Amity School Of Business, Amity University, Up

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Amity School of Business, Amity University, UP Dated : 19th May 2009

Academic Industry Interface Project Guidelines Research experience is as close to a professional problem-solving activity as anything in the curriculum. It provides exposure to research methodology and an opportunity to work closely with a faculty guide. It usually requires the use of advanced concepts, a variety of experimental techniques, and state-of-the-art instrumentation. Research is genuine exploration of the unknown that leads to new knowledge which often warrants publication. But whether or not the results of a research project are publishable, the project should be communicated in the form of a research report written by the student. The project should build the attributes like intellectual ability, professional judgment and decision making ability, inter-disciplinary approach, skills for data handling, ability in written and oral presentation, and sense of responsibility 1. SCOPE. The relevant topic has to be defined with the mutual consent with the guide(s). The project is to study the selected problem, quality and shortcomings of available solutions. The project must also include any new solution that can be thought of and general comments on why the problem is important. It is important to note that it takes time to write a good report. 2. TOPIC It should be decided by the mutual consent of guide(s) and the candidate. In case of Summer Internship, the topic is generally (not mandatory) given by the industry and is as per the job profile of the candidate in the industry. If the candidate has been thinking of some topic over a period of time and want to do the research work on the same, than it has to be with the consent of the guide(s). Normally, the topic must be picked carefully keeping in mind • Related to one or more subjects or areas of study within the core program, • Clearly focused so as to facilitate an in-depth approach for finding the solution, • Subject to availability of relevant information and to the best of the knowledge of the candidate, • Relevant to the current business scenario, and • It is of interest to the candidate and will lead to the all round development of the person. 3. PLANNING THE PROJECT The planning of the project is always recommended since it is an outline of what the person intend to do. It will act as schedule to the project on which the candidate is working and act as a guideline right from the outset. The planning should entail the following: • Defining aims and objectives of the project, • Formulating questions to be investigated, • Calculating the feasibility of the investigations, • Working out various stages of the project, • Devising a time table to see the timely completion of different stages as per the schedule.

Benefits of planning • Formulating a plan is creating an ideal model of the project, thus builds up the confidence and commitment for the project, • Make aware the project guide(s) to provide constructive comments at each stage of the project and provide appropriate feedback for the work, • It helps the candidate to concentrate on the thoughts and improve the thought process, • A plan can act as a guideline which helps the person to keep check with the proceedings and direction. 4. MAKING A PROJECT DIARY This includes the following: • Making a note of everything that aspirant of the project read; including the discarded facts, • Ensuring that while recording the sources, facts like author’s name and initials, date of publication, title, place of publication and publisher are included. (It is a good practice to implement a card index or database from the outset). Also making the accurate note of all quotations read while making a project is always prolific, • The direct quote and the paraphrase of the aspirant should be apparent while recording. 5. GUIDELINES FOR A PROJECT FILE/REPORT The file aims to encourage keeping a personal record of the learning and achievement throughout the project. The file is a document that helps the evaluator assesses the analytical skills & ability of the candidate. It also presents the evidence of the serious work carried out by the aspirant. In general, file should be comprehensive and include: • A short account of the activities that were undertaken as part of the project; • A statement about the extent to which the project has achieved its stated goals. • A statement about the outcomes of the evaluation and dissemination processes engaged in as part of the project; • Any activities planned but not yet completed as part of the project, or as a future initiative directly resulting from the project; • Any problems that have arisen that may be useful to document for future reference. 6. LAYOUT OF THE PROJECT/FILE The format of the report should comprise of the following components 1. Title/cover page It should detail the project title, student’s name, course, year, guide name, date of submission. 2. Acknowledgements Acknowledgement to any advisory / financial assistance received while working on the project may be given. The writer recognizes his indebtedness for guidance and assistance of the advisor/guide. Courtesy demands that writer also recognize specific contributions by the other persons and institutions like libraries. Acknowledgements should be expressed very simply.

3. Abstract An abstract is a brief or condensed statement by the writer, or the essential ideas of the writer’s work. It should be straight to the point, not too descriptive but highly informative. It is a statement of the problem, a summary of the scope, methods and procedures, findings and results of the project. 4. Table of contents This gives page references for each chapter and section. Titles and subtitles are to correspond exactly with those in the report. 5. Introduction This brief documentation provides with the following facts about the project • The background of the project, • The objectives of the project • The rationale for the project • The limitations of the project should also be listed. 6. Materials and methods. This section should aim at the methodology, research design, sampling and fieldwork (if any) Research methodology should be explained including modifications if any Reflect the reliability and validity of the methods Analysis and interpretation is to be shown. 7. Result and discussions In this section emphasis should be laid down on • What is performed and achieved in the project rather that the available literature in the context of the project. • Discussion on the project results with reference to the literature review. • Matching the project results against what was established in the literature review. From this the writer should draw conclusion and make comments. • The writer should add value to the results with the personal insight and own comments • Highlight and provide analysis of any new themes that have emerged from your current research. 8. Conclusions and recommendations In this section the outcome of the work is mentioned briefly. This should be a conclusion to the whole project. The current research work should answer the following questions: • Did the research project meet its aims (check back to introduction for stated aims)? • What are the main findings of the research? • Are there any recommendations? • Do the writer has any conclusion on the research process itself? 9. Future prospects This section must give clear picture of where should further research be focused and for what other projects this project could be taken as input?

10. Appendices It contains the material which is of interest to the reader but not an integral part of the project. It also reflects the statements of pros and cons that may be useful to document for future reference. 11. References In this section, writer should give a list of all the references that were used. This should be cross referenced with the report text. This includes papers and books referred to the body of the report. For books, details as in following example are required: Levi, M. 1996, International Financial Management, Prentice Hall, New York, 3rd Ed, 1996 For articles from journals, adhere to the following format: Draper P and Pandyal K. 1991, The Investment Trust Discount Revisited, Journal of Business Finance and Accounting, Vol18, No6, Nov, pp 791-832. 7. ASSESSMENT OF THE PROJECT FILE The weightage of the report will be based on the following criteria • The quality of the report. • The technical merit of the project which attempts to access the depth of the intellectual efforts put into the project. • The project execution is concerned with how much work has been put in. The file should fulfill the following assessment objectives • Has the writer made a clear statement of the objective(s)? • If there is more than one objective, do these constitute parts of the whole project? • Has the writer developed an appropriate analytical framework for addressing the problem at hand? • Is this based on up-to-date developments in the topic area? • Has the writer collected information / data suitable to the frameworks? • Are the techniques employed by the writer to analyze the data / information appropriate and relevant? • Has the writer succeeded in drawing conclusion form the analysis? • Do the conclusions relate well to the objectives of the project? • Has the writer been regular in the process and its reporting? • Is the layout of the written report is as per the format?

8. EVALUATION SCHEME The total weightage of the Project is 100 Marks. The evaluation is based on the following heads: • A. I. I. 20 • Faculty Guide 20 • Viva & Presentation 30 • Report 30 (Based on Content and layout, Conceptual framework, Objectives and methodology, Implication and conclusions)

9. PROJECT SCHEDULING Summer Project 1. 2. 3. 4.

Duration Registration / Faculty Allocation Allotment of Project Topic Submission of Reports a. Synopsis b. First Report c. Second Report d. Third Report e. Fourth Report f. Rough Draft of Project g. Final Draft of Project

18th May 2009 to 11th July 2009 15th & 16th April 2009 21st April 2009 29th May 2009 29th May 2009 12th June 2009 26th June 2009 03rd July 2009 till 17th July 2009 till 24th July 2009

Summer Internship 1. Duration 2. Registration / Faculty Allocation 3. Submission of Reports a. Synopsis b. First Report c. Second Report d. Third Report e. Fourth Report f. Fifth Report g. Sixth Report h. Seventh Report i. Eighth Report j. Rough Draft of Project k. Final Draft of Project

18th May 2009 to 11th July 2009 till 15th May 2009 22nd May 2009 22nd May 2009 29th May 2009 05th June 2009 12th June 2009 19th June 2009 26th June 2009 03rd July 2009 10th July 2009 till 24th July 2009 till 31st July 2009

From the Desk of Jitendra Tomar, A. I. I., ASB, AU As Per the directives of Director’s Office, ASB, AU

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