMPORTANT AUDIT OBSERVATIONS
IMPORTANT
AUDIT OBSERVATIONS
20
•
printing of the magazine “Incredible India” Ministry
of
Tourism
failed
to
consider
the potential for revenue generation to Government, while awarding the work of publication of the “Incredible India” magazine to a private publisher and subsequently
the absence of a forecast on tourist
overseeing
assistance (CFA) of Rs. 2.96 crore
inflow, normal annual growth rate and
Destination
was released in nine projects without
additional growth rate envisaged as
had not been constituted and the
restricting the assistance to 90 per cent
a result of the projected investment,
convergence committee for overseeing
of the project cost. Similarly, MoT also
there were no benchmarks to verify the
implementation of rural tourism projects
released excess CFA of Rs. 2.90 crore
actual achievement of objectives.
had not been set up in four States.
were also sanctioned without the
transparency of the contracting process.
approval of the competent authority. •
Funds amounting to Rs. 86.27 crore released for tourism projects were lying
Due to improper assessment, Government
unutilized with the State Governments/
of India Tourist Office in London hired space
executing agencies in Kerala, Tamil
in excess of requirement of World Travel
•
Utilisation
Certificates
(UCs)
Governments.
Some
of
the
incomplete in test check. •
six states were found delayed due to delay in acquisition of land and issue
Infrastructure Development for Destination
of work orders, change of site, slow
and Tourist Circuits”
progress of work and short release of funds by the State Governments.
Ministry of Tourism (MoT) released Rs. 1500 crore during 2002-03 to
•
In Chhattisgarh and Uttarakhand, no
2006-07 to State Governments for
authenticated data was maintained for
implementation of various projects
identification of most visited sites. In
relating to Destination Development
Kerala and Tamil Nadu, four projects
and Tourist Circuits, but did not
costing Rs. 19.93 crore were selected
monitor utilization of these funds in
without
an effective manner to ensure timely
guidelines.
implementation of the projects by the State Governments.
projects
Nearly 50 per cent of the projects
“Product/
•
Circuit
selected for detailed audit scrutiny in
Karnataka, which had not been executed. of
of
UCs
At the instance of Audit, the Ministry recovered
Audit
implementation
not submitted regularly by the State furnished were found inaccurate and
20.4 Performance
and
for
were
20.3 Recovery at the instance of Audit
Central Financial Assistance for a project in
the
committee
and Chhattisgarh.
(Rs. 2.06 crore).
an amount of Rs.19.20 lakh disbursed as
monitoring
Nadu, Uttarakhand, Madhya Pradesh
Market during the years 2003, 2004 and 2005
116
lacking as excess central financial
Three projects costing Rs. 6.97 crore
were significant deficiencies, affecting the
and wasteful expenditure of Pound 255,069
The
to be borne by the State Governments.
revenue to the Government. In addition, there
leading to significant underutilization of space
•
to cover the cost of the project that was
publisher. This resulted in significant loss of
excess space at World Travel Market
the detailed proposal/project plan. In
in eight projects by sanctioning funds
renewing the agreement with the same
20.2 Wasteful expenditure on hiring of
Internal controls in the MoT were found
IMPORTANT AUDIT OBSERVATIONS
20.1 Undue benefit to a private publisher in
•
adhering
to
the
scheme
In some states, no forecast for increased tourist inflow was made in 117
ANNEXURES
ANNEXURES
ANNEXURE I
ANNEXURE II
ORGANISATIONAL CHART
Sl. No.
Sujit Banerjee Secretary to the Government of India and Director General (Tourism)
Additional Secretary Sanjay Kothari
ADG (T) Devesh Chaturvedi
Director (Admn.) Umesh Kumar Kalra
DDG (TT) JP Shaw
Dy. Secy (HRD, RTI & DO) Vijay Kumar
Director Prabhakar Dubey
Joint Secretary Leena Nandan
Jt. Director (OL) Devki
DDG (H&R) Vikas Rustagi
Director Umesh Kumar Kalra*
MR – Market Research T – Tourism TT – Travel Trade H&R – Hotels & Restaurants HRD – Human Resource Development RTI – Right to Information DO – Domestic Offices OL – Official Language OM – Overseas Marketing IT – Information Technology Fin – Finance DG – Director General *Umesh Kumar Kalra holds dual charge
120
Addl. Director General (MR) Dr. R.N. Pandey
Jt. DG (MR) Ajay Kumar Gupta
DDG (Publicity, Event & IT) Madhu Dubey
Asstt. DG (OM) M.Mehta
DDG – Deputy Director General Dy. Secy- Deputy Secretary
Advisor (T) Joint Secretary & Dr. Manas Bhattacharya Financial Advisor (Economic Advisor) E.K. Bharatbhushan
Asstt. DG Deputy Secretary (Fin.) Sethuraman Sathish K. Ravindran
States
Number of Projects
Amount sanctioned
Amount released
(Rs. in lakh)
(Rs. in lakh)
1
Andhra Pradesh
7
9980.58
5480.88
2
Arunachal Pradesh
13
3147.74
2517.81
3
Assam
4
2107.61
1686.09
4
Bihar
9
1798.45
1438.76
5
Chandigarh
5
799.11
590.73
6
Chhattisgarh
1
1133.82
566.91
7
Dadra & Nagar Haveli
3
24.88
19.90
8
Daman & Diu
1
12.50
10.00
9
Delhi
1
15.00
12.00
10
Goa
2
4314.91
105.00
11
Gujarat
7
2133.66
1462.75
12
Haryana
7
2495.49
740.22
13
Himachal Pradesh
9
2977.66
2382.12
14
Jammu & Kashmir
25
3827.57
1866.99
15
Kerala
12
4269.52
2977.45
16
Karnataka
4
4273.21
2433.11
17
Maharashtra
3
4110.05
2166.58
18
Manipur
9
2943.84
2355.07
19
Meghalaya
6
1238.54
995.83
20
Mizoram
4
318.38
254.71
21
Madhya Pradesh
11
3141.11
2335.37
22
Nagaland
11
2544.66
2035.70
23
Orissa
6
4085.38
2385.47
24
Puducherry
4
252.80
202.24
25
Punjab
3
1968.10
848.35
26
Rajasthan
8
4189.56
2965.73
27
Sikkim
23
7076.38
4938.34
28
Tamil Nadu
15
3595.72
2871.07
29
Tripura
6
360.94
289.71
30
Uttar Pradesh
6
3839.64
2631.81
31
Uttarakhand
3
4468.72
1474.94
32
West Bengal
8
3282.27
2006.04
Total
236
90727.80
55047.68
ANNEXURES
PROJECTS SANCTIONED TO THE STATES/UNION TERRITORIES
121
LIST OF SURVEYS/STUDIES
LIST OF SURVEYS/STUDIES
Surveys/Studies/DPRs/Feasibility Studies completed during the year 2008-09:
Surveys/Studies:
1. 2. 3. 4.
Evaluation study of the plan scheme “Assistance to IHMs/FCIs/ IITTM/NIWS”. Evaluation study of the plan scheme “Computerization & Information Technology”. Evaluation study of the plan scheme of “Assistance for Large Revenue Generation Projects”. Evaluation study of the plan scheme “Market Research Professional Services”.
Detailed Project Reports:
1. 2. 3. 4. 5.
Detailed Project Report for Infrastructure development of Culturally Significant Circuits of Haridwar– Rishikesh-Muni Ki Reti-Swargashram in Uttarakhand under Mega Circuit/ Destination. Detailed Project Report for Infrastructure development of Culturally Significant Destination in Gangtok, Sikkim under Mega Circuit/Destination. Detailed Project Report for Infrastructure development of Culturally Significant Destinations for development of Churches of Goa under Mega Circuit/ Destination. Detailed Project Report for development of “Ishingthinabi Lake” Thoubal in Manipur. Detailed Project Report for development of Khongjom War Memorial Complex, Thoubal in Manipur.
B.
Surveys/Studies commissioned/taken up during 2008-09:
Surveys/Studies:
1. 2. 3. 4.
International Passenger Survey. Domestic Tourism Survey by National Sample Survey Organisation. Tourism Survey for the State of Andhra Pradesh. Tourism Survey for the State of Jharkhand.
5. 6. 7. 8. 9. 10. 11.
Tourism Survey for the State of Maharashtra. Tourism Survey for the State of Punjab. Tourism Survey for the State of Delhi. Continuous Tourist Survey in Kerala. Study on Problems and prospects of Accessible Tourism in India. Study to analyze the factors responsible for slow-down in tourism sector in India. Tourism development plans for the States of Meghalaya & Arunachal Pradesh.
Master Plans/ Detailed Project Reports:
1. 2. 3. 4. 5. 6. 7. 8.
C.
Detailed Project Report for circuits/ destinations at Dhalai – North District Circuit in Tripura. Detailed Project Report for circuits/ destinations at West – South District Circuit in Tripura. Detailed Project Report for destination development at Amarpur in Tripura. Detailed Project Report for destination development at Khowai in Tripura. Detailed Project Report for rural development at Bagbari (Mohanpur) in Tripura. Detailed Project Report for rural development at Baramura Eco Park (Teliamura) Rural Village in Tripura. Detailed Project Report for rural development at Sarasima (Belonia) Rural Village in Tripura. Detailed Project Report for rural development at Kalapania (Sonamura) Rural Village in Tripura.
Surveys/Studies/DPRs/Feasibility Studies completed during the year 2007-08:
Surveys/Studies:
1.
Study to quantify the size, scope and economic impact etc. of the India’s Convention Industry.
2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
Study to assess the requirement of Hotel Rooms/Accommodation in Metro Cities and 50 Major Tourist Centres in India. Action Plan to raise the number of foreign tourists visiting India from 3 million to 15 million in 5 years’ time, 20 million in 8 years’ time and 25 million in 10 years’ time. Evaluation of the scheme “Incentive to Accommodation Infrastructure”. Evaluation study of the scheme of Rural Tourism Evaluation study for the plan scheme of Domestic Promotion & Publicity Hospitality. Evaluation of the scheme of financial assistance to States for development of circuits/destination as also a sample of projects sanctioned to the State Governments. Evaluation study for the plan scheme of Capacity Building for the Service Providers (CBSP). Survey on collection of domestic tourism statistics for the State of Uttar Pradesh. Survey on collection of Domestic Tourism Statistics for the State of Goa. Survey on collection of Domestic Tourism Statistics for the State of Orissa.
Detailed Project Reports:
1. 2. 3. 4.
Detailed Project Report for Southern Tourist Circuits – PhaseII, two destinations at Kanhmum & Sakawrdai; two Rural Tourism Circuits at Sesawng Village & Thenzawl village in the State of Mizoram. Detailed Project Report for destination development at Aizuto and Tuophema in Nagaland. Detailed Project Report for development of Circuit at TueasangZunheboto-Kiphire in Nagaland. Detailed Project Report for Circuit development at Wokha-Nuiland Dimapur-Peren in Nagaland.
5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.
Detailed Project Report for Jagannath Puri, Bhubaneswar & Chilka as Mega Tourism Circuits in Orissa. Detailed Project Report (DPRs) for Freedom Struggle Circuit & Religious Circuit in Punjab. Detailed Project Report (DPRs) for destination development for Amritsar, Patiala & Wagah Border in Punjab. Detailed Project Report (DPR) for the Mega Tourism Project of VaranasiSarnath in Uttar Pradesh. Detailed Project Report (DPR) for development of Aero Sports at Aizawl in Mizoram. Detailed Project Report (DPR) for Tourism Circuit Development at Itanagar Zero-Daporijo-Basar in Arunachal Pradesh. Detailed Project Report (DPR) for Tourism Destination at Mechuka (West Siang Distt.) in Arunachal Pradesh. Detailed Project Report for Tourism Destination at Jai Rampur War Memorial (Changlang District) in Arunachal Pradesh. Detailed Project Report for destination development of Dumbur Lake in Tripura. Detailed Project Report for destination development of Belonia in Tripura. Detailed Project Report for destination development of Agartala in Tripura. Detailed Project Report for destination development of Udaipur in Tripura. Detailed Project Report for Rural Tourism Project at Banabithi in Tripura. Detailed Project Report for Rural Tourism Project at Hurijala in Tripura.
ANNEXURES
ANNEXURE III
A.
122
ANNEXURE III
123
ANNEXURE IV
ANNEXURE V
DOMESTIC INDIATOURISM OFFICES
OVERSEAS INDIATOURISM OFFICES
Regional Offices 1.
New Delhi
Sl. No.
Operation/Station
2.
Mumbai
America
3.
Kolkata
1.
New York
up to Columbia/Venezuela
4.
Chennai
2.
Los Angeles
All States on the West Coast of USA up to Panama
5.
Guwahati
3.
Toronto
Canada and Greenland
Other Offices
UK
1.
Patna
4.
London
2.
Jaipur
Europe
3.
Bangalore
5.
Frankfurt
4.
Varanasi
5.
Agra
6.
Bhubaneswar
7.
Port Blair
8.
Imphal
9.
Shillong
Jordan, Yemen, Lebanon, Iraq, Egypt, Turkey
10.
Hyderabad
10.
South Africa, Kenya, Mozambique, Tanzania,
11.
Kochi
12.
Goa
Australasia
13.
Aurangabad
11.
Sydney
Australia, New Zealand, Fiji and The Pacific
14.
Khajuraho
12.
Singapore
Singapore, Malaysia, Thailand, Brunei, Indonesia,
15.
Naharlagun (Itanagar)
UK, Ireland and Iceland
Germany, Poland, Czech Republic, Slovakia, Austria, Romania, Bulgaria, CIS countries, Israel
6.
Paris
France, Switzerland, Spain, Portugal
7.
Amsterdam
Netherlands, Luxembourg, Belgium,
Scandinavian countries
8.
Milan
Italy, Greece, Malta
West Asia
9.
Dubai Johannesburg
ANNEXURES
All States on the East Coast of USA, South America
KSA, UAE, Iran, Syria, Kuwait, Qatar, Bahrain,
Zimbabwe, Mauritius, Madagascar
Vietnam
East Asia
13.
Tokyo
Japan, South & North Korea, The Philippines
14.
Beijing
Mainland China, Taiwan, Hong Kong, Laos,
124
Countries Covered
Mongolia and Macau
125
Designed and produced for the Ministry of Tourism, Government of India, by Ashok Creatives, India Tourism Development Corporation and printed at Mehta Offset Pvt. Ltd., New Delhi 110 028
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