Ads And Shopping Syllabus
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Anthropology 193: Buy Me! Ads and Shopping in American Culture Instructor Office Phone Email Web Office hours Class place & time
Alan Aycock, Ph.D. Golda Meir E-177 414.229.4319 [email protected] www.uwm.edu/~aycock See contact information below HOL 180, Monday/Wednesday 12:30-1:45 p.m.
Course description Every day we see zillions of ads trying to convince us to buy stuff - and buy stuff we do, from Bud to Sony, from Fritos to Cancun, from Reeboks to Chevys. The ads promise that stuff will make us happy, sexy, slim, and safe. And we are, aren't we? Or we could be, if we bought just that one more thing . . . This course takes a look at how ads are created, what they mean, and what they do in our culture and our lives. We also look at the role that shopping plays, and how we learn to consume what we buy as part of our daily routine. We examine trends such as the explosion of body culture, the emergence of a global entertainment economy, the implications of WalMarting, McDonaldization and Disneyfication, and the promise of "trading up," the democratization of luxury. Finally, we look at ads and shopping gone wild: spectacle, scandal, and moral panic in science, politics, religion, and education.
Texts One Nation Under Goods: Malls and the Seductions of American Shopping, by James Farrell, Smithsonian, 2003. Living it Up: Our Love Affair with Luxury, by James Twitchell, Columbia University Press, 2002.
Course objectives This course is designed to give you a sense of how anthropology approaches advertising and shopping in American culture. Briefly, we will address the following learning objectives during this course: !
Learn how to analyze ads
!
Acquire simple technological skills such as the use of PowerPoint and photo digitizing to present systematic analyses of ads and shopping.
!
Examine the cultural practices associated with shopping and the consumption of goods and services.
!
Articulate the kinds of cultural knowledge that must be acquired to be a competent shopper and consumer in American culture. Consider the social and cultural implications of branding and niche marketing.
!
Anthropology 193 Alan Aycock, Ph.D. Spring 2006
!
Carry out the basic kinds of fieldwork techniques associated with the study of shopping and consumption.
!
Interpret the use of ads and shopping to shape experience, identity, and community in American culture.
!
Gain a perspective on the “leaking over” of practices of advertising and consumption to apparently noncommercial areas such as science, medicine, religion, and education.
!
Apply theoretical models of consumption such as McDonaldization, Disneyfication, and WalMarting to everyday examples.
!
Acquire an appreciation of the ethical dimensions of advertising and shopping, particularly in the context of the “nologo,” “culture jamming,” and “buy nothing” movements.
Contacting the instructor Probably the fastest and most effective way of getting in touch with me is via email ([email protected]), since I will answer you within 12 hours at the maximum, and normally in less time than that. Unfortunately, I monitor my email pretty much 24/7! In general, I am on campus from 7:30 a.m. – 4:00 p.m. every weekday in the Learning Technology Center, in Golda Meir E-177. You can simply drop in if you like, and I’ll be glad to see you. However, I’m not always free, so you may wish to call ahead (229-4319) to find out if I’m immediately available, or whether we need to make an appointment for another time. Finally, I usually get to class fairly early. You can speak with me directly before or after class, and I’ll be glad to set up an appointment so that we can talk further, if need be.
Course Web site, Email, PowerPoint, and other use of course technologies There is a course Web site (I describe how to get access to it in the next section of this syllabus). All course materials will be made available on this Web site, so you should visit the site regularly and to review the resources that I place there. You will also be posting assignments on the course Web site and discussing course related issues throughout the semester. Your gradebook will be located there as well. I have arranged an orientation session for the course Web site so that everyone will become comfortable using it. I communicate frequently with the class through email, so you will need to ensure that your current email address is available for me to use. If you use a private email provider such as Hotmail or Gmail, you will need to forward your University ePanther email to that private address so that you will be sure to receive all email related to this class. If you don’t know how to forward your email, I will be glad to show you how to do this. During the semester you will be using Word and PowerPoint to submit your assignments. You will also be doing occasional digital scanning of pictures as part of your PowerPoint presentations. I have set 2
Anthropology 193 Alan Aycock, Ph.D. Spring 2006
aside time during class for me to make sure that you know how to use PowerPoint and do simple digital scanning and a few straightforward Photoshop techniques. I assume that you already know how to use Word for ordinary word processing, however.
Getting access to the Web site for this course Materials for this course are available on a Desire2Learn (D2L) course Web site. You may see these materials there anytime you wish, using a standard Web browser. If you have a PC-compatible computer, it is preferable to use Internet Explorer 6 as your browser for D2L. If you have a Mac, it is preferable to use Mac OS X and Netscape 7.1. You should also make sure that your browser has “Javascripts” enabled for Java version 1.3 or higher. (If you have any questions about these preferences, please speak to me.) In order to find and browse our D2L course Web site: 1. Call up your Web browser and go to the UWM home page: http://www.uwm.edu 2. From the UWM home page, click on the “E-learning, D2L, Bb” link near the top right of the screen. 3. On the next screen, click on the Desire2Learn logo. 4. This will bring up the Desire2Learn welcome screen. You will see a location to enter your Username and Password. 5. Your Username is your ePanther username (the same username as your campus email), without the “@uwm.edu” part. Do not hit Enter after you have typed in your username! Either hit the Tab key on your keyboard, or use the mouse to click in the box next to Password. 6. Your Password is your ePanther password. After you have typed in your ePanther password, then please hit Login. 7. You should then see a My Home screen. You will see on the screen a list of My Milwaukee Courses. There is a + next to the phrase Spring 2006; click on the + sign. You will then see a + next to the name of any department in which you are enrolled in a course that uses D2L, for example, + L&S-Anthropology. Click on that + too. Finally, you will see a course title underlined in blue. That is a hot link: click on it and you will enter our course Home Page. 8. Once you are on the My Home screen, you will see links on the left side of your screen that allow you to change your ePanther password or forward your ePanther email to your preferred private email address. 9. If you have any problems with our Desire2Learn course Web site, please contact me.
3
Anthropology 193 Alan Aycock, Ph.D. Spring 2006
Types of Assignments/Course Work As a general principle, please note that it is your responsibility to know what course work is due and when it is due. I will typically remind everyone in class about work that is due (and a lot of it will be due in class), so it makes sense for you to attend class regularly. In addition, there will be a great deal of information about the course available on the course Web site, so you should consult the Web site regularly as well – note that it is available to you anytime, anyplace! There are three kinds of assignments or course work in this class: entrance assignments, in-class/exit assignments, and field assignments. In addition, there will be some assignments you may choose to complete for extra credit. I describe each of these types of assignments briefly below. Entrance Assignments I will ask you to bring to class each day a hardcopy (word-processed and printed) one or two page response to some aspects of your assigned reading for that day. This will ensure that you have read and considered the course material before each class meeting, and will give me some sense of your initial understanding of what we are studying in this course. There will be approximately 17 such assignments, of which 15 will count towards your final grade. Each assignment is worth 2 points (out of a course total of 200). Since you have more assignments available than are required for full credit, no assignment make-ups will be available. In-class/Exit Assignments I will give you brief writing assignments during class to stimulate class discussion, or at the end of class, to find out what you have learned by asking you to apply anthropological principles and analysis to your own experience. There will be approximately 17 such assignments, of which 15 will count towards your final grade. Each assignment is worth 2 points (out of a course total of 200). Since you have more assignments available than are required for full credit, no assignment make-ups will be available. Field Assignments As you will learn, the essence of anthropology is “fieldwork,” the gathering of data in the real world. During this course I will ask you to complete 6 fieldwork assignments to demonstrate your ability to work and think as an anthropologist does. On the days that you are carrying out a fieldwork assignment there will be no face-to-face class meeting. There will be 6 field assignments, 4 that count 20 points each and 2 that count 25 points each (out of a course total of 200). Since you will ordinarily have more than a single class period to complete each of these field assignments, no make-ups will be available except under highly unusual and well-documented circumstances beyond your control. Extra credit From time to time during the course, I will ask you for informal (anonymous) feedback on how the course is going. This feedback is not required, but will count extra towards your final course grade. There will be approximately 3 extra credit opportunities, each worth 2 points of extra credit towards your final course grade.
4
Anthropology 193 Alan Aycock, Ph.D. Spring 2006
Point Value of Assignments Entrance Assignments
15 out of 17 (x 2 points for each)
= 30
In-class/Exit Assignments 15 out of 17 (x 2 points for each)
= 30
Field assignments
4 (x 20 points for each) 2 (x 25 points for each)
= 130
Lab sessions
2 (x 5 points for each)
= 10
Extra credit
3 (x 2 points for each)
=6
Overall
Total possible points
= 206
Grading scale Total points
Percentage
Grade
190-200
95-100
A
180-188
90-94
A-
174-178
87-89
B+
166-172
83-86
B
160-164
80-82
B-
154-158
77-79
C+
146-152
73-76
C
140-144
70-72
C-
134-138
67-69
D+
126-132
63-66
D
120-124
60-62
D-
0-118
0-59
F 5
Anthropology 193 Alan Aycock, Ph.D. Spring 2006
Policies of the Department of Anthropology University of Wisconsin - Milwaukee Participation by Students with Disabilities If you need special accommodations in order to meet any of the requirements of this course, please contact the instructor as soon as possible. Accommodation for Religious Observances Students will be allowed to complete examinations or other requirements that are missed because of a religious observance (from UWM Faculty Document #1853 amended). Please let your instructor know about such absences as soon as possible, and preferably before the day(s) missed. Academic Misconduct The university has a responsibility to promote academic honesty and integrity and to develop procedures to deal effectively with instances of academic dishonesty. Students are responsible for the honest completion and representation of their work, for the appropriate citation of sources, and for respect of others' academic endeavors. A more detailed description of Student Academic Disciplinary Procedures may be found in Regents Policy Statements, UWS Chapter 14 and UWM Faculty Document #1686. Complaint Procedures Students may direct complaints to the Department Chair or the Associate Dean for Social Sciences (College of Letters & Sciences). If the complaint allegedly violates a specific university policy, it may be directed to the Department Chair, the Associate Dean for Social Sciences (College of Letters & Sciences), or to the appropriate university office responsible for enforcing the policy. Grade Appeal Procedures A student may appeal a grade on the grounds that it is based on a capricious or arbitrary decision of the course instructor. Such an appeal shall follow the established procedures adopted by the Department and College. These procedures are available in writing from the Department Chair or the Associate Dean for Social Sciences (College of Letters & Sciences). A more detailed description of the Grade Appeal Policy may be found in UWM Selected Academic and Administrative Policies, Policy #S-28 and UWM Faculty Documents #1243. Sexual Harassment Sexual harassment is reprehensible and will not be tolerated by the University. It subverts the mission of the University and threatens the careers, educational experience, and well-being of students, faculty, and staff. The University will not tolerate behavior between or among members of the University community which creates an unacceptable working environment. A more detailed description of Sexual Harassment Policy may be found in UWM Selected Academic and Administrative Policies, Policy #S-36.1 and UWM Faculty Document #1605.
6
Anthropology 193 Alan Aycock, Ph.D. Spring 2006
Other UWM Policies that Affect the Conduct of a Course Attendance. The Department expects students to attend class regularly, but any specific attendance requirements are established by the instructor and made clear to the class during the first week of class. Students are responsible for getting notes or assignments for any classes they may have missed. Instructors may have additional requirements for exams that may be missed. Incompletes. A notation of "incomplete" may be given in lieu of a final grade to a students who has carried a subject successfully until the end of the semester but who, because of illness or other unusual and substantiated cause beyond the student's control, has been unable to take or complete the final examination or to complete some limited amount of term work. An incomplete is not given unless you prove to the instructor that you were prevented from completing course requirements for just cause as indicated above. A more detailed description of the Incomplete Policy may be found in UWM Selected Acdemic and Administrative Policies, Policy #S-31 and UWM Faculty Documents #1558 and #1602. Also, a description of this policy may be found in the UWM Schedule of Classes. Final Examinations. All final examinations will be given during the time assigned in the final examination schedule (published in the Schedule of Classes). The time of a final examination for an individual or a class may be changed only with the prior approval of the Dean. Safety. In some class settings (e.g., classes with labs or field trips), the instructor will present safety guidelines and procedures. These procedures must be followed carefully to insure your safety and the safety of your fellow classmates. Failure to follow safety procedures may result in disciplinary action. Financial Obligation. The submission of your registration form and your subsequent assignment to class obligates you to pay the fee-tuition for those classes or to withdraw your registration in writing no later than the date specified in the Schedule of Classes. It is important to both you and the University that you make payment on time. Please note that some classes in the Department have special course fees, and every student in the class is required to pay this fee. A complete description of UWM fee policies may be found in the Schedule of Classes.
7
Anthropology 193 Alan Aycock, Ph.D. Spring 2006
Schedule of Readings and Field Projects Date
Topic and Reading
Jan 23 25 30 Feb 1 6 8 13 15 20 22 27 Mar 1 6 8 13 15 20 22 27 29 Apr 3 5 10 12 17 19 24 26 May 1
Introduction to advertising and shopping Twitchell, Chap. 1; what is luxury? Meet in Anthro lab; orientation to D2L (5 points) Twitchell, Chap. 2; consumption communities Twitchell, Chap. 3; the magic of branding Twitchell, Chaps. 4 & 5; brand extensions, niche marketing, and the role of the media Meet in Anthro lab; orientation to PPT & scanning (5 points) Project 1: Studying up (initial posting) (20 points for Project 1) Project 1: Studying up (response) Farrell, Intro & Chap. 1; introduction to malls Farrell, Chap. 2; mall design and culture Project 2: the cultural knowledge of stuff (initial posting) (20 points for Project 2) Project 2: the cultural knowledge of stuff (response) Farrell, Chap. 4; store design and culture Farrell, Chaps. 5 & 6; learning to shop Project 3: shop till you drop (initial posting) (20 points for Project 3) Spring Break Spring Break Project 3: shop till you drop (response) Twitchell, Chap. 7 & Farrell, Chap. 9: theming, shopping as experience; Disneyfication Twitchell, Chap. 7 & Farrell, Chap. 9: theming, shopping as experience; Disneyfication Farrell, Chap. 7: Christmas shopping; shopping to celebrate Project 4: Celebrate! (initial posting) (20 points for Project 4) Project 4: Celebrate! (response) Farrell, Chap. 8; consuming identity, community, and distinction Twitchell, reading to be assigned; consuming religion Project 5: Everything is a brand (initial posting) (25 points for Project 5) Project 5: Everything is a brand (response)
10
McDonaldization and WalMarting (reading to be assigned) Nologo; culture jamming; The work-and-spend cycle (reading to be assigned) Moral panics and spectacles (reading to be assigned) Twitchell, Conclusion; in defense of luxury; Farrell, Chap. 14; towards an ethics of shopping
15
Due at 2:30 p.m. on date of final exam: Project 6: ads that rock/suck! (25 points for Project 6)
3 8
8
Alan Aycock, Ph.D. Golda Meir E-177 414.229.4319 [email protected] www.uwm.edu/~aycock See contact information below HOL 180, Monday/Wednesday 12:30-1:45 p.m.
Course description Every day we see zillions of ads trying to convince us to buy stuff - and buy stuff we do, from Bud to Sony, from Fritos to Cancun, from Reeboks to Chevys. The ads promise that stuff will make us happy, sexy, slim, and safe. And we are, aren't we? Or we could be, if we bought just that one more thing . . . This course takes a look at how ads are created, what they mean, and what they do in our culture and our lives. We also look at the role that shopping plays, and how we learn to consume what we buy as part of our daily routine. We examine trends such as the explosion of body culture, the emergence of a global entertainment economy, the implications of WalMarting, McDonaldization and Disneyfication, and the promise of "trading up," the democratization of luxury. Finally, we look at ads and shopping gone wild: spectacle, scandal, and moral panic in science, politics, religion, and education.
Texts One Nation Under Goods: Malls and the Seductions of American Shopping, by James Farrell, Smithsonian, 2003. Living it Up: Our Love Affair with Luxury, by James Twitchell, Columbia University Press, 2002.
Course objectives This course is designed to give you a sense of how anthropology approaches advertising and shopping in American culture. Briefly, we will address the following learning objectives during this course: !
Learn how to analyze ads
!
Acquire simple technological skills such as the use of PowerPoint and photo digitizing to present systematic analyses of ads and shopping.
!
Examine the cultural practices associated with shopping and the consumption of goods and services.
!
Articulate the kinds of cultural knowledge that must be acquired to be a competent shopper and consumer in American culture. Consider the social and cultural implications of branding and niche marketing.
!
Anthropology 193 Alan Aycock, Ph.D. Spring 2006
!
Carry out the basic kinds of fieldwork techniques associated with the study of shopping and consumption.
!
Interpret the use of ads and shopping to shape experience, identity, and community in American culture.
!
Gain a perspective on the “leaking over” of practices of advertising and consumption to apparently noncommercial areas such as science, medicine, religion, and education.
!
Apply theoretical models of consumption such as McDonaldization, Disneyfication, and WalMarting to everyday examples.
!
Acquire an appreciation of the ethical dimensions of advertising and shopping, particularly in the context of the “nologo,” “culture jamming,” and “buy nothing” movements.
Contacting the instructor Probably the fastest and most effective way of getting in touch with me is via email ([email protected]), since I will answer you within 12 hours at the maximum, and normally in less time than that. Unfortunately, I monitor my email pretty much 24/7! In general, I am on campus from 7:30 a.m. – 4:00 p.m. every weekday in the Learning Technology Center, in Golda Meir E-177. You can simply drop in if you like, and I’ll be glad to see you. However, I’m not always free, so you may wish to call ahead (229-4319) to find out if I’m immediately available, or whether we need to make an appointment for another time. Finally, I usually get to class fairly early. You can speak with me directly before or after class, and I’ll be glad to set up an appointment so that we can talk further, if need be.
Course Web site, Email, PowerPoint, and other use of course technologies There is a course Web site (I describe how to get access to it in the next section of this syllabus). All course materials will be made available on this Web site, so you should visit the site regularly and to review the resources that I place there. You will also be posting assignments on the course Web site and discussing course related issues throughout the semester. Your gradebook will be located there as well. I have arranged an orientation session for the course Web site so that everyone will become comfortable using it. I communicate frequently with the class through email, so you will need to ensure that your current email address is available for me to use. If you use a private email provider such as Hotmail or Gmail, you will need to forward your University ePanther email to that private address so that you will be sure to receive all email related to this class. If you don’t know how to forward your email, I will be glad to show you how to do this. During the semester you will be using Word and PowerPoint to submit your assignments. You will also be doing occasional digital scanning of pictures as part of your PowerPoint presentations. I have set 2
Anthropology 193 Alan Aycock, Ph.D. Spring 2006
aside time during class for me to make sure that you know how to use PowerPoint and do simple digital scanning and a few straightforward Photoshop techniques. I assume that you already know how to use Word for ordinary word processing, however.
Getting access to the Web site for this course Materials for this course are available on a Desire2Learn (D2L) course Web site. You may see these materials there anytime you wish, using a standard Web browser. If you have a PC-compatible computer, it is preferable to use Internet Explorer 6 as your browser for D2L. If you have a Mac, it is preferable to use Mac OS X and Netscape 7.1. You should also make sure that your browser has “Javascripts” enabled for Java version 1.3 or higher. (If you have any questions about these preferences, please speak to me.) In order to find and browse our D2L course Web site: 1. Call up your Web browser and go to the UWM home page: http://www.uwm.edu 2. From the UWM home page, click on the “E-learning, D2L, Bb” link near the top right of the screen. 3. On the next screen, click on the Desire2Learn logo. 4. This will bring up the Desire2Learn welcome screen. You will see a location to enter your Username and Password. 5. Your Username is your ePanther username (the same username as your campus email), without the “@uwm.edu” part. Do not hit Enter after you have typed in your username! Either hit the Tab key on your keyboard, or use the mouse to click in the box next to Password. 6. Your Password is your ePanther password. After you have typed in your ePanther password, then please hit Login. 7. You should then see a My Home screen. You will see on the screen a list of My Milwaukee Courses. There is a + next to the phrase Spring 2006; click on the + sign. You will then see a + next to the name of any department in which you are enrolled in a course that uses D2L, for example, + L&S-Anthropology. Click on that + too. Finally, you will see a course title underlined in blue. That is a hot link: click on it and you will enter our course Home Page. 8. Once you are on the My Home screen, you will see links on the left side of your screen that allow you to change your ePanther password or forward your ePanther email to your preferred private email address. 9. If you have any problems with our Desire2Learn course Web site, please contact me.
3
Anthropology 193 Alan Aycock, Ph.D. Spring 2006
Types of Assignments/Course Work As a general principle, please note that it is your responsibility to know what course work is due and when it is due. I will typically remind everyone in class about work that is due (and a lot of it will be due in class), so it makes sense for you to attend class regularly. In addition, there will be a great deal of information about the course available on the course Web site, so you should consult the Web site regularly as well – note that it is available to you anytime, anyplace! There are three kinds of assignments or course work in this class: entrance assignments, in-class/exit assignments, and field assignments. In addition, there will be some assignments you may choose to complete for extra credit. I describe each of these types of assignments briefly below. Entrance Assignments I will ask you to bring to class each day a hardcopy (word-processed and printed) one or two page response to some aspects of your assigned reading for that day. This will ensure that you have read and considered the course material before each class meeting, and will give me some sense of your initial understanding of what we are studying in this course. There will be approximately 17 such assignments, of which 15 will count towards your final grade. Each assignment is worth 2 points (out of a course total of 200). Since you have more assignments available than are required for full credit, no assignment make-ups will be available. In-class/Exit Assignments I will give you brief writing assignments during class to stimulate class discussion, or at the end of class, to find out what you have learned by asking you to apply anthropological principles and analysis to your own experience. There will be approximately 17 such assignments, of which 15 will count towards your final grade. Each assignment is worth 2 points (out of a course total of 200). Since you have more assignments available than are required for full credit, no assignment make-ups will be available. Field Assignments As you will learn, the essence of anthropology is “fieldwork,” the gathering of data in the real world. During this course I will ask you to complete 6 fieldwork assignments to demonstrate your ability to work and think as an anthropologist does. On the days that you are carrying out a fieldwork assignment there will be no face-to-face class meeting. There will be 6 field assignments, 4 that count 20 points each and 2 that count 25 points each (out of a course total of 200). Since you will ordinarily have more than a single class period to complete each of these field assignments, no make-ups will be available except under highly unusual and well-documented circumstances beyond your control. Extra credit From time to time during the course, I will ask you for informal (anonymous) feedback on how the course is going. This feedback is not required, but will count extra towards your final course grade. There will be approximately 3 extra credit opportunities, each worth 2 points of extra credit towards your final course grade.
4
Anthropology 193 Alan Aycock, Ph.D. Spring 2006
Point Value of Assignments Entrance Assignments
15 out of 17 (x 2 points for each)
= 30
In-class/Exit Assignments 15 out of 17 (x 2 points for each)
= 30
Field assignments
4 (x 20 points for each) 2 (x 25 points for each)
= 130
Lab sessions
2 (x 5 points for each)
= 10
Extra credit
3 (x 2 points for each)
=6
Overall
Total possible points
= 206
Grading scale Total points
Percentage
Grade
190-200
95-100
A
180-188
90-94
A-
174-178
87-89
B+
166-172
83-86
B
160-164
80-82
B-
154-158
77-79
C+
146-152
73-76
C
140-144
70-72
C-
134-138
67-69
D+
126-132
63-66
D
120-124
60-62
D-
0-118
0-59
F 5
Anthropology 193 Alan Aycock, Ph.D. Spring 2006
Policies of the Department of Anthropology University of Wisconsin - Milwaukee Participation by Students with Disabilities If you need special accommodations in order to meet any of the requirements of this course, please contact the instructor as soon as possible. Accommodation for Religious Observances Students will be allowed to complete examinations or other requirements that are missed because of a religious observance (from UWM Faculty Document #1853 amended). Please let your instructor know about such absences as soon as possible, and preferably before the day(s) missed. Academic Misconduct The university has a responsibility to promote academic honesty and integrity and to develop procedures to deal effectively with instances of academic dishonesty. Students are responsible for the honest completion and representation of their work, for the appropriate citation of sources, and for respect of others' academic endeavors. A more detailed description of Student Academic Disciplinary Procedures may be found in Regents Policy Statements, UWS Chapter 14 and UWM Faculty Document #1686. Complaint Procedures Students may direct complaints to the Department Chair or the Associate Dean for Social Sciences (College of Letters & Sciences). If the complaint allegedly violates a specific university policy, it may be directed to the Department Chair, the Associate Dean for Social Sciences (College of Letters & Sciences), or to the appropriate university office responsible for enforcing the policy. Grade Appeal Procedures A student may appeal a grade on the grounds that it is based on a capricious or arbitrary decision of the course instructor. Such an appeal shall follow the established procedures adopted by the Department and College. These procedures are available in writing from the Department Chair or the Associate Dean for Social Sciences (College of Letters & Sciences). A more detailed description of the Grade Appeal Policy may be found in UWM Selected Academic and Administrative Policies, Policy #S-28 and UWM Faculty Documents #1243. Sexual Harassment Sexual harassment is reprehensible and will not be tolerated by the University. It subverts the mission of the University and threatens the careers, educational experience, and well-being of students, faculty, and staff. The University will not tolerate behavior between or among members of the University community which creates an unacceptable working environment. A more detailed description of Sexual Harassment Policy may be found in UWM Selected Academic and Administrative Policies, Policy #S-36.1 and UWM Faculty Document #1605.
6
Anthropology 193 Alan Aycock, Ph.D. Spring 2006
Other UWM Policies that Affect the Conduct of a Course Attendance. The Department expects students to attend class regularly, but any specific attendance requirements are established by the instructor and made clear to the class during the first week of class. Students are responsible for getting notes or assignments for any classes they may have missed. Instructors may have additional requirements for exams that may be missed. Incompletes. A notation of "incomplete" may be given in lieu of a final grade to a students who has carried a subject successfully until the end of the semester but who, because of illness or other unusual and substantiated cause beyond the student's control, has been unable to take or complete the final examination or to complete some limited amount of term work. An incomplete is not given unless you prove to the instructor that you were prevented from completing course requirements for just cause as indicated above. A more detailed description of the Incomplete Policy may be found in UWM Selected Acdemic and Administrative Policies, Policy #S-31 and UWM Faculty Documents #1558 and #1602. Also, a description of this policy may be found in the UWM Schedule of Classes. Final Examinations. All final examinations will be given during the time assigned in the final examination schedule (published in the Schedule of Classes). The time of a final examination for an individual or a class may be changed only with the prior approval of the Dean. Safety. In some class settings (e.g., classes with labs or field trips), the instructor will present safety guidelines and procedures. These procedures must be followed carefully to insure your safety and the safety of your fellow classmates. Failure to follow safety procedures may result in disciplinary action. Financial Obligation. The submission of your registration form and your subsequent assignment to class obligates you to pay the fee-tuition for those classes or to withdraw your registration in writing no later than the date specified in the Schedule of Classes. It is important to both you and the University that you make payment on time. Please note that some classes in the Department have special course fees, and every student in the class is required to pay this fee. A complete description of UWM fee policies may be found in the Schedule of Classes.
7
Anthropology 193 Alan Aycock, Ph.D. Spring 2006
Schedule of Readings and Field Projects Date
Topic and Reading
Jan 23 25 30 Feb 1 6 8 13 15 20 22 27 Mar 1 6 8 13 15 20 22 27 29 Apr 3 5 10 12 17 19 24 26 May 1
Introduction to advertising and shopping Twitchell, Chap. 1; what is luxury? Meet in Anthro lab; orientation to D2L (5 points) Twitchell, Chap. 2; consumption communities Twitchell, Chap. 3; the magic of branding Twitchell, Chaps. 4 & 5; brand extensions, niche marketing, and the role of the media Meet in Anthro lab; orientation to PPT & scanning (5 points) Project 1: Studying up (initial posting) (20 points for Project 1) Project 1: Studying up (response) Farrell, Intro & Chap. 1; introduction to malls Farrell, Chap. 2; mall design and culture Project 2: the cultural knowledge of stuff (initial posting) (20 points for Project 2) Project 2: the cultural knowledge of stuff (response) Farrell, Chap. 4; store design and culture Farrell, Chaps. 5 & 6; learning to shop Project 3: shop till you drop (initial posting) (20 points for Project 3) Spring Break Spring Break Project 3: shop till you drop (response) Twitchell, Chap. 7 & Farrell, Chap. 9: theming, shopping as experience; Disneyfication Twitchell, Chap. 7 & Farrell, Chap. 9: theming, shopping as experience; Disneyfication Farrell, Chap. 7: Christmas shopping; shopping to celebrate Project 4: Celebrate! (initial posting) (20 points for Project 4) Project 4: Celebrate! (response) Farrell, Chap. 8; consuming identity, community, and distinction Twitchell, reading to be assigned; consuming religion Project 5: Everything is a brand (initial posting) (25 points for Project 5) Project 5: Everything is a brand (response)
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McDonaldization and WalMarting (reading to be assigned) Nologo; culture jamming; The work-and-spend cycle (reading to be assigned) Moral panics and spectacles (reading to be assigned) Twitchell, Conclusion; in defense of luxury; Farrell, Chap. 14; towards an ethics of shopping
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Due at 2:30 p.m. on date of final exam: Project 6: ads that rock/suck! (25 points for Project 6)
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