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How to Write a Killer Instagram Bio April 22, 2018 Use Your Instagram Bio to Attract Your Ideal Audience If you want to stand out for a particular skill, profession, hobby, or interest, you should include these details in your Instagram bio. It’s also a good idea to focus your Instagram bio copy on how you help or inspire your ideal followers — making it more about them than it is about you. Add Clickable Links Within Your Instagram Bio to Mention Related Accounts + Share Your Brand’s Hashtag Any profile usernames or hashtags that you add into your Instagram bio will now become clickable links as well! When you include a “#” or “@” in your bio, it automatically becomes a clickable link that will lead visitors to either a hashtag or another profile. That means you can use your personal Instagram bio to promote your Instagram business profile, or share where you work by mentioning your company’s Instagram username! Once you’ve added any applicable usernames, you can add in hashtags too! By adding hashtags into your Instagram bio, profile visitors are able to click directly through to view the respective content, so this is a great opportunity to share your brand hashtag. adding your company’s branded hashtag into your Instagram bio is a great way to share your community and invite others to participate in it as well. Drive More Traffic & Make More Sales Using Linkin.bio Linkin.bio creates a clickable, shoppable landing page for all of your Instagram posts Linkin.bio helps you turn the link in your Instagram bio into more visits, signups, conversions, and revenue for your business. And what’s even better is that Later just launched a brand new Linkin.bio feature, which allows you to tag up to five different URLs in a single Instagram post! With Linkin.bio you can tag a variety of different products, linking to each product’s page on your website. You can also use Linkin.bio to create round-up style Instagram posts, redirecting visitors to multiple blog posts or articles from a single image. Make it Simple for Profile Visitors to Contact You by Switching to an Instagram Business Profile Once you’ve made the switch to an Instagram business profile, you can choose to include your email address, phone number, and physical address on your profile without having to use up any character space in your bio. Once these are set up, a profile visitor can easily click on any of these links in your Instagram bio and reach out to you directly via email or a phone call, or be given directions to your location. https://later.com/blog/instagram-bio/?utm_source=Later&utm_campaign=a7c7545d82EMAIL_CAMPAIGN_2018_04_16&utm_medium=email&utm_term=0_ed013a3012a7c7545d82-33480931 How Often Should You Post to Instagram?

Before the Instagram algorithm, the half-life of an Instagram post was 72 minutes, meaning it would get half of its total engagement within that time frame. Although users have noticed a significant decline in their engagement and reach since the Instagram algorithm was introduced, posts DO seem to have a longer lifespan. So while your initial visibility might be decreasing, your post may still end up on your followers’ feeds later on. Does Higher Frequency Equal Higher Engagement? We’re now seeing more people posting up to six times a day, while some brands are even posting up to 30 times a day! So is there a strategy that works better than the rest? The short answer is no. But how often you post to Instagram will heavily depend on what your followers want and how much time you have to dedicate to your Instagram marketing strategy. Consistency Over Frequency the best posting frequency for Instagram is the posting frequency that you or your business can keep up with consistently. Posting More Often During Special Events or Promotions All of that being said, there will be times when you’ll want to bump up your posting frequency! Times when launching a new product line or attending fashion Week Quality Over Quantity If you decide to post to Instagram more frequently, it’s important you make sure you have enough time to dedicate to your efforts. It’s important you never post for the sake of posting. If you have something you want to talk to your followers about but no high-quality content to pair it with, take to Instagram Stories! Ask Your Followers Add a poll to your Stories (the Instagram algorithm will reward you for this too!) and ask your followers if they would prefer to see more or less posts. Stick to the Average According to the Union Metrics study, the average brand posts 1.5 times per day. This is a good rate for most businesses, especially those that have consistently stuck to this pace, letting current followers know what to expect after following your account. Test & Track Your Efforts with Instagram Analytics

https://later.com/blog/how-often-post-toinstagram/?utm_source=Later&utm_campaign=896dc5363cEMAIL_CAMPAIGN_2018_04_02&utm_medium=email&utm_term=0_ed013a3012896dc5363c-31184457 3 Emerging Marketing Trends

Use Emojis as a New Way to Communicate Emojis are quickly becoming an incredibly important part of how we communicate with one another. On social media, they’re more prominent than ever. With social media being 63% made up of images, emojis pose as nothing but a creative opportunity to help convey messages that strike a chord with a larger audience than ever before. Tell Stories with Native Video Virtual Reality as the Next Channel for Growth

https://www.shopify.ca/blog/73391045-3-emerging-marketing-trends-to-grow-youraudience-and-build-yourbrand?utm_source=exacttarget&utm_medium=email&utm_campaign=digest&utm_content= digest_exchange_burst&mid=28026 Free Icons for Your Instagram Stories Highlights! https://later.com/blog/instagram-stories-highlightscovers/?utm_source=Later&utm_campaign=a0b7837a81EMAIL_CAMPAIGN_2018_04_05&utm_medium=email&utm_term=0_ed013a3012a0b7837a81-31184457