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University of Ghana Marketing of Wood Furniture in Ghana : A Case Study of Agorwu Modern Furniture and Construction Works

A research project submitted to The University of Ghana Business School in partial fulfillment of the requirements for the award of a degree of Bachelor of Science(Marketing option)

May 2007 By Ernest Bruce Adjoka-Nartey

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Emelia Buabeng

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Cyrill Nii Sodja Mensah- Dapaah Isaac Newton Kwaku Tekpor

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Declaration The work presented in this thesis is, to the best of our knowledge and belief, original, except as acknowledged in the text. We hereby declare that we have not submitted this material, either in whole or in part, for a degree at this or any other institution.

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Supervisor

- Dr (Mrs) Adelaide Kastner

Signature

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Date

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Dedication This research is dedicated to our families for their love, support and encouragement in the years of our candidature.

Acknowledgements Our profound appreciation goes to Almighty God for bringing us this far. We are indebted to Dr (Mrs) Adelaide Kastner for her patience, commitment, inspiration, careful supervision and encouragement. We are also grateful to the Managing Director of Agorwu Furniture works, Mr Samuel Kwame Diabo and his able staff for their assistance in providing us with the necessary information as far as this project is concerned.