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A PROJECT REPORT ON INDIAN PREMIER LEAGUE SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MBA

BHAGWANT UNIVERSITY, AJMER SUBMITTED TO

SUBMITTED BY

DR. SUDHINDER SINGH CHOUHAN

DEEPAK VAISHNAV

HOD – DEPT OF MANAGEMENT

MBA 2ND SEM

BHAGWANT UNIVERSITY, AJMER

ENROLL NO-108027003014 1

BHAGWANT UNIVERSITY, AJMER

PREFACE

I collect the information with the secondary source information of the IPL. I have tried my best level for doing various analysis for making the report with the avaiable data. And I have provided the correct and relevant information and data in the report.

This report has been prepared in accordance with the guideline of BHAGWANT UNIVERSITY, AJMER for M.B.A curriculum to understand the Indian Premier League (IPL) in the cricket world.

DEEPAK VAISHNAV

2

ACKNOWLEDGEMENT

I am very much thankful to our all faculty members of our department for providing me useful information about the projet report and how to be make the report.

I am extremely thankful to our faculty member Miss. Shweta Goyal for help me in getting information about Indian Premier League (IPL) in our country India.

I am also thankful to my friends who have halped me directly or indirectly in getting information, knowledge, and prepration of the report.

3

DEEPAK VAISHNAV

CONTENTS

Sr.No.

Particulars

Page No.

1

INTRODUCTION

5

2

IPL TEAMS

7

3

MORE ON IPL

9

4

ABOUT ENGLISH PLAYERS AND THEIR VIEWS

11

5

THE DEATH OF ONE DAY INTERNATIONAL

13

6

GLOBLE NETWORK OF IPL

18

7

22

8

IPL: THE SUCCESSFUL BUSINESS OF CRICKET MEDIA BOYCOTT IN INDIA

9

ICL VS IPL

27

10

ACTOR CROWE SET TO BUY IPL FRANCHIES

30

11

BCCI RELEASE DETAILS ON HOW IT WILL SELL IPL

32

12

IPL Schedule 2009

35 4

23

13

41

COMMENTS

INTRODUCTION The BCCI launched the Indian Premier League (IPL) on the lines of football’s English Premier League and the National Basketball League (NBA) of the US. The IPL is a professional Twenty20 cricket league created and promoted by the BCCI and backed by the ICC. The Twenty20 league is set to debut in April 2008, with eight teams comprising a minimum of 16 players each. The league will last for 44 days and will involve 59 matches. The IPL works on a franchise-system based on the American style of hiring players and transfers. These franchises were put for auction, where the highest bidder won the rights to own the team, representing each city. The auction for the same took place on January 24, 2008 and the total base price for the auction was $400 million. The auction went on to fetch $723.59 million. The Mumbai franchise owned by Mukesh Ambani’s Reliance Industries Limited (RIL) was the most expensive franchise - fetching $111.9 million closely followed by Vijay Mallya’s United Breweries which paid $111.6 million for the Bangalore franchise. Media house Deccan Chronicle won the Hyderabad chapter of the IPL for $107 million, while India Cements’ Chennai franchise cost $91 million.

5

Bollywood also made its presence felt with two of its leading stars bagging the ownership of their respective teams - Shah Rukh Khan and Juhi Chawla’s Red Chillies Entertainment buying out Kolkata for $75.09, while Preity Zinta and her beau Ness Wadia bought the Mohali team for $76 million. GMR , the infrastructure development group which who are involved in a project for revamping the Delhi airport, bagged the ownership of the Delhi team for $84 million and the Emerging Media , consisting of its CEO Fraser Castellino, Manoj Badale and Lachlan Murdoch and other investors won the rights for the Jaipur franczhise for $67 million.

6

IPL TEAMS 1) Bangalore Royal Challengers: The Bangalore team was bought by Vijay Mallya’s UB Group for $111.6 million to own the team for 10 years. ‘Icon player’ Rahul Dravid is the captain of Bangalore Royal Challengers. Team India’s bowling coach, Venkatesh Prasad is the coach of the team.

2) Kings XI Punjab: The Mohali team was bought by Bollywood diva Preity Zinta, her industrialist beau Ness Wadia, along with renowned industrialists Karan Paul and Mohit Burman for $76 million for a period of 10 years. ‘Icon player’ Yuvraj Singh is the captain of Kings XI Punjab. Australia’s Tom Moddy is the coach of the team.

3) Chennai Super Kings: The Chennai team was bought by India Cements for $91 million to own the team for 10 years. Team India ODI and T20 skipper Mahendra Singh Dhoni is the captain of Chennai Super Kings. Former South Africa cricket team captain Kepler Wessels is the coach of the team.

4) Kolkata Knight Riders: The Kolkata team is owned by Bollywood actor Shah Rukh Khan, actress Juhi Chawla and her husband Jay Mehta for $75.09 million for a 10-year period. ‘Icon player’ Sourav Ganguly is the 7

captain of Kolkata Knight Riders. Australia’s John Buchanan is the coach of the team.

5) Deccan Chargers: The Hyderabad team was bought by Deccan Chronicle, a media house, for $107 million for a 10-year period. Team India’s Test player VVS Laxman is the captain of Deccan Chargers. India’s fielding coach, Robin Singh is the coach of the team.

6) Mumbai Indians: The Mumbai team is owned by Mukesh Ambani’s Reliance Industries Limited for $111.9 million for a period of 10 years. ‘Icon player’ Sachin Tendulkar is the captain of Mumbai Indians. Former Team India manager, Lalchand Rajput is the coach of the team.

7) Delhi Daredevils: The Delhi team is owned by GMR Holdings for $84 million for a period of 10 years. ‘Icon player’ Virender Sehwag is the captain of Delhi Daredevils. Australia’s Greg Shipperd is the coach of the team.

8)Rajasthan Royals: The Jaipur team was bought by UK-based company Emerging Media for $67 million to own the team for a period of 10 years. Former Australian spin bowler Shane Warne is both the captain and coach of Rajasthan Royals.

MORE ON IPL 8

* Title Sponsorship Rights: On February 13 2008, Indian real estate developer DLF Universal secured exclusive rights to the IPL title sponsorship worth Rs 200 crore (over $50 million) for five years.

* Television Rights: On January 14 2008, it was announced that a consortium consisting of India’s Sony Television network and Singaporebased World Sports Group secured the rights of the IPL. The record deal has a duration of ten years at a cost of $1.026 billion.

* On February 20 2008 , the auction of 77 players took place in Mumbai. Team India ODI and Twenty20 skipper Mahendra Singh Dhoni and Australian all-rounder Andrew Symonds emerged the costliest Indian and overseas players respectively.

* Each team will play the other seven teams home and away, the top four teams at the end of the group stages will proceed through to the semi-finals. The first match is slated for April 18 between Team Bangalore and Team Kolkata.

* Team Composition: All teams must have at least four players from their respective Catchment Areas and four Under-22 players. The players

9

from Catchment Areas could be an iconic player, a Ranji player or an U22 player.

Each team can buy a maximum of eight overseas players but only four would be able to take the field in a match.

ABOUT ENGLISH PLAYERS AND THEIR VIEWS 10

English cricketers wanting to play in the Indian Premier League next year may be asked to give away their central contracts by an adamant ECB, which has made it clear that international engagements are top priority. England team Managing Director Hugh Morris has categorically stated that the England Cricket Board (ECB) can release the interested cricketers for only two weeks as scheduled Tests and ODI programmes cannot be altered. And those wanting to go for the full event may be asked to forego central contracts. “We will be playing Test matches in the early part of May and clearly that will have an impact on the amount of time that players may or may not go to IPL. “My understanding is that the ICC, IPL and the ECB have made it very clear from the word go that international cricket takes precedence over domestic tournaments and I think that will be the case. That’s the very clear message we get from ICC. I understand that is what IPL think as well,” Morris was quoted as saying by ‘The Daily Telegraph’. English players are yet to sign this year’s central contracts with the ECB, but there is every possibility of a standoff between players and the Board. “I think we’ve made it very clear that we are very happy for the players to have a window of opportunity for the players to play in the IPL,” said Morris.

11

“Last year at the IPL, the Australians were only there for 25 per cent of the time because they had a Test series in the West Indies,” he added. As per IPL rules all cricketers participating in the Twenty20 tournament need a ‘No Objection Certificates’ from their respective boards. Kevin Pietersen has said he did not stay up all night in Jamaica, where he was on tour with the England side, awaiting the results of the IPL auction on February 6. Pietersen emerged the big winner along with team-mate Andrew Flintoff at the event in Goa, earning annual contracts worth US$1.55 million each, making them the highest-earning players in the league. However, Pietersen said he was wary of flaunting around his dollars while his friends were coping with the global economic crisis.

THE DEATH OF ONE DAY INTERNATIONAL

12

The success of the IPL has made it clear that something has to give to accommodate it, and on the current evidence that something will be the 50-over game When you consider how much the Indian Premier League borrowed from World Series Cricket, it¹s quite ironic that its success might lead to the eventual extinction of the pajama cricket that was the cornerstone of the Packer revolution. As much as World Series cricket was about fair pay, improved TV coverage and superior marketing of the sport, it was also about establishing one-day cricket as a distinct entity, played in coloured clothes, under lights, and in front of crowds that came expecting to be entertained. It was razzmatazz with some substance. Packer¹s focus was on gladiatorial fast bowlers, and the strokeplayers that could take them on. Three decades later, the IPL advertised its players as warriors. When Andy Roberts fractured David Hookes¹ jaw with a vicious bouncer, people knew that the World Series wasn¹t some hit-and-giggle enterprise. The IPL had a similar moment, when Zaheer Khan left Dominic Thornely looking like a young Mike Tyson had seen to him. Packer was a pioneer and an original, and the IPL¹s copycats succeeded because they took his blueprint, adapted it to an Indian context, and threw in a dash of Bollywood for good measure. This year, after an uninterrupted run of 28 years, Cricket Australia pulled the curtain down on the annual tri-series. It¹s fair to say that its decline had mirrored that of the one-day game. After the spectacular 13

success of the ICC World Twenty20 in South Africa, and the inaugural IPL season, the one-day game is on life-support, and it may only be a matter of time before the plug is pulled. Crowds and television audiences caught in the thrall of the Twenty20 game are unlikely to shed a tear. It¹s amusing to hear greats of the past talking of how the IPL¹s success could have dire consequences for Test cricket. Nothing could be further from the truth. The Test-cricket constituency is a distinct one, and it generally consists of people who have played the game at some level, whether that¹s back garden, park, first-class or international. More importantly, it¹s a group of people that appreciate what Milan Kundera called Slowness, those not obsessed with instant gratification. Such fans will never abandon Test cricket for the crash-bangwallop thrills that Twenty20 offers. He or she may go and watch Dumb and Dumber, but it¹s never going to replace 400 Blows or In the Mood for Love in his affections. Sadly, one-day cricket has no identity. In that respect, its like your stereotypical Bollywood movie with the hackneyed script that tries to have something for everyone, and ends up having nothing. It says much about the lack of imagination of those that administer the game that the 50-over game has evolved so little since the Packer years. Compare that with Lalit Modi. You may not like the man or his hubris, but he has taken an existing concept, fine-tuned it, and ensured that the cricket world will never be the same again. After Sunday night¹s final, which could have been scripted by Gregory Howard of Remember 14

the Titans fame, Modi and the IPL hold all the cards, while the ICC and other boards have next to nothing to bargain with. The last World Cup in the Caribbean was a fiasco, an object lesson in how not to organise an event. Poor crowds, overpriced tickets, a lack of atmosphere and an interminable schedule all combined to make it perhaps the worst of all major competitions. In contrast, the IPL¹s head honchos

didn¹t

behave

like

stentorian

schoolmasters,

and

the

entertainment package that accompanied the games attracted everyone from five-year-olds with temporary tattoos to middle-aged women who had decided to forego a staple diet of TV soaps. Where now for the IPL? After what happened on Sunday night, there¹s little doubt that the second season will be huge. Despite the concerns of the ECB and others, every single one of the world¹s top players is likely to take part. If they do try to prevent the likes of Kevin Pietersen from playing, they¹ll only end up being checkmated like the Australian Cricket Board were after Packer¹s bold gambit. What is likely to happen is this: Both England and Australia, and perhaps South Africa and Pakistan too, will endeavour to jazz up their own T20 events so that they can at least compare to the IPL. A Champions League will surely result from it, because the stupendous response in India has confirmed that people are ready to invest both time and money to watch the best play the best, even if it’s only over three hours.

15

The franchises, none of whom are likely to be too perturbed by the huge amounts invested in the first year, also have a role to play. Manoj Badale, of the Emerging Media group that owns the Rajasthan Royals, reckoned that it would take a couple of years for the club culture to truly take root, but you can rest assured that teams like Rajasthan won¹t be spending the next 10 months idle. The reality is that no league can prosper if it operates only over six weeks. American Football has the shortest season of any major sport, but even that lasts 16 weeks, and then a month of play-offs. The football [soccer] seasons in Europe, the NBA in North America and Major League Baseball all last much longer, which is why they become such an integral part of fans¹ lives. What does the Indian cricket fan do now? Next up is a tri-series in Bangladesh, followed by an Asia Cup that features teams like Hong Kong. It¹s the classic champagne-followed-by-flat-beer scenario, and it will be interesting to see what the TV ratings are like. Back when Doordarshan, the national broadcaster was all we had, everyone watched it. Then, with the onset of cable TV, no one bothered. The IPL has created a revolution, especially in the fan demographic, but has now left town. For the moment, the talk is of creating a four-week window, most likely in April. It¹s only a band-aid solution. In the long run, we¹re looking at a three-month season where teams play weekend games and the occasional midweek one as they do in

16

the major football leagues. Those will alternate with Champions League games featuring the top sides. A six or eight-month period might be set aside for Test cricket and other bilateral contests, but the fact is that cricket needs a 50-overs-aside game between India and Hong Kong like it needs a hole in the head. After watching McGrath against Jayasuriya and Warne against Ganguly, why would anyone settle for such mediocrity? Unless one-day cricket can reinvent itself, and four innings of 20 overs each is the best suggestion I¹ve heard, it has one foot in the grave, with the fact that the World Cup is the jewel in the ICC crown being the only thing keeping it alive. It¹s an opinion that even players share. Stephen Fleming was New Zealand¹s finest captain, the one who led them to their only major oneday triumph, the ICC Knockout in 2000. ³I am worried about the amount of one-day cricket, how much appeal one-day cricket is going to have with tournaments like this,² he said. ³I think the majority feels that it could cause a problem for the international calendar.² The response to the first season of World Series Cricket, with the forces of orthodoxy ranged against it, was so lukewarm that a desperate Packer was reduced to counting the cars in the parking lot. No one saw Modi doing anything similar, and the perfectly scripted final has guaranteed that all the franchises will be counting next year are even bigger gate receipts. As for one-day cricket, the message has been bellowed out through a foghorn. Transform or perish.

GLOBLE NETWORK OF IPL 17

➢ The Indian Premier League, which will wrap up its inaugural season on June 1, is just the first step of a “grand vision” that will eventually lead to the birth of a network of similar franchise-based models across the major cricket-playing nations culminating in the annual Champions League that will rival its football counterpart in terms of quality, money and glamour, a top IPL official has said.

➢ England is working on developing their Twenty20 model; South Africa is convinced by the success of IPL and is already reviewing their current franchise format; Cricket Australia may launch their IPL version as soon as next year; and even Pakistan is thinking seriously about starting their edition of IPL.

➢ “This is the grand vision,” IS Bindra, an influential member of the

IPL governing council, told Cricinfo. “The vision is to move cricket to the next level, and get each league in each country to resemble the English Premier League with an exciting mix of international and national players. And then you have the grand Champions League, like the UEFA model which has taken football to such heights.”

18

➢ The immediate task is to start the Champions League as planned from this year. Officials of the BCCI-backed IPL are understood to be meeting a team from Cricket Australia in Mumbai on May 30 to explore whether the event, involving the top two domestic Twenty20 teams from five countries, can be held in England between September 28, when the ICC Champions Trophy in Pakistan ends, and October 9, when the India’s home Test series against Australia starts.

➢ “The problem is the four-day practice match on October 2-5. We

will try to work out a solution with Cricket Australia because the IPL franchises who will be part of the Champions League will want to have their best players available,” Bindra said.

➢ Bindra, who recently returned from a trip to Melbourne where he

briefed the directors of Cricket Australia on the mechanics of organising a franchise-based league there, said one of his focus areas after taking over as the principal advisor to ICC in July would be to “ensure that cricket moves to the next level in world sport” in this direction.

➢ The concept, Bindra said, is backed by senior officials of the major

cricket boards. Giles Clarke, chairman of the English and Wales 19

Cricket Board (ECB), “has expressed interest in the model” after being briefed by Lalit Modi, the IPL chairman, last month; James Sutherland, the chief executive of Cricket Australia, has confirmed interest in staging an IPL-style competition the following season; and Nasim Ashraf, the chairman of the Pakistan Cricket Board (PCB), is “very keen to launch a similar tournament there” after having deputed two representatives to participate in the planning stages of the IPL last year and “learn from the process”.

➢ In fact, Cricket Australia had invited Bindra last month to brief its

board of directors on the concept at a resort near Melbourne on May 7-12. “There was a formal brainstorming session and an informal briefing, and the concept generated a lot of interest among the audience which included former cricketers like Allan Border and Mark Taylor. What I had suggested was a franchise model similar to IPL. But there might have to be some local adjustments.

➢ “For instance, when we discussed the IPL within the BCCI, the

question was whether the teams should be owned by the local state associations or private franchises. Some of us strongly suggested the franchise model because only then can you acquire top players for the teams and make the competition truly global. But the BCCI is a non-profit body and has to look after the state associations, 20

too. So a compromise was arrived at, and we have IPL teams owned by franchises and run in collaboration with state associations. But Australia would have lesser problems since they have a corporate model of governance and have much fewer associations — six, I believe, compared to 30 in India,” Bindra said.

21

IPL: THE SUCCESSFUL BUSINESS OF CRICKET At the time of going to press on April 24, Indian Premier League had produced only two last-over finishes, only three outstanding batting performances, a minor lathi charge and temporary darkness at Eden Gardens. However, this Twenty20 jamboree was always expected to be as much about the game as about the associated things and atmosphere. A bloke fell out of a stand at Eden as he strained to catch a glimpse of Shah Rukh Khan. Skimpily-clad cheerleaders are complaining of being leered at. Social historian Ramchandra Guha, on the other hand, is fulminating in protest against their presence. Board of Control for Cricket in India’s version of the English Premier League remains a cricket tournament, but only just so. Naturally, while some of the old faithful are keeping away, newer crowds are coming in to drive viewership data beyond the boundary. Depending on where you stand, a crowd is also a section of consumers and target audience. Naturally, advertisers are taking a fresh look at their strategies and debating mid-course corrections.

22

MEDIA BOYCOTT IN INDIA ➢ The inaugural Indian Premier League was facing a media boycott on Thursday after the influential Indian Newspaper Society joined calls for “offending” accreditation conditions to be lifted.

➢ The Indian media has protested loudly over the IPL’s decision to ban websites from covering matches and to prohibit international and local news agencies from supplying photographs to online clients.

➢ “The accreditation terms failed to address the issues of intellectual

property rights belonging to media as well as issues of press freedom,” INS president Bahubali Shah said in a statement.

➢ “The Indian Newspaper Society hopes a serious attempt will be made by the Indian Premier League to remove offending terms and conditions for media accreditation.

23

➢ “In the absence of remedial action by the Indian Premier League, members of the Indian Newspaper Society will be forced to take an adverse view on the question of coverage of IPL matches.”

➢ The Twenty20 competition, promoted by the Indian cricket board and featuring stars from around the world, opens April 18. The deadline for accreditation was Thursday.

➢ The London-based international News Media Coalition called the accreditation terms “a serious and unprecedented curtailment of the freedom of the press to fully report events of public interest.”

➢ The NMC focuses on the threat from excessive controls on the flow of news to the public, and is supported by newspapers, agencies and press freedom bodies around the world.

➢ The Hindu, a leading broadsheet, attacked the IPL’s policies in a scathing editorial.

➢ “Greed and arrogance and a total lack of common sense seem to be driving the IPL along a path of confrontation, which will surely bring on a media boycott,” the daily predicted. 24

➢ The IPL tournament lines up eight teams bought by franchises who selected their players via a multi-million dollar auction last month.

➢ The tournament marks the first time that international cricketers will put aside national allegiances to play for privately-owned and city-based teams.

➢ Top cricketers have been offered huge pay packets to take part in the 44-day, 59-match extravaganza across cricket-mad India.

➢ Moves by sports organisers to curb media rights have largely failed

in the past.

➢ FIFA tried imposing similar restrictions on photo coverage of the 2006 World Cup but backed down under a threat of a worldwide boycott.

➢ In September last year, organisers of the Rugby World Cup settled

at the last minute after a long dispute over media rights.

25

➢ Two months later, global news agencies boycotted the coverage of the first Test between Sri Lanka and Australia in Brisbane after Cricket Australia imposed similar restrictions.

➢ A compromise was reached after the match to allow the agencies to cover the second Test in Hobart.

26

ICL VS IPL ➢ One of the most hotly debated issues in Indian cricket right now is

the advent of the rebel Indian Cricket League and whether it stands a chance against it’s more high-profile and official cousin, the IPL.

➢ The jury is still out on whether the ICL can survive the competition,

but as of now the Boses at the Essel owned Zee group are going all out to sell the ICL product.

➢ The Essel Group’s Indian Cricket League or the ICL flaunting its big

names — Brian Lara, Chris Cairns, Marvan Atapattu and Inzamam-ulHaq are in India gearing up for the kick off on Friday the 30th of November.

➢ Lara’s delayed arrival had raised speculation that he may be pulling out.

➢ But the former West Indian captain says he always intended to keep his commitment even though this league is totally unofficial and does not have the backing of the ICC.

27

➢ “The ICC is trying to encourage new countries like China and America to play cricket. I am disappointed it is not supporting a league where so many international stars are participating,” said Brian Lara.

➢ The main difference between the ICL and the soon to be launched IPL or Indian Premier League is clearly the star power.

➢ The IPL has already signed on 50 of the top current players in the world. But most cricketers believe that there will still be a place for the ICL.

➢ It is a safe haven for recently retired players and those who are on the fringes of domestic cricket in India.

➢ “Cricketers have been brave to defy their national boards in seeking this opportunity to play in the ICL,” said Chris Cairns.

➢ However, the biggest difference between the official IPL and the unofficial ICL is sponsorship.

28

➢ While the IPL hopes to raise a 1000 crores from TV rights, the Essel

group backed ICL still does not have any sponsors. It has only got partners for drinks, uniforms and travel. But maybe that is to be expected for a new venture.

➢ “Essel group has truckloads of money,” said Navjot Sidhu, NDTV’s

cricket expert.

➢ So, the ICL is the definite underdog, but they have promised slick coverage, great action and more importantly a platform for players to earn more money.

ACTOR CROWE SET TO BUY IPL FRANCHIES

29

Academy Award-winning actor Russell Crowe and friend Peter Holmes are all set to buy a franchise in the newly launched Indian Premier League (IPL) cricket event, a report said here yesterday. Crowe and Holmes, who own the South Rugby League Club, may well hire players like Australian captain Ricky Ponting and fiery paceman Brett Lee to play for the Rabittohs cricket side in Indian city of Mumbai next year, a report in the Sun-Herald reported. The proposed alliance between Souths and the IPL continues a fresh approach to sporting investment by Crowe and Holmes a Court. They have announced a plan to abolish poker machines inside the Souths football club and the Rabbitohs have been the subject of a six-part documentary. The Souths, a football club of considerable merit, is tinkering with the idea of launching a cricket side to take part in IPL, which commences with a Twenty20 event next year in April. Earlier this year the club formed a ‘global partnership’ with English club Leeds. The two clubs will play a trial match in Jacksonville, Florida, on Australia Day next year. Crowe’s global appeal as an Academy Award winning actor has allowed Souths to try things other clubs could only dream about. He had prime time on ESPN’s top rating Monday Night Football show to talk about his efforts to rebuild the Rabbitohs and their US trial match, the report added. Organisers of the IPL are seeking applications by potential owners or investors in franchises, which will contest a Twenty20 tournament in 30

India next April. The top two teams from the IPL, as well as those from Twenty20 competitions in Australia, England and South Africa will enter an international Champions Twenty20 league. That league will offer $5m in prize money to the winners.

BCCI RELEASE DETAILS ON HOW IT WILL SELL IPL

31

India’s cricket authorities released terms for owning teams in their proposed Indian Premier League, projecting the franchises as both a profit-making business opportunity as well as platforms for corporate branding. The prospectus, however, doesn’t set any minimum bid price for tenders set to be floated later this month.

BCCI vice-president and chairman of Indian Premier League, Lalit Modi Successful bidders will get to keep 80% of revenues in the first two years of operations. Their share gradually goes down to 50% in year 11. Revenues are expected to be generated through television rights, sponsorships, tickets, food and other sales as well as premium and box seats. The 75-page document, which comes with interspersed pictures of cricketers, notes that the league’s format of just 20 overs per team is one that is now most preferred by fans of the game. It claims that 76% of Indian cricket fans favour it over one-day matches and five-day Test matches and notes how it will get high television ad rates. 32

During the recent India-Pakistan cricket series, Test matches shown on channel Neo Sports attracted Rs3 lakh for a 10-second spot while one-day matches got Rs5.51 lakh for a similar slot. But, a similar spot during the final of the Twenty20 World Cup in South Africa earned broadcaster ESPN Star Sports Rs800,000, the prospectus notes. The league will be “a must have, prime time content for broadcasters” who will have 12,744 10-second ad spots during a typical season, the prospectus said. Other than suggesting what ad spots might sell for, the prospectus gives little clues on suggested prices for those aspiring to buy teams. “The bid will require each bidder to state the total franchisee fee they are offering for an initial 10-year period,” it says. In earlier interviews, the league’s chairman and vice-president of the Board of Control for Cricket in India, Lalit Modi, had said the price would be $50 million (Rs198 crore). The league will take “cricket to a whole new level that once upon a time ago seemed like a fool’s dream,” Modi wrote in the prospectus. “It means we finally revive domestic cricket.” Apart from the franchise fee, a bidder would have to pay player and staff salaries, stadium leases, security, travel and accommodation. The league will publish an intention to tender (ITT) later this month and the auction of players will follow immediately after the franchises have been awarded. The ITT will name cities and stadium terms with bidders allowed to bid for multiple locations. 33

The league is scheduled to begin in April at the start of India’s fiscal year when new advertising and marketing budgets kick in. Some major sponsors of cricket had mixed reactions to owning teams. One top official at Pepsico India Holdings Pvt. Ltd, who didn’t want to be named, said his company wasn’t interested and that “our calendar is full.” A Bharti Airtel Ltd spokesperson said it was “premature” to discuss buying a team. Future Group chairman Kishore Biyani said: “There would be a very strong chance we will participate.”

IPL Schedule 2009 The DLF Indian Premier League will be played from April 2009 onwards. Below is the IPL schedule for all the IPL matches games in the IPL. You can get the IPL match timings also below. 34

April 2009 Date

Time (GMT)

Fri 10

14:30

Sat 11

10:30

Sat 11

14:30

Sun 12

10:30

Sun 12

14:30

Mon 13

14:30

Tue 14

14:30

Wed 15

14:30

Thu 16

10:30

Thu 16

14:30

Match Details

Venue

Rajasthan Royals v Delhi Jaipur Daredevils, 1st match, Indian (D/N) Premier League, 2009 Kolkata Knight Riders v Deccan Kolkata Chargers, 2nd match, Indian (D/N) Premier League, 2009 Chennai Super Kings v Bangalore Bangalore Royal Challengers, 3rd match, (D/N) Indian Premier League, 2009 Delhi Daredevils v Kings XI Punjab, Delhi 4th match, Indian Premier League, (D/N) 2009 Mumbai Indians v Rajasthan Royals, Mumbai 5th match, Indian Premier League, (D/N) 2009 Deccan Chargers v Chennai Super Hyderabad Kings, 6th match, Indian Premier (D/N) League, 2009 Bangalore Royal Challengers v Bangalore Kolkata Knight Riders, 7th match, (D/N) Indian Premier League, 2009 Kings XI Punjab v Mumbai Indians, Mohali 8th match, Indian Premier League, (D/N) 2009 Deccan Chargers v Delhi Daredevils, Hyderabad 9th match, Indian Premier League, (D/N) 2009 Chennai Super Kings v Rajasthan Chennai Royals, 10th match, Indian Premier (D/N) 35

Fri 17

14:30

Sat 18

10:30

Sat 18

14:30

Sun 19

10:30

Sun 19

14:30

Mon 20

14:30

Tue 21

14:30

Wed 22

14:30

Thu 23

14:30

Fri 24

14:30

Sat 25

10:30

Sat 25

14:30

League, 2009 Mumbai Indians v Bangalore Royal Mumbai Challengers, 11th match, Indian (D/N) Premier League, 2009 Kings XI Punjab v Deccan Chargers, Mohali 12th match, Indian Premier League, (D/N) 2009 Kolkata Knight Riders v Delhi Kolkata Daredevils, 13th match, Indian (D/N) Premier League, 2009 Bangalore Royal Challengers v Bangalore Rajasthan Royals, 14th match, (D/N) Indian Premier League, 2009 Mumbai Indians v Chennai Super Mumbai Kings, 15th match, Indian Premier (D/N) League, 2009 Kolkata Knight Riders v Kings XI Kolkata Punjab, 16th match, Indian Premier (D/N) League, 2009 Delhi Daredevils v Mumbai Indians, Delhi 17th match, Indian Premier League, (D/N) 2009 Rajasthan Royals v Deccan Jaipur Chargers, 18th match, Indian (D/N) Premier League, 2009 Bangalore Royal Challengers v Kings Bangalore XI Punjab, 19th match, Indian (D/N) Premier League, 2009 Mumbai Indians v Kolkata Knight Mumbai Riders, 20th match, Indian Premier (D/N) League, 2009 Chennai Super Kings v Kings XI Chennai Punjab, 21st match, Indian Premier (D/N) League, 2009 Delhi Daredevils v Bangalore Royal Delhi 36

Sun 26

10:30

Sun 26

14:30

Mon 27

14:30

Tue 28

14:30

Wed 29

10:30

Wed 29

14:30

Thu 30

14:30

May 2009 Date

Time (GMT)

Fri 01

14:30

Sat 02

10:30

Sat 02

14:30

Challengers, 22nd match, Indian (D/N) Premier League, 2009 Deccan Chargers v Mumbai Indians, Hyderabad 23rd match, Indian Premier (D/N) League, 2009 Rajasthan Royals v Kolkata Knight Jaipur Riders, 24th match, Indian Premier (D/N) League, 2009 Kings XI Punjab v Bangalore Royal Mohali Challengers, 25th match, Indian (D/N) Premier League, 2009 Mumbai Indians v Delhi Daredevils, Mumbai 26th match, Indian Premier League, (D/N) 2009 Chennai Super Kings v Kolkata Chennai Knight Riders, 27th match, Indian (D/N) Premier League, 2009 Kings XI Punjab v Rajasthan Royals, Mohali 28th match, Indian Premier League, (D/N) 2009 Deccan Chargers v Bangalore Royal Hyderabad Challengers, 29th match, Indian (D/N) Premier League, 2009

Match Details

Venue

Chennai Super Kings v Delhi Chennai Daredevils, 30th match, Indian (D/N) Premier League, 2009 Mumbai Indians v Deccan Chargers, Mumbai 31st match, Indian Premier League, (D/N) 2009 Kolkata Knight Riders v Rajasthan Kolkata 37

Sun 03

10:30

Sun 03

14:30

Mon 04

14:30

Tue 05

14:30

Wed 06

10:30

Wed 06

14:30

Thu 07

14:30

Fri 08

14:30

Sat 09

10:30

Sat 09

14:30

Sun 10

14:30

Royals, 32nd match, Indian Premier (D/N) League, 2009 Kings XI Punjab v Chennai Super Mohali Kings, 33rd match, Indian Premier (D/N) League, 2009 Bangalore Royal Challengers v Delhi Bangalore Daredevils, 34th match, Indian (D/N) Premier League, 2009 Deccan Chargers v Rajasthan Hyderabad Royals, 35th match, Indian Premier (D/N) League, 2009 Delhi Daredevils v Chennai Super Delhi Kings, 36th match, Indian Premier (D/N) League, 2009 Kolkata Knight Riders v Mumbai Kolkata Indians, 37th match, Indian Premier (D/N) League, 2009 Rajasthan Royals v Kings XI Punjab, Jaipur 38th match, Indian Premier League, (D/N) 2009 Bangalore Royal Challengers v Bangalore Deccan Chargers, 39th match, (D/N) Indian Premier League, 2009 Kolkata Knight Riders v Chennai Kolkata Super Kings, 40th match, Indian (D/N) Premier League, 2009 Kings XI Punjab v Delhi Daredevils, Mohali 41st match, Indian Premier League, (D/N) 2009 Rajasthan Royals v Mumbai Indians, Jaipur 42nd match, Indian Premier (D/N) League, 2009 Deccan Chargers v Kolkata Knight Hyderabad Riders, 43rd match, Indian Premier (D/N) League, 2009 38

Mon 11

14:30

Tue 12

10:30

Tue 12

14:30

Wed 13

14:30

Thu 14

10:30

Thu 14

14:30

Fri 15

14:30

Sat 16

10:30

Sat 16

14:30

Sun 17

10:30

Sun 17

14:30

Mon 18

14:30

Delhi Daredevils v Rajasthan Delhi Royals, 44th match, Indian Premier (D/N) League, 2009 Mumbai Indians v Kings XI Punjab, Mumbai 45th match, Indian Premier League, (D/N) 2009 Chennai Super Kings v Deccan Chennai Chargers, 46th match, Indian (D/N) Premier League, 2009 Kolkata Knight Riders v Bangalore Kolkata Royal Challengers, 47th match, (D/N) Indian Premier League, 2009 Rajasthan Royals v Chennai Super Jaipur Kings, 48th match, Indian Premier (D/N) League, 2009 Delhi Daredevils v Deccan Chargers, Delhi 49th match, Indian Premier League, (D/N) 2009 Bangalore Royal Challengers v Bangalore Mumbai Indians, 50th match, Indian (D/N) Premier League, 2009 Delhi Daredevils v Kolkata Knight Delhi Riders, 51st match, Indian Premier (D/N) League, 2009 Deccan Chargers v Kings XI Punjab, Hyderabad 52nd match, Indian Premier (D/N) League, 2009 Rajasthan Royals v Bangalore Royal Jaipur Challengers, 53rd match, Indian (D/N) Premier League, 2009 Chennai Super Kings v Mumbai Chennai Indians, 54th match, Indian Premier (D/N) League, 2009 Kings XI Punjab v Kolkata Knight Mohali Riders, 55th match, Indian Premier (D/N) 39

Tue 19

14:30

Thu 21

14:30

Fri 22

14:30

Sun 24

14:30

League, 2009 Bangalore Royal Challengers v Chennai Super Kings, 56th match, Indian Premier League, 2009 1st Semi-Final, Indian Premier League, 2009 2nd Semi-Final, Indian Premier League, 2009

Bangalore (D/N)

Chennai (D/N) Chennai (D/N) Mumbai Final, Indian Premier League, 2009 (D/N)

COMMENTS 1.

I am looking for a job to work with ‘ICL’ as a Business Development / Corporate Communications Manager”. I have already got a offer from the rebel leagie but would be more happy to be associated with a genuine govenment body like yours. Kindly

40

email me the address of the person whom i can send my ‘CV’ to for further pursual. Regards Smitesh Shah Comment by Smitesh Shah — October 3, 2007 @ 3:21 pm 2.

it is greatttttttttttttttttttttttt Comment by paras — April 26, 2008 @ 5:16 am

3.

The way advertisement is coming on IPL teams on television…it’s absolutely wrong way of producing the things. The way you are showing like you are from Delhi daredevils team and I am from royal challengers team so now we have personal interest of quarrel. You are showing aggressive things on television, which is very wrong in my point of view. Comment by Renu Dixit — April 28, 2008 @ 6:21 am

4.

i am a c.a. inter and persuing m.b.a please consider me for a job Comment by aniket sharma — April 29, 2008 @ 3:25 am

5.

u r doing a fblus job.keep it up Comment by ajay,mukesh,akash — April 29, 2008 @ 4:49 am

6.

Dear Mr. Lalit Modiji, Greetings from Bikaner !!!!!!!!!!!!!!!!! Sir, I am working as Assistant Professor (Horticulture) at Plant 41

Biotechnology Center , Rajasthan Agricultural University , Bikaner . Indian National Science Academy (INSA) has nominated me under Inter-Academy Exchange Program, for Poland (Unconventional Breeding Method Laboratory, Research Institute of Pomology and Floriculture, Skierniewice) for a period of Three months. INSA is providing only 50% travel grant. Economically I am not in a position to bear the expenses in Poland . Average monthly expenses in Poland will be around 2000 US Dollars for Boarding, lodging , and internal travel etc. I seek the financial support of 8000 US Dollars ( Travel, Boarding, lodging ,security insurance and internal travel etc. ) for my visit in Poland . I request you to partly support my research visit in Poland. This visit will provide me an opportunity to work in a multi-cultural environment and will strengthen our diplomatic relations with Poland . More Over, the proposed Molecular Marker based Research Program for the Improvement of Horticultural Crops will be beneficial for the development of Horticulture Sector in the country . The purpose of the visit is for the noble cause of Science in general and humanity in particular. I am looking forward for your positive reply. Thanking You, With Warm Regards Praveen K.Singh Plant Biotechnology Center 42

Rajasthan Agricultural University Beechwal,Bikaner-334006 (Rajasthan) Mobile : 09414708648 Comment by Praveen K. Singh — April 29, 2008 @ 10:25 am 7.

hi ipl is truely super Comment by prahald meena — April 30, 2008 @ 4:15 am

8. Kolkata Knight Riders should change their team combination immediately other wise they will not be able to perform in future games. Comment by Santanu Ganguly — May 2, 2008 @ 8:08 am 9.

its very good to watch…….amazing fantasy allover world….. Comment by alwyn — May 2, 2008 @ 11:58 am

10. I

have developed a planetary system’to forecast whether first

batting team or second batting team will win; i want sponsorship as this research will be a boon ; kindly advice; Comment by s.n.rao — May 3, 2008 @ 7:15 am 11. i

want scot styris and harshell gibbs of decccan chargers to play in

the team for the rest of the games and also i want to congratulate to gillchrist for his achievement against mumbai indians. Comment by revanth — May 3, 2008 @ 10:16 am 43

12.kiwi empire is an great empire Comment by revanth — May 3, 2008 @ 10:17 am 13. The

IPL which was launched this April is going well. It is providing

lot of entertainment to the people around the world who love cricket. In a cricket crazy nation like India, the IPL is creating waves. Thank you for the concept. Finally one more question did you allow only the players recognized by BCCI or else did you have any ideas to bring in the players directly to IPL who has skills and lots of promise. Did you have any ideas to select the players thru any competition, if so we are looking forward for the opportunity. Thanks and regards Shanmu Comment by Shanmugasundaram — May 5, 2008 @ 5:10 am 14. i

want to do some work with IPL or u u can say that i am looking for

a job in IPL. i’m doing MBA in marketing. if there will any requirment for marketing related work kindly inform me i can send my CV for the further purpose. Comment by makeen ahmad — May 7, 2008 @ 2:17 am 15.DEAR SIR I GAURAV WOULD LIKE TO ASK YOU THAT WHY THE NORTH-EASTERN GUYS DO NT ANY CHANCE TO PLAY ANY TOURNAMNET IN RANJI OR ANY INTERNATIONAL MATCHES AS,I HAVE STOPPED PLAING CRICKET AND AS WERE DOING COACHING IN THE NEHRU STADIUM AT 44

GUWAHATI, BUT NO RESULT , SO I HENCE REUEST YOU THAT KINDLY FIX A MATCH BETWEEN MY TEAM AND ANY IPL TEAM AND I WILL SELECT THE PLAYERS FOR FIVE TOP CLASS ONE DAY MATCH , HOPE YOUR TEAM DO NT VE SCARED BY MY ONE , A CHALLENGE FOR YOUR IPL TEAM , FROM A PROMISSING PLAYER, I AHVE NOT PLAYED MUCH BUT CAN PLAY MUCH BETTER . THANKING YOU GAURAV JAIN [email protected] Comment by gaurav — May 9, 2008 @ 10:14 am 16.good job Comment by manoj — May 9, 2008 @ 10:26 am 17. When

we go to watch the 8 o clock match, we tend to miss the

earlier 4 o clock match. Hence it would be nice if the 4 o clock match is telecast on the big screen before the start of the 8 oclock match Comment by R Srinivasan — May 10, 2008 @ 2:28 am 18. Thank’s

for the all information …

Comment by Ravi kumar shrivastava — May 15, 2008 @ 9:40 am 19. HI

I find really interesting things out here. i shall b thankful to the site creaters. they hd done superb job. with regards 45

Rohit Kumar +919888312108 Comment by Rohit Kumar — May 16, 2008 @ 11:59 pm 20.Dear Sir, I suggest the format of the IPL can be modified to make it more competitive and at the same time, cut it short. Why not have all teams play each other once in the first round, then have the top-6 teams play each other once before the semi-final? It would definitely cut down the number of games. The number of games in that case would be 28 + 15 + 2 + 1 i.e. 46 matches if there are 8 teams or 45 + 15 + 2 + 1 i.e. 63 if there are 10 teams. This can be coupled with the possibility of having franchise owners allowing temporary transfer of players representing eliminated teams with something like a reserve price- which would mean there would be something in it for everyone. Comment by Ashok — May 17, 2008 @ 9:10 am 21. IPL

Twenty20 is a true cricket,really manoranjan ka

baap…….hai.what a cricket yaar…….justimagin…. Comment by pankaj agrawal — May 23, 2008 @ 3:41 am 22.its a great tournament Comment by Partho Bose — May 26, 2008 @ 5:57 am 23.We need a change in Bangalore’s RC team.

46

Comment by Sagar — May 26, 2008 @ 7:26 am 24. Kya

Ghaatiya combination banaya hewi. Saaaqlo itna paisa kisis aur

chhes mei lagao. kyo is paise ko out of cuntry ke playesrd ko dete heo. kya tumhara India mei players nahi hei?? Kya Hocky, Foodbaal, Table Tannis etc games nahi hei jinko promote kiya jaa saake. Ghaatiya approach. Comment by Kuch Bhi — May 26, 2008 @ 8:05 am 25.I THINK THAT 8 O’CLOCK STARTING TIME IS VERY LATE IT SHOULD BE 7 O’OCLOCK AND DAY GAME TIME SHOULD BE 3 O’COLCK. SO THAT IN CASE OF ANY RAIN DELAY THERE WILL BE A LOT OF TIME FOR PALY. Comment by KULDEEP SINGH — May 27, 2008 @ 2:46 pm 26. Dear

Sir ,

If i wish to be a part of team i.e. if i wish to play for IPL then is there any chances….? Comment by gurubhai — May 29, 2008 @ 1:09 am 27. Any

city of india will join the IPL Tornament is that possible?

If YES then I WANT TO JOIN MY CITY KOLHAPUR FOR IPL. please send me details!!! Comment by shailesh shinde — June 1, 2008 @ 4:35 am 28. It

was really superb. IPL brought many talented young crickters.

Comment by Velmurugan.D — June 2, 2008 @ 5:53 am

47

29. Warne

Captaincy was amazing, as a coach, as a captain, as a player

he had done job well. He was handling pressure situation very nicely.He is the best spin wizard.Thanks to shane warne and thanks to BCCI. Comment by Velmurugan.D — June 2, 2008 @ 6:00 am 30. I

am a mba final year student in the last semester..Plz cosider me

dor any job opportunity. Comment by kshitij — March 21, 2009 @ 2:00 pm

48

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