A Vision Of Tourism Sector In India
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A VISION OF TOURISM SECTOR IN INDIA -INDIAN JOURNAL OF MARKETING (Dr. Joseph & Mr.Adalarasu) Shreyas Laste(18)
INTRODUCTION • Fastest growing industry in World
• Annual revenue $550 billion expected to double by the year 2010.
Tourist Arrivals (2006) 1000 900 800 700 600 500 400 300 200 100 0
top destinations (2006)
worldwide (2006)
Indian Scenario year 2004-05
Foreign tourist arrival (Million) 3.92
Annual Growth Rate 13.3
2005-06
4.44
13.5
2006-07
5.08
14.3
Foreign Exchange Earning of India Year
Revenue earned (US $ in million)
2004-05
$7.49
2005-06
$8.63
2006-07
$10.73
Revenue Generation Year: 2007
Country Position revenue India
18th
$38.1b
China
5th
$221.4b
India
16th
$121.3b
China
2nd
$675.1b
Year: 2015
Personal Travel & Tourism Year: 2007
Country Position revenue India
17th
$22b
China
8th
$89.8b
Year: 2015
India
$1.8b
China
$17.6b
Factors responsible for growth 1. Hotel & Transportation Industry 3. Banking Industry 5. Medical Tourism 7. Introduction & Implementation of campaigns
Hotel & Transportation Industry • Demand for rooms continuously increasing since september 2003 • Availability of room far less than the demand
• 125000 hotel rooms required by 2010
Banking Industry • Operation of overseas bank
Medical Tourism • Health conscious tourist • Growing 30% a year • Huge saving for tourists • Mitral Valve surgery: US India -
$2,15,200 $7,850
• Ayurvedic treatment and medicines – no side effects
• Another way of increasing tourism
Introduction & Implementation of campaigns • Incredible India Campaign
• Pacific Asia Travel Association (PATA) Award: prestigious award awarded to the best the Asia Pacific’s travel industry
CONCLUSION • According to WTTC India will rank sixth in terms of real growth in 2006- 2015 decade. • Indian tourism will grow by 8.6%
Tasks to be undertaken for sustaining tourism growth 3. Training should be provided to tourist management leaders. 5. Destinations should be properly maintained 7. Planning for betterment of Indian tourism
Akshaya Jadhav (18)
INTRODUCTION • Fastest growing industry in World
• Annual revenue $550 billion expected to double by the year 2010.
Tourist Arrivals (2006) 1000 900 800 700 600 500 400 300 200 100 0
top destinations (2006)
worldwide (2006)
Indian Scenario year 2004-05
Foreign tourist arrival (Million) 3.92
Annual Growth Rate 13.3
2005-06
4.44
13.5
2006-07
5.08
14.3
Foreign Exchange Earning of India Year
Revenue earned (US $ in million)
2004-05
$7.49
2005-06
$8.63
2006-07
$10.73
Revenue Generation Year: 2007
Country Position revenue India
18th
$38.1b
China
5th
$221.4b
India
16th
$121.3b
China
2nd
$675.1b
Year: 2015
Personal Travel & Tourism Year: 2007
Country Position revenue India
17th
$22b
China
8th
$89.8b
Year: 2015
India
$1.8b
China
$17.6b
Factors responsible for growth 1. Hotel & Transportation Industry 3. Banking Industry 5. Medical Tourism 7. Introduction & Implementation of campaigns
Hotel & Transportation Industry • Demand for rooms continuously increasing since september 2003 • Availability of room far less than the demand
• 125000 hotel rooms required by 2010
Banking Industry • Operation of overseas bank
Medical Tourism • Health conscious tourist • Growing 30% a year • Huge saving for tourists • Mitral Valve surgery: US India -
$2,15,200 $7,850
• Ayurvedic treatment and medicines – no side effects
• Another way of increasing tourism
Introduction & Implementation of campaigns • Incredible India Campaign
• Pacific Asia Travel Association (PATA) Award: prestigious award awarded to the best the Asia Pacific’s travel industry
CONCLUSION • According to WTTC India will rank sixth in terms of real growth in 2006- 2015 decade. • Indian tourism will grow by 8.6%
Tasks to be undertaken for sustaining tourism growth 3. Training should be provided to tourist management leaders. 5. Destinations should be properly maintained 7. Planning for betterment of Indian tourism
Akshaya Jadhav (18)
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