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III.

Four Action Framework Eliminate  Reheating/Refrying  Over Frying  Overpricing

Reduce  Over Pouring Flavors  Unhealthy Condiments

Create  Unique Sauce  Good Promo Offers

Raise   

Quality Products Unique Store Design Healthy Products

IV. Cost Product Costing of Chick N Box Startup Cost Equipment PHP 70,000 Utilities 2,500

Variable Cost Chicken Drumstick (P98/kg) (6.5kg/day)*30

PHP 35,280 Chicken Thigh(P84/kg) (6.5kg/day )*30

Fixed Cost Rent 10,000 Electricity 6,500 Water 2,500 Labor (400*30)2 24,000

PHP 30,240 Oi(98/L) (6L/day)*30

PHP 17,640

TOTAL

72,500

83,160

43,000

V. Job Roles for Hiring

Roles Identified for Hiring

What will be this candidate’s key responsibilities?

Server

Serving the product

What key skills and experience should the candidate have? At least high school graduate

Marikina Page in Facebook, Friend referral

Initial Interview

Marikina Page in Facebook, Friend referral

Initial Interview, Skill test

Where to look for such candidates?

Fryer

Frying the product

At least high school graduate

Cook

Cooking the sauce/flavors

Candidates Marikina Page in must possess Facebook, Friend at least 2nd referral year college of any Hotel and Restaurant Management or any related courses, Vocational Diploma/Short Course.

Hiring mode

Initial Interview, Skill test

VI. Product Positioning

I. High Quality

Chick N Box

Low Price

High Price

Low Quality

“For families who enjoys eating chicken, Chick n Box is a store that provides a variety of taste. Unlike traditional stores, Chick n Box offers different tasty flavors of fried chicken, low prices, and a quality food.”

VII.

Brand Strategy

Target Customer

Problem-Solution

Uniqueness

Competitors

Chick N Box will target the market which are working or studying - Millennials (18-34 years old) to Generation X (35-50 years old), and belonging to the Middle class here in Marikina. Chick N Box wants to influence families who enjoys eating fried chicken Based on observation, drumsticks and thigh part of the chicken has high demand. For this reason, fast food chains lack supplies of it in a short time. In view of this, Chick N Box was created to fulfill every longing of customer’s cravings Chick N Box offers variety of flavors/sauce of chicken

KFC – American fast food restaurant chain that specializes in fried chicken Chooks to Go- is a chain of stores owned by Bounty Agro Ventures, Inc., a privately owned company operating in the Philippines. It offers roast chicken and processed meats for off-premises consumption and is the largest roasted chicken retail business in the country Jollibee - is a fast food restaurant with American-influenced items, as well as casual Filipino fare. Among the establishment's best sellers are its Chicken Joy BonChon - is a South Korean-based international fried chicken restaurant franchise

Brand positioning statement

“..through stick and thighs” For families who enjoys eating chicken, Chick n Box is a store that provides a variety of taste. Unlike traditional stores, Chick n Box offers different tasty flavors of fried chicken, low prices, and a quality food

Value-adds

Keywords

Chick n Box’s value added for an extra process, ensuring quality and satisfying chicken

Authenticity – Goodness; Chick n Box’s provides authentic great quality of chicken in a box alongside the goodness of its chicken