Animation Industry: - Statistics & Trends

ANIMATION INDUSTRY - STATISTICS & TRENDS -

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ANIMATION INDUSTRY GLOBAL

 Global Animation industry with estimated revenues in excess of Rs. 1530 billion by 2010.

* Source : Media and Entertainment Industry Report 2009 by FICCI and KPMG STRICTLY PRIVATE AND CONFIDENTIAL

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ANIMATION INDUSTRY INDIAN  Indian Animation industry has been growing rapidly with an estimated CAGR of 20.1 percent in 2006-08

 Indian Animation Market estimated at Rs. 17.4 billion in 2008

 Estimated to reach a size of about Rs. 39.4 billion by 2013

* Source : Media and Entertainment Industry Report 2009 by FICCI and KPMG STRICTLY PRIVATE AND CONFIDENTIAL

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MEDIA & ENTERTAINMENT INDUSTRY REPORT 2009

MEDIA & ENTERTAINMENT INDUSTRY (Rs. Billion)

2008

CAGR% CAGR% 20092006-08 13 (Projection)

Animation

17.4

20.10%

17.80%

Print

172.6

13.80%

9%

6.2

45.20%

27.90%

Internet Advertising

* Source : Media and Entertainment Industry Report 2009 by FICCI and KPMG STRICTLY PRIVATE AND CONFIDENTIAL

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MEDIA & ENTERTAINMENT INDUSTRY REPORT 2009

MEDIA & ENTERTAINMENT INDUSTRY (Rs. Billion)

2008

CAGR% 2006-08

CAGR% 200913 (Projection)

Television

240.5

13.80%

14.50%

Film

109.3

17.70%

9.10%

6.5

44.60%

33.30%

Gaming

* Source : Media and Entertainment Industry Report 2009 by FICCI and KPMG STRICTLY PRIVATE AND CONFIDENTIAL

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MEDIA & ENTERTAINMENT INDUSTRY REPORT 2009

MEDIA & ENTERTAINMENT INDUSTRY (Rs. Billion)

2008

CAGR% 2006-08

CAGR% 2009-13 (Projection)

Television

240.5

13.80%

14.50%

Print

172.6

13.80%

9%

Film

109.3

17.70%

9.10%

Radio

8.4

19.70%

14.20%

Music

7.3

(-) 4.40%

8%

Animation

17.4

20.10%

17.80%

Gaming

6.5

44.60%

33.30%

Internet

6.2

45.20%

27.90%

Outdoor

16.1

17.30%

12.80%

TOTAL SIZE

584

15%

12.50%

The 2008 figures is the size of each segment while CAGR is compounded annual growth rate, a percentage figure * Source : Media and Entertainment Industry Report 2009 by FICCI and KPMG STRICTLY PRIVATE AND CONFIDENTIAL

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ARENA FOCUS AREAS 2009

Graphics

Visual Effects

Web Design

ARENA FOCUS AREAS Gaming

Animation

Post Production

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ANIMATION & MULTIMEDIA PLACEMENT OPPORTUNITIES  Graphic Designers (Advertising, Print & Publishing)  3D Animation Professionals  3D Artists : Modellers, Texturing Artists, Rigging Artists, Lighting Artists, Rendering Artists, Matchmoving Artists  2D Animation Professionals  Gaming Artists (Modelling to Animation)  Visual Effects Artists (Compositors & Roto Artists)  Web Designers & Flash Animators  Video Editors

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ARENA PROGRAMS 2009 CAREER & PROFESSIONAL

CAREER PROGRAMS  GRAPHICS & WEB DESIGN (GWD)  ANIMATION PRO  DAE

PROFESSIONAL PROGRAMS  POST PRODUCTION - Launch in May/June 2009  GAME ART & DESIGN - Launch in June/July 2009  VISUAL EFFECTS - Launch in June/July 2009

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ARENA PROGRAMS 2009 CAREER & PROFESSIONAL

CAREER PROGRAMS  GRAPHICS & WEB DESIGN (GWD) Exit Profiles : Visualizers, Graphic Designers, Web Designers & Flash Animators Placement Opportunities : Design & Multimedia Firms, Print & Publishing, Advertising Agencies, Web Design Studios, e-learning companies

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ARENA PROGRAMS 2009 CAREER & PROFESSIONAL

CAREER PROGRAMS  ANIMATION PRO Exit Profiles : 2D Digital Animators, 3D Modellers, Rigging Artists, Lighting Artists, Texturing Artists, 3D Animators Placement Opportunities : Television, Animation Film Productions, Web Design Studios & e-learning companies

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ARENA PROGRAMS 2009 CAREER & PROFESSIONAL

CAREER PROGRAMS  DAE Exit Profiles : Pre-Production Artists, Background & Layout Artists, 2D Animators, Inbetween Artists, Clean-up Artists, 2D Compositing Artists, 3D Modellers, Rigging Artists, Lighting Artists, Texturing Artists, 3D Character Animators Placement Opportunities : Animation Film Productions, Ad & Television Production Houses developing Animated Ads, Promos & television series, Gaming Studios

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ARENA PROGRAMS 2009 CAREER & PROFESSIONAL

PROFESSIONAL PROGRAMS  POST PRODUCTION Exit Profiles : Editors and Visual Effects Artists for Films, Ads and Television

Placement Opportunities : Television Channels, Animation Studios, Television Production Houses, Ad Productions, Visual Effects Studios

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ARENA PROGRAMS 2009 CAREER & PROFESSIONAL

PROFESSIONAL PROGRAMS  GAME ART & DESIGN Exit Profiles : Pre Production Artists for Gaming, Game Modelers, Game Animators, Level Designers, Environment Modelers, Background & Layout Artists

Placement Opportunities : Gaming Studios – Mobile Gaming, Console or PC Gaming & Online Gaming

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ARENA PROGRAMS 2009 CAREER & PROFESSIONAL

PROFESSIONAL PROGRAMS  VISUAL EFFECTS Exit Profiles : Visual Effects Artists, Keying & Compositing Artists, Roto Artists, Match moving Artists

Placement Opportunities : Film & Animation Studios, Television Production Houses, Ad Productions, Visual Effects Studios

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AVENUES IN ANIMATION CAREER OPPORTUNITIES Animation application areas :  Animated Content for International Studios  Indian Animated Films  Indian Feature Films  Entertainment (Television Channels)  Ads (Animated content in Ads)  Education (e-learning)  Virtual Walkthroughs (Architectural 3D Walkthroughs)  Internet (Web Animations & Rich Media)  Fashion Designing and Interior Designing (simulations)  Gaming (Console, Online & Mobile Games)  Medical, Legal and Insurance industry (Medical animations)

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AVENUES IN ANIMATION CAREER OPPORTUNITIES

Animated Content for International Studios Indian Animation studios such as Crest Animation Studios, Paprikaas, Prana Studios, DQ Entertainment have all being creating animated content for International Animation studios which includes animated series, animation shorts for films and television.

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AVENUES IN ANIMATION CAREER OPPORTUNITIES Indian Animated Films After the stupendous success of Hanuman, followed by Hanuman Returns, Ghatotkach, Dashavtaar, Indian filmmakers are gung-ho about the concept and scope of animation films in the country. At present, there are nearly more than 28 animated features of Indian content in production across various studios in India. With Indian animations getting their deserved recognition at Annecy this year, the world is waking up to various animation collaboration opportunities with Indian Studios. The recent news is of the collaboration between Anil Ambani’s Reliance Entertainment and Steven Spielberg’s Dreamworks SKG and the news of collaboration between Disney and Yashraj Films. Also Karan Johar under his Dharma Productions banner has lined up an animation film. STRICTLY PRIVATE AND CONFIDENTIAL

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AVENUES IN ANIMATION CAREER OPPORTUNITIES

Entertainment (Television Channels) Television Channels (Kids Channels as well as Music Channels) such as Disney Channel, Pogo, Cartoon Network, Hungama TV, 9XM, MTV, Channel V are major source for animated content. These Channels are always in the lookout of Indian Animated content.

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AVENUES IN ANIMATION CAREER OPPORTUNITIES Animated content in Ads (TVCs) Ads or TV Commercials are using animated content to create a visual experience for its consumers. Most of the commercials seen on TV Channels are either Animated Content or a mix of Live Action and Animation. Animated content in Commercial are not just used to attract kids but also consumers of other age groups.

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AVENUES IN ANIMATION CAREER OPPORTUNITIES

E-learning Animated content is used to value add in learning of various subjects and fields. Schools and colleges are using e-learning animated content in education. Besides, Corporate Trainings are also using animated e-learning content for training of their employees.

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AVENUES IN ANIMATION CAREER OPPORTUNITIES

3D Architectural Walkthroughs 3D Animated Architectural Walkthroughs are photorealistic visualisations of a location (Shopping Mall, Corporate Offices, Residential complex, townships etc.). The 3D Animated walkthrough gives a real life walkthrough experience to the audience prior to its making or construction. Builders, Construction companies, interior designers are using animated walkthroughs to sell their ideas and concepts to their prospective clients.

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AVENUES IN ANIMATION CAREER OPPORTUNITIES

Internet

Animation is the major source of providing a rich media experience on the world wide web. More and more portals are being launched using animated content and rich media and flash is used as a major tool for this purpose. Animated flash intros, banners, headers and ads as well as interactive animated content are being used by websites and portals to woo the users.

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AVENUES IN ANIMATION CAREER OPPORTUNITIES

Gaming Gaming for Mobile Games, Console or PC Games and Online Games are a major source of animation. There is going to be a major demand of animators for the Gaming industry in the next few years. Our Indian Mobile Gaming market is bigger than Console and Online Games

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AVENUES IN ANIMATION CAREER OPPORTUNITIES

Medical & Scientific Animation Animation has found new avenues in medicine, healthcare and biotechnology. Medical animation can provide 3D Medical Animation or Flash animation to convey your medical content clearly as well as Health Animations of various health conditions like allergies, diabetes, depression and more.

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THANK YOU

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