4_5890868592190162331-1

AKSUM UNIVERSITY COLLEGE OF BUSINESS AND ECONOMICS DEPARTMENT OF LOGISTICS AND SUPPLY CHAIN MANAGEMENT

ASSESSING FACTORS AFFECTING THE PRODUCT QUALITY IN CASE OF ALTEXPLC

A RESEARCH PROPOSAL IS SUBMITTED TO THE DEPARTMENT OF LOGISTICS AND SUPPLY CHAIN MANAGEMENT IN PARTIAL FULFILLMENT FOR THE REQUIREMENT OF BA DEGREE IN LSCM

BY: FIROMSATAFASSE ID: AKUR/0323/05

ADVISOR: INSTRUCTOR DAWIT.H (MBA)

DATE: 13/06/2007 AKSUM, ETHIOPIA

Table of contents 1. Introduction ................................................................................................................... 1 1.1 Back ground of study .............................................................................................. 1 1.2 Statement of the problem ........................................................................................ 2 1.3 Object of study ........................................................................................................ 3 1.3.1 General objective of the study .................................................................... 3 1.3.2 Specific objective of the study .................................................................... 3 1.4 Significance of study ............................................................................................... 3 1.5 Scope of the study ................................................................................................... 3 1.6 Research methodolody ............................................................................................ 4 1.6.1 Research design ........................................................................................... 4 1.6.2 Sample and sampling techniques ................................................................ 4 1.6.3 Source of data and data collection method ................................................. 4 1.6.4 Procedure of data collection ........................................................................ 5 1.6.5 Method of data analysis .............................................................................. 5 1.7 Limitation of the study ........................................................................................................5 1.8 Time schedule .....................................................................................................................6 1.9 Budget schedule ..................................................................................................................6

1. Introduction 1.1 back ground of the study A manufacturing industry has existed one form of other during most humans history, however, for hundred years it was preemptive as way of life. During that time with occasional advancement follow discoveries anew technologies growth has also registered in manufacturing industries .peoples began to lives as a results of emergencies of practice such as: textile, agricultural tools and leather goods as well as luxuries. Textile manufacturing was first developed in Britain as result of inventing the spinning and weaving machine. Later it was spread to other parts of crape to USA, Japan, China and etc. (P.Kottler, 2006, P -82)

Product can be defined either industrial or consumer products depends on buyers intention the main classification between two types of products are their intended use business products are used to manufacture other products goods and service to facilitate the organizations operations or to sell

other customers. Consumer products are bought to satisfied an

industrial’s personal wants(Arun Kumar N.mekshi 2006,p-174 ) and also product is any goods services or ideas that can be offered to the market to satisfy want and needs its things produced by labor effort result of act or process: products are the heart of marketing which needs to exist for order element of mix has to happen (Boundeless,2014,P-66 ). The product concept holds that consumer will favor these products that will offer the most quality, performance and innovation of features. Managers in this organization focus on marketing superior products and improving them overtime .However, these managers sometimes caught up in allover affair with their products. The might count the better mouse trap fallacy belief that a better mouse trap will had people to beat apathy to their door A new or improved product will not provide successful unless product is priced,distributed,advertised and sold properly(P.kottler,2006,P-15).

From this perspective we can also define production as the process of which combined and transforms various used in production or operation system of organization in to value added product in controlled manner as per policy of organization. Generally themanufacturing

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product called production. (R.planner selvan, 2005, P-2) and the product quality is ultimately reflected in market share and service that consumers are willing to pay. The product qualitystate to answer the question such as how good production is the product results from developmenteffort? Does it satisfy the customer needs? And is it robust and reliable? (Karl Ulrich, Steven D. Eppinger, 2008, P-2).

1.2 Statement of the problem Manufacturing industry is the main economic set of the developed countries our country which means Ethiopian has almost some progress in expanding manufacturing industries to support repopulation and improve its economy. Among these industries, textile industries are distributed in various part of the county. From these industries ALTEXPLC creating job opportunity for many peoples and supplies the products to the society and also export to other foreign countries. The main reason for the researcher conducting this study is because based on information that will going to obtain through survey ALTEXPLC faced with many problems in it is production produce and the valuable and high quality of products to satisfy the consumer of the company.

Since researcher want to study on the company that produce high quality of product to explore the factors affects product quality of the company. And also ALTEXPLC face challenge that protect to produce high quality of products. The challenges might rise because different department in the Company might have different perception to produce high quality of product that satisfies the customers’ needs.

The researcher will address the following questions;  What are the main factors affecting the product quality of the company?  How these factors cause for affecting product quality?  Does the company consider the factors and create means to solve the problem?  What are the strategies of the organization to reduce the problem of the company’s?

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1.3 Objective of the study 1.3.1 General objective the study The main objective of the study is to assess the factors that affecting product quality of ALTEXPLC

1.3.2 The specific objective of the study The specific objectives of the study are:  To identify the factors that affects the product quality of the company.  To examine the impacts of these factors on product quality.  To provide some suggestion and recommendation to reduce the occurring problem of the company.

1.4 Significance of the study The study can contribute for the organization for the researcher and for other competitors. For the organization it uses to make the product with high quality of the company efficient and effective. It also use to have deep understanding of possible constraint of company and to recommend the remedies for the problem. For the other competitors organization especially textile factory can learn how to satisfy their customers and customer behavior towards the textile products. Because the life of business organization is depend on the customer. For the researcher to support to motive and gain confidence and knowledge by conduct this study and also he/she might get the research profession and announcement as well as respect from various aspects. For the junior students it uses to provide the motive to conduct their study by using this study as a model. It also uses to gain experience through reading this study and to conduct their final research project very well.

1.5 Scope of the study Even if there are many company in the country this study limited or bounded to assess the factors that affect product quality of ALTEX PLC. When the study will going to conduct to

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make detail investigation these areas sample employees of the company are to take provide reliable data and information .The data that will going to collect have only bound in the area of product quality activities of ALTEX PLC. The study will use the information that will gain from the employees of the company through questionnaires and interview.

1.6 Research Methodology 1.6.1 Research design The study will have to use the descriptive research method to identify the influence that affects the product quality of ALTEXPLC.Because descriptive research method is help to show current events. The study is design to check the performance of the company to product quality and to represent true information which is going to collect from sample of employees.

1.6.2 Sample and Sampling technique The target population of ALTEXPLC is the employees of the company which is found in Adwa town. Currently ALTEXPLC has 18 departments and these departments are grouped into three main classification: namely production commercials and administration departments. Each groups called stratum. But the total number of departments in those groups is finding to be too many and the contribution of some department to the study is very low. Hence by using judgmental sampling techniques two departments out of 20 departments will select of 20 employees from spinning and 10 weaving department are finally take to consideration by using simple random techniques. Since the total employees of spinning are 500 and weaving are 357 employees. The research will take 35% as sample size. Thus the research will have use judgmental sampling technique to select sample department .It is preferable due to the researcher belief that they are provide the best information to achieve the study. And simple random sampling is preferable to select sample employees because it gives equal chance to respondent and its simple to use or research conduct. Hence the target population of the study is the employees.

1.6.3 Sources of data and data collection method To conduct this research of study both primary and secondary sources are going to administer carry out .The primary sources will have gather through interview questionnaire to the

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employees of the company .Whereas secondary sources will have to collect from annual report of the company,HRM decision of the company, and also others are from books and internets .The whole efforts of the study is depend on the data that will collect from the employees of company .Therefore ,the study uses different types of data collection method to conduct the study.These are questionnaire,interview and most important documentary analysis.The study of questionnaire includes both close ended and open ended question. Close ended questions are not to bias and open ended questions are use to collect suggestion of the respondents .The interview is un structured which helps to get more information in detail and give freedom for interviewer to the question and get the direct data

1.6.4 Procedure of data collection 1. The questionnaire will be designed 2. The questionnaire will be organized in properly manner. 3. Appointing the interviewee and informing the respondents thatthe questionnaire will be distributed to them. 4. The responses of the questionnaire will be organized properly. 5. Having to take important points during interview and observation. 6. Analysis of the data that will be collected.

1.6.5 Method of data analysis The data that will be collected by interview, questionnaire, and documents will be analysis and interpret data presentation system.These will present and interpret through description summary statement using tables and percentage techniques.

1.7 Limitation of the study This study is more depend on the response that will provide from the questionnaire distribute to the employees who are working the company. Since the study that regarding to the fulfillment the questionnaires and other activities are influenced by:  Shortage of finance and time to collect data.  Lack of the experience to conduct the research.

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 Shortage of enough data which is to conduct literature review because of lack of

materials such as reference books and so on.

1.8 Time schedule No

Task description Jan.

1

Title selection



2

Institution selection



3

First draft proposal



4

Proposal comparisons



5

Data collection

6

Data process and

Feb.

March



April

May

June

 

analysis 7

Report

8

presentation

 

1.9 Budget schedule No

Task description

No of unit

Unit cost

Total cost

1 2 3 4 5 6 7 8 9 10

Pen Binder Paper Ruler Hater book Packet roper Transportation Printer Flash Mobile card

5 pieces 1 95 pages 1 1 1 3 2 1 2

5 28 0.25 cents 5 15 95 40 40 150 25

25 birr 28 birr 23.25 birr 5 birr 15 birr 95 birr 120 birr 80 birr 150 birr 50 birr

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Total cost

591.25 birr

Reference Ulrich and Steven D.Eppinger,2004, Product design and development, Tata mc grow hill Kotler, P2006,Principles of marketing, prentice hall of India D.Boundless,2004,Marketing management, win mc grow hill A Run Kumara and Nmeenekshi, 2006,Principle of marketing, prentice hall India James pawl Pater,J.H,Donner JR,2004,Service marketing, Tata mc grow hill

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