92evidencia -1 Actividad 1 Summary.docx

Evidence 1: Summary “Approach to diagnostics of marketing complex of industrial enterprise” 9

In his article "APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL ENTERPRISE," Tatiana Maksimova and Elena Shapran describe how the development of the economic system in Ukraine and competition relations between its subjects needs the decision of tasks. The content of diagnostics of enterprise’s marketing activity it’s basic, and expose problems and consequences of acceptance of current administrative decisions. No talk about the presence of the unique approach to diagnostic activity of enterprise, for lack of scientific works devoted to this problem and the fact that the determination of current status of subject of economic activity depends on working of plan package, to diagnostics of marketing complex of enterprise, in particular, the authentication of the real state and properties of analyzable object. 9