Ad Media Break Up In India
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ADVERTISEMENT BUDGETS ANALYSIS
Print Media
Top Spenders on Print Advertiser Pantaloons retail Miscellaneous LG Electronics Maruti Suzuki SBI Planman Consultant IndiaMotors Tata General Displayshops Nokia BSNL
2007 6 1 4 3 10 12 13 5 7 11
2008 1 2 3 4 5 6 7 8 9 10
TV Advertisement
Viewership Share Genres Southern Channels Hindi Mass Entertainment Hindi Movies News Sports Kids
2007 25.7 15.4 10.9 6.3 3.1 4.8
2008 23.8 18.2 11.6 5.6 3.3 5.1
Growth
Radio
Online Advertisement
Top Indian Online Websites Online Properties Total Indian Internet Audience Google Sites Yahoo! Sites Microsoft Sites Rediff.com India
Total Unique Visitors in ‘000 28,886 19,746 18,704 11,980 9,246
News Paper Rates RUN 1 4 7 2360 2230 2100 1450 1410 1350 350 285 265
Times of India Mumbai Delhi Pune Economics Times Mumbai 950 Delhi 700
800 660
650 630
ON 13 1980 1320 240
LINE 25 1850 1305 220
5 LINES Ext 40 1730 Line 400 360 210 100
640 620
560 600
500
200 125
Magazines Ad rate Publications FEMINA FILMFARE HELLO TOP GEAR
Base Rate 325,000 295,000 150,000 100,000
Multiple 280,000 250,000 120,000 75,000 All rates in Rs Per Page
Google Site Search Number of web pages Search Query Limited Pricing (annual) (annual) Up to 1,000 250,000 $100 1,001-5,000 250,000 $250 5,001-25,000 500,000 $750 25,001-100,000 500,000 $2000
TV Ad Rates • IPL rates- Rs 1.3-1.5 lakh per 10 second
• • IPL Rates Final India Vs Pak- Rs 2-2.5 Lakh per 10 second
• • Sony, Star Plus Prime time Ad rate Rs 50, 000 – Rs 70,000 per 10 second
• Radio • FM 93.5 – For Every Second – Rs 2,000-3,500, pulse rate 1 second. (Prime time shows) • • Fm 98.3 – For ever 5 second – Rs 1,800- Rs 3,300 ( Prime time shows)
Print Media
Top Spenders on Print Advertiser Pantaloons retail Miscellaneous LG Electronics Maruti Suzuki SBI Planman Consultant IndiaMotors Tata General Displayshops Nokia BSNL
2007 6 1 4 3 10 12 13 5 7 11
2008 1 2 3 4 5 6 7 8 9 10
TV Advertisement
Viewership Share Genres Southern Channels Hindi Mass Entertainment Hindi Movies News Sports Kids
2007 25.7 15.4 10.9 6.3 3.1 4.8
2008 23.8 18.2 11.6 5.6 3.3 5.1
Growth
Radio
Online Advertisement
Top Indian Online Websites Online Properties Total Indian Internet Audience Google Sites Yahoo! Sites Microsoft Sites Rediff.com India
Total Unique Visitors in ‘000 28,886 19,746 18,704 11,980 9,246
News Paper Rates RUN 1 4 7 2360 2230 2100 1450 1410 1350 350 285 265
Times of India Mumbai Delhi Pune Economics Times Mumbai 950 Delhi 700
800 660
650 630
ON 13 1980 1320 240
LINE 25 1850 1305 220
5 LINES Ext 40 1730 Line 400 360 210 100
640 620
560 600
500
200 125
Magazines Ad rate Publications FEMINA FILMFARE HELLO TOP GEAR
Base Rate 325,000 295,000 150,000 100,000
Multiple 280,000 250,000 120,000 75,000 All rates in Rs Per Page
Google Site Search Number of web pages Search Query Limited Pricing (annual) (annual) Up to 1,000 250,000 $100 1,001-5,000 250,000 $250 5,001-25,000 500,000 $750 25,001-100,000 500,000 $2000
TV Ad Rates • IPL rates- Rs 1.3-1.5 lakh per 10 second
• • IPL Rates Final India Vs Pak- Rs 2-2.5 Lakh per 10 second
• • Sony, Star Plus Prime time Ad rate Rs 50, 000 – Rs 70,000 per 10 second
• Radio • FM 93.5 – For Every Second – Rs 2,000-3,500, pulse rate 1 second. (Prime time shows) • • Fm 98.3 – For ever 5 second – Rs 1,800- Rs 3,300 ( Prime time shows)
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