A Amir

Department of Commerce Presented To: Faheem Athar Haqani

Presented By: Mohsin Akram1/24/2009 15-s Muhammad Ashraf 31-s Amir Sultan 30-r Shafiq Ahmad 13-r Saqib 45-r

M.Com (1st Semester)

RAHBAR TOURS

RAHBAR TRAVELS&TOURS

Table of contents 1. Executive Summary 2. Introduction 3. Strategic Market Plan • • • •

Vision Mission Statement Objectives and goals Caption statement

4. SWOT Analysis

• Internal Factors 1. Strengths 2. Weaknesses

• External Factors 1. Oppotunities 2. Threats

5. Portfolio Analysis 6. Customer Driven Marketing Strategy • Segmentation 1. Geographic Segmentation 2. Demographic Segmentation 3. Psychographic Segmentation

• Targeting • Positioning

7. Marketing Mix • • • •

Product or Service Price Place Promotion

Market Plan Executive Summary It is very challenging and probing to launch a new product or service in the market. We have launched a new service our new infant organization. Our market plan to launch a new service is focused on its success as it is introduced in the market. It consists the all marketing strategies adopted by us to launch our service in the market. These strategies are totally customer driven. And our service represents as a value added service. First section of our marketing plan is about introduction that what we are to offer in the market and why we are offering this service.

The second section is about our strategic market plan. In our strategic market plan we have focused on introducing our service in the market. Our vision, mission and goals and objectives are only customer centered. Although our main objective is to earn profit but we have also focused on customer ease and satisfaction because a satisfied customer is a valuable resource of building goodwill of any organization. We have also made a caption statement to capture or attract attention of potential customers. Once we have attracted them they are supposed to come to us for availing our services. The third section of our market plan is about SWOT analysis of our business. We have analyzed our strengths and weaknesses which are our internal factors and we can control them easily. We can increase our strengths and decrease our weaknesses. The external factors are opportunities which we can avail from our external environment and threats which can influence our marketing plan or affect the success of our service. Fourth one is about our current business portfolio and our marketing strategies. As we are new in the tourism and travel services, so we have made our development strategies as well as penetration strategy after our success of the first service. The fifth portion is about customer driven marketing strategy. It is customer driven because we have made all decision regarding our customers. We have segmented our customers into different groups which have distinct needs and wants. Our customers are divided according their geographical distribution, demographical and psycographical distribution. The second last part is related to selection of our target market. Our target customers include local as well as foreigners. We have specially targeted students who mostly go to trips and study tours. We have organized our resources to serve our target customers well in time and in best way. At the end we have included in our marketing strategy marketing mix. It consists of 4Ps. These are Product/Service, Price, Place and Promotion. These 4Ps are also focused on obtaining customer loyalty and in best way to fulfill their needs and wants with profit. Price is set so that it considers organizational objectives and customer’s ability to pay. And other 3Ps are made to support our pricing strategy. These are expenses to be incurred for earning profit. Only Price is revenue generating strategy.

Introduction: Our challenge and main purpose of making this plan is to introduce our new traveling and tourism service in the market. Launching a new product in today’s dynamic environment is very challenging task. It is not so difficult in case of small or personal business, but it is not easy in large organizations. First, it was not considered planning very necessary for small businesses. But now a day everything has become very important like planning, organizing, budgeting, and research etc either in small or large organizations. So, first of all we need to plan and rethink about the market that we are going to launch a new product of our new organization.

MARKET ANALYSIS The area we selected:

With the passage of time and with the globalization; the world is at very

High pace. Everything is changing so fast that we can say challenging changes are occurring day by day or even every hour. Mind setup is improving and life spam of people is also improving. With these changes, we know time is running very fast and very short. Life expectancy is decreasing and people have no time to leisure and entertainment. Every one is searching that they should be entertained at the time when they have small time free from their businesses of life. We are going to target that area of market in which people have extra time to entertain themselves and have enough resources to expand for their entertainment. In this way we shall provide the people healthier environment and improving mental and physical health and the nation From all these aspects we can say that we shall target services industry in the market.

Why we select services industry?

With the changes in the world, market is also changing very fast. As we know that first it was industrial age, then, IT age and so on. Different are ages going to pass. Now it is considered wisdom and knowledge age. It is very important and crucial age. • Important because target market of most of companies is educated people.

• Crucial because of sensitivity of customer. From its importance, we have a new market to target and to create a different area in the market. While, it is crucial because customer is very sensitive and wise. She/he knows every aspect of market and thinks too deeply while purchasing any product or service. From these points we can say that it is a wisdom age. So, service industry is a leading area in the market. This area has the best opportunities in the market to progress and to grab customers and to make place in the market. We can say that services industry has a lot of potential to grow in the market. Specially, our service of tourism is also of the most importance to prosper and grow. Therefore, we selected this field of services to mankind for making profit through customer satisfaction. We studied the need of customers in Pakistan and we found that there is no any serving firm or company for Pakistanis in tourism. So, there is a lot of potential of growth in Pakistani tourism industry. Another reason for selection of this field is that government also tries to promote the tourism in the country for earning greater revenue. Government is wants to promote tourism therefore; they have made Pakistan Tourism Development Corporation (PTDC).

Strategic Market Plan 1.

Our Vision:

“Best facilitation at time of leisure” 2. Mission statement:

Mission statement of any organization shows the main purpose of its existence. It is the statement that clears the main objectives to its workers, as well as its customers and environment. Actually, it asks such type of questions; what is our business? What should our business be? From these points we can define, in short that mission statement shows organization’s purpose.

Mission statement of our organization is;

• we sell entertainment to our valued customers in the form of; Traveling Tourism Hostelling Guidance Camping Information Best locations With complete satisfaction, care and security.

Our Objectives and Goals: An outline of our main objectives and goals is as follows: 1.

We shall generate profit through customer satisfaction

5. 6. 8. 9.

2. We shall provide our customers the best quality services. 3. We shall capture the market share by providing superior value services. 4. There will be a strong relationship between our customers and our organization. We shall make our marketing strategy so that we can distinct position in the mind of customers. We shall make our organization as a market leader in the field of services of tourism and traveling. 7. We shall try our best to acquire customer loyalty by our service. We shall facilitate our customers so that our customers will think that this is what they needed. We will achieve our goals by customer satisfaction and by transferring the benefit to our customers.

Objectives and goals of the organization are in other sense detail of mission statement of organization.

Our main objectives are to provide best entertainment at the time of leisure by providing tours of healthy, historical and entertained places and traveling facility. We shall provide hotels, tour guides and conveyance with full mind satisfaction to our valued customers. That are market oriented, in case company oriented, we shall capture every best place that would be heart desire of our valued customers. We shall capture every best place that would be heart desire of our customers. In this way we can grab and attract more and more customers to expand our business and we can capture the market share. Our first priority will be to provide best facility of tourism and traveling to our customers so that there will be a strong binding between our customers and our organization. We shall make a culture in which our internal and external customers will be satisfied both. Our internal customers are our employees and external will be targeted by identifying their needs and wants.

These were our main objectives which can be of any organization. Our objectives are divided into two different categories which are as follows: Business objectives: 1. 2. 3. 4. 5. 6.

To generate profit To increase profitability To expand business To avail the opportunities from the environment To increase the goodwill To generate profit through customer satisfaction

Marketing objectives: 1. 2. 3. 4. 5.

To make new customers by capturing them from the market. To retain old customers by satisfying their needs and wants. To capture a large market share by offering value added services. To make profitable relationship with our customers. To facilitate our customer profitably.

Keeping in mind these goals and objectives, we shall make our all the strategies to achieve them.

Caption statement: “Come with us to experience the joys of leisure”

SWOT analysis: SWOT analysis of business environment can be performed by organizing the environmental factors as follows:

Internal factors:

Internal factors are Strength and Weaknesses of the business organization. These are controllable because they belong directly to the organization. Our strengths and weaknesses are as follows:

Strengths:

Our strengths are our sincerity to our customers and our educated and polite staff to deal our customers. Our customers are to be served in such a way that they will come again and again. We have our large and well organized network of bus stands, hotels, tuck shops, travel guide staff, camping facilities for tourists on reasonable and affordable prices. All of our staff members are well trained and well equipped to deal our customers. Our strengths that will support our marketing strategy will be as follows:

1. We will support customers in their arrangements of trips and they will have no any need of managing and arranging the hotels for their stay. 2. As we shall have our trained and educated staff so we shall have a competitive advantage over our competitors. 3. Our main strong point is the competitive advantage over a lot of point as compared to our competitors. These are our well organized network of outlets and hotels and bus stands. 4. Our competitors have no any service which is related to tourism because they are associated with only traveling services. This will help us to capture a large market share. 5. We have a lot of resources to cope with the emerging needs of our valued customers. 6. We are new in services of tourism but there is no any properly existing market player in the field of tourism in the Pakistani tourism industry. 7. Our organization is based on all businesses which are related with tourism just like PTDC we will have benefit of low competition. 8. We have employed successful and experienced people for managing our services of tourism therefore; we have a lot of potential to maximize our revenue from all types of services rendered to our customers.

Weaknesses:

Weaknesses are those internal factors which affect the profitability of an organization and its marketing strategies. These weaknesses in our organization are as follows; 1. We are new entrant in the market so we have to put our lot of

2. 3. 4. 5.

energies to capture market share of our competitors specially in traveling sector. As a new entrant we are seemed to be unrecognized to our customers. We have low market share in our area of services of traveling services. This weakness is very much needed to be converted into strength. We are not enough popular in the market so that we can replace the traditional bus services to tourism services. Because our organization is new to the market. Some of our competitors have overpriced to customer this will cause us difficulty in price setting. We have a lot of limitation e.g. security problems in Pakistani tribal areas like Swat. We shall have a limited access to the hilly areas of this zone which were preferred by tourists.

6. We have to face a lot of legal formalities to make our hotels and

outlets in different areas.

External Factors:

External factors which affect the organization in the market are as follows:

Opportunities:

Opportunities are the chances we can avail in the market. As there is a lot of potential in services industry in our country we can avail a lot of opportunities in the market. Because the field we have chosen is vast in its true sense. It is upon us to avail these chance that how can we capture market share and attract our customers. We have a lot of opportunities to get benefit from the weaknesses of our competitors. In this way we can grab our potential customers to us and we can retain them and make new customers by satisfying our old customers. In addition to these, we have lot of opportunities to expand our business portfolio and to increase and maintain the profitability of our business. These opportunities are as follows;

1. We have a lot of chances to expand our business portfolio because there is lot of potential in the services industry. 2. We can avail the opportunity of introducing our new services. 3. We can also do the business of advertising the products of different organizations like mobile companies etc. 4. We can earn commission from different hotels owners if we give them opportunity to serve our tourists. 5. Tourism industry is emerging in Pakistan, so we can expand our target area to expand our business. 6. Marketers believe that young age customers can be very helpful in making long term relations with our organization. They may be associated with us in their old age if we completely satisfy them. 7. As fuel prices remain the same we shall have enough opportunity to set our fees or conveyance and residential fair for long time.

Threats:

We have a lot of threats in the market which can affect our business profitability and our customer. We are in such an environment that we have a lot of chances to prosper

but in the same way we have these threats to our market share. These threats area as follows:

• • • •

• • •

Threats of new entrants in the market. Threats of competitors. Security threats i.e. bomb blasts, robbery and our competitors. Political conditions. Threat of war between Pakistan and India. Threats to security due to terrorism. Price fluctuation of petroleum products. Customers switching to others due to prices difference.

• We can handle these threats if we make effective marketing strategy. Our planning will be so that we can be able to handle with any situation. We shall set such prices that our customers may not switch to our competitors.

Portfolio Analysis Business Portfolio:

Guided by the company’s mission statement and objectives, management now must plan business portfolio. First of all, we need to find out, what is business portfolio? It is the collection of all businesses and products that make up a company. So, the best business portfolio is the one that best fit the company strengths and weaknesses, opportunities and threats in the environment. First of all we will analyze the market. Is there any competitor that actually exists? We found that only one competitor exists, PTDC Pakistan Tourism Development Corporation. By analyzing its business, we found it has its own hotels and some conveyance. It has its own website that provides information about organization and its outlets. From this analysis, we come to know there are some places in the market that are untargeted. It has limited facilities in case of hotels, conveyance, outlets and captured very limited areas. Developing growth strategies: As we know that our competitors have many limitations and they are using no any proper marketing strategies. So, we can expand our business easily and we have many ways to develop best strategies to capture their market share. Market opportunity identification through the product market expansion grid best supports for the development of growth strategies. Existing product

New product

Existing market

Market penetration

Product development

New market

Market development

Diversification

From this grid, we have the opportunity in all four groups. First stage, in case of market penetration we can provide best facility in tourism and traveling, than any competitor can do. We can facilitate our valued customers better than our competitor. For example, we shall increase or make more hotels and outlets in the areas where our customers usually want to go. We shall provide reliable services to our customers to attract them. Second, we will have opportunity to make more and more outlets, hotels and restaurants to target and capture maximum customers. Third, in case of product development we can establish more and more information centers in existing market. That would be totally new in return of our competitors. Fourth one is the more opportunistic point of new market and for new product/service. We will make our hotels at backward areas and establish our outlets in agrarian areas to show them the place at which people can get beautiful scenery and importance of that area. We can say that people can enjoy going there. And customer will be facilitated at those backward areas. In this way local people that have the power targeted and facilitated with the market that is out of their reach. Our current business portfolio shows that we are associated with five different types of services. Our main head is tourism so; we are associated with all activities related with tourism. We have invested in different categories related with tourism.

Competitor Analysis In case of travelling and conveyance facilitations we have a lot of competitors. They have captured the market but in fact they are not using marketing strategy. But only Daewoo is marketing its travelling services. It is the one of the strongest competitor of our organization. Here is the list of the our main competitors in case of travelling services; • Daewoo • Al-Shahbaz • Shalimar • Bandial travels • New Khan travels • Butt Bros

• SAMMI Daewoo These competitors have very large market share in the field of travel services. We shall have to add some specific attributes in our services to cope with this competition.

Our Competitive advantages:

Here are some special attributes in our services which make our service special as compared to our competitors. • We are providing value added services to our customers and this will help us to distinguish our services from our competitors. • We shall provide all types of services they needed and demanded regarding tourism therefore our customers will prefer our services. • Another specialty of our services is that we also provide entertainment to our valued customers during travel. • Without Daewoo and SAMMi Daewoo, all our competitors are not using marketing strategy. We have no any competitor in Pakistan tourism industry which compete us directly but only (PTDC) Pakistan Tourism Development Corporation is promoting tourism in Pakistan which flourish tourism in Pakistan.

Customer Driven Marketing Strategy Market segmentation:

Market consists of buyers and buyers differ in one or more ways. They may differ in their wants, resources, buying attitude and buying practices. Each buyer is potentially a separate market.

How to segment a market?

There is no single way to segment a market. Best way is to view market structure major are the following to segment the market:

Geographic Segmentation:

1. In case of our launching a product, geographic segmenting is very important. It means dividing the market into different geographical areas so that customers should be categorized geographically. We divided our market geographically as follows:

Country/region:

We have divided Pakistan in different regions which are located in four different provinces of Pakistan. Punjab, Sindh, NWFP and Baluchistan. Each province has its capital. Such as Punjab has Lahore, Sindh has Karachi, NWFP has Peshawar and Baluchistan has Quetta.

City size:

Biggest city is Karachi and other cities are divided as having lower population which are as follows; Lahore, Islamabad, Quetta, Faisalabad, Muzafarabad, Haiderabad, Sikhar and Sargodha etc.

Population Density:

Population is divided according to it density in specific areas. It is divided as Urban population and rural population.

Climate:

According to climate Pakistan is divided into different regions such as Northern areas which has cold weather, plain green fields of Punjab and desert areas of Blochistan.

Himalaya’s cold snowy mountains

A beautiful lake Saiful Mulook

picture of a fort

Harappa & Mohan jodaro

Wahga border Lahore Ayyubia Murry

2.

Demographic segmentation:

Dividing market into groups based on such variables like age, sex, family size, life cycle stage, income, occupation, religion, and race. It also means to divide the market according to socio-cultural division. It is most popular segmentation of market because customers needs and wants differ in these variables. We shall mostly target the people of higher income and our pricing and other strategies will be according to these variables. We shall also target those who are associated with those professions in which they can give time to their family and enjoy their free hours or days in worth seeing areas. In this segmentation these categories are included by us:

Nationality Religion 90% Muslims Income (per capita income 2550$) Profession (mostly doctors, engineers and office workers and students) Life cycle stage Family size And Occupation etc. • People having foreign nationality are likely to go too far of places to visit historical as well as those areas which have good climate. • According to income people are so divided that most of the people having high income sources also spend their money on traveling and tours. Our hotels and travel services will be differentiated according to the income of people. • Students and other professional people, who find some time of leisure, are also likely to avail the facility of tourism in that time. Specially, students of colleges and universities go on their study tours and recreational trips. • According to age if we divide our market we find that mostly children are likely go to parks and other recreational places. • People having larger family sizes are also a separate segment of our market because they also likely to go out of their houses for amusement and refreshment. • Young boys and girls are very keen to enjoy their free moments so our focus should be on this segment. • Pakistan’s more than 52% are women and the no. of working women is increasing day by day so we will pay attention to this segment.

60

50

40 Lower Middle Upper

30

20

10

0 Lower

Middle

Upper

3.Psychographic segmentation:

This kind of segmentation is related to the behavior of the customers. It has importance at different places. Because every one has not the same psychology and they behave differently from others to different things. This type of segmentation is based upon the psychology of the customer. And psychology is based on following variables; Social classes Life style Brand Personality, product’s characteristics. In Pakistan people are more conservative and they are strictly bounded to their cultural values and traditions. Keeping in mind all these aspects, we have to take care of our customer’s values, their personality, their socials classes and family ground area wise. We shall establish our hotels and outlets in according to our customer’s needs and also keeping in mind their status we shall provide them facilities which they needed.

We have divided our market according to social classes as follows; Upper class Middle class Lower middle class Lower class People relating to upper classes are likely to respond differently to our services and they will be targeted specially. But we shall provide elastic offers for lower and middle classes. Lower class is not likely to avail our service to that extent as those upper and middle class will do. Our hotels, outlets and our bus stands will be made by keeping in mind its impact on the behavior of upper class and other classes. These places can give lasting impact on our customers. As upper class will be fully facilitated in the tours and travels so, by keeping in mind this point, we have to make our hotels and outlets will be made according to their choice. Our services like tour guides, camping and other services will be differentially made for upper class and other middle classes. In all these aspects we shall have to consider the status and demand of our customers. In this way we will be able to survive in the market. The people who are included in higher society of Pakistan, are more likely to have the opportunity to give themselves free time to go to far of places for refreshment. Upper class is the most important buyer of any organization.

Targeting: “Selection of one or more market segments to enter.”

How to target the best segment?

As we have segmented our market we have to choose the best segment which gives us revenue in return. We should select those targets which give us more profitability and strengthen our position in the market in long run. There are points that describe the selection of market segments:

Undifferentiated marketing: When a firm or company ignores a market segment and goes after the whole market with one offer.

A firm might ignore a market segment which is perfect to be chosen and might give us long term benefit and the other may use undifferentiated marketing to target the market as a whole. It depends upon the business of that firm and other conditions. For example for FMCGs (fast moving consumer goods) mostly undifferentiated marketing strategy is used.

Differentiated marketing:

In this category, firm goes to offer its products or services by targeting different segments by providing separate offer for each. In this way, a large no. of customers is targeted but it is very costly time consuming.

Concentrated marketing:

It is used when company has limited resources and target sub market. It targets specific area and does not go in other area of the market.

Micro marketing:

It is also called niche marketing. In this method, we select specific individuals which are local and we offer local products.

How we selected our target?

We found the result from this discussion that differentiated marketing is not appropriate. We shall target local customers at every place and we will show the local culture and heritage to describe local knowledge of history and improve the visiting standard of people. If our resources will increase with passage of time, we shall capture customers from outside the country. But it is optional for us to promote our services for local customers only or for both foreign and local. So, our hotels and restaurants are designed and decorated with local trends of cultures. And our services will be according to the specification and choice of local people. Our customer can enjoy their leisure by having knowledge about local heritage and history. In this way, we can show and describe the local knowledge and history with more reliable way. Every visitor can understand and enjoy the local knowledge and facilities, people and culture of the respective area. Foreign tourists can also enjoy their tour by availing our hotels, buses, travel guide and camping services. We shall also target especially educational institutions. We shall manage their trips and study tours by providing campus to campus facilities. So, we can say that our target market will be following: • Local common tourists • Students • Travelers These target customers will be facilitated in all aspects according to their needs and wants. Our main focus will be educational institutions because they mostly go on tours as trips.

Positioning and Differentiation: Positioning means to make a distinctive position of your product or services in the mind of customer with respect to the competitors. We shall promote our service so that we can be able to make a specific position in the mind of our customers. As we are associated with services and in services sector both the producer and the consumer are at the same place at the same time. So, we shall be careful while serving our customers and we shall make our strategies so that our customers are fully satisfied by our services. Our promotional activities and other marketing activities will be concentrated on emphasizing on our specialty. In this way our service will be successful in the market. Our strong points in the mind of customers will be as follows: 1. As we care for our customer’s comfort so, our customer will prefer us on our competitors. 2. We shall hire efficient, polite and educated staff to serve our customers. This characteristic will differentiate our services from others. 3. Our way of serving our customer is good because our organization is based upon customer care and benefit. 4. We shall provide all necessary which are associated with tourism. 5. We also manage all the arrangements relating to tourism of groups such as student’s trips and study tours. In this way our customers who mostly arrange group tours will prefer us because they will have no any problem of hostels in the areas where they want to go.

Marketing Mix Marketing mix is the main strategic fit of an organization. It includes 4 Ps which are as follows;

1. 2. 3. 4.

Product Price Place Promotion 1.

Product/Service:

What is Product?

Product is a thing that is offered in return of compensation. We are providing our service of tourism and hoteling. So we have little different

from product. Because it is intangible, non-stored and perishable. Keeping in mind these points we provided our services. Basically, there are main two categories of products. Consumer products and industrial products.

Consumer Products:

It is the product that is bought by final consumer for personal consumption.

Industrial Products:

It is product that is bought for further processing or business.

As we have service industry, we have different from these categories . we have our service as we are relating to service industry.

What we are going to offer?

We are going to offer our customer a service which is related to tourism and traveling. Our traveling services will help our valued customers to arrange their tours to different worth watching areas. We will give them this service which includes; 1. Conveyance/Buses 2. Residence/Hotels 3. Travel guides 4. Camping facilities 5. Information about historical places

Specific Features of our Services: We are providing most reliable and most facilitative services than any other organization like PTDC. We have our own convince, to reach at any destination and/or visiting places. Our outlets will provide full information relating to tourism, visiting northern areas and historical and special places in Pakistan. We made our houses and some gardens at different places inside the city as well as outside the city where people would come at leisure time and share their thoughts and views that are of old age. Similarly our other places and clubs in cities would provide the way of fun and enjoyment we selected the places in the city where people could reach easly without wasting time. Similarly our one place is connected to the other one. For example, people who visit our clubs can get the information of our hotels, restaurants, visiting areas, convince availability and historical places.

Name of our service/ Branding:

One must take care while selecting name and branding the product or services. Brand name selection: A name, term, sign, symbol or design or combination of these intended to identify the goods or services of one seller and to differentiate them from those of competitors. A brand is a seller’s promise to deliver consistently a specific set of features, benefits and services to buyers. Branding should target some points like attributes. Its name shows its working, its condition and shows its quality. 1. It should be easy to pronounce by the common man. 2. It should not hurt any person’s feelings such as religious values. 3. It should be different from competitor’s brand names. A brand name can play vital role in success of any product or service in the market. If any brand comprises of above said qualities it will be successful in the market. Our service has following brand name “RAHBAR” RA denotes “raasta” H denotes “hai “ B denotes “Bahut” A denotes “Asaan” R denotes “To Reality”

Some Special Offers which includes in this service We have some special offers like membership, family packages and some specials facilities like providing free play stations to children and use of park area for children. Providing information books on historical places and about Pakistan are other than these facilities. Special concession for the families and groups who render our services and uses our places, hotels, restaurants and outlets. Those who get membership are eligible to avail special seats and protocol in some events and function. Members are also eligible to get some special services than other one.

Pricing Strategy It is the second “P” of marketing mix. It is of much importance because it is the only revenue generating in marketing process. All other three “Ps” are expense generating. Therefore, we have to be very careful about this one.

How to set a Price?

It is very crucial point of setting up pricing for the product or services. As we have services, so our pricing strategy is bit different from the product pricing. Basics of pricing are according to the market situation, competitor and the customer targeted. Our competitor is the only PTDC. So we set economic pricing strategy and according to environment. We know our customers are fully back by power to avail services; therefore we set most economical prices to attract the customer at first stage. We also know that we have totally new launching to attract the customers and grab the market the we offered some bundle packages like family packages, package for those who render our services for long term and provision of special services and protocol to the people who get the membership. Prices may fluctuate with respect to time but we have set the typical prices for different routs and locations. We have used different packages for different areas and different services. Because we are giving a value added service to our customers. Our customers will be able to get facility of conveyance, residence at typical places and other facilities like camping, travel guides and best location. In short, we shall all activities relating to tourism for our valued customers. Our different packages are as follows;

Placement Strategy Our placement strategy includes the answers of these questions. Where from our customers can avail our services? Where they can go with us? How shall we serve them? The answers to these questions are; we shall make our offices at different cities of Pakistan. Our customers can book advance our bus services and hotels services. They can avail our services for any of the desired destination as prescribed by our charter to where our resources allow us to go. We have targeted mostly those areas to focus and to serve, which are included in historical heritage of Pakistan and cultural heritage. These areas are as follows; Harappa and Mohan Jo Daro at Texila as historical places Murry and Patriatta beautiful hilly areas Gilgit Nanga Parbat Zyarat Aazad Kashmir valley Clifton Beach at Karachi And desert areas of Baluchistan etc. Our customers can book our services on telephone as well as on internet. We have our own website named as www.tour2pakistan.com.

They also can get any type of information from our offices which located in different cities such as; Sargodha; General bus stand Islamabad; near Jinnah Muslim college Aabpara Market Lahore; Bus stand Minar e Pakistan Multan; Near Bahauddin Zakria University Faisalabad; GC University road Dhobi Ghaat We shall organize our placement strategy from time to time. With the help of our promotional activities we will go to different colleges and universities to promote our services and due to this awareness we will be able to convey our message to our potential customers. We shall also disseminate information relating to our services. We also provide hotels facilities and travel guides and camping facilities in demand and also included in our special packages.

Promotional Strategy

We have also made a specific promotional strategy to promote our tourism services. In this strategy, we have prepared a complete plan of advertising our service on print media as well as on electronic media. We shall mostly use local channels to advertise our services. Our main focus is to convey our message to our potential customers. We shall also use some other tactics to attract customers. This includes special packages, additional benefits and some other promotional campaigns such as news pamphlets and booklets relating to tourism in Pakistan. Our promotional campaign is focused on local as well as on foreigners.

RAHBAR TOURS

RAHBAR TOURS Our slogan is “The easy way”. As we have our commitment with our valued customers that we shall provide them to our best level comfortable travelling and tourism facilitations.