2009 Tgi Product Book

The

2009 TGI product book Sh o r t ed it io n

• Usage data for 63 countries from Global TGI • Drawn from a total of more than 700,000 respondents

Introduction and Contents

Food: Tomato Ketchup

Non-Alcoholic Drinks: Colas

Alcoholic Drinks: Beer

Household Products: Washing Up Liquid

This is a shortened version of the full 2009 TGI product book, which covers 52 product categories. To download your free copy, please click here.

Toiletries and Cosmetics: Shampoo

Pharmaceutical: Headache Remedies

Consumer Durables: Personal Computer

TGI Consultancy Services; Contact Details

The 2009 TGI product book Introduction

Contents Click on a category to go directly to that page:

W

elcome to this free publication of extracts from TGI’s immense database of product usage information from around the world. This is a shortened version of the full 2009 TGI product book, which covers 52 product categories, and is also available free of charge. Click here to downoad your copy. We hope you enjoy this sample – it illustrates just a small fraction of the potential that exists for analysis, but perhaps it will give you food for thought. The global TGI network consists of over 60 markets worldwide, with a total of over 700,000 respondent interviews conducted annually.

Survey details

3

Product categories: Tomato Ketchup Colas Beer (18+) Washing Up Liquid (Manual) (Main Shoppers) Shampoo Headache Remedies and Analgesics PC at Home TGI consultancy/ contact details

The studies for each national market are available for use right now, and they contain a huge breadth of information. Almost all businesses will find something of value in TGI. The insights offered by TGI cover: • Product and brand usage in 18 sectors, typically containing a total of around 400 product groups and 3,000 brands • Leisure activities • Use of services • Media exposure and preferences • Attitudes and motivations • Demographics All TGI data is weighted to match known demographic profiles. Many of our media measures are national media currencies; where this is not the case, we re-weight to match the accepted currency. All studies follow standardised guidelines and formats, but with the flexibility to reflect local market needs and characteristics in full. TGI information is comparable across all markets, making it very easy to acquire revealing multi-country insights. Because TGI studies are syndicated, the costs are in effect shared between clients. Therefore you don’t need to bear the cost of conducting a large-scale study alone. A wide variety of analysis possibilities exist, and we can tailor our information and insight packages so that they are based on the needs of individual brand owners. We can enhance TGI with custom adaptations. It’s often possible to revisit TGI respondents with client-specific survey modules. Or we might use data fusion techniques to integrate your own custom projects with TGI, thereby extending the range of insights you can generate. Your research budget may be limited, but TGI can still help you extend your marketing horizon.

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4 5 6 7 8 9 10 11-13

The following categories are included in the full 2009 TGI product book: Air Fresheners (Main Shoppers) Baby or Junior Food (Main Shoppers) Mineral Water Wine (18+) Breakfast Cereals Chewing Gum Cigarettes Cleansing Creams, Lotions and Wipes (Women) Oils for Cooking and Salad (Main Shoppers) Potato Crisps and Potato Snacks Deodorants/Anti-Perspirants Disposable Nappies/Diapers (Main Shoppers) Fabric Conditioners (Main Shoppers) Films for Still Photographs Fizzy Soft/Energy Drinks (Excluding Colas) Foundation (Make Up) (Women) Hair Colour/Bleaches and Lighteners (Women) Hair Conditioners Hair Styling Gels, Mousses and Sprays Household Cleaners (Main Shoppers) Ice Cream Indigestion/Heartburn/Stomach Remedies Instant Coffee Ready-To-Drink Fruit and Vegetable Juices Lipstick/Lip Gloss (Women) Liquid Soap Mayonnaise Face Creams and Lotions (Women) Perfume/Eau de Toilette/Body Fragrance (Women) Soup Feminine Hygiene Products (Women) Tea (Loose and Bags – including Herbal/Fruit Tea) Toothbrushes Toothpaste Vitamins and Other Supplements Washing Powders/Tablets/Liquids (Main Shoppers) Yoghurt Car Credit Card (18+) Digital Camera DVD Player Electric Dishwasher Internet Use Microwave Mobile Phone

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Survey specifications Country

TGI measured universe

Algeria

15+, 3 governorates

Argentina

Current annual sample size

Fieldwork period for this report

2,744

2008

12+, Urban

10,206

2008

Australia *

14+, Metro and regional

22,000

2007

Azerbaijan

10+, 3 major cities

3,500

2007

Bahrain

15+, Urban

2,000

2008

Brazil

12+, Major metropolitan

18,816

2008

Bulgaria

15+, Urban

11,000

Jul 2007 - Jun 2008

Canada

12+, Excl. territories

12,466

Oct 2006 - Sep 2007

Chile

12+, Greater Santiago

China

15+, 30 urban cities

Colombia

3,512

2008

70,000

2007

12+, 6 cities

7,018

2008

Croatia

15+, National

8,000

Feb 2007 - Jan 2008

Czech Republic

12+, National

15,000

Oct 2007 - Mar 2008

Ecuador

12+, Urban

2,002

2008

Egypt

15+, Urban

5,000

Oct 2007 - Jan 2008

France

15+, Excl. Corsica

10,000

Oct 2006 - Sep 2007

GB

15+, Excl. offshore islands

25,000

Oct 2006 - Sep 2007

Germany

15+, National

10,000

Oct 2006 - Sep 2007

Greece

15+, Excl. Aegean and Ionian islands

11,000

Jun 2007 - May 2008

Hong Kong

12+, National

5,000

2007

Hungary

14+, National

16,000

2007

India

15+, Urban

30,000

2007

Indonesia

10+, 9 cities

13,000

2007

Iran

15+, Urban

10,000

May 2007 - May 2008

Israel

18+, National

10,000

2007

Italy

14+, National

10,000

May 2007 - Nov 2007

Japan

12+, National

8,700

2007

Jordan

15+, 3 governorates

3,150

Dec 2007 - Feb 2008

Kenya

15+, Urban

Kuwait

15+, 6 governorates

4,000

Sep 2007 - Mar 2008

Lebanon

15+, 6 regions

4,000

Sep 2007 - Feb 2008

Malaysia

15+, National

10,000

Jul 2006 - Jun 2007

Mexico

12+, 3 metropolitan areas

12,464

2008

Montenegro

15+, National

2,000

2007

New Zealand

10+, National

12,000

2008

Northern Ireland

15+, National

2,000

2008

Peru

12+, Lima only

3,000

2008

Philippines

10+, Urban

8,000

Oct 2007 - Sep 2008

Poland

15+, National

36,000

2007

Portugal

15+, National

5,000

2008

Puerto Rico

12+, National

5,407

Feb 2007 - May 2008

Qatar

15+, Urban

1,500

Dec 2007 - Jun 2008

Rep. of Ireland

15+, National

3,000

2008

Russia

10+, Cities of 100,000+

36,000

2007

Saudi Arabia

15+, 15 cities and towns

7,000

Sep 2007 - Feb 2008

Serbia

15+, National

8,000

Mar 2006 - Feb 2007

Singapore

15+, National

4,200

Jul 2006 - Jun 2007

Slovak Republic

14+, National

8,000

2008

Slovenia

15+, National

8,000

Jul 2007 - Jun 2008

South Africa

16+, Urban of 8,000+

15,000

Jul 2007 - Jun 2008

South Korea

11+, Urban

Spain

14+, Excl. Ceuta and Melilla

10,000

Oct 2006 - Sep 2007

Sweden

15+, National

48,000

2007

Syria

15+, 3 governorates

3,000

2008

Taiwan

12+, National

7,500

2007

Tanzania

15+, Urban

5,000

2006

Thailand

12+, National

8,000

Jul 2007 - Jun 2008

Turkey

15+, Urban

UAE

10,000

2008

8,700

2008

15,000

Mar 2007 - Feb 2008

15+, 8 urban cities

5,000

Oct 2007 - Jun 2008

Uganda

15+, Urban

5,000

2006

Ukraine

10+, cities of 50,000+

8,800

2006

USA Venezuela

18+, 48 continuous states 12+, 6 metro areas

25,000 4,480

Feb 2007 - Mar 2008 2008

Note: Product usage data is based on the broadest definition used in each country. In most cases, it is in the last 12 months. To preserve consistency, the figures in this booklet are based on individuals rather than households. * Australia survey is based on a sample of all online users

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Tomato Ketchup Tomato Ketchup

Percentage of total population Algeria

Users in 000s

36%

Argentina

31%

Australia

64%

Azerbaijan

52% 87%

Bahrain Brazil

62%

Bulgaria

55%

Canada

81%

Chile

54%

China

5% 85%

Colombia Croatia

75%

Czech Republic

84%

Ecuador

63%

Egypt

45%

France

55% 80%

GB Germany

82%

Greece

58%

Hong Kong

74%

Hungary

82%

India

51%

Indonesia

97%

Iran

80%

Israel

77%

Italy

13%

Japan

36%

Jordan

78%

Kenya

44%

Kuwait

91%

Lebanon

93%

Malaysia Mexico

78%

Montenegro

79%

New Zealand

36%

Northern Ireland

80%

Peru

37%

Philippines

95%

Poland

86%

Portugal

65%

Puerto Rico

91%

Qatar

85%

Rep. of Ireland

81%

Russia

62%

Saudi Arabia

86% 89%

Serbia Singapore

67%

Slovak Republic

85%

Slovenia

73%

South Africa

91%

South Korea

44%

Spain

49%

Sweden

87%

Syria

71%

Taiwan Tanzania

45%

Thailand

29%

Turkey

44%

UAE

89%

Uganda

44%

Ukraine

64% 95%

USA Venezuela

80% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Algeria Argentina Australia Azerbaijan Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Ecuador Egypt France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico Montenegro New Zealand Northern Ireland Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Tanzania Thailand Turkey UAE Uganda Ukraine USA Venezuela

8,417 5,969 11,016 1,032 375 38,793 2,311 22,892 2,282 3,781 8,743 2,598 7,410 1,915 11,669 27,171 38,839 52,576 4,049 3,917 6,214 53,429 39,829 10,502 2,881 6,260 15,467 1,782 2,560 1,978 3,165 29,476 346 1,295 1,114 2,337 33,447 25,990 4,330 2,950 496 2,838 39,037 11,005 4,886 2,369 3,790 1,131 16,219 15,284 18,567 6,126 4,588 1,365 15,638 8,259 3,391 1,438 12,227 205,165 6,686

100%

Notes: Tomato Ketchup is only asked to female housewives in Turkey

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Colas Colas

Percentage of total population Algeria

Users in 000s

60%

Argentina

68%

Australia

54%

Azerbaijan

71% 67%

Bahrain Brazil

73%

Bulgaria

73%

Canada

50%

Chile

66%

China

70% 69%

Colombia Croatia

76%

Czech Republic

55%

Ecuador

73%

Egypt

67%

France

61%

GB

58%

Germany

56%

Greece

73%

Hong Kong

80%

Hungary

56%

India

79%

Indonesia

49%

Iran

57%

Israel

71%

Italy

59%

Japan

45%

Jordan

66%

Kenya

66%

Kuwait

71%

Lebanon

88%

Malaysia Mexico

80%

Montenegro

63%

New Zealand

57%

Northern Ireland

60%

Peru

77%

Philippines

95%

Poland

53%

Portugal

66%

Puerto Rico

60%

Qatar

75%

Rep. of Ireland

52%

Russia

46%

Saudi Arabia

70% 73%

Serbia Singapore

59%

Slovak Republic

66%

Slovenia

60%

South Africa

72%

South Korea

64% 70%

Spain Sweden

80%

Syria

65%

Taiwan

11%

Tanzania

76%

Thailand

63%

Turkey

83%

UAE

67%

Uganda

72%

Ukraine

43%

USA

78%

Venezuela

66% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Algeria Argentina Australia Azerbaijan Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Ecuador Egypt France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico Montenegro New Zealand Northern Ireland Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Tanzania Thailand Turkey UAE Uganda Ukraine USA Venezuela

13,896 13,016 9,188 1,416 290 45,742 3,069 14,182 2,786 50,480 7,094 2,621 4,838 2,202 17,478 30,347 28,076 36,125 5,088 4,227 4,252 82,035 20,127 7,451 2,655 28,549 19,380 1,518 3,842 1,555 2,977 30,446 278 2,089 837 4,852 33,337 15,892 4,433 1,961 437 1,835 28,732 9,011 3,992 2,072 2,940 930 12,700 22,475 26,530 5,624 4,213 1,861 2,333 34,126 39,014 2,530 2,372 8,229 170,151 5,507

100%

Notes:

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Beer (18+) Beer (18+)

Percentage of 18+ population Algeria

Users in 000s Algeria Argentina Australia Azerbaijan Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Ecuador Egypt France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico Montenegro New Zealand Northern Ireland Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Tanzania Thailand Turkey UAE Uganda Ukraine USA Venezuela

4%

Argentina

59%

Australia

43%

Azerbaijan

25% 14%

Bahrain Brazil

54%

Bulgaria

63%

Canada

51%

Chile

50%

China

47% 66%

Colombia Croatia

67%

Czech Republic

63%

Ecuador

61%

Egypt

2%

France

53%

GB

64%

Germany

59%

Greece

71%

Hong Kong

46%

Hungary

50%

India

9%

Indonesia

5%

Iran

48%

Israel

51%

Italy

56%

Japan

56%

Jordan Kenya

13%

Kuwait

42%

Lebanon

44%

Malaysia

10%

Mexico

43%

Montenegro

36%

New Zealand

56%

Northern Ireland

48%

Peru

68%

Philippines

41%

Poland

65%

Portugal

65%

Puerto Rico

37%

Qatar

18%

Rep. of Ireland

63%

Russia

48%

Saudi Arabia

48% 58%

Serbia Singapore

44%

Slovak Republic

60%

Slovenia

67%

South Africa

22%

South Korea

68% 75%

Spain Sweden

78%

Syria Taiwan

33%

Tanzania

11%

Thailand

31%

Turkey

13%

UAE

13%

Uganda

13%

Ukraine

51%

USA

46%

Venezuela

53% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

783 9,774 6,888 403 56 28,969 2,502 13,156 1,830 32,031 5,811 2,119 5,115 1,526 574 25,441 29,948 35,917 4,646 2,155 3,518 8,227 1,746 5,818 1,891 26,059 22,578 678 900 1,381 1,261 13,567 148 1,758 633 3,632 11,171 18,245 3,438 1,060 99 2,120 26,505 5,798 3,006 1,445 2,538 989 3,647 20,532 27,147 5,248 5,476 325 15,886 5,791 465 416 8,466 95,248 3,772

100%

Notes: 20+ for Croatia and Poland, 21+ for the USA, 25+ for Portugal. Non Alcoholic Beer for Bahrain, Iran, Qatar, Saudi Arabia.

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Washing Up Liquid (Manual) (Main Shoppers) Washing Up Liquid (M/S)

Percentage of main shoppers Algeria

Users in 000s 64%

Argentina

86%

Australia

59%

Azerbaijan 96%

Bahrain Brazil

89%

Bulgaria

82%

Canada

84%

Chile

97%

China

96% 93%

Colombia Croatia

98%

Czech Republic

95%

Ecuador

89%

Egypt

94%

France

96%

GB

98%

Germany

93%

Greece

96%

Hong Kong

98%

Hungary

95%

India Indonesia

44%

Iran

98%

Israel

95%

Italy

89%

Japan

95%

Jordan

90%

Kenya

18%

Kuwait

95%

Lebanon

94%

Malaysia

87%

Mexico

93%

Montenegro

60%

New Zealand

59%

Northern Ireland

96%

Peru

92%

Philippines

25%

Poland

97%

Portugal

96%

Puerto Rico

97%

Qatar

94%

Rep. of Ireland

97%

Russia

92%

Saudi Arabia

94% 90%

Serbia Singapore

38%

Slovak Republic

96%

Slovenia

98%

South Africa

88%

South Korea 92%

Spain Sweden

85%

Syria

95%

Taiwan

63%

Tanzania

32%

Thailand

98%

Turkey

82%

UAE

70%

Uganda

16%

Ukraine

92%

USA

88%

Venezuela

92% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Algeria Argentina Australia Azerbaijan Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Ecuador Egypt France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico Montenegro New Zealand Northern Ireland Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Tanzania Thailand Turkey UAE Uganda Ukraine USA Venezuela

7,373 9,101 6,588 192 29,751 2,069 9,690 1,838 27,864 4,613 2,479 5,219 1,157 9,153 33,276 27,371 32,874 2,682 2,626 4,087 5,632 8,130 1,870 18,559 16,514 840 449 1,637 1,406 4,582 15,990 134 894 727 2,341 8,819 19,112 2,784 1,685 284 2,381 26,864 8,118 3,410 697 2,677 959 11,856 14,633 5,998 1,980 11,026 373 27,951 15,436 770 229 17,540 191,497 3,599

100%

Notes: Main shopper information is from total population in Azerbaijan, Philippines, Ukraine, South Korea, Sweden, Taiwan and USA.

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Shampoo Shampoo

Percentage of total population

Users in 000s

Algeria

95%

Argentina

96%

Australia

81%

Azerbaijan

88% 94%

Bahrain Brazil

92%

Bulgaria

92%

Canada

93%

Chile

100%

China

98% 94%

Colombia Croatia

99%

Czech Republic

86%

Ecuador

95%

Egypt

70%

France

96%

GB

95%

Germany

98%

Greece

99%

Hong Kong

98%

Hungary

96%

India

91%

Indonesia

99%

Iran

98%

Israel

97%

Italy

81%

Japan

98%

Jordan

97%

Kenya

58%

Kuwait

84%

Lebanon

96%

Malaysia

91%

Mexico

95%

Montenegro

94%

New Zealand

43%

Northern Ireland

96%

Peru

100%

Philippines

96%

Poland

97%

Portugal

98%

Puerto Rico

98%

Qatar

93%

Rep. of Ireland

97%

Russia

90%

Saudi Arabia

95% 71%

Serbia Singapore

94%

Slovak Republic

89%

Slovenia

98%

South Africa

62%

South Korea

79% 95%

Spain Sweden

90%

Syria

93%

Taiwan

99%

Tanzania

52%

Thailand

85%

Turkey

85%

UAE

96%

Uganda

26%

Ukraine

92%

USA

93%

Venezuela

97% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Algeria Argentina Australia Azerbaijan Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Ecuador Egypt France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico Montenegro New Zealand Northern Ireland Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Tanzania Thailand Turkey UAE Uganda Ukraine USA Venezuela

21,901 18,478 13,855 1,745 406 57,321 3,873 26,375 4,183 71,265 9,648 3,417 7,541 2,878 18,275 47,977 46,369 63,054 6,934 5,190 7,257 94,848 40,575 12,929 3,612 39,200 42,702 2,216 1,634 1,831 3,251 12,738 35,993 416 1,574 1,331 6,249 33,795 29,296 6,521 3,170 541 3,408 56,470 12,198 3,887 3,315 3,952 1,531 11,021 27,679 35,951 6,357 5,979 17,231 795 46,465 39,985 3,664 862 17,488 201,290 8,125

100%

Notes: Shampoo / Conditioner / Hair styling products: women filter for Kenya, Tanzania and Uganda.

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Headache Remedies and Analgesics Headache remedies and analgesics

Percentage of total population Algeria

Users in 000s Algeria Argentina Australia Azerbaijan Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Ecuador Egypt France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico Montenegro New Zealand Northern Ireland Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Tanzania Thailand Turkey UAE Uganda Ukraine USA Venezuela

64%

Argentina

60%

Australia

47%

Azerbaijan

30%

Bahrain

76%

Brazil

72%

Bulgaria

69%

Canada

63%

Chile

68%

China

23% 54%

Colombia Croatia

75%

Czech Republic

61%

Ecuador

71%

Egypt

64%

France

79% 80%

GB Germany

73%

Greece

76%

Hong Kong

35%

Hungary

67%

India

70%

Indonesia

86%

Iran

78%

Israel

71%

Italy

38%

Japan

22%

Jordan

80%

Kenya

65%

Kuwait

87%

Lebanon

88%

Malaysia

80%

Mexico

51%

Montenegro New Zealand

48%

Northern Ireland

74%

Peru

56%

Philippines

75%

Poland

66% 69%

Portugal Puerto Rico

87%

Qatar

62%

Rep. of Ireland

75%

Russia

68%

Saudi Arabia

86%

Serbia Singapore

47%

Slovak Republic

69%

Slovenia

73%

South Africa

68%

South Korea

22%

Spain

71%

Sweden

80%

Syria

85%

Taiwan

16%

Tanzania

73%

Thailand Turkey

73%

UAE

77%

Uganda

43%

Ukraine

70% 82%

USA Venezuela

64% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

14,688 11,424 8,018 605 327 44,763 2,903 18,036 2,870 16,692 5,507 2,597 5,340 2,148 16,687 39,233 38,993 46,832 5,304 1,841 5,024 72,760 35,384 10,314 2,663 18,384 9,498 1,836 3,824 1,910 2,983 11,181 19,402 1,736 1,026 3,516 26,393 19,929 4,598 2,808 363 2,639 38,661 10,944 1,670 3,075 1,130 12,153 7,786 26,963 5,654 5,491 2,746 2,237 34,308 2,938 1,421 13,261 176,996 5,324

100%

Notes:

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PC at Home PC at Home

Percentage of total population

Users in 000s

28%

Algeria Argentina Australia Azerbaijan Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Ecuador Egypt France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico Montenegro New Zealand Northern Ireland Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Tanzania Thailand Turkey UAE Uganda Ukraine USA Venezuela

Algeria Argentina

35%

Australia

97%

Azerbaijan

21% 52%

Bahrain Brazil

45%

Bulgaria

39%

Canada

71%

Chile

55%

China

53% 42%

Colombia Croatia

59%

Czech Republic

47%

Ecuador

38%

Egypt

30%

France

62%

GB

74%

Germany

55%

Greece

37%

Hong Kong

88%

Hungary

43%

India

11%

Indonesia

11%

Iran

51%

Israel

81%

Italy

54%

Japan

62%

Jordan

31%

Kenya

5%

Kuwait

61%

Lebanon

49%

Malaysia

29%

Mexico

34%

Montenegro

37%

New Zealand

76%

Northern Ireland

64%

Peru

31%

Philippines

17%

Poland

49%

Portugal

81%

Puerto Rico

34%

Qatar

73%

Rep. of Ireland

70%

Russia

43%

Saudi Arabia

54% 58%

Serbia Singapore

80%

Slovak Republic

48%

Slovenia

69%

South Africa

17%

South Korea

91% 61%

Spain Sweden

86%

Syria

44%

Taiwan

83%

Tanzania

4%

Thailand Turkey

27%

UAE

54%

Uganda

3%

Ukraine

21%

USA

79% 23%

Venezuela 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

6,557 6,652 16,539 408 224 28,187 1,648 20,313 2,322 38,176 4,315 2,036 4,141 1,145 7,730 31,055 35,953 35,463 2,553 4,660 3,230 11,445 4,667 6,732 3,026 26,036 26,987 722 300 1,331 1,649 4,103 13,045 163 2,767 884 1,969 5,800 14,715 5,440 1,092 422 2,469 27,080 6,904 3,167 2,808 2,124 1,078 2,999 32,016 23,169 6,052 2,810 14,441 125 12,777 2,065 107 4,069 171,988 1,939

100%

Notes:

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Fast and flexible customer intelligence from TGI TGI offers a range of ways for international clients to access its extensive information resources:

TGI databases Some clients prefer to have in-house access to our databases. Using our specially-written analysis software you can explore questions such as: • How your customers think • What drives consumer choice • What you need to know when launching a new product • Your ideal marketing partners • How your brand could enter a new territory

Re-contact or fusion We can enhance TGI with custom adaptations. It’s often possible to revisit TGI respondents with client-specific survey modules. Or we might use data fusion techniques to integrate your own custom projects with TGI, thereby extending the range of insights you can generate.

TGI consulting Other clients prefer to use our consulting services. We actively engage in dialogue in order to provide actionable customer intelligence. We will lighten your load by: • Providing answers quickly and cost efficiently TGI consulting uses robust and high quality data that have already been collected. This enables fast and cost-efficient project turnaround. • Letting us do the work In a world where internal resources are scarce or at a premium, our analysts can provide the support you need. We will take your brief, mine the data, and provide you with actionable insights. TGI consulting offers tailor-made solutions. By harnessing the power of in-house and other data sources and applying these flexibly to a range of applications, we have the tools to meet your product needs.

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TGI consulting solutions include: • Market Overview Provides fundamental market insights if you are looking to

expand into new territories or new categories. - Population statistics - Size and category composition - Category trends - Demographic category profile - Brand leaders

• Brandscape Offers enlightenment on the key brands driving a category, both in terms of their users and their positioning. - Category overview - Brand leaders - Brand and category penetrations - Brand and category demographic profiles - Trends - Brand map

• The Competitive Environment Throws light on the interrelation between competing brands within a category. - Brand leaders - Brand and category trends - Brand duplication - Brand loyalty - Brand footprints

• User 360º Enlightens you on consumers beyond demographics,



thereby enabling you to get under the skin of your existing or potential customers. User 360º offers insights into consumers’ lives, their interests and their outlook on life. - Attitudinal profiles - Leisure pursuits and holidays - Music and film preferences - Editorial interests - Sporting preferences

• Key Drivers Tells you why consumers might choose one brand over the competitive set, and points to the motivations driving the behaviour of a given target group. - Demographic profiles - Lifestage profile - Key factor identification - Attitudinal profiles of target - Brand map - Life Values - Influencing factors

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Fast and flexible customer intelligence from TGI TGI sector coverage:

TGI geographical coverage:

• Food • Household Products • Pets and Pet Food • Toiletries and Cosmetics • Pharmaceuticals and Chemist Products • Non Alcoholic Drinks • Alcoholic Dinks • Sweet and Salty Snacks • Tobacco Products • Motoring • Shopping, Retail and Clothing • Sports and Leisure • Holidays and Travel • DIY and Gardening • Financial Services • Communications and Internet • Appliances and Household Durables • Electronics and Other Personal Items

• Algeria • Argentina • Australia (Panorama, Nielsen) • Azerbaijan • Bahrain • Brazil • Bulgaria • Canada (PMB) • Chile • China • Colombia • Croatia • Czech Republic • Ecuador • Egypt • France • GB • Germany • Greece • Hong Kong (Media Index, Nielsen) • Hungary • India • Indonesia (Media Index, Nielsen) • Iran • Israel • Italy (Sinottica, Eurisko) • Japan (ACR, Video Research) • Jordan • Kenya • Kuwait • Lebanon • Malaysia (Media Index, Nielsen) • Mexico • Montenegro • New Zealand (Panorama, Nielsen) • Northern Ireland • Peru • Philippines (Media Index, Nielsen) • Poland • Portugal • Puerto Rico • Qatar • Republic of Ireland • Russia • Saudi Arabia • Serbia • Singapore (Media Index, Nielsen) • Slovak Republic • Slovenia • South Africa • South Korea (Media Index, Hankook Research) • Spain • Sweden (Orvesto, RI) • Syria • Taiwan (Media Index, Nielsen) • Tanzania • Thailand (Media Index, Nielsen) • Turkey • UAE • Uganda • Ukraine • USA (NCS, Simmons) • Venezuela

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Contact TGI TGI Ealing Gateway 26-30 Uxbridge Road London W5 2BP United Kingdom T +44 20 8433 4000 E [email protected] W www.tgisurveys.com

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