Analysis And Interpretation

ANALYSIS AND INTERPRETATION

Once the data has been collected. It has to be analysis, which amount to the search for meaning in the collected informatation.It involved the steps like editing, coding and tabulation. The basic purpose of editing is to examine the collected raw data to decked error and omissions and to correct these errors, editing involve a careful scrutiny of the completed schedules. During this phase the answers, which were found to be incompletely answered or erroneous or inconsistent in nature were isolated and the respondents were followed up again. Since a structured questionnaire was made, there was no need of post coding the next step was tabulation in which the responses in different categories were simply counted. Simple tabulation was employed in which statically tools like frequency Distribution and percentage were used PRESENTATION OF INFORMATION. The next step in research project after the analysis of data is the presentation of results so that meaningful inferences can be drawn. The results are presented as follows.

MARKET SHARE MONTHLY ICE-CREAM SALE OF EACH COMPANY. The researcher has taken a sample size of 150 ice-cream shops in Nasik city. The following table shows the market share of each company in Nasik ice-cream market.

Company Dinshaws Amul Mona Top ‘N’ Town Kwality Walls Nishigandha Funtacy Vadilal Freshana Asha

Sales (in Rs.) 175823 224000 90000 68000 1000 68500 29000 9000 75000 1000

Percentage 23.56% 30.16% 12.12% 9.15% 0.13% 9.22% 3.90% 1.21% 10.10% 0.45%

From this table it is seen that out of 20 ice-cream shops. 23.56% ice-cream selling of DINSHAWS ICE-CREAM.

OTHERS (VADILAL, KWALITY WALLS, AMUL) DINSHAWS ICE-CREAM share is 23.56% in Nasik icecream market DINSHAWS ICE-CREAM and Amul are only two companies, which have captured above 50% market. If DINSHAWS ICE-CREAM opens exclusive parlors then DINSHAWS ICE-CREAM can overtake Amul selling. DINSHAWS ICE-CREAM has not given and opened any counter in main market areas like Ravivar Karanga, Dwarka Circle and Collage Road already DINSHAWS ICE-CREAM’s sale in Nasik market is better than any other ice-cream company and if it starts counters in market it would definitely help to increases its sale. RATES The rates of all the companies are generally equal. But special item of ice-cream’s rates are different.Such as party packs, family packs, novelty & other the rates, which are equal of all the companies in regular items such as Ice candy, Bar, Kone, Small Cups & Large Cups.Inthe summer season the main competitor DINSHAWS ICE-CREAM’s i.e. Amul, which changes its rates that means it increases its rates in few items but it is not with DINSHAWS ICECREAM. The company does not change its rates. The rates

of this company are fixed for every season means there is no flexibility in rates. When confronted with shopkeeper they said that the rates of DINSHAWS ICE-CREAM are quite good in comparison with other rates, they said that DINSHAWS ICE-CREAM is giving good quality at cheap rates, they also said that the customers are also satisfied with the rates. This factor has helped to increases the sale of DINSHAWS ICE-CREAM.

SCHEME A scheme is a type of marketing policy, which helps to increases sale of product for company. Therefore company makes use of scheme for giving extra benefit to shopkeeper. The scheme ultimately helps to shopkeeper to increases its sale. Therefore company tries to motivate their customer i.e. shopkeeper by giving different types of scheme. In Nasik market many shopkeepers sale 2 or 3 ice-cream company’s product. Therefore shopkeeper generally tries to sale more product of that company which gives him beneficial scheme. Following are the schemes, which companies have provided to the shopkeeper. 01. DINSHAWS ICE-CREAM. a) Buy five box get one boxes free. b) Buy Novelties six boxes get tuff free. c) Buy Small Cups three boxes get Family pack free. 02. AMUL. a) Buy one Party pack get one free. b) Buy one liter Thumbo get one liter Thumbo free. c) Buy Butter Scotch get Vanilla free. d) Buy Party packs Rs.100/- 1000ml. get 800 ml free. e) Buy on Combo pack 25% free. 03. FRESHNA. a) Buy Rs.750/- premium party packs get Rs.144/- large cup free. b) Buy Rs.750/- Rainbow Cup get two boxes free. c) Buy Family packs get one Family pack free. d) Buy Rs.5000/- ice-cream get one watch.

From pie chart it has been cleared that Kwality Walls quality is best. They have got success to satisfy their customers who is shopkeeper by providing best quality ice-cream. It has been rightly said that quality always matter better that the quantity. Kwality Walls has provided best quality. The material which Kwality Walls uses for the production of there items is better than DINSHAWS ICE-CREAM & Amul. Its ice-cream milky, softy which other companies don’t have the other two companies DINSHAWS ICE-CREAM & Amul, which have better quality. DINSHAWS ICE-CREAM has the quality of creamy ice-cream. While local companies providing fresh ice-cream.

From the pie chart it has been cleared that the services of different ice-cream companies have got responses from the shopkeeper. According to that pie chart DINSHAWSICECREAM service is best many shopkeeper are satisfied with the service of DINSHAWS ICE-CREAM because they gives the service quickly to shopkeeper and he gets product easily as compare to Amul. Shopkeepers that Amul has been in market since few years that’s why they are not try to maintain the relation by giving better service as compare DINSHAWS ICE-CREAM.

QUALITY.

COMRARE QUALITY OF EACH ICE-CREAM COMPANY.

25% OTHERS AMUL DINSHAWS

45%

30%

SERVICE

COMPARE SERVICE OF EACH ICE-CREAM COMPANY

26% OTHERS AMUL DINSHAWS

43%

31%

PERCENTAGE SHARES IN NASIK ICE-CREAM MARKET. DINSHAWS AMUL VADILAL

12%

FRESHNA

4%

23%

9% 0%

32%

0% 9%

TOP'N'TOWN KWALITY WALLS ASHA NISHIGANDHA

10% 1%

FUNTACY MONA

SEASONAL FLUCTUATION

Sales of ice-cream in lacs.

4.5

JAN

4

FEB MAR

3.5

APR

3

MAY

2.5

JUN

2

JUL

1.5

AUG

1

SEP

0.5

OCT

0

NOV 1

DEC

SEASONAL FLUTUATION The sale of the ice-cream is depend on seasonal condition .As shown in the graph the maximum sale of ice-cream is in between Feb. to July. And average sale in between the Aug. to Jan. In other word the demand is increases in summer and goes to its minimum demand in winter

EXPECTED AVERAGE MARKET SHARE (FOR NEXT TWO YEARS)

DINSHAWS AMUL

8%

7% 4%

25%

KWALITY WALLS VADILAL

18% 8%

30%

FRESHNA TOP'N' TOWN LOCAL BRANDS

PRODUCT AWARENESS

PRODUCT AWARE

15%

85%

NOT AWARE ABOUT PRODUCT

PRODUCT AWARENESS OF DINSHAWS ICE-CREAM.

The finding of the research of DINSHAWS ICE-CREAM. All retailers are known about DINSHAWS ICE-CREAM. Advertisement and propaganda at the every retailers, contributed so much to the product awareness. The percentage of the product awareness of DINSHAWS ICE-CREAM is up to 85%.

MONTHLY ICE-CREAM SALES OF EACH ICE-CREAM COMPANY IN NASIK ICE-CREAM MARKET

Average monthly sale of companies in thousand

250000 DINSHAWS AMUL VADILAL TOP 'N' TOWN FRESHNA KWALITY WALLS FUNTASY

200000 150000 100000 50000 0

1