360-Degree Feedback System Subordinates Peers.
Multiple parties
360-degree Feedback System.
supervisor
customers
A 360-degree feedback, system collects performance information from multiple parties, including one’s subordinates peers, supervisor and customers.
Corporation like Ge, Reliance, crompton Greaves, Wipro, Infosys, Thermax, NTPC,Thomas Cook, SBI,Aditya Birla Group,etc. are using this tool to discover home truths about their managers.
► Although
originally developed as a fact-finding and self correction technique, the 360-degree feedback is also currently used to design promotion and rewards.
►A
major advantage of this system is that feedback comes from multiple sources.
MERITS Evaluate methods applied to achieve targets. Reveals strength and weakness in management style. Forces inflexible managers to initiate self changes Creates an atmosphere of teamwork and improvement.
DEMERITS Ignores performance in terms of reaching goals. Colleague’s responses tend to be biased. Assesses deny the truth of negative feedback. Linking findings to reward can be unfair.