Almanac Of Business And Industrial Financial Ratios

Entrepreneurial Research An introduction to library resources

Session Outline • Library Resources [electronic and print] • The Business Plan – Marketing Plan • Demographics • Competitors/Customers/Suppliers • Market Research

– Financial Plan

• Financing Sources

Library Resources--examples • Print – Galante’s Venture Capital and Private Equity Directory – Pratt’s Guide to Private Equity Sources – Small Business Sourcebook

• Electronic – – – –

CD Rom’s Penn Library networked databases Franklin Entrepreneurship & Small Business Websites

Library Resources • Lippincott Library Homepage – http://www.library.upenn.edu/lippincott/. Franklin E-Resources Business FAQ Findit!

The Business Plan •

Executive Summary – Overview of problem, market and solution

•

General Company Description – Description, goals and objectives

•

Products and Services – What is being offered and its uniqueness

 Marketing Plan – Demographics, competitors, suppliers

•

Management Plan – Organizational structure

•

Operational Plan – Methods of production and distribution

 Financial Plan – Revenue and expense projections

Creating a Business Plan • Business Plans Handbook HD 62.7 B865 (RD) [10 volumes of sample plans] • Do a keyword search in Franklin for business plan books • View Selected Business Websites – Entrepreneurship & Small Business – Bplans.com • How to write a business plan • Sample business plans

Marketing Plan Demographic Information • Community Sourcebook of Zip Code Demographics HA 203 S66 (RD) • Community Sourcebook of County Demographics HA 203 S658 (RD) • The Lifestyle Market Analyst HF 5415.33 U6 L54 (RD) • Household Spending and Who’s Buying Guides by New Strategist (search by keyword “NS”)

Marketing Demographic Information Con’t

• Simmons Choices 3 – CD • Selected Business Websites – Government Resources-Business • American Factfinder

Marketing Plan Competitors, Customers, Suppliers • Company Directory Databases – ReferenceUSA – Hoover’s – Corporate Affiliations – CorpTech

• Websites – Thomas Register

Marketing Plan Industry & Market Research • Business Databases – – – – –

Business Source Premier Business & Industry Mintel Euromonitor Business Insights

Financial Plan • Industry Norms and Key Business Ratios (D&B) HA 214 D815 (RD) • Annual Statement Studies (RMA) HA 214 R54 (RD) • Almanac of Business and Industrial Financial Ratios HF 5681 R25 T68 (RD) • Financial Studies of the Small Business HD 2346 U5 F55a (RD) • Entrepreneurship and Small Business Websites – Idea Café – Financing Your Business

Sources of Financing • Pratt’s Guide to Private Equity Sources HG65 G75 (RD) • Galante’s Venture Capital & Private Equity Directory HG 4961 V36 (RD) and on CD • SBA Loans, a Step by Step Guide HG 4027.7 O43 (RS) • Business Databases – VentureXpert

• Entrepreneurship & Small Business – US SBA – Financing Your Business

Sources of Financial Information • Small Business Sourcebook HD 2346 U5 S66 (RD) • The Directory of Business Information Resources HF 54.52 U5 D567 (RD) • Entrepreneurship & Small Business - Idea Café

• Gale Ready Reference Shelf – Trade Associations

Good Luck! • For further assistance, please contact me: – Karen Anello Business Research Librarian [email protected] 215-898-5922