9217005 A Bharat Ppt

Presented by SANDEEP REDDY SANDEEP KUMAR.P.V SANDEEP KRISHNA CHANDRASEKHAR VENKATESHWARA RAO ANIL KUMAR RAM BHARAT RAM

• The population lies between the age group of 13 to 32 is called the youth . (gen – y)

Difference between Younger Generation & Older Generation Gen Gen Y

• More comfortable with the use of technology • They want to solve any problem with the involvement of technology • Look for constant feed back & recognition • They aim to work faster and better than others

O

• Not comfortable with the use of technology • They rely on the traditional ways to solve a problem • Traditional as they want annual reviews

• • • •

Characteristics of the Gen Y

Financially smart decision makers Maintain the work-family balance Challenges in life High expectations on self as well as on the employer • Goal oriented • Immediate responsibilities

The new trend set by gen Y

CHANGING DEMOGRAPHIC AND PSYCHOGAPHIC PROFILE OF URBAN INDIAN YOUTH OLD GENRATION VS GENRATION Y

Comfort with technology Management style Financial smartness Balance between family and work life Ageing factor Loyalty towards firm Self expectation Expectations from employer Immediate responsibility Goal oriented

PLACE

ADVERTISI NG

Televisio n

Newspape r

Health Clubs and beauty parlours'

SALES PROMOTION/PROMOTIONAL SCHEMES

MARKET SURVEY

Dimensions • Desire Of Consumer • Features, a Consumer Wants in a T-Shirt • Disposable Income • T-Shirt Preference • Purchase PreferenceOrganized/unorganize d retailer

Objective- To study the consumer behavior

Product Development Different Age Groups : For Teenagers (13-21) –any comment or slogan or jargon For middle Youth-A Couplet Picture may Suite

Either Embossed or Plain

Size Of the T-Shirt (Small, Medium or Half Sleeves .) The latest trend is the short length shirts etc.

Price Determination as per the Quality & Income Level

Work upon 4p’s-Properly introduce it to the customers. And to build your brand awareness  Allocate the product according the demand pattern  Try to place it into the nodes and links of the consumer  Develop a sound distribution channel to avoid shortage of goods in market  Motivate consumers to buy more and provide such a quality that they buy it again  And yes consider their feedbacks and renovate your product according their needs and wants

 Try to get more and more feedbacks  Analyze feedbacks and list down major problems  Check that those feedbacks are relevant and achievable  As feedbacks tell us what new changes does the consumers are likely to see in the products  Check if there is any social, economic, political, personal (PESTLC) of functional risk associated with the product  Is the product attributes are beneficial to consumers or not