Analysis of Financial Statement Business Plan for Shrimp Farming / Exporting
Submitted to Mr. Mohammed Shuja Submitted by: Syed Asad Mehmood Ejaz Hussain Mohammad Furqanuddin Adnan Shabbir Ahsan Zaki Siddiqui
Flow of Presentation
The Business Operations The Market Risk Management Financial Plan
The Business
Marine Shrimp Farming in Pounds/Tanks Today over 50 Countries export farmed shrimp Huge demand/supply gap in USA, Japan and Western Europe 75% Shrimp produced in China & Thailand 25% Shrimp produced in Latin America
Unique Features of Product
Major target specie is Giant Tiger Shrimp
Good Price Growing Period is less Native to the Indian Ocean Tolerate wide range of salinities Huge demand in Japan & USA
Operations – Semi Intensive
Hatchery Operation Nursery Operation Acclimatization Tanks Growout Pond Operations
Process Flow of Shrimp Farming
Hatchery
Nursery
Grow Out Ponds
Market
Acclimation Tanks
Facility Layout
The Market – Market Analysis
Key Success Factors
Pond Made as per part standards Good Quality Shrimp hatched Cost Cutting methods employed Entrepreneur stays on top of the problems Quality at sub stages checked Shrimp is saved from diseases Marketing emphasized Adherence to international Standards
The Market – SWOT Analysis
Strengths
Comparatively low cost land utilization Comparatively cheep labor utilization Fish farming background of entrepreneurs Adherence to international standards Adherence to latest marketing tools
Weakness
Sponsor’s fund limitations Funding through costly dept
The Market – SWOT Analysis
Opportunities
Growing Export/Local consumer ship Opening of Local/Foreign Sea food restaurants No existence of competition
Threats
Disrupted water supply to the production facility Outbreak of shrimp disease Orders not received, once production has started Government organization start bothering too soon, before profits even starts Law and order situation
The Market – Market Research
Shrimp dominated 60% seafood export from Pakistan Annual catch of shrimp is constant but natural production are reducing Shrimp consumption has increased Enhancement of eating out trend and wealth of locals. Shrimp remain on the top of seafood menu
The Market – Market Segmentation
B2C – Upper class households B2B – 5 Star hotels B2B – Wholesale / Retail Store Chain B2B – Upper class foreign/local sea food outlets.
The Market – Marketing Objects
Establish strong presence in the market Seafood industry conduit for foreign market entry Capitalize on guaranteed demand of domestic markets Expand local market Establish the company as the premier provider of shrimp and sea food with a significant high margin
The Market – Strategies
Distribution
Utilizing the distribution channels of the large corporations (Wholesale/Retail Store Chains) with whom we will secure strategic alliances will facilitate efficient product distribution. Such corporations will typically have nationwide coverage. This strategy will ensure a presence in the market that increases awareness and builds demand.
The Market – Strategies
Promotion
Seek out the decision-makers in large corporations using our products Direct mail corporate material to the above Undertake a campaign of personal selling, targeting decision-makers Advertise in industry journals, on the Internet, and on our website Attend/sponsor exhibitions and trade shows Continual PR: press coverage (i.e., write-ups; interviews; product reviews, etc.)
Business Risk
Technology and Engineering – Moderate Product – Low Business Plan and vision – Low/Moderate Development Risk – Low Manufacturing Risk – Moderate Financing Risk – High Marketing Risk – Moderate Management Risk – Low Exit Risk - Moderate
Management Team - Ownership No. of Shares
Pak (Rupees)
%Shareholding
Authorized 800,000 Ordinary Share PKR 10/ each
8,000,000
Issued, Subscribed and Paid Up Issued for Cash 110,000 Ejaz Hussain
1,100,000
20%
110,000 Syed Asad Mehmood
1,100,000
20%
110,000 Adnan Shabbir
1,100,000
20%
110,000 Mohammed Furqanuddin
1,100,000
20%
110,000 Ahsan Zaki Siddiqui
1,100,000
20%
550,000 Total
5,500,000
100%
Management Team – Professional Support Banks: 1) 2)
Bank Alfalah, Nazimabad, Branch, Soneri Bank Ltd., Gole Market Branch,
Auditor:
Internal
:
Tanzeem & Co., Chartered Accountants.
Auditor
External
:
Sheer Mohammed Khan & Co., Chartered Accountants.
:
Ashtar Ali & Sons, Law Associates.
Legal Advisor:
Management Team – Board of Directors 1)
Ejaz Hussain
Chairman
2)
Syed Asad Mehmood
Director / Chairman Executive Committee
3)
Adnan Shabbir
Director / Member Audit Committee
4)
Mohammed Furqanuddin
Director / Chairman Audit Committee
5)
Ahsan Zaki Siddiqui
Director / Member Executive Committee
Management Team – Human Resources Requirement Description Management Marketing Manager Finance Manager Operation Manager Accounts Officer Export Officer H.R. Officer Purchase Officer Workers Pond Supervisor Laboratory In charge Driver Labor Office Boy Total
No. of Positions 1 1 1 1 1 1 1
Monthly Salary/Person 35,000 35,000 35,000 20,000 20,000 20,000 20,000
3
10,000 1
2 12
5,000 4,000 1
26
10,000 4,000
Financial Plan – Cost of Goods Sold / Unit of products Assumptions Stocking Rate / Hector Fry Cost / Fry (US$) Crops per year Rs/$ Conversion Rate
250,000 0.02 2 61
Net Farming Area
6
Total Cost of Fry
3,660,000
Cost of Fry per Kg
44
Food Conversion Ratio
1.5
Cost of Feed ($)
1.4
Rs/$ Conversion Rat Shrimp Production
61 84,000
Cost of Foods
10,760,400
Total Cost of Fry
14,420,400
Total Cost of Fry per Kg
92
Financial Plan – Revenue Assumptions Stocking Rate / Hector Survival Rate Harvest Size (g)
250,000 0.70 25
Net Farming Area
6
Total Cost of Fry
3,660,000
Cost of Fry per Kg
44
Food Conversion Ratio
1.5
Cost of Feed ($)
1.4
Rs/$ Conversion Rat
61
Shrimp Production
84,000
Cost of Foods
10,760,400
Total Cost of Fry
14,420,400
Total Cost of Fry per Kg
92
Thank You