A Study On Organisational Culture And Its Impact On Employees Behaviour In Motion Education Pvt Ltd.docx

A STUDY ON ORGANISATIONAL CULTURE AND ITS IMPACT ON EMPLOYEES BEHAVIOUR IN MOTION EDUCATION PVT LTD BY

DIVYA A.V Reg.No:961217631017

A PROJECT REPORT Submitted to the

FACULTY OF MANAGEMENT STUDIES In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

ANNA UNIVERSITY CHENNAI – 600 025 JUNE 2019

Loyola INSTITUTE OF TECHNOLOGY AND SCIENCE, THOVALAI , KANYAKUMARI

CERTIFICATE This is to certify that the project entitled “ A STUDY ON ORGANISATIONAL CULTURE AND ITS IMPACT ON EMPLOYEES BEHAVIOUR IN MOTION EDUCATION PVT LTD” is done by DIVYA A.V (Reg. No:961217631017) student of Master of

Business

Administration during the academic year 2017-2019 is submitted for the evaluation on…………………………………….

Internal examiner Mrs.D.Amutha,M.Sc,M.S.,MBA.,M.Phil, Head of the Department, Department Of Management Studies, LITES, Thovalai .

External Examiner

DEPARTMENT OF MANAGEMENT STUDIES Loyola INSTITUTE OF TECHNOLOGY AND SCIECE, THOVALAI, KANYAKUMARI

CERTIFICATE This is to certify that the project entitled “A STUDY ON ORGANISATIONAL CULTURE AND ITS IMPACT ON EMPLOYEES BEHAVIOUR IN MOTION EDUCATION PVT LTD” is done by DIVYA A.V (Reg. No:961217631017) student of Master of

Business

Administration during the academic year 2016-2018 is submitted for the evaluation on…………………………………….

Signature of the guide

Signature of the HOD

Mrs.D.Amutha,M.Sc,M.S.,MBA.,M.Phil,

Mrs.D.Amutha,M.Sc,M.S.,MBA.,M.Phil,

Head of the Department,

Head of the Department,

Department Of Management Studies,

Department Of Management Studies,

LITES, Thovalai .

LITES, Thovalai .

ACKNOWLEDGEMENT

First I am very much greatful to God Almighty who helped me to complete the project work and I acknowledge with sincere gratitude to all those who helped me to do the project. I am grateful to our chairman Dr. M.T.NICHOLAS for his support, encouraging and motivating words. I sincerely thank to Mrs. D.AMUTHA, Head of the Department, Management Studies, who was being a source of encouragement by providing me to undertake the project and I express my deepest thanks to her valuable guidance throughout the project work. I also thank all other faculty members of the Department of Management Studies, Loyola Institute of Technology and Science, Thovalai for their support. My sincere thanks to my guide Mrs. D.AMUTHA for being a great source of inspiration and support. My heartfelt gratitude to the employees of the organization for providing valuable information for the study. I am very much thankful to my parents, family members and my friends for their encouragement and support to finalize this report.

DIVYA A.V

DECLARATION

I hereby declare that the project report titled “A STUDY ON ORGANISATIONAL CULTURE AND ITS IMPACT ON EMPLOYEES BEHAVIOUR IN MOTION EDUCATION PVT LTD” submitted in partial fulfillment for the award of Master of Business Administration, of the Anna University, Chennai, is a record of independent research work carried out by me under the guidance of Mrs.D.Amutha, Head of the Department, Department of Management Studies, Loyola Institute of Technology and Science. I also declare that this project report is the result of my own effort and has not been submitted earlier for the award of any other Degree/Diploma or Associate ship by Anna University or any other University.

Place: Date:

Signature

ABSTRACT Organizations are among the key units of the society. During their establishment and development, a specific kind of organizational culture eventually appears. The culture of an organization consists of the values and beliefs of the people in an organization. The organizational culture usually has values and beliefs that support the organizational goals. Every organization has a unique culture. Each organization’s culture differs from what it values most, what it expects and accepts from its employees, and how it gets things done. The purpose of organizational culture is to improve solidarity and cohesion, and to stimulate employees enthusiasm and creativity to improve the organization’s economic efficiency. In addition, organizational culture greatly influences employee behavior. The aim of this study is to find out how organizational culture affects employee behavior. It is important to understand that in order to improve the organization’s business management and let the organizational culture have the right impact on employees. The results of the study indicate that organizational culture mainly impacts motivation, promotes individual learning, affects communication, and improves organizational values, group decision making and solving conflicts.

TABLE OF CONTENTS SL.NO

PARTICULARS

PAGE NO

CHAPTER 1 INTRODUCTION 1.1

Introduction about the study

1

1.2

Industry profile

5

1.3

Company profile

8

1.4

Statement of the problem

11

1.5

Objectives of the study

11

1.6

Significance of the study

11

1.7

Scope of the study

12

1.8

Period of the study

12

1.9

Area of the study

12

1.10

Limitation of the study

12

1.11

Chapterization

12

CHAPTER 2 REVIEW OF LITERATURE 2.1

Introduction

13

2.2

Review of literature

13

2.3

Conclusion

24

CHAPTER 3 RESEARCH METHODOLOY 3.1

Introduction

25

3.2

Research design

25

3.3

Methods and instruments of collection

25

3.4

Sampling technique

26

3.5

Population size

26

3.6

Sample size

26

3.7

Statistical tools

26

CHAPTER 4 DATA ANALYSIS AND INTERPRETATION 4.1

Introduction

29

4.2

Analysis of data

29

CHAPTER 5 FINDINGS,SUGGESTIONSANDCONCLUSIONS 5.1

Findings

58

5.2

Suggestions

59

5.3

Conclusions

60

5.4

Bibliography

60

5.5

Appendix

61

LIST OF TABLES SL.NO 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 4.28

TITLE Age of the respondents Gender of the respondents Marital status of the respondents Educational qualification of the respondents Monthly income of the respondents Opinion regarding recall of brand Opinion regarding consumption of Milma milk Opinion about Milma awareness Source of purchasing Milma products Opinion regarding customers awareness about the brand Best competitor of Milma Brand different from its competitors Availability of Milma milk Differentiating the factor of Milma brand Opinion regarding quality of milk Expectation of Milma Satisfaction towards Milma dairy products Satisfaction level towards new Milma products Comparitive to other brands Purchase towards Milma again Brand recommendation Brand recall Brand loyalty Customers stick to the same product if their price is increased Brand image Opinion regarding brand image of Milma milk Performance of Milma Relationship between quality and recommend the product

PAGE NO 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56

LIST OF CHARTS

CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION ABOUT THE STUDY