Acknowledgement

ACKNOWLEDGEMENT

I would like to express my heartiest gratitude to Mr. Shitala Singh (Area Team Leader HR) And Mr. Gaurav Dubey (Marketing Manager) Hindustan Coca Cola Beverages Private Limited. Panki Industrial Area, Kanpur for giving opportunity to associate myself to the world’s largest soft drink company and to carry out my project titled “Right Execution Daily Survey”.

I am sincerely thankful to Mr. Deeraj Agrawal (SALES TRAINING LEADER) under whose guidance I have successfully completed this project and the time spend with him has been a great learning experience. I think him for his constant encouragement, warm response and for filling every gap with valuable ideas that has made this project successful.

I would also give special thanks to all the outlet holders to whom, I visited for their support, information, co-operation, advice to complete my project details would also given my sincere thanks to all the staff and the members of Hindustan Coca-Cola Beverages Private Limited.

I wish to express my heartiest gratitude to Dr. A.K.Pathak (Director) Maharishi Institute of Management, Maharishi Nagar, Noida (U.P.).

PRIYANKA GUPTA PGDM II SEMESTER

2007-2009

DECELARATION

I PRIYANKA GUPTA declare that this project report titled “STUDY ON R.E.D. (RIGHT EXECUTION DAILY) CONCEPT AND MARKET SHARE OF COCACOLA COMPANY IN KANPUR CITY” is an original work done by me under the guidance of Mr. Deeraj Agrawal (sales training leader). I further declare that it is my original work as a part of my academic course.