Amul
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Amul as PDF for free.
More details
- Words: 670
- Pages: 19
INTRODUCTION Amul
– The Taste of India
AMUL
means “priceless”
Today
amul is a symbol of many things
Multi-dimensional
impact on rural economy and society
HISTORICAL BACKGROUND OF AMUL Amul’s
birth is indelibly freedom movement in India.
linked
to
the
The
first Amul cooperative was the result of a farmers. Sardar
farmers.
Vallabhbhai Patel vision to organise
Dr. Verghese Kurien, who founded Amul.
FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE MILK PRODUCER’S UNION (AMUL)
in 1946 - two societies collected 250 lures of milk. Competed with Polson’s to supply milk to Bombay. 1952 - Bombay Government terminated Polson’s contract and signed with AMUL. Established
1955
- Dairy and milk powder plant was established with aid from the United Nations Children's Fund (UNICEF).
CONTD…
1960
- AMUL pioneered production of milk powder and baby food from buffalo milk. AMUL
- meets producer demand for critical inputs, veterinary services, artificial insemination and feed. Today AMUL members supply more than 1 million lures of milk per day. AMUL sells 400 tonnes of cattle feed every
THE GUJARAT COOPERATIVE MILK MARKETING FEDERATION Gujarat
Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization. Amul
initiated movement. Today,
the
dairy
co-operative
this movement is being replicated in 70,000 villages in over 200 districts in India.
THE GROWTH ERA Amul
Dairy has organized over 10,000 village cooperatives. Rise
in export of Amul products.
Every
milk.
day Amul collects 4,47,000 litres of
Today,
173 milk producers cooperative unions and 22 federations play a major role
HISTORY OF AMUL
Dairy cooperative
Largest food brand in India
Situation of farmers
GCMMF contribution to Amul
INTRODUCTION AND CONTRIBUTION OF DR.VERGHESE kURIEN (CHAIRMEN)
Milk Procurement
Sales
Distribution
Cooperative Development
PRODUCTS OFFERED BY AMUL
SWOT ANALYSIS Technical manpower Demand Margins
Problem in distribution Perishability Competition
Flexibility in market Export
Milk vendors Competition
potential
T
CO
T
PIZZA
ICE CREAM
ER
O
CH
BU
T
LA
ES
LIQUID FRESH MILK
COMPETITION
Follows
BUSINESS MODEL
a unique business model Protect he interest of milk-producing farmers
ORGANISATIONAL STRUCTURE
The
cooperative came to be known as the "Anand pattern" cooperative system. It has a three-tier structure. Each tier is economically independent.
PRODUCT DEVELOPMENT
Cooperative
Profitability Committed
300
system
to the farmers
DISTRIBUTION NETWORK
stock keeping units, 46 sales offices, 3,000 distributors, 1,00,000 retailers with refrigerators and 5,00,000 non-refrigerated retail outlets...
MISSION 2020 Vision :liberate our farmers from economic oppression and lead them to prosperity Mission 2020: dairy cooperatives of Gujarat turnover of Rs. 27000 crores by the year 2020 Objective: is to ensure that the maximum share of the consumer’s rupee goes back to the milk producers
FUTURE PLANS
Expansion of distribution network, creative marketing, consumer education and product innovation, we will leverage effectively on rising income levels and growing affluence among Indian consumers. Tapping the rising demand for new valueadded products.
CONTD…
Milk shed area will increase to 231 lakh kg per day (23.1 million kg per day), at an annual growth rate of 4% Installing Bulk Milk Chillers and Automatic Milk Collection Systems in all our village cooperative societies. Collect as much as 195 lakh kg per day (19.5 million kg per day) of milk in the peak flush season. Satellite dairies with combined processing and liquid milk packaging capacity of 50 LKPD will be established in major metro market
CONTD… We plan to double to processing capacity of our dairy plants to 20.7 million kg per day, by 2020 Milk drying capacity will also be enhanced by 200 MT’s per day Plan to expand our cattle feed manufacturing capacity, more than four times to 12,000 MT’s per day, by 2020. Total investments envisaged for creating all the required infrastructure would be Rs. 2,600 crores (Rs. 26 billion) till the year 2020
CONCLUSION
AMUL’S Philosophy
Trustworthy of 1,000 million Indians
Also known for food brand
– The Taste of India
AMUL
means “priceless”
Today
amul is a symbol of many things
Multi-dimensional
impact on rural economy and society
HISTORICAL BACKGROUND OF AMUL Amul’s
birth is indelibly freedom movement in India.
linked
to
the
The
first Amul cooperative was the result of a farmers. Sardar
farmers.
Vallabhbhai Patel vision to organise
Dr. Verghese Kurien, who founded Amul.
FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE MILK PRODUCER’S UNION (AMUL)
in 1946 - two societies collected 250 lures of milk. Competed with Polson’s to supply milk to Bombay. 1952 - Bombay Government terminated Polson’s contract and signed with AMUL. Established
1955
- Dairy and milk powder plant was established with aid from the United Nations Children's Fund (UNICEF).
CONTD…
1960
- AMUL pioneered production of milk powder and baby food from buffalo milk. AMUL
- meets producer demand for critical inputs, veterinary services, artificial insemination and feed. Today AMUL members supply more than 1 million lures of milk per day. AMUL sells 400 tonnes of cattle feed every
THE GUJARAT COOPERATIVE MILK MARKETING FEDERATION Gujarat
Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization. Amul
initiated movement. Today,
the
dairy
co-operative
this movement is being replicated in 70,000 villages in over 200 districts in India.
THE GROWTH ERA Amul
Dairy has organized over 10,000 village cooperatives. Rise
in export of Amul products.
Every
milk.
day Amul collects 4,47,000 litres of
Today,
173 milk producers cooperative unions and 22 federations play a major role
HISTORY OF AMUL
Dairy cooperative
Largest food brand in India
Situation of farmers
GCMMF contribution to Amul
INTRODUCTION AND CONTRIBUTION OF DR.VERGHESE kURIEN (CHAIRMEN)
Milk Procurement
Sales
Distribution
Cooperative Development
PRODUCTS OFFERED BY AMUL
SWOT ANALYSIS Technical manpower Demand Margins
Problem in distribution Perishability Competition
Flexibility in market Export
Milk vendors Competition
potential
T
CO
T
PIZZA
ICE CREAM
ER
O
CH
BU
T
LA
ES
LIQUID FRESH MILK
COMPETITION
Follows
BUSINESS MODEL
a unique business model Protect he interest of milk-producing farmers
ORGANISATIONAL STRUCTURE
The
cooperative came to be known as the "Anand pattern" cooperative system. It has a three-tier structure. Each tier is economically independent.
PRODUCT DEVELOPMENT
Cooperative
Profitability Committed
300
system
to the farmers
DISTRIBUTION NETWORK
stock keeping units, 46 sales offices, 3,000 distributors, 1,00,000 retailers with refrigerators and 5,00,000 non-refrigerated retail outlets...
MISSION 2020 Vision :liberate our farmers from economic oppression and lead them to prosperity Mission 2020: dairy cooperatives of Gujarat turnover of Rs. 27000 crores by the year 2020 Objective: is to ensure that the maximum share of the consumer’s rupee goes back to the milk producers
FUTURE PLANS
Expansion of distribution network, creative marketing, consumer education and product innovation, we will leverage effectively on rising income levels and growing affluence among Indian consumers. Tapping the rising demand for new valueadded products.
CONTD…
Milk shed area will increase to 231 lakh kg per day (23.1 million kg per day), at an annual growth rate of 4% Installing Bulk Milk Chillers and Automatic Milk Collection Systems in all our village cooperative societies. Collect as much as 195 lakh kg per day (19.5 million kg per day) of milk in the peak flush season. Satellite dairies with combined processing and liquid milk packaging capacity of 50 LKPD will be established in major metro market
CONTD… We plan to double to processing capacity of our dairy plants to 20.7 million kg per day, by 2020 Milk drying capacity will also be enhanced by 200 MT’s per day Plan to expand our cattle feed manufacturing capacity, more than four times to 12,000 MT’s per day, by 2020. Total investments envisaged for creating all the required infrastructure would be Rs. 2,600 crores (Rs. 26 billion) till the year 2020
CONCLUSION
AMUL’S Philosophy
Trustworthy of 1,000 million Indians
Also known for food brand
