A Sample Fruit- Send

11th

MCCIA Pune Gouri Jadhav July 2017, Tuesday

Uniqueness of exotic vegetables? Cultivation practices Myths and Reality Types of Exotic vegetables Product lifecycle per type (stages and duration) Practices and Methodology Urban Agri culture: Professionalism in Farming What is the market potential? QA

Popular

Not so popular

Salads, Iceberg Zucchini Broccoli Red Yellow Capsicum Red Cabbage Cherry Tomatoes Asparagus Herbs Basil Parsley Celery Oregano etc. Sweet corn and Baby corn Mushroom (not farming but factory production)

Brussels sprouts Artichokes Garlic Chives Golden cherry tomato Galangal Pok Choy

 Popular

uniqueness

Eaten Raw / semi cooked  High priced in Retail  Mostly health conscious people eat. 

 Not

so popular Uniqueness

Super healthy food proven scientifically  Farming efforts are same as normal vegetables  In India Pune, Nasik, Ooty, Himachal, Uttarakhand and Banglore are the only area which produce it.  Its used and sold in high quantity in Udaipur, Jaipur, Delhi, Chennai, Kalcutta 

Myths and Reality MYTH

Reality

Only poly house cultivation

Open, Shade net and Polyhouse all are used based on crop choice and agronomic condition of the farmland

No pest attack happens on Exotic vegetables

Pest attack happens on Exotic vegetables and need same care as the other vegetables

Only 5 star hotels has exotic vegetables

Every Small restaurant, household and cafes also use Exotic vegetables

It needs very high knowledge and technology

It does not need very high knowledge and technology but basic understanding of the Agriculture. Lot of hands on practice. A new entrant might need a consultant for 6 months to year.

Used only in Chinese vegetables

Used in Indian, Continental, Thai, Chinese recipes. Also there are fusion cooking with Indian Recipes. Smoothies, soups and salads has increased consumption.

Open Farming The temperature between 16 to 38 dc

Salads, Iceberg Zucchini Broccoli Red Cabbage Cherry Tomatoes Asparagus Herbs Basil Parsley Celery Oregano etc. Sweet corn and Babycorn

Shed net Framing Temperature above 38 to 42

Salads Iceberg Red Cabbage Cherry Tomatoes Herbs Basil Parsley Celery Oregano etc. Zucchini flowers

Polyhouse farming Controlled temperature and humidity

Red Yellow Capsicum

One time Harvest

Perennial ( Multiple harvest)

•Salads, Iceberg •Broccoli •Red Cabbage •Herbs Parsley Celery

•Zucchini •Kale salad •Cherry Tomatoes •Asparagus •Herbs Basil Oregano etc. •Sweet corn and Baby corn

Plant

Harvest

End of plot

Plant

Harvest Re Harvest

End of plot

Practices / Methodologies 





Salads, Iceberg 21 to 25 days for sampling, harvest 0 to 45 days then end. Herbs  Parsley 21 to 25 days for sampling, harvest 0 to 40 days, then end  Basil 21 to 25 days for sampling, harvest 0 to 45 days, life till 1 year Asparagus 30 to 40 days for sampling, harvest 0 to 650 days, life for 7 years. Seeds

Samplings

Plantation

Harvest

Practices / Methodologies Direct seed sowing

•Zucchini flowers after 30 days, fruiting 40 days and life till 3 months •Sweet corn 60 days, 3 corns per plant, life till 3 months •Babycorn 60 days, 3 to 5 corns per plant, life till 3 months •Herbs Celery 45 days then end Oregano etc. 45 days re-harvest till 3 years from same plant.

Seeds

Plantation

Flowers

Fruiting

Harvest

Practices / Methodologies Broccoli 21 to 25 days : Broccoli is bud stage of the Flower (not fruit) : 0 to 75 days Harvesting then end  Cherry Tomatoes 21 to 25 days: 0 to 45 days Harvesting then continue till 6 months  Red Cabbage 21 to 25 days, Red cabbage is leaves in head form (not fruit) : 0 to 75 days Harvesting then end  Red Yellow Capsicum : Tissue culture ready samplings 45 days flowers then fruiting till 0 to 180 days 

Seeds

Samplings

Plantation

Flowers

Fruiting

Harvest

Generic opportunities

Other opportunity

Salads, Iceberg

B2B and B2C

Health based Salads

Zucchini

B2B

Zucchini flowers

Broccoli

B2B and B2C

Red Yellow Capsicum

B2B and B2C

Red Cabbage

B2B and B2C

Cherry Tomatoes

B2B and B2C

Asparagus

B2B and B2C

Herbs Basil Parsley Celery Oregano etc.

B2B and B2C

Sweet corn and Baby corn B2B

Pollination improved due to friendly insects

Animal fodder is main crop and corn is secondary crop Also protection purpose

Row to Row

Plant to plant

Salads, Iceberg

1 feet

1 feet

Zucchini

2 feet

3 feet

Broccoli

1 feet

1 feet

Red Yellow Capsicum

8 – 9 inch

8 – 9 inch

Red Cabbage

1 feet

1 feet

Cherry Tomatoes

2 feet

2 feet

Asparagus

2 feet

3 feet

Herbs Basil Parsley Celery Oregano etc.

2 feet

3 feet

Sweet corn and Baby corn

2 feet

3 feet

Salads, Iceberg

150 to 250 gram each salad

4 to 5 toms per acre

Zucchini

4 kg per plant

6 tons per acres

Broccoli

200 to 350 grams per plant

5 – 6 tons per acres Polyhouse 8 to 11 tons

Red Yellow Capsicum

150 to 350 grams per fruit

10 gunthe 40 ton

Red Cabbage

200 to 350 grams per plant

5 – 6 tons per acres

Cherry Tomatoes

10 to 15 grams per fruit

10 gunthe 15 tom

Asparagus

10 to 25 grams per stick

1 to 5 ton per acres

Herbs Basil Parsley Celery Oregano etc.

500 grams 2 -3 bunches 200- 300 grams 30 to 100 grams

Sweet corn and Baby corn

200 - 300 grams 10 to 15 grams

NPOP • 3rd party Certification

PGS INDIA • Self declared Organic

RESIDUE FREE • Lab report based acceptance

Chemicals fertilizers use

Chemical Pesticides

Bio fertilizers

Bio Pesticides

Local certification

Export Certification

ORGANIC Farming

Yes, as per guidelines

Yes, as per guidelines

Yes, high usage

Yes, high usage

Yes, PGS India

NPOP as Organic

RESIDUE FREE farming

Yes

Yes

Yes, high usage

Yes, high usage

Not needed Lab test report as Residue free

Hydroponi Yes cs (Soilless farming)

Yes

No

Yes, high usage

Not needed Lab test report as Residue free

 Start

your farming with Market analysis  Demand analysis  Then product planning  Then production or sourcing  Build Supply chain system at your scale 

Post harvest to customer delivery team, equipments, storage and logistics.





B2B : Business to business  Hotels  Resellers  Malls  Market yard  Institutions  Exporters B2C Business to customer  Own shop  E commerce with home delivery: Whats app, Mobile app, website, sms, calls etc.  Stalls in Weekly bazar, corporate, societies and counter sales

 B2B

Market Rates are determined by Demand supply  Contract farming rates are based on how scares and valuable the item is. Rates can be 25 rs to 75 rs per kg.  B2C rates are guided by rates on E commerce apps and Mall rates.  The fixed MRP based fresh produce is possible only when the SKU is created with brand and packing.

B2B

B2C

Salads, Iceberg

30 TO 50 RS PER KG (SUMMER END 150 RS)

80 to 120rs per kg

Zucchini

30 TO 50 RS PER KG (SUMMER END 100 RS)

80 to 120rs per kg

Broccoli

30 TO 50 RS PER KG (SUMMER END 250 RS)

80 to 150rs per kg

Red Yellow Capsicum

50 TO 60 RS PER KG (Winter 150 RS)

80 to 150rs per kg

Red Cabbage

10 TO 40 RS PER KG (SUMMER END 80 RS)

80 to 120rs per kg

Cherry Tomatoes

30 TO 50 RS PER KG (SUMMER END 250 RS)

80 to 120rs per kg

Asparagus

60 TO 90 RS PER KG (SUMMER END 250 RS)

150 to 200rs per kg

Herbs Basil Parsley Celery Oregano etc.

30 to 200 rs per kg

10 rs to 30 rs pack

Sweet corn Baby corn

5 to 80 Rs as per demand supply

60 to 100 rs.

 Any

questions now?

Any questions later? [email protected] Whatsapp : 77580 11174 Call 9325206907 

 extra

Certified organic

PGS India Organic

Residue free

Cost

40000 to 1 lac

5000

6500 per sample by buyer

What is certified

LAND. The process, soil, water, methodology and farm site

Legal documents

Actual product samples

Time to get certified

3 years

Instant

After sample test

International recognition

Yes

No

Yes

Domestic recognition

Yes

Yes

Yes

Who gets this done?

Buyer pays for Farmers land to get certified

Farmers in groups

Exporter

Certified by?

NPOP approved 23+ agencies appointed by APEDA

PGS india

Private labs approved by Export inspection agency, Phyto sanitary and FSSAI

 NPOP

: Indian certifying body for organic http://apeda.gov.in/apedawebsite/organic/or ganic_contents/national_programme_for_org anic_production.htm 3 years time Internationally recognized. Cost 40 k to 1.25 lac Inr

PGS  http://www.pgsorganic.in/  http://pgsindia-ncof.gov.in/

RESIDUE FREE  http://www.globalgap.org/uk_en/forproducers/crops/FV/

 1)

2) 3) 4) 5) 6)

7) 8)

Benefits pH of water can be managed EC of soil is maintained . fertilizer applied at regular intervals increases efficiency by 30-40 % Calcium and magnesium application increases quality and quantity of yield. Micronutrients are applied at regular interval. In fertigation to soil urea can be used which reduces cost as compared to hydroponics where urea can not be used. Losses of fertilizers and losses Nitrogen from fertilizers are minimized. Fertilizers applied equally to all plants in crop.