Agenda Eurasia Com 2009 Update 7

DAY ONE: Tuesday 31 March 2009 08.00 Registration PLENARY SESSION: NETWORKING AND WELCOME Chairman: Karl Johannesson, Managing Partner, J'son & Partners 09.00 Welcome Remarks Julie Rey, Research Director, Com World Series Informa Telecoms & Media 09.10 XING Networking Game– Please bring a handful of business cards for this speed networking session Natali Yeşilbahar, Development & Sales Manager, XING Turkey (add Xing logo from esp) 09.25 Exploring Key Trends in the Evolution on the Region’s Telecoms Markets Gemma Bunting, Senior Research Analyst, Informa Telecoms & Media KEYNOTE SESSION: VISIONS OF GROWTH AND INNOVATION 09.55 Welcome Keynote Address: Transforming the Business and Providing Customer-Focused Integrated Communication Solutions Anywhere and Anytime Mehmet C. Toros, Senior Vice President, Türk Telekom 10.25 Strategic Investors’ Regional Roundtable Evaluating and Exploiting Further Growth Opportunities • Assessing the macroeconomic health of the region • Evaluating promising and challenging markets across the region • Assessing the scale of the wireless and mobile broadband opportunity • Opportunities around bridging the digital divide and building information societies Oleg Raspopov, Vice-President & Director of Foreign Subsidiaries, Business Unit, MTS Sir Julian Horn-Smith, Member of the International Advisory Board, ALTIMO 10.55 Millions of Subscribers, thousands of devices - One marketplace for applications? Robert Waaler, Product Management, Business Unit Device Management, Smarttrust 11.25 Exhibition Visit & Networking MINISTERIAL ADDRESS SESSION Ministers from CIS markets in the Caucasus region and Central Asia are joining the conference to describe their governments’ views of optimum investment and development strategies around telecoms and ICT services.

12.15 Ministerial Address: Azerbaijan

Rovshan Mamedov, Minister of Information and Telecommunication Technologies, Ministry of Nahichevanskoy Autonomuos Republic, Republic Azerbaijan

12.45 Ministerial Address: Tajikistan

Beg Zuhurov, Deputy Minister of Transport and Communications of the Republic of Tajikistan, Chairman of Board of Directors JSC “Tajiktelecom “

13.15 Lunch, Networking & Exhibition Visit STREAM A: Deploying the Optimum Mix of Wireless Broadband Technologies Moderator: Bob Fonow, Vice President, Trivon AG 14.15 Opening Address: Deploying the Optimum Mix of Wireless Broadband Technologies Bob Fonow, Vice President, Trivon AG 14.35 Operator Case Study: Offering Profitable 3G Services Burak Merzeci, Assistant General Manager, Sales & Marketing, Kuzey Kibris Turkcell, Northern Cyprus 15.05 Overview of WIMAX Development in Azerbaijan Rahid Alekberli, CTO, Delta Telecom

15.35 Exhibition Visit & Networking

STREAM: Reaching the Next Wave of Customers with Lower-Cost Services Moderator: Wiebke Schloemer, Senior Investment Officer, Global ICT, IFC, World Bank Group 14.15 Opening Address: Reaching the Next Wave of Customers with Lower-Cost Services Wiebke Schloemer, Senior Investment Officer, Global ICT, IFC, World Bank Group 14.35 Understanding the Scale of the Opportunity to Offer International Remittance Services to Under-Banked Migrant Workers across the Region Golib Holjigitov, Director, Antimonopoly Policy Improvement Center, Uzbekistan

15.5 KyrgyzTelecom CDMA450 – A Low Cost Alternative Anatoly Ten, CTO, Kyrgyztelecom

15.35 Exhibition Visit & Networking 16.10 DISCUSSION: Selecting the Right Wireless Broadband Technologies for Fixed, Mobile and Integrated Operators • Can the region’s CDMA mobile and WLL operators continue to compete effectively? • Is there a robust business case for major investment in W-CDMA and HSPA across the region? • Which kinds of operators will gain from the deployment of WiMAX technology? Togrul Gajizade, CEO, Catel/FONEX, Azerbaijan Nuri Akhmedov, CEO, AzEurotel, Azerbaijan 16.50 Closing Remarks 17.00 Networking Drinks - Close 17.30

16.10 ROUNDTABLE DISCUSSION: Bridging the Digital Divide and Connecting the Under-Connected • Should operators welcome the establishment of Universal Service Funds and the imposition of universal service obligations? • Understanding the challenges of connecting rural area costeffectively • Evaluating competing and complementary wireless access technologies in terms of their suitability for rural connectivity Anatoly Ten, CTO, Kyrgyztelecom Rahid Alekberli, CTO, Delta Telecom Golib Holjigitov, Director, Antimonopoly Policy Improvement Center, Uzbekistan 16.50

Closing Remarks

17.00 Networking Drinks - Close 17.30

DAY TWO: Wednesday 1 April 2009 08.30 Registration Opens DAY TWO PLENARY SESSION: Transforming, Modernising & Rationalising Telecoms Operators Chairman: Karl Johannesson, Managing Partner, J'son & Partners 09.15 Opening Remarks from the Chairman 09.30 Mobile Operator Perspective Growing a Successful Mobile Communications Business Domestically and Abroad Tayfun Çataltepe, Chief Corporate Strategy & Regulations Officer, Turkcell

9.55

Incumbent Wireline Operator Perspective: Developing National Telecoms and Broadband Infrastructure Magomed Mamedov, General Director, AzTelecom

10.25 Exhibition Visit & Networking 11.10 Incumbent Wireline Operator Perspective: Beg Zuhurov, Deputy Minister, Telecommunications, Ministry of Transport and Communications, Republic of Tajikistan & Chairman, Tajiktelekom

11.25 Incumbent Wireline Operator

Anatoly Ten, CTO, Kyrgyztelecom

11.50 ROUNDTABLE DISCUSSION:

Evolving the Structure of Telecoms Businesses to Meet New Challenges • How far and how fast is market liberalisation driving established players to focus on efficiency and effective differentiation? • Should incumbent carriers separate network operation and service provision into two distinct businesses? • Prioritising investment in broadband infrastructure Anatoly Ten, CTO, Kyrgyztelecom Magomed Mamedov, General Director, AzTelecom Ineke Botter, CEO, Bakcell Ltd

12.20 MVNO Business Outlook: Barriers and Opportunities for Potential MVNOs in Turkey Dr. Deniz Tunçalp, MVNO Business Manager, Turkcell 12.45 Lunch, Networking & Exhibition Visit

STREAM A: Success Strategies for MVNO’s –MVNE’s and MNOS Moderator: Alex Besen, Founder & Managing Consultant, The Besen Group LLC 14.00

MNO-MVNE-MVNO Partnerships Cenk Soyak, Managing Partner, StraTech

14.30

MVNE Value and Services Bertrand Salomon, Deputy CEO – Product Development & MVNE Operations – Co- Founder, Transatel

15.00 What does an MVNO sell, how to build it? Hakan Şapci, Business Development Manager, Vegatel Iletisim Hiz. A.S., Turkey

STREAM B: Focussing on the Competitiveness and Customer Value: Reaching the Next Wave of Customers Moderator: Bob Fonow, Vice President, Trivon AG 14.00 Retaining the Highest Value Customers and Maximising their Value Steinn Naevdal, Marketing Director, BAKCELL, Azerbaijan

14.30

15.00 Launching a Successful New Mobile Market Entrant: Focus on Product Management and Marketing Peter Tatischev, Business Development Director New Digital Projects, LLC

15.30

Exhibition Visit & Networking

15.30

16.00

SESSION TWO: WORKSHOP: Launching a Successful MVNO: Evaluating Partnership Deals and Business Models Led by: Alex Besen, Founder & Managing Consultant, The Besen Group LLC

16.00

Workshop Agenda • MVNO Market Entry Evaluation & Strategy Planning • HNO Evaluation & Contract Negotiation • MVNE Identification & Evaluation & Analysis • Partnerships & Alliance Development • Distribution & Service Development • Market & Customer Segmentation • Lessons Learned and Case Studies

Fast and Aggressive Market Entry for New Operators Bulent Dorteppe, CTO, Eagle Mobile, Albania

Exhibition Visit & Networking

ROUNDTABLE DISCUSSION: Boosting the Acceptance of Mobile Content and Value-Added Services • Driving up Consumer Acceptance of Mobile Entertainment • Evaluating the Business Case and Technology Choices around Mobile TV • Offering Compelling Mobilised Enterprise Business Processes • Monetising Operator Participation in Socially Useful Services: m-Banking, mGovernment Panellists: J. Cristobal Alonso Martin, CCO, mmCHANNEL Loek Derks, Managing Director, Mobitrans Murat Gürkaş, VAS Marketing Director, EagleMobile, Albania 17.30

Closing Remarks

17.30 Close of Workshop

Mobile Monday Istanbul: 1st April 2009 – Evening Meeting Informa Telecoms & Media are delighted to hosting the April 2009 meeting of Mobile Monday Istanbul, co-located with the 5th annual Eurasia Com conference. Mobile Monday is a global community of mobile industry visionaries, developers and influencers fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. Participants can expect to meet colleagues from every part of the mobile services value chain – operators, content providers/aggregators/distributors, VAS technology solutions companies, consumers brands and more.

18:15 Networking 19:00 Welcome Natali Yeşilbahar, Mobile Monday 19:05 Marketing Mobile Services in Eurasia Gary Koeb -

An Operational Perspective

Penetration growth rates in Eurasian markets are among the highest in the world. Despite the current economic crisis, we see very little impact in Eurasia. Until now, this region has had very little industry press coverage and even less scrutiny from investors and analysts. The growth keeps coming, but how long will it last? This session will present an operational “on the ground” perspective of the mobile markets in Eurasia and explore the critical factors that are necessary for success.

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What is it about the Eurasian mobile market that makes it so attractive? Why are some operators struggling to gain a foothold? How are others spoiling the market by forcing ARPUs to record lows? What can we learn from the Turkish market experience in working in Eurasia? What is the most important aspect of the Marketing Mix when working in these markets? How do you maximize the talent with the team that you have vs. the team you would like to have?

19:45 MODERN MOBILITY Walt Behnke & Fırat Kasapoğlu Mobile Marketing, the Mobile Consumer and the Mobile Technology that made them. •

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Is there a place for traditional media in our increasingly mobile world? With nearly everything in motion, can traditional media even locate, much less reach our essentially mobile consumer? A few years back many major Universities were requiring incoming freshmen to bring laptops to school. Now some are requiring Blackberrys and iPhones instead. With the consumer base set free in this way, they are no longer “tethered” to the traditional locations - like their homes - where traditional media once captured their attention. Since consumers are “on the move” should our marketing be following them; or should it be waiting for them at their destinations? With decades of experience in creating events, entertainment and consumer experiences, we’ll take a look at the challenges we face in this current landscape and we’ll touch on some of the solutions we envision for the future. As usual, we’ll provoke some tough questions, which we may or may not be able to answer but we’ll give it a try. Hopefully, we’ll have as much fun as one can in 15 minutes in the middle of an economic downturn.

20.15 Networking & Close