8.3.09_pressrelease_ddb Sa Wins Fnb

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FOR IMMEDIATE RELEASE

Date

8/3/09

Location Johannesburg, South Africa

DDB South Africa wins First National Bank of South Africa First National Bank of South Africa (FNB) has concluded its review of advertising agencies and has awarded its main advertising contracts to two agencies, DDB South Africa and Metropolitan Republic. The two beat the two largest agencies in South Africa, Ogilvy and Draft FCB. Leading digital design agency Gloo retains FNB’s brand digital account. FNB’s “How can we help you?” remains the brand’s emblematic claim. Glen Lomas, DDB South Africa CEO, said: “DDB is over-the-moon to have been chosen as a creative partner for FNB and we look forward to sharing this privilege with Metropolitan Republic and Gloo.” The appointment is effective immediately. FNB is also a FIFA 2010 World Cup sponsor, which means that DDB South Africa will now be handling three of the major sponsors, the others being MTN (the largest mobile telecom business in Africa) and McDonald’s. About DDB South Africa: DDB South Africa is Agency of the Year 2009 (AdReview 2009). In 2008, DDB South Africa won the Grand Prix at Cannes Lions Festival with its campaign for Energizer. They were number 3 in the South African creativity league in 2008 and number 10 by billings. About DDB DDB Worldwide Communications Group Inc (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue™, influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC).

About FNB: Founded in 1838, FNB provides personal, commercial and corporate banking services to more than six million customers across South Africa, from large corporate accounts to accounts for teens and pensioners.

Contact: For local communication: Glen Lomas CEO DDB South Africa 27 11 267 2800 [email protected] For international communication: Melanie Vignon, Communication Director, DDB Europe, Middle East & Africa, 33.1.53.32.6133 [email protected] Pat Sloan DDB Worldwide 1.212.415.2901

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