An Operational Work Out On Promotional Tools Used Neetu Pawar
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View An Operational Work Out On Promotional Tools Used Neetu Pawar as PDF for free.
More details
- Words: 737
- Pages: 28
A Live Project On “Comparative Study On Book Shops In Yamuna Nagar “
Submitted By: Neetu Pawar
Contents: • • • • •
Introduction Objectives Concepts Reinforced Research Methodology Bookseller’s Profile
Contd… • • •
Discount schemes offered by booksellers Books offered by booksellers Effect of one bookseller on the others booksellers
Contd… • • • • •
Analysis & Interpretations Findings Suggestions Conclusion Limitations
Introduction • ICFAI National College, Yamuna Nagar assigned a Live Project on comparative Study On book shops in Yamuna Nagar. • The Application area was books stores of Yamuna Nagar. • Project was carried out by individually. • The duration of the project was 1 week • Primary data has been used. • Data has been collected through the survey of book stores.
Objectives • To know the customer satisfaction level at these book stores. • To know the satisfaction of booksellers. • To know the strategies used by booksellers. • To know the medium by which they advertise their shop. • To know the amount which they spent for maintaining the stock.
Concepts - Reinforced • • •
Marketing Management : Sales Promotion Financial Management : Cost of Sales Operational Management : Allocation of Resources • Business Research management : Sample Survey
Contd… • Soft Skills : Communication Skills • Enterprise Resource Planning : Reengineering • Human Resource Management: Performance Appraisal • Economics : Law Of Demand • Legal Business Environment: Taxation Law
Research Methodology • Scope of study Yamuna Nagar. Dua Book Centre. Munjal Book Depot. Surinder Book Depot.
Research Methodology • Sample size : 3 Booksellers • Sampling Units : Colleges and Schools • Sampling Method : Questionnaire
Books Seller’s Profile 1 • Surender book Depot was established on 1976 • It is owned by Mr. Surender Singh • Workforce of 1 • Offers 2 Counters • Initial Investment 15,000 Rs
Books Seller’s Profile 2 • • • • •
Munjal book Depot was established on 1982 It is owned by Mr. Jasbir Singh Workforce of 1 Offers 2 Counters Initial Investment 30,000 Rs
Books Seller’s Profile 3 • • • • •
Dua book Depot was established on 1960 It is owned by Mr. Ravinder Dua Workforce of 2 Offers 2 Counters Initial Investment 20,000 Rs
Books Offered By Booksellers • • • • •
School books College books General books Religious books Business books
Discount Schemes Offered By Booksellers • A flat discount of 5% is available on all books. • Discount is offered in certain period. • Scheme like buy 2 business books get 1free. • Books also made on demand of customers.
Effect Of One Bookseller On The Others Booksellers • They keep maintains the competitive environment in the market. • All booksellers are trying to provide all facilities to customers.
Data Analysis Name of book seller
No of books sold per day
Maintenance cost per month
Availability of discount(%)
Additional cost
Concessio to bookseller by compan compa
Munjal book centre
100
15,000
20
5000
30
Dua book centre
70
12,000
20
4500
30
Surinder book centre
70
10,000
20
4000
30
Analysis & Interpretation Name of booksellers
Colleges
Schools
Religious
Others
Munjal book centre
10
15
0
100
Dua book centre
10
8
0
100
Surinder book centre
10
7
0
100
Analysis & Interpretation 100 90 80 70 60 50 40 30 20 10 0
munjal dua surinder
colleges
schools
religious
others
Quaterly Sales
Cost Of Sales Variable cost: Electricity charges Maintenance charges
3500/-
15000/-
Rent 4000/Telephone expenses
1200/-
Total 23700/-
Innovations By Booksellers They always try to modify the infrastructure according to trend and their budget.
Law applicable on shops: Taxation law is applicable on all the bookshops. They have to pay the tax on their earnings and they have to show their income statement also.
Findings • Customer attract by discount offers & new editions. • Booksellers want to modify the shops according to time. • Customer purchase all type of books from booksellers. • Booksellers also market their books to teachers & lecturers.
Suggestions • Availability of books according to requirement of customer. • Awareness should be there regarding their shop. • Parking facility must be their for customer vehicles.
Conclusion Customer prefers those bookshops which provide quality at reasonable price & all the books availability of all kinds of books under one roof
Limitations • Time between ordering & receiving the books. • Communication gap between customer & bookseller.
Submitted By: Neetu Pawar
Contents: • • • • •
Introduction Objectives Concepts Reinforced Research Methodology Bookseller’s Profile
Contd… • • •
Discount schemes offered by booksellers Books offered by booksellers Effect of one bookseller on the others booksellers
Contd… • • • • •
Analysis & Interpretations Findings Suggestions Conclusion Limitations
Introduction • ICFAI National College, Yamuna Nagar assigned a Live Project on comparative Study On book shops in Yamuna Nagar. • The Application area was books stores of Yamuna Nagar. • Project was carried out by individually. • The duration of the project was 1 week • Primary data has been used. • Data has been collected through the survey of book stores.
Objectives • To know the customer satisfaction level at these book stores. • To know the satisfaction of booksellers. • To know the strategies used by booksellers. • To know the medium by which they advertise their shop. • To know the amount which they spent for maintaining the stock.
Concepts - Reinforced • • •
Marketing Management : Sales Promotion Financial Management : Cost of Sales Operational Management : Allocation of Resources • Business Research management : Sample Survey
Contd… • Soft Skills : Communication Skills • Enterprise Resource Planning : Reengineering • Human Resource Management: Performance Appraisal • Economics : Law Of Demand • Legal Business Environment: Taxation Law
Research Methodology • Scope of study Yamuna Nagar. Dua Book Centre. Munjal Book Depot. Surinder Book Depot.
Research Methodology • Sample size : 3 Booksellers • Sampling Units : Colleges and Schools • Sampling Method : Questionnaire
Books Seller’s Profile 1 • Surender book Depot was established on 1976 • It is owned by Mr. Surender Singh • Workforce of 1 • Offers 2 Counters • Initial Investment 15,000 Rs
Books Seller’s Profile 2 • • • • •
Munjal book Depot was established on 1982 It is owned by Mr. Jasbir Singh Workforce of 1 Offers 2 Counters Initial Investment 30,000 Rs
Books Seller’s Profile 3 • • • • •
Dua book Depot was established on 1960 It is owned by Mr. Ravinder Dua Workforce of 2 Offers 2 Counters Initial Investment 20,000 Rs
Books Offered By Booksellers • • • • •
School books College books General books Religious books Business books
Discount Schemes Offered By Booksellers • A flat discount of 5% is available on all books. • Discount is offered in certain period. • Scheme like buy 2 business books get 1free. • Books also made on demand of customers.
Effect Of One Bookseller On The Others Booksellers • They keep maintains the competitive environment in the market. • All booksellers are trying to provide all facilities to customers.
Data Analysis Name of book seller
No of books sold per day
Maintenance cost per month
Availability of discount(%)
Additional cost
Concessio to bookseller by compan compa
Munjal book centre
100
15,000
20
5000
30
Dua book centre
70
12,000
20
4500
30
Surinder book centre
70
10,000
20
4000
30
Analysis & Interpretation Name of booksellers
Colleges
Schools
Religious
Others
Munjal book centre
10
15
0
100
Dua book centre
10
8
0
100
Surinder book centre
10
7
0
100
Analysis & Interpretation 100 90 80 70 60 50 40 30 20 10 0
munjal dua surinder
colleges
schools
religious
others
Quaterly Sales
Cost Of Sales Variable cost: Electricity charges Maintenance charges
3500/-
15000/-
Rent 4000/Telephone expenses
1200/-
Total 23700/-
Innovations By Booksellers They always try to modify the infrastructure according to trend and their budget.
Law applicable on shops: Taxation law is applicable on all the bookshops. They have to pay the tax on their earnings and they have to show their income statement also.
Findings • Customer attract by discount offers & new editions. • Booksellers want to modify the shops according to time. • Customer purchase all type of books from booksellers. • Booksellers also market their books to teachers & lecturers.
Suggestions • Availability of books according to requirement of customer. • Awareness should be there regarding their shop. • Parking facility must be their for customer vehicles.
Conclusion Customer prefers those bookshops which provide quality at reasonable price & all the books availability of all kinds of books under one roof
Limitations • Time between ordering & receiving the books. • Communication gap between customer & bookseller.
Related Documents
Promotional Catalogue - Tools
November 2019 9
Neetu Kumare
November 2019 5
Tools Used In Information Security.pptx
December 2019 1
Work Out Sheet1
June 2020 5
Presentation On Promotional Misfire - Vicco
June 2020 7More Documents from "Lini Susan John"
