Running Head: CONSULTING IN ACTION
Activate Incorporated: Learn how to jump start your start up by putting innovation into action. Entrepreneur Consulting By Scott Bartlow
Table of Contents Cover page—Identifies your business………………………………………….pg Table of contents—Organizes information for the reader……………………..pg Executive summary—Provides a “big picture” view of the plan, highlighting the factors that will lead to success…………………………………………………pg Business background—If it is a brand-new business, include your background and skills Marketing plan—Relates the business’s marketing strategy………………...pg Action plan—Summarizes how you will create and deliver your product or service…………………………………………………………………………pg Financial statements and projections—Illustrates how the business will perform financially based on the plan’s assumptions………………………………….pg Appendix—Includes statistical analyses, marketing materials, résumés……..pg
Cover page