4 P's Of Britannia

4 P’s of BRITANNIA

Team Members  Smriti

Singh Rajiv Kumar Preeti Singh Reedhima

HISTORY OF BRITANNIA A biscuit company was started in 1892  in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. In 1979,Britannia Biscuit Company was renamed as Britannia Industries Ltd. Forbes Global rated Britannia, One amongst the Top 200 small companies of world. 

The

Economic Times pegged Britannia  India’s 2nd most trusted brand. In 1983, it crossed the Rs. 100 cores revenue mark. In Indian Biscuits market, Britannia is highest selling in term of value, followed by Parle and ITC. And now-a-days it has covered a major part of market.

Products

Products of Britannia NutriChoice

5 Grain Biscuit Tiger Banana NutriChoice Sugerout Treat Fruit Rollz Britannia 50-50 Pepper chakkar 50-50 Maska Chaska Daily Fresh Bread ,Cakes,Rusks Shubh Kamnayein Marrie Gold ,etc.

Product’s feature Britannia’s

product comes under undurable goods The product comes in different size as well as shape

    Product’s   



features are:-Good for health -Tasty -The product are available in attractive packaging



-Products are of good quality.

 

-Product are available in a number of variant.

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-Product are also provides development food children.

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Price

Price of Britannia The

price strategy of Britannia are:Market-Pnetration Pricing for the products like Tiger Product –Quality Leadership for products like Good Day and Treat Special Event Pricing in festive season 

Price Range Product name

weight

price

Britannia good day coconut butter biscuit

180gm

Rs 35

Good day

90gm

Rs 12

Good day Chaco-nut cookies

90gm

Rs 15

Good day

180gm

Rs 23

Good day

180gm

Rs 23

Marie gold

337gm

Rs 25

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Milk bikis milk cream Milk bikis Milk bikis Marie gold Marie gold Yummy choco cakes Nutri choice hi fibre Treat choco Pure magic chocolate creme



89 gm 128 gm 85 gm 171 gm 69 gm 145 gm 250 gm 67 gm 150 gm

Cont… Rs 15 Rs 10 7 Rs 13 Rs 5 Rs 22 Rs 38 Rs 10 Rs 20

Cont… Milk bikis

128 gm

Rs 10

Milk bikis

178 gm

Rs 25

Tiger orange Treat jim jam Nurti choice

80 100gm gm 100 gm

Rs Rs 514 Rs 15

Cont… Marie gold

69gm

Rs 5

50-50

165 gm

Rs 16

50-50 Maska Chaska

66 gm

Rs 10

50-50

113 gm

Rs 10

50-50

65 gm

Rs 7

Nice time

133 gm

Rs 14

 

Promotion

Promotion Britannia

promotes itself through: Advertisements-Television, newspaper  magazines, etc. Sales Promotion-small pack of 50-50  with Good Day ,free gift pack in festive seasons, rural marketing fair. Events-Britannia Khao World Cup in  1999, Lagaan match in 2001, etc. Interactive web site.

Television ads

Film.mp4

Print Ad



PLACE

Britannia

product is available in all over India . vBritannia’s

all the product we can find in every place like rural market as well as urban market , in short it is available every where . vBritannia is available in small stores to big retail outlets .

v 

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Manufacturing unit  Uttaranchal  Delhi

 Chennai  Kolkata

 Britannia

plans to set up contract manufacturing units .  Strategy to set up new contract manufacturing units at least at 35 locations in the country in the next two to three years,  

Consumer distribution channel



Manufacturer

v North

West

Distributor

Whole seller

Retailer

Consumer

South

East

Britannia overseas

B rita n n ia in S riLa n ka . B rita n n ia in M id d le E a st



THANK YOU