2pm-projectideas

  • November 2019
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Project Ideas

GENERATION AND SCREENING OF PROJECT IDEAS Sanjeev Bajaj

What is the difference between a successful venture and an unsuccessful one?  The successful one entered into right business at right time.  How do you get project ideas?  By scanning the environment. 

Reader, Finance Area

Generation of Ideas 

How to get commercially viable project ideas? 

Stimulate the flow of ideas by • Setting clear objectives • Fostering a conducive climate • Encourage research.



Keep your senses in receiving mode.

Scanning the Environment Economic Sector  Governmental Sector  Technological Sector  Socio-demographic Sector  Competition Sector  Supplier Sector  Geographic Sector 

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Tools for Identifying Investment Opportunities

Core Competencies Marketing and Distribution  Production and Operations  Research and Development  Corporate Resources and Personnel  Finance and Accounting

Among many these three are popular  Porter Model : Profit Potential of Industry  Life Cycle Approach  Experience Curve



Porter Model : Profit Potential of Industry

Life Cycle Approach

Potential Entrants Threat of new entrants Bargaining power THE INDUSTRY of suppliers Suppliers Rivalry among existing firms

Pioneering Stage  Rapid Growth Stage  Maturity and Stabilization Stage  Decline Stage 

Bargaining power of buyers

Buyers

Threat of substitute products Substitutes

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The Experience Curve Cost control for long-term survival Key factors which contribute to cost control are  Learning effect  Technological improvements  Economies of scale 

How to Get Project Ideas Analyze economic and social trends  Study new technological developments  Draw clues from consumption abroad  Explore the possibility of reviving the sick units  Identify unfulfilled psychological needs  Attend trade fares  Search, search and search 

How to Get Project Ideas Analyze the performance of existing industries  Examine the inputs and outputs of various industries  Review import and export  Study plan outlays and governmental guidelines  Look at the suggestions of FIs and Developmental Agencies  Investigate local materials and resources 

Filtering the bad ones Compatibility with promoter  Consistency with governmental priorities and policies  Availability of inputs  Adequacy of the market  Reasonableness of cost  Acceptability of risk level 

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A Successful Entrepreneur Possess following qualities and traits  Willingness to make sacrifices  Leadership  Decisiveness  Confidence in the project  Marketing orientation  Strong ego  Open mindedness  Receptive 

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