Aducateeee Script Final

PROGRAM TITLE: ADucate: Learning from the pros. TRT: 3HOURS WRITER: Norman Sam Narbuada

JOJO:

MAY WE REQUEST EVERYBODY TO PLEASE RISE FOR THE INVOCATION TO BE FOLLOWED BY THE SINGING OF THE PHILIPPINE NATIONAL ANTHEM.

JOJO:

GOODMORNING LETRANITES, I AM YOUR HOST JOWELDIN SAPARITA AND MY CO-HOST IRWIN CARIÑO.

BOTH:

AND WELCOME TO ADUCATE: LEARNING FROM THE PROS.

IRX: TODAY WE WILL WITNESS THE EXPERIENCES AND STORIES OF THE PROS

IN

THE

FIELD

OF

ADVERTISING,

NOT

JUST

THEIR

OWN

OPINION BUT WHAT LIES IN THEIR FIELD OF PROFESSION. JOJO:

YOU’RE RIGHT IRWIN! AND TO START WITH MAY WE CALL ON MS.REGGIE AVANZADO FOR THE OPENING REMARKS

OPENING REMARKS: MS. REGGIE AVANZADO IRX: VERY WELL SAID MAM REGGIE THANK YOU FOR THAT VERY WONDERFUL REMARKS.DO YOU KNOW ANYTHING ABOUT THE WHAT’S BETWEEN THE CLIENT AND THE AD AGENCY?

JOJO: I’VE HEARD SOME INFO BUT I KNOW SOMEONE WHO CAN HELP US SO WE CAN HAVE A CLEAR VISION ON WHAT IT IS. HE IS A B.S. COMMERCE GRADUATE AND A MAJOR IN MARKETING MANAGEMENT FROM DE LA SALLE UNIVERSITY. GRADUATED THE AGE OF 19 AND NOW IS ASSIGNED TO HANDLE THE FOLLOWING BRANDS. Smart Gold and Infinity - the two postpaid brands of Smart Smart Money – Smart’s financial service brand Talk ‘N Text – the company’s fastest growing prepaid brand Red mobile – the newest prepaid brand positioned to compete with Sun Cellular

IRX:

He

has

experienced

both Client and Agency Sides please

welcome to the stage Mr. Jan CLARO. 1ST SPEAKER: CLIENT-AGENCY RELATIONSHIP IRX: WOW! THANK YOU VERY MUCH FOR THAT VERY INFORMATIONAL TALK, MR. JAN CLARO. IM SURE EVERYONE NOW HAS THE IDEA OF WHAT CLIENT-AGENCY RELATIONSHIP IS ALL ABOUT. JOJO: I KNOW YOU HAVE QUESTION MARKS ON YOU MINDS, SO WE ARE NOW GIVING YOU TIME TO ASK QUESTIONS TO OUR SPEAKER REGARDING HIS TALK. PLEASE APPROACH THE MICROPHONE. IRX: AND NOW FOR OUR INTERMISSION NUMBER,PLEASE WELCOME JETHRO ADRIANO AND MY CO-HOST JOWELDIN SAPARITA.

IRX:

WHAT

A

ADVERTISING

GREAT

PERFORMANCE!

STUDENTS

HAS

A



HIDDEN

TALENT

EVEN

BEHIND

THEIR

PERSONALITIES. JOJO:

THANK YOU IRWIN! AND NOW MOVING ON TO OUR NEXT SPEAKERS

SHE IS A COMMUNICATION ARTS GRADUATE OF ATENEO DE MANILA.INTERNSHIP AT MCCANN ERIKSON AND JOINED ACE SAATCHI AND SAATCHI IN 2006. SHE HAS WON THE MUCH COVETED PLATINUM AWARD AT THE LAST ARAW VALUES AWARDS FOR HER YABANG PINOY CAMPAIGN.

IRX:

HIS MOTTO IS STAY SEXY!. HIS CREATIVE GENES COME FROM HIS FOLKS. HIS MOTHER IS A CREATIVE DIRECTOR WHILE HIS FATHER IS AN ART DIRECTOR. GRADUATED FROM UST IN 2007 AND WON AWARDS FOR BEST RADIO COMMERCIAL, BEST JINGLE, BEST RADIO ADVOCACY, BEST PR PLAN, BEST DOCUMENTARY, AND BEST FILM SCRIPT, AMONG OTHERS.AN INTERN COPYWRITER AT MCCANN ERICKSON WHERE HE DID RADIO ADS FOR COCOCOLA’S “EVERY DROP OF LIFE” CAMPAIGN. HIS OTHER WORKS ARE PLDT-MY-DSL, KRAFT TIGER BISCUITS, AND NORTH FACE. ONE OF THE CREATIVE GUYS BEHIND THE AWARD WINNING ACE-SAATCHI “MIND MAP” PRINT AD. NOW TO GIVE US SOME HINTS ON HOW TO BE CREATIVE LET’S CALL ON STAGE, MS.BIA FERNANDEZ AND MR.PAOLO AGULTO. <2ND AND 3RD SPEAKERS: CREATIVITY>

IRX:

THANK

YOU,

MS.BIA

FERNANDEZ

AND

MR.PAOLO

AGULTO

FOR

SHARING WITH US YOUR PRINCIPLES AND IDEAS. JOJO:

FOR

THOSE

WHO

WANT

TO

APPROACH THE MICROPHONE.

RAISE

THEIR

QUESTIONS

PLEASE

JOJO:

OK GUYS! THANK YOU FOR THE SMART INQUIRIES, I KNOW YOUR QUESTIONS ARE ANSWERED VERY WELL. AND NOW MAY I CALL ON THE SPEAKERS TO MOVE TOWARD THE STAGE FOR THE AWARDING OF THE CERTIFICATES OF RECOGNITION.

IRX: AND

OFCOURSE

THANK

YOU,

SPEAKERS,

FOR

PARTICIPATING

AND

CONTRIBUTING A LOT IN OUR AGENDA. AND TO FORMALLY CLOSE THIS PROGRAM LET US ALL WELCOME, MS.ELEANOR AGULTO.