Adidas

1928 1936

1932

are worn at the Olympic Games for the first time Arthur Jonath --- the first athlete to win a medal in shoes by Adi Dassler Jesse Owens --- most successful athlete in Berlin > boast specially positioned spikes and a low-cut upper

1956

“adidas” is registered as a brand The first running shoe is developed

High jump is revolutionized

1948

With a shoe featuring exchangeable spikes

1960 75 percent athletes rely on adidas shoes

1964

To mark Olympic Games, Present the lightest trackthe shoe the “Rom” training shoe is launched

1976 124 out of 140 nations compete in adidas 1980 1968 The "TRX" jogging shoe is The first jogging shoe, “Achill”, is launched. introduced

over 80% of the participants wear adidas

1984

2000 1996 2004 Celebrate past successes DevelopsTriumphs revolutionary product still to come Outfitted 18 national > swimming, track & field, cycling Olympic Committee