Ad Agencies
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- Pages: 47
www.aaaindia.or g
Ad Agencies Have Skilled Specialists
Artists
Writers
Researchers
Photographers
Media Analysts
Other Skills
© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
www.wikipedia.org
www.wikipedia.org
www.wpp.com
www.omnicom.com
www.publicisgroupe.com
www.interpublic.com
www.dentsu.com
The Economic Times (17, Dec, 2008)
www.mudra.com
www.mudra.com
www.mudra.com
www.mudra.com
www.mudra.com
www.mudra.com
www.aaaindia.or g
www.advertisingjobsindia.com
contact@contentwrit er.in
www.slideshare. com
www.slideshare. com
www.slideshare.
Advise how ads can meet strategic goals help find solutions www.slideshare.
Research Report
www.pdfcoke.c om
www.pdfcoke.c om
2. Fee systems • Fixed fee (retainer) • Cost-plus fee • Performance fee • Hybrid fee & commission www.pdfcoke.c om
www.pdfcoke.c om
www.pdfcoke.c om
How Agencies Gain Clients
Referrals
Presentations
Solicitations
Public Relations © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Image, Reputation
Why Agencies Lose Clients
Personnel changes
Changes in strategy
Poor performance Unrealistic demands
Poor communications Changes in size
Personality conflicts
© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Conflict of interests
Declining sales
Payment conflicts Policy changes
Awards competitions are a way for agencies to build their reputation
BusinessW eek
A promotional agency advertises its services
References • “Advertising Principles And Practice, Seventh Edition” By “Wells, Moriarty & Burnett” • www.wikipedia.org • www.google.com • www.aaai.org • www.bing.com • www.pdfcoke.com • www.slideshare.com • [email protected] • www.advertisingjobs-india.com • A study by Sidvin School Of Business,
??????
THANX
Ad Agencies Have Skilled Specialists
Artists
Writers
Researchers
Photographers
Media Analysts
Other Skills
© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
www.wikipedia.org
www.wikipedia.org
www.wpp.com
www.omnicom.com
www.publicisgroupe.com
www.interpublic.com
www.dentsu.com
The Economic Times (17, Dec, 2008)
www.mudra.com
www.mudra.com
www.mudra.com
www.mudra.com
www.mudra.com
www.mudra.com
www.aaaindia.or g
www.advertisingjobsindia.com
contact@contentwrit er.in
www.slideshare. com
www.slideshare. com
www.slideshare.
Advise how ads can meet strategic goals help find solutions www.slideshare.
Research Report
www.pdfcoke.c om
www.pdfcoke.c om
2. Fee systems • Fixed fee (retainer) • Cost-plus fee • Performance fee • Hybrid fee & commission www.pdfcoke.c om
www.pdfcoke.c om
www.pdfcoke.c om
How Agencies Gain Clients
Referrals
Presentations
Solicitations
Public Relations © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Image, Reputation
Why Agencies Lose Clients
Personnel changes
Changes in strategy
Poor performance Unrealistic demands
Poor communications Changes in size
Personality conflicts
© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Conflict of interests
Declining sales
Payment conflicts Policy changes
Awards competitions are a way for agencies to build their reputation
BusinessW eek
A promotional agency advertises its services
References • “Advertising Principles And Practice, Seventh Edition” By “Wells, Moriarty & Burnett” • www.wikipedia.org • www.google.com • www.aaai.org • www.bing.com • www.pdfcoke.com • www.slideshare.com • [email protected] • www.advertisingjobs-india.com • A study by Sidvin School Of Business,
??????
THANX
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