1 DAY MVP
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Section 1 Introduction - Getting Lean www.CompanyName.com 1 day MVP © 2020 Companyname PowerPoint Business Theme. All Rights Reserved.
Lecture 1 Course Overview
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Course overview Section 1: Introduction - Getting Lean Section 2: Getting even leaner (optional) Section 3: Setting up your experiment Section 4: Identifying your target market www.CompanyName.com 1 day MVP © 2020 Companyname PowerPoint Business Theme. All Rights Reserved.
Course overview Section 5: Competitive analysis Section 6: Lean customer development Section 7: Creating your pitch experiment Section 8: Pitching to soft targets www.CompanyName.com 1 day MVP © 2020 Companyname PowerPoint Business Theme. All Rights Reserved.
Course overview Section 9: Upgrading your pitch experiment Section 10: Testing your idea against paid traffic Section 11: Building a functional MVP Section 12: Docs to Go follow along www.CompanyName.com 1 day MVP © 2020 Companyname PowerPoint Business Theme. All Rights Reserved.
Lecture 3 Lean in 5 minutes
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Lean in 5 minutes
Eric Ries - “The lean startup” The idea of the book: How startups can think about the future and their ideas in a way that can mitigate risk and accommodate “absolute uncertainty”
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Lean in 5 minutes The market is uncertain You don't know anything about your idea until you start testing it
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Lean in 5 minutes
“When we’re in the shower, when we’re thinking about our idea - boy, does it sound brilliant. But the reality is that most of our ideas are actually terrible.”
Eric Ries
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Lean in 5 minutes You can learn more about your idea through validated learning Validated learning = learning from an experiment
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Lean in 5 minutes The 1, 2, 3 of Lean 1 - Your idea is terrible 2 - To fix this, you need validated learning 3 - To get validated learning, you need to run an MVP test www.CompanyName.com 1 day MVP © 2020 Companyname PowerPoint Business Theme. All Rights Reserved.
Lean in 5 minutes MVP experiments: “The MVP is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort” - Lean Startup www.CompanyName.com 1 day MVP © 2020 Companyname PowerPoint Business Theme. All Rights Reserved.
Lean in 5 minutes Spend the minimum amount of time and resources 2 outcomes - win / fail The goal is to get to the outcome faster If it fails, it's best to fail as soon as you can www.CompanyName.com 1 day MVP © 2020 Companyname PowerPoint Business Theme. All Rights Reserved.
Lean in 5 minutes Lean startup framework: Stop building things people don't want!
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Lecture 4 The lean mindset
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The lean mindset Understand why we do things in a certain way The basic idea of lean mindset: You don't know anything until you test Throw away all your preconceptions www.CompanyName.com 1 day MVP © 2020 Companyname PowerPoint Business Theme. All Rights Reserved.
The lean mindset Test your idea by pretending it's already real People will have real reactions to your idea All scientific experiments have: Hypothesis, Assumptions, Parameters, Conclusions Validation = the scientific method www.CompanyName.com 1 day MVP © 2020 Companyname PowerPoint Business Theme. All Rights Reserved.
Lecture 5 What is an MVP?
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What is an MVP? Prototype ≠ MVP MVP = Minimum Viable Product My grand vision does x, y, z - remove x - remove y - simulate z MVP www.CompanyName.com 1 day MVP © 2020 Companyname PowerPoint Business Theme. All Rights Reserved.
What is an MVP?
Save time and validate the core value of your product Remove all the unnecessary features
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Lecture 6 Climbing the MVP mountain
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Climbing the MVP mountain MVP is a process, it's a cycle that You repeat every time you fail The MVP mountain: - You have an idea - You have to pass several checkpoints to validation www.CompanyName.com 1 day MVP © 2020 Companyname PowerPoint Business Theme. All Rights Reserved.
Climbing the MVP mountain MVP 1. Sniff test 2. Competitive analysis 3. Customer interviews 4. Basic pitch experiment 5. Complex pitch experiment 6. Building an MVP
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Climbing the MVP mountain "The #1 reason why new products fail is not a failure to build what we set out to build, but the failure to find the right customers and markets for our products" If you fail, you can pivot and start again
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Lecture 7 Introduction to Section 1 activity How would you MVP? www.CompanyName.com 1 day MVP © 2020 Companyname PowerPoint Business Theme. All Rights Reserved.
Intro to Section 2 activity
I'm going to describe an idea for a business You have to pick the best MVP option for validating it
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