Ambassdor_questionnare_jitendra_ibs-chennai
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CHENNAI, BATCH 2008-10, Sec – C Group-6 Presents…
Questionnaire Design
Anil Nair Anand Kishore Nidhi Jaitly Jitendra kumar Siddharth Srinivasan
BR M
Sale s
Why are the sales of Ambassador declining?
Y ear
Define the problem
What should be done to regain its lost market share?
Refine the problem
1. How effective will be to change the design of Ambassador? 2. Should the price of Ambassador be reduced or constant? 3. Is there a change required in the colour of Ambassador
apart
from
the
colours
available (white and black)? 4. Is there any problem with availability of Ambassador (distribution channels) in the
Preparing
Questionnaire to get the answer of refined
Our Questionnair
Name of respondentAge- a.16-25yrs
b.26-35yrs
c.36-45yrs
d.above
45yrs Gender: Occupation: Annual Income: a.
e.>10 Lakhs
Do you own a car? a.Yes Email ID:
b.No Mobile No.
Our Questionnair
1. What expressions comes on your face when you see Ambassdor? a. b. c. d. e.
2. For each statement given below(about Ambassador), please mark the appropriate number to indicate whether you: 1.Strongly agree 2.Agree 3.Neutral 4.Disagree and 5.Strongly Disagree
Our Questionnair
3. On 5 point rating scale mark your choice, where 1 is the best rank and 5 is the last.
4. Select one of the item each from the following pairs that is most important to you in Ambassador.
5. What price range would be appropriate for Ambassador according to its overall features? a. 2-3 Lakh b. 3-4 Lakh c. 4-5 Lakh d. 5-6 Lakh 6. How frequent you find the showroom of Ambassador? a. within 0-5 Km. b. Within 5-10 Km. c. Within 10-15 Km. d. Within 15-20 Km. e. More than 20 Km.
7. Please rank the following brand of car with 1 being the brand that best meets the characteristic being evaluated and 5 being the worst.
8. Do you think the advertisement policy of the Ambassador is appropriate? a. Yes b. No If no, give your preference order for the brand ambassadorBusinessman Defence person Politici an
Sportsman Bollywood
Star
9. What do you feel about present resale value of Ambassador? a. High b. Good c. Compromiseable d. Low e. Very Low 10. What an additional feature should be introduced in the Ambassador? Write in maximum two lines-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Thank you very much for taking out your time to fill our questionnaire.
Visit your own site: www.mymba.sampa.com
! s d p r u a g Gro e R M BR 6
Questionnaire Design
Anil Nair Anand Kishore Nidhi Jaitly Jitendra kumar Siddharth Srinivasan
BR M
Sale s
Why are the sales of Ambassador declining?
Y ear
Define the problem
What should be done to regain its lost market share?
Refine the problem
1. How effective will be to change the design of Ambassador? 2. Should the price of Ambassador be reduced or constant? 3. Is there a change required in the colour of Ambassador
apart
from
the
colours
available (white and black)? 4. Is there any problem with availability of Ambassador (distribution channels) in the
Preparing
Questionnaire to get the answer of refined
Our Questionnair
Name of respondentAge- a.16-25yrs
b.26-35yrs
c.36-45yrs
d.above
45yrs Gender: Occupation: Annual Income: a.
e.>10 Lakhs
Do you own a car? a.Yes Email ID:
b.No Mobile No.
Our Questionnair
1. What expressions comes on your face when you see Ambassdor? a. b. c. d. e.
2. For each statement given below(about Ambassador), please mark the appropriate number to indicate whether you: 1.Strongly agree 2.Agree 3.Neutral 4.Disagree and 5.Strongly Disagree
Our Questionnair
3. On 5 point rating scale mark your choice, where 1 is the best rank and 5 is the last.
4. Select one of the item each from the following pairs that is most important to you in Ambassador.
5. What price range would be appropriate for Ambassador according to its overall features? a. 2-3 Lakh b. 3-4 Lakh c. 4-5 Lakh d. 5-6 Lakh 6. How frequent you find the showroom of Ambassador? a. within 0-5 Km. b. Within 5-10 Km. c. Within 10-15 Km. d. Within 15-20 Km. e. More than 20 Km.
7. Please rank the following brand of car with 1 being the brand that best meets the characteristic being evaluated and 5 being the worst.
8. Do you think the advertisement policy of the Ambassador is appropriate? a. Yes b. No If no, give your preference order for the brand ambassadorBusinessman Defence person Politici an
Sportsman Bollywood
Star
9. What do you feel about present resale value of Ambassador? a. High b. Good c. Compromiseable d. Low e. Very Low 10. What an additional feature should be introduced in the Ambassador? Write in maximum two lines-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Thank you very much for taking out your time to fill our questionnaire.
Visit your own site: www.mymba.sampa.com
! s d p r u a g Gro e R M BR 6
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