An Introduction To The Wallace Innovation Network
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Turning changes into business opportunities An introduction to The Wallace Innovation Network
Who What How 2
Who What How 3
Who are we • Wallace Innovation Network • Core organization + Network of external resources to integrate different experiences and to always keep a fresh view for our clients – Collaboration agreements with complementary professional services companies (The Node Company, Pool CP, …) – Members of Expiga: ex P&Gers from all functions (Marketing, Sales, Finance, Human Resources…) – Network of independent experts, freelances as well as professionals from different companies (designers, executives, experts on communication, FMCG, media…) 4
Our partners Luis Mora P&G, Leo Burnett, Pepsico, Unicity, Node Experience on FMCG, Internet, interactive marketing, communication Education: MBA
José Ramón Pérez P&G, Sogecable, Telefonica, Cluster, DraftWorldwide, Node Experience on TIME, communication, FMCG, utilities, production, logistcis Education: Industrial Engineer 5
Who
What How 6
The story of Alfred Russell Wallace
Change Consumer Concrete
Change
Consumer
Concrete
9
Change
Consumer
Concrete
Everyday we see that, “outside”, things just change like this… MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
… but then, how could this possibly happen?
And, more importantly: what are we doing “inside” to anticipate and adapt to these changes? 10
“When the winds of change blow, some people build walls, but others build windmills” Chinese Proverb
11
Change
Consumer
Concrete
In The Wallace Innovation Network. we identify the new
needs
derived from those
change analyze the possible s,
scenarios, and transform them into
opportunitie s for growth
12
Change
Consumer Concrete
13
Change
Consumer Concrete
• A holistic view of the consumer at all levels, beyond the specific market and the specific product The consumer of
our product
The consumer overall (Purchasing and usage behaviors) The individual (General behaviors: longings, frustrations, priorities, objectives, contradictions…) 14
Change
Consumer Concrete
Empathic Research: A view of the consumer beyond traditional research
People don’t do… What they say they do What you
believe they do
What they
believe they do
What they
are supposed to do
People can’t imagine what they could do
15
Who What
How 16
Our methodology
• 4 main phases 1. Fresh look • “Inside” • “Outside”
2. Concepts and solutions 3. Evaluation and decision-making 4. Implementation plan 17
Overall structure of a project LOOK – INSIDE AND OUTSIDE Delimit
Explore
Opportunities
Back to the future
Imagine possibilities (own sector and others)
NURTURE Concepts
Up & Down
Tasks
Sector loops analysis
CREATE
Development Implementation
User tests Catalyst
Observation of consumers by profiles
Analogies
Usage and consumption analysis (current solutions)
Results
Develop and select
ACT
Technical implications
Playing off-limits
Breakstorm Draft of opportunity territories
NETWORK Trend analysis
Conceptualización
Opportunity territories Current “game field”
New possible “game fields”
1
2
3
4
Concepts and solutions
First economical implications
Draft of implementation plan
Testing and internal work
Educator
Some examples of our work 19
Areas of work
• Strategy • Design of products/services • Development of Innovation Ready Organizations 20
Areas of work Strategy– Product– Organization
“Redefine the organization and the strategy for the Press Division (paper and Internet) of a leading communication group” 21
Areas of work Strategy– Product– Organization Rebuild the marketing strategy for the Snacks category of a multinational company, in order to “get up” from the child market and gain new business by entering the teen market 22
Areas of work Strategy – Product – Organization Develop innovative products to drive lacticbased product consumption among women 50-
23
Areas of work Strategy – Product – Organization Identify concrete solutions and products for an utilities company, in order to be able to monetize the ecological consciousness of consumers
24
Areas of work Strategy – Product – Organization
Provoke new ways to look at the own business and identify new growth opportunities, by running a series of co-creation sessions with the top and medium-level executives of a pharmaceutical company
25
Areas of work Strategy – Product – Organization Generate possible scenarios for the future of a FMCG multinational company, with a tailormade “Back to the Future” session, and working out the results with the responsible executives of the impacted business areas
26
(as you read this) 27
THE WALLACE INNOVATION NETWORK Madrid – Spain www.WallaceIN.com [email protected]
Who What How 2
Who What How 3
Who are we • Wallace Innovation Network • Core organization + Network of external resources to integrate different experiences and to always keep a fresh view for our clients – Collaboration agreements with complementary professional services companies (The Node Company, Pool CP, …) – Members of Expiga: ex P&Gers from all functions (Marketing, Sales, Finance, Human Resources…) – Network of independent experts, freelances as well as professionals from different companies (designers, executives, experts on communication, FMCG, media…) 4
Our partners Luis Mora P&G, Leo Burnett, Pepsico, Unicity, Node Experience on FMCG, Internet, interactive marketing, communication Education: MBA
José Ramón Pérez P&G, Sogecable, Telefonica, Cluster, DraftWorldwide, Node Experience on TIME, communication, FMCG, utilities, production, logistcis Education: Industrial Engineer 5
Who
What How 6
The story of Alfred Russell Wallace
Change Consumer Concrete
Change
Consumer
Concrete
9
Change
Consumer
Concrete
Everyday we see that, “outside”, things just change like this… MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
… but then, how could this possibly happen?
And, more importantly: what are we doing “inside” to anticipate and adapt to these changes? 10
“When the winds of change blow, some people build walls, but others build windmills” Chinese Proverb
11
Change
Consumer
Concrete
In The Wallace Innovation Network. we identify the new
needs
derived from those
change analyze the possible s,
scenarios, and transform them into
opportunitie s for growth
12
Change
Consumer Concrete
13
Change
Consumer Concrete
• A holistic view of the consumer at all levels, beyond the specific market and the specific product The consumer of
our product
The consumer overall (Purchasing and usage behaviors) The individual (General behaviors: longings, frustrations, priorities, objectives, contradictions…) 14
Change
Consumer Concrete
Empathic Research: A view of the consumer beyond traditional research
People don’t do… What they say they do What you
believe they do
What they
believe they do
What they
are supposed to do
People can’t imagine what they could do
15
Who What
How 16
Our methodology
• 4 main phases 1. Fresh look • “Inside” • “Outside”
2. Concepts and solutions 3. Evaluation and decision-making 4. Implementation plan 17
Overall structure of a project LOOK – INSIDE AND OUTSIDE Delimit
Explore
Opportunities
Back to the future
Imagine possibilities (own sector and others)
NURTURE Concepts
Up & Down
Tasks
Sector loops analysis
CREATE
Development Implementation
User tests Catalyst
Observation of consumers by profiles
Analogies
Usage and consumption analysis (current solutions)
Results
Develop and select
ACT
Technical implications
Playing off-limits
Breakstorm Draft of opportunity territories
NETWORK Trend analysis
Conceptualización
Opportunity territories Current “game field”
New possible “game fields”
1
2
3
4
Concepts and solutions
First economical implications
Draft of implementation plan
Testing and internal work
Educator
Some examples of our work 19
Areas of work
• Strategy • Design of products/services • Development of Innovation Ready Organizations 20
Areas of work Strategy– Product– Organization
“Redefine the organization and the strategy for the Press Division (paper and Internet) of a leading communication group” 21
Areas of work Strategy– Product– Organization Rebuild the marketing strategy for the Snacks category of a multinational company, in order to “get up” from the child market and gain new business by entering the teen market 22
Areas of work Strategy – Product – Organization Develop innovative products to drive lacticbased product consumption among women 50-
23
Areas of work Strategy – Product – Organization Identify concrete solutions and products for an utilities company, in order to be able to monetize the ecological consciousness of consumers
24
Areas of work Strategy – Product – Organization
Provoke new ways to look at the own business and identify new growth opportunities, by running a series of co-creation sessions with the top and medium-level executives of a pharmaceutical company
25
Areas of work Strategy – Product – Organization Generate possible scenarios for the future of a FMCG multinational company, with a tailormade “Back to the Future” session, and working out the results with the responsible executives of the impacted business areas
26
(as you read this) 27
THE WALLACE INNOVATION NETWORK Madrid – Spain www.WallaceIN.com [email protected]
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