3.-abstract-iii.docx

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ABSTRACT

Title:

Assessment of Online Marketing Strategy of Lazada as Perceived by the Residents of Marikina City.

Researchers:

Cariazo, Arvy Kesniel C. Cruz, Daivy Dyan G. Cruz, Elyza Mae N. De Leon, Jet S. Dizon, Christopher T. Hill, Johnny David R. Malabao, Dennis Jr. M. Marca, Karen B. Martinez, Mark Jason C. Mendoza, Renyver V. Nazareth, Thalia D.

Degree:

Bachelor of Science in Business Administration Major in Marketing Management

Institution:

Technological Institute of the Philippines Cubao, Quezon City

Year:

2016 – 2017

Adviser:

Mr. Laurente M. Ferrer, MBA

III

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