Advertising Awards

ADVERTISING AWARDS

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Cannes Lions International Advertising Festival From Wikipedia

Logo of the Cannes Lions International Advertising Festival. The Cannes Lions International Advertising Festival (IAF) is a global festival for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais de Festivals in Cannes, France. In 2009, it ran from 21-27 June. The 2010 event is scheduled for 20-26 June. Thousands of delegates from around the world attend the festival to view shortlisted work and attend seminars, workshops and master classes. The week's activities include four award ceremonies - culminating with the Film, Titanium and Integrated Lions awards - as well as an opening and closing gala.

History At present, the Cannes Lions International Advertising Festival is the largest gathering of worldwide advertising professionals and advertisers. In 2008, more than 10,000 registered delegates from 94 countries and roughly 12,000 visitors from the advertising and allied industries attended this event to celebrate the best of creativity across all media, discuss industry issues and network with one another. Thousands of ads from all over the world are showcased and judged. In 2009, more than 22,000 entries were received.Winning companies receive a Lion trophy, honouring the most creative TV/cinema, print, outdoor, interactive, radio, design, PR, sales promotion or integrated advertising campaigns, as well as the best media and direct marketing solutions. Seminars, workshops and keynote addresses are presented by some of the biggest names in the realms of advertising, technology and business. Inspired by the International Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films should be similary recognised. They established the International Advertising Film Festival, the first of which took place in Venice, Italy, in September 1954, with 187 film entries from 14 countries. The lion of the Piazza San Marco in Venice was the inspiration for the Lion trophy.

The second festival was held in Monte Carlo, and the third in Cannes. After that, the event alternated between Venice and Cannes before settling in the latter in 1984. In 2004, British publisher and conference organiser EMAP plc purchased the festival from French businessman Roger Hatchuel - who had started managing it in 1987 - for a reported £52 million. Terry Savage is the current chairman of the festival. Philip Thomas is the chief executive officer. The 56th Cannes Lions International Advertising Festival was scheduled for 21-27 June 2009 in Cannes, France.

The awards Cannes Lions juries are drawn from experts in each field from around the world. Each jury is headed by a jury president. They judge submissions in 11 categories: Film, Media, Press, Outdoor, Cyber, Sales Promotion, Direct, Design, Radio, PR (added in 2009) and Titanium and Integrated. Advertisements are generally entered by the agencies that created them, although technically anyone can enter any advertising creation, providing it ran within a specified time frame. The jurors are instructed to reward advertising that is deemed most creative both in idea and execution. In 1983, the festival decided no longer to distinguish between cinema and television ads, placing both in the Film category. In 1992, the International Advertising Film Festival was renamed the International Advertising Festival to reflect the growing multimedia nature of advertising campaigns. The Press and Outdoor Lions categories were added. Thereafter, the Cyber Lions category was created in 1998 for websites, interactive campaigns and online advertising, and the Media Lions - aimed at media planners - followed a year later. The Direct Lions, honouring direct marketing solutions, were first included in 2002. In 2005, two more additions followed: Radio Lions, focusing on radio creativity, and Titanium Lions, for campaigns that show creative excellence across a range of communications and media channels. A year later, the Promo Lions competition was created to focus on sales promotion, including retail marketing, environmental design and in-store advertising. Since 2005, the Titanium Lions category has evolved into the Titanium and Integrated Lions, allowing the jury to award Integrated Lions to the best integrated campaigns using three or more types of media. Titanium Lions are now awarded to breakthrough ideas.

Other awards include Network of the Year, Direct Agency of the Year, Media Agency of the Year, Interactive Agency of the Year, Agency of the Year, Media Person of the Year, Advertiser of the Year and the Palme d'Or to the best production company.

Young Lions Competition The Young Lions Competition (previously known as the Young Creatives competition, which started in 1995) is open to advertising professionals up to 28 years old working in teams of two. The competition takes place during the festival week in Cannes in four divisions: print, cyber, film and media. In the print competition, an art director and a copywriter are given 24 hours to create a print ad to promote a charity or organisation chosen by the Young Lions Competition. Print teams consider this "brief" overnight and have between 08:00 and 20:00 the following day to create their ad. The cyber competition is structured in the same way, with teams comprising a copywriter and a web designer. In the film competition, teams of two are given two days to create a 30-second commercial. The media competition, added in 2008, challenges teams to develop an innovative media strategy within a budget of $1,000,000.

Young Lions Winners 2009 Young Lions Media winners are Tristan Burrell and Lauren Cassar of Sydney, Australia [2]. They are the first Australian team to win Young Lions Gold. As well the winners of the film lion were Victor Alvarado and Fernando Carrera from Ogilvy Mexico. It is also the first time that a mexican team won in young lions.

Posted June 24, 2009 by britton The Purple Pedals have been on quite the journey - From London Hack Day, to Bike Week in Lancaster, UK and now they are visiting France at the Cannes Lions International Advertising Festival. Its more than just meetings and awards - Have a look….

Check out the Cannes, France Photo Set to get a glimpse into Shoot N’ Roll’s journey on the French coast.

CRESTA AWARDS

GENERAL INFORMATION The Cresta Awards were launched in 1993 by Creative Standards International, in partnership with the International Advertising Association. The Cresta Awards are steadily gaining recognition among industry creative gurus worldwide as a truly tough and prestigious awards program. To win a Cresta means you’re hot, because Cresta stands on its promise of adhering to the highest standards of creative excellence and it delivers the reputation and value that top-level creatives seek. Cresta’s name is becoming synonymous with “achievement” among the worldwide marketing communications industry. OBJECTIVE The aim of the Cresta Awards is to honor an absolute standard of creative excellence in the international advertising and marketing communications industry.

CREATIVE STANDARDS Cresta stands for Creative Standards. As this name suggests, the aim of the awards is to honor an absolute standard for creative excellence in advertising and marketing communications. Work will be evaluated within categories, but Cresta will not operate on the basis of "category winners." More than one Cresta winner may be announced in those categories where standards

are high, or none at all if the judges consider that the standard is not achieved. CRITERIA Entries will be judged on the basis of two criteria only: the originality of the creative idea and the quality of its execution. JUDGING PROCEDURES The Cresta Awards will be judged by creatives and a two stage evaluation process will be used. All entries will be screened by a number of international pre-selection juries. This pre-selection process will result in a short-list of finalists that will then be submitted to an International Grand Jury of expert creative directors, film specialists and graphic artists. Shortlisted Interactive entries will be judged by a separate Grand Jury of Interactive experts. The votes of the International Grand Jury will determine the eventual winners. COMPETITIONS Cresta encompasses EIGHT competitions – Press, Poster, Ambient Media, TV/Cinema/Digital, Interactive, Radio, Direct Marketing and Integrated Campaigns. Winners will receive trophies and diplomas. All short-listed entries will receive finalist certificates. Grand Prix will only be awarded to the highest scoring entries that achieve a pre-determined standard (above a ‘set’ score). No Grand Prix will be awarded in a competition if the predetermined standard is not met. ELIGIBILITY The Cresta Awards are open to all advertising agencies, advertisers, studios

and production companies worldwide. Both national and international campaigns may compete.

Bronze lion advertisi9ng

Clio Awards: The Clio Awards are given to reward creative excellence in advertising and design. They are awarded in a number of fields, including: TV, Print, Outdoor, Radio, Integrated Campaign, Innovative Media, Design, Internet, Content & Contact, and Student work. The awards are named for Clio, the Greek Muse of history and were first given in 1959. They were expanded to include international work in 1965. The 1991 ceremony was plagued by scandal. The scheduled presenter failed to appear, and two impromptu presenters struggled to carry out the show — a task that was made all the more difficult by the lack of a winners list. Following this, a group of investors headed by Chicago publisher Ruth Ratny reorganized the awards program and eventually sold it to Dutchowned company VNU, which changed its name to the Nielsen Company in 2007 and is the Clios' parent company to this day. Clio is one of the largest awards programs of its kind. Its official press release indicates that in 2007 the competition received more than 19,000 entries from all over the world and enlisted a jury of more than 110 judges from 62 countries. The judges are instructed to value ideas more highly than mere execution as they look at all entries submitted and select a shortlist. From that, they vote to award the very best work with statues — merit, bronze, silver or gold. The Clio judging process allows for more than one Gold, Silver, Bronze or Merit winner or, in some cases, no winner at all within individual mediums (TV, Print, etc.). If judges determine a Gold winner is “bestof-the-best” in the medium, the Grand Clio may be given to that entry. Only 1% of all entries receive awards, which are given at two separate award shows during a four-day Clio Festival in South Beach, Miami, Florida in May.

Clio Award

Clio Awards Awarded for Honoring creative excellence in advertising and design Country First

United States 1959

awarded Official website

The Clio Awards are given to reward creative excellence in advertising and design. They are awarded in a number of fields, including: TV, Print, Outdoor, Radio, Integrated Campaign,

Bronze trophy

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LONDON INTERNATIONAL AWARDS About the awards : The London International Awards was conceived in London in 1986. It has established itself as a global leader honouring Advertising, Design and Digital media. For the past 24 years the iconic LIA has been raised worldwide, celebrating the power of ideas, and recognising the Legends, Iconoclasts, and Avatars of creative excellence. LIA was the first comprehensive award of its kind accepting all media and executions from all over the world, to be judged by a truly diverse international Jury comprised of the most talented, recognised and awarded individuals. Each year, it is their commitment to the integrity of the judging process and the contributions of the Jury Presidents to support the tradition of awarding only the most inspirational ideas. New for 2009, LIA launches The "NEW" Category, recognising ideas and executions without boundaries. This category will be led by the “NEW” Jury President. The “NEW” Jury will honour work that merges the power of an original idea with a relevant compelling execution – emotionally inspirational, imaginative work, effectively creating new dialogues, creating new spaces of interaction, altering perceptions, setting new benchmarks that invite and reward at every level of engagement. How we judge: All work entered is prepared and presented to each of our Jury Presidents and their respective juries. After all work has been viewed by each Jury, their collective votes and voices, including the Jury President, without bias as to origin of work by country, company or individual, determine the Gold, Silver or Bronze LIA winners. Each Jury has the opportunity to award a Grand LIA, although it is not mandatory. A Grand LIA can only be awarded to an execution among those that have been chosen to receive a Gold LIA. The commitment to recognising great work does not end with the entries and the Awards Show. The annual LIA showcase of the award-winning work commences directly after the Awards and continues through the following year. We share these extraordinary accomplishments via our online archive, industry forums, exhibitions and presentations. The LIA Annual, a beautifully crafted hardbound edition is distributed worldwide providing a lasting resource for all, and a tribute to the Winners and Finalists. Over its entire 24 year history Barbara Levy, Founder and President of LIA continues to lead the organization. Her unwavering support for this industry has provided a unique stage to award and honour these creative achievements. Source :( http://www.liaawards.com/about/) WHO CAN ENTER - All companies and/or individuals involved in the creative process are eligible to enter. If an Entry that is submitted by more than one entrant (example, Agency and Production House separately) in the same category attains a Finalist or

Statue status, both entrants will receive the Award attained and due publicity ( SOURCE : http://www.liaawards.com/) History ; 2008- total no. of entries 17679 no of countries 81 JURY PRESIDENTS Bill Bruce - Integrated Media & TV/Cinema Jean-Remy von Matt - Print, Poster & Billboard & Non-Traditional Davor Bruketa - Design & Package Design Matias Palm-Jensen - Digital Media Doug Zanger - Rad GRAND PRIZES DESIGN Entrant: BBDO New York, New York BBC World - "Cables: Food Drop", "Cables: Guns", "Cables: Protest" DIGITAL - WEBSITES Entrant: BBDO New York, New York HBO Voyeur NON-TRADITIONAL MEDIA Entrant: BBDO New York, New York BBC World - "Cables: Food Drop", "Cables: Guns", "Cables: Protest" PRINT Entrant: GREY, Barcelona Pilot Water Resistant Markers - "Goldfish" RADIO Entrant: Colenso BBDO, Auckland NZ International Comedy Festival - "Offensive"

TELEVISION/CINEMA Entrant: Fallon London, London Cadbury Dairy Milk - "Gorilla" 2009 awards yet to be held Source : http://www.liaawards.com/about/history.cfm AWARD WINNING BBC AD

Press release for 2009 World's Top Creatives Meet in Vegas for 24th London International Awards Judging The 24th London International Awards judging is now in session. Twenty two of the best creative people around the world are currently at the magnificent Wynn Hotel, Las Vegas to recognise and honour the best work from 78 countries. Judging began on Tuesday, 29 September and is scheduled to run for about a week. The categories of work judged in Vegas are Print, Billboard, Poster, Non-Traditional, Integrated, Television & Cinema, Web and Mobile plus The NEW Category. The creative luminaries at this year's judging include Jeremy Craigen from DDB

London,Tham Khai Meng, Worldwide Creative Director of Ogilvy & Mather, Faris Yakob of McCann Worldgroup, New York, Sonal Dabral of Bates141 Singapore, Jon Wyville of Leo Burnett, Chicago, Doerte Spengler-Ahrens of Jung von Matt Hamburg, Steve Mykolyn of Taxi Toronto, Masako Okamura of Dentsu Inc. Tokyo, Steve Mykolyn of Taxi Toronto, Gavin Simpson of Ogilvy & Mather Hong Kong and David Bowman of Saatchi & Saatchi, Sydney. "Advertising is used to big personalities. It thrives and is drawn to spectacle. So what better place to have a judging than in Vegas," remarked Faris Yakob, Jury President of The New Category. "This has been a great experience as it puts together all the smart people in one place. And in doing that, it has helped me crystalize my opinions." In reflecting on the judging, Jeremy Craigen, Jury President of Print, Billboard, Poster and Non-Traditional echoed some of the same sentiments, "Judging in Vegas is such a good idea as the city is a parallel of the advertising world. While advertising is about doing good work, it is also about having fun doing it. And Vegas is a reflection of that. As for the jury, it is wonderful to judge with a smaller panel. Having nine jury members in the room is quite the ideal." Tham Khai Meng, Jury President of Television/Cinema/Digital/ Web/Mobile and Integrated, is also in agreement. "Vegas is about show business and in much a similar way, advertising is, too. But one of the best things about this judging is the jury members. This is one of the best jury I've judged with." This is the first year that London International Awards is bringing all the judges together to judge in Vegas. "We are now in our 24th year. We thought the Wynn in Vegas would be ideal as it has everything on its premises to give the judges an unforgettable judging experience. This is also a prelude to what we have planned for our 25th Anniversary," said Barbara Levy, President of London International Awards. Whithout revealing too much, Barbara added, "You can expect things to be even bigger and better for our 25th Anniversary next year." This year London International Awards received 13117 entries from 78 countries. "While we have had a 27% drop in the volume, it has been a good year, considering the state of the current economic situation," added Barbara Levy. "Despite the lower number the quality of work is still very good."

Source : http://www.liaawards.com/press/

Press archive for 2008 BBDO NEW YORK MAKES HISTORY AT 23rd LONDON INTERNATIONAL AWARDS SHOW AT THE HIPPODROME, LONDON It was a big night of celebration at the Hippodrome in London when the 2008 winners were announced. The big winner of the night was BBDO New York. For the first time in 23 years, one agency not only won three Grand Prizes but 16 Gold Statues and 20 Silver Statues as well. BBDO New York won the two Grand Prizes with their entry "Cables: Food Drop", "Cables: Guns" and 'Cables: Protest' for BBC World in Design and NonTraditional Media and the third Grand Prize with 'Voyeur' for HBO in Digital Media. Bill Bruce, Chief Executive Creative Officer of BBDO New York, who is also this year's Jury President for Television/Cinema and Integrated Media, was with his team celebrating when the results were read. As Jury President, Bill Bruce himself had the honour of presenting the Grand Prize for Television/Cinema to Fallon London for their spot "Gorilla" in Confectionery/Snacks. The other Grand Prizes for the night went to Grey Barcelona for Print and Colenso BBDO Auckland for Radio. There were six Grand Prizes out of the total of nine Media. No Grand Prizes were awarded for Package Design, Poster & Billboard and Integrated Media. The other Jury Presidents, Doug Zanger for Radio, Matias Palm-Jensen for Digital Media and Davor Bruketa for Design and Package Design were on hand to present the Awards

and say a few words. More than 400 people from agencies, design houses, production houses, press and television from all over the world were at the Show to celebrate the winners. "Everyone was having a good time," smiled Barbara Levy, President of London International Awards. "We had very tough judges, so to win a Statue is certainly cause for celebration. We also made history this year. Three Grand Prizes for one agency. Phenomenal! And for the first time since 2005, we have a Grand Prize Winner for Radio as well." What's in store for next year? "While we cannot determine how many Grand Prizes there will be in 2009, I can say this much. There are big plans ahead. LIA will award Bronze statue winners in addition to Gold and Silver. Check out our website for more details early next year," continued Barbara Levy. Of the 17,969 total submissions from 81 countries, only five percent (5%) reached Finalist status. From that elite group, 1.4% attained Silver status and only 0.7% were awarded Gold Statues. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered.

INDIAS CONTRIBUTION THE 20th ANNUAL LONDON INTERNATIONAL AWARDS INDIA WINS AN AWARD IN THE POSTER & OUTDOOR CATEGORY (London, 7 November, 2005) - - The 2005 London International Awards honouring Advertising, Design and Interactive Media received 16,686 entries from 79 countries. The total number of finalists was 1,609 and the total number of winners was 128. A complete list of winners - including images and credits - is available November 7th on www.liaawards.com/2005finalists. For more information, please contact London International Awards at 44 (0) 1480 896 638.

Poster & Outdoor POSTER CAMPAIGN Fevicol Adhesive - "Fevicol", "Familicol", "Fevibone" Ogilvy & Mather, Mumbai