A M E R I C A N A S
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A M E R I C A N A S S O C I AT I O N A DVERTISING A GENCIES
of
Nancy Hill President Chief Executive Officer
October 19, 2009 Advertising is the fuel that powers the Internet. Most websites depend on online advertising to survive – it’s what allows them to offer consumers free content and services. A very important form of online advertising is search advertising – the sponsored links that appear when a search engine answers a query. A healthy, competitive market for search and search advertising is crucial to the Internet’s future. We believe that Yahoo! and Microsoft’s proposal to combine their technologies and search platforms is good for advertisers, marketing services agencies, website publishers and consumers. These benefits are too important to wait for. As leading members of the advertising and marketing services industry, we urge the Department of Justice to bring its antitrust review to a speedy conclusion. This proposal enhances competition, and should be allowed to take effect as soon as possible Sincerely,
Nancy Hill, President & CEO
Maurice Levy, Chairman and CEO, Publicis Groupe
Martin Sorrell, CEO, WPP
Michael I. Roth, Chairman and CEO, Interpublic Group of Companies
John Wren, President & CEO, Omnicom Group
405 Lexington Avenue • New York, NY 10174-1801 • (212) 682-2500 • Fax (212) 682-2028
#7104
of
Nancy Hill President Chief Executive Officer
October 19, 2009 Advertising is the fuel that powers the Internet. Most websites depend on online advertising to survive – it’s what allows them to offer consumers free content and services. A very important form of online advertising is search advertising – the sponsored links that appear when a search engine answers a query. A healthy, competitive market for search and search advertising is crucial to the Internet’s future. We believe that Yahoo! and Microsoft’s proposal to combine their technologies and search platforms is good for advertisers, marketing services agencies, website publishers and consumers. These benefits are too important to wait for. As leading members of the advertising and marketing services industry, we urge the Department of Justice to bring its antitrust review to a speedy conclusion. This proposal enhances competition, and should be allowed to take effect as soon as possible Sincerely,
Nancy Hill, President & CEO
Maurice Levy, Chairman and CEO, Publicis Groupe
Martin Sorrell, CEO, WPP
Michael I. Roth, Chairman and CEO, Interpublic Group of Companies
John Wren, President & CEO, Omnicom Group
405 Lexington Avenue • New York, NY 10174-1801 • (212) 682-2500 • Fax (212) 682-2028
#7104
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