2009 The Union Rate Card

2009

MediaResource Your guide to marketing & advertising with The Union, theunion.com and The Union products

Guide

www.THEUNION.com Great People Connecting Communities

Welcome Valued Customers: Our business is to help you grow your business. In a nutshell that’s what we are all about. And although our history dates back to 1864 (The Union was established to help Abraham Lincoln get re-elected president), we are much more than, “just a newspaper,” as some would suggest. We understand the need to target your advertising message very specifically in the age of information overload, to that end, we offer a suite of services, from Web to print to direct mail. And through our very robust database, we can provide information to help you identify your target market and opportunities in a very measurable and costeffective way.

Nevada County

The Union has been part of this great community almost since the beginning. We have a stake in sustaining the quality of life most of us moved here to enjoy. That quality, in our view, begins by ensuring a solid, diverse, economic foundation. We are a community of mostly small, mom-and-pop type businesses and we know how difficult it can be in an ever-challenging and competitive landscape. We stand ready to serve you. Our success depends upon yours. Best regards, Jeff Ackerman Publisher

Growing Readership

Covering zip codes: 95945, 95946, 95949,95924,95959,95960, 95975, 95977 and 95602.

■ The Union Newspaper: 44,477 daily ■ TheUnion.com: 8,680 daily ■ Combined Net Reach: 75% of Western Nevada County Market

Display ad Sizes Display column sizes are: 1 column . . . . . 10p5. . . . . 1.736” 2 columns. . . . . 21p10. . . . 3.639” 3 columns. . . . . 33p3. . . . . 5.542” 4 columns. . . . . 44p8. . . . . 7.444” 5 columns. . . . . 56p1. . . . . 9.347” 6 columns. . . . . 67p6. . . . . 11.25”

Classified Ad Sizes Classified column sizes are: 1 column . . . . . . . 6p10.. . . . 1.139” 2 columns. . . . . . 14p5 . . . . 2.403” 3 columns. . . . . . 22p . . . . . 3.667” 4 columns. . . . . . 29p7 . . . . 4.931” 5 columns. . . . . . 37p2 . . . . 6.194” 6 columns. . . . . . 44p9 . . . . 7.458” 7 columns. . . . . . 52p4 . . . . 8.722” 8 columns. . . . . . 59p11 . . . 9.986” 9 columns. . . . . . 67p6 . . . . 11.25”

Our Market Population . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84,151 Female. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42,917 Male. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41,234 Age 0-19 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19,859 Age 20-34 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,053 Age 35-54 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24,740 Age 65+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17,503 Median age. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45.7 Average household income. . . . . . . . . . . . . . . . . . . . . $90,195 Median income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $55,595 Households. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39,426 Union households. . . . . . . . . . . . . . . . . . . . . . . . . . . . 16,984 Family households w/ children under 18. . . . . . . . . . . 11,906 Home ownership. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74% Home renters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26% High School graduates. . . . . . . . . . . . . . . . . . . . . . . . 92.1% College graduates. . . . . . . . . . . . . . . . . . . . . . . . . . . . 27% 8% higher than the national comparison Retail sales per household . . . . . . . . . . . . . . . . . . . . . $19,818 Market information Source: Nevada County Economic Resource Council, California Department of Finance, Nevada County 2006 US Census numbers minus Truckee.

2009

Media Landscape

The Union Media Landscape We want to be your marketing partner to help your business succeed. In our efforts to do that we’ve conducted surveys to determine your current and potential customer reading preferences. Here are some of the results of a December 2006 readership survey:

When questioned about readership of Daily Newspapers: ■ 69% read The Union

theunion.com Media Landscape In the summer of 2007 we hired an independent consulting firm to conduct a survey to discover how our community uses the internet. The results were very informative and gratifying. They support our assertion that we can provide our advertisers not only a larger audience but more customers. We’re not just saying that, the numbers speak for themselves. By the way, we are the only advertising venue that is willing to provide our customers with actual facts and figures regarding their advertising campaign.

■ 28% Sacramento Bee The following information is taken from survey results that may be of interest to potential advertisers:

■ 8% San Francisco Chronicle ■ 7% Auburn Journal ■ 24% Did not read any

Of the survey participants:

Market Information Source: Wilkerson Study.

■ 90% use the Internet daily ■ 74% visit The Union.com more than 3 times per week; 53% visit daily

The following table lists ‘Primary Advertising Sources’ for survey participants across key products and services: Category

The Union

Internet theunion.com

Radio

Yellow Pages

Food & Groceries

71%

1%

3%

1%

Employment

62%

16%

1%

3%

Real estate

58%

22%

2%

1%

Lawn & garden equipment

47%

15%

4%

7%

Entertainment

47%

23%

10%

2%

Restaurants & dining

43%

5%

10%

18%

Used car, truck or van

41%

25%

5%

2%

Furniture

39%

14%

3%

9%

Home Improvement

38%

16%

6%

9%

Tires, batteries, auto supplies

38%

11%

3%

19%

New car, truck, or van

22%

50%

4%

–

Clothing

20%

23%

5%

4%

Electronics (TVs, DVDs, CD players)

20%

41%

3%

3%

Cell phones and telecommunication equipment

19%

38%

7%

3%

Banking and financial services

17%

43%

7%

3%

Computer equipment

13%

51%

2%

6%

■ 88% have used the Internet to purchase products or services ■ 49% of those surveyed researched products online but purchased LOCALLY ■ 93% read The Union at least once a week ■ 71% of theunion.com readers do not subscribe to The Union ■ 37% of participants had placed a Classified ad in the previous 12 months

The following table illustrates theunion.com’s (blue line) monthly unique visits versus other area Web sites:

Market Information Source: Pulse Media Group.

compete.com

Contact us: Advertising Sales Department (530) 477-4204 e-mail: [email protected]

The Union 464 Sutton Way Grass Valley, CA 95945 Phone: (530) 274-9561 Fax: (530) 273-1854

2009

R at e s

Frequency Advertising Discounts By advertising every day in The Union, your message will reach thousands of potential customers. Repeat any display or commercial classified ad within six calendar days and receive the following discounts: Run 2 times . . . . save 25% on 2nd ad Run 5 times. . . . save 40% on 5th ad Run 3 times. . . . save 30% on 3rd ad Run 6 times. . . . save 50% on 6th ad Run 4 times. . . . save 35% on 4th ad

National Open Rate

$150,000 - $76 ,000 $75,000 - $26,000 $25,000 - $2,500

Total annual

Polybag, Post-it notes & toppers Route zoning add . . . . . . . . . . . . . . . . . . . $8.00 Maximum Insert size . . . . . . . . . . . . . . . . 11” x 12.5” Maximum Polybag Size . . . . . . . . . . . . . . 9” x 23”

The union Retail Advertising rates

The Union Classified Advertising rates

Color Rates

daily

daily

Saturday

Less than 29”

open rate: $3.90 per column inch or $295 flat

$2.90

Saturday

open rate: $26.46 per col inch

open rate: $28.46 per col inch

open rate: $18.53 per col inch

open rate: $19.90 per col inch

open rate: $4.75 per column inch or $295 flat

$13.40

$14.40

$9.20

$9.88

$3.50

per column inch

per column inch

per column inch

per column inch

per column inch

More than 29”

per column inch

Full color: $230

$10.80

per column inch

$11.58

per column inch

$7.43

per column inch

$7.93

per column inch

$3.00

per column inch

$2.45

per column inch

Full color: $220

$9.60

per column inch

$10.25

per column inch

$6.38

per column inch

$6.84

per column inch

$2.50

per column inch

$2.05

per column inch

Full color: $210

$35.00

per column inch

$25.00

per column inch

Full color: $295

Dining Guide Rates Publishes in Prospector & Sunday Express 2x3 ad . . . . . . . 3.4”x2.38” . . . . . . . . . . . . . $110 2x6 ad . . . . . . . 3.4”x4.875” . . . . . . . . . . . . $170 Post dining guide video on theunion.com . . . $100 per month

Prospector advertising Rates (publishes every Thursday) open rate: $18.58 per col inch

Placement positions & Special days guaranteed placement A 20% fee will be added to your rate to guarantee placement on a specific page. Applies to display ads more than 30 column inches in size only. Some restrictions apply.

Sunday Express Advertising Rates

back page with color

Weather page with color

per column inch

$3.40

per column inch

$675

$375

$5.40

$2.90

$610

$335

$2.60

$560

$300

retail

classified

open rate: $9.35 per col inch

open rate: $4.98 per col inch

$6.10

$11.97

per column inch

$685

back page with color flat rate

$10.77

per column inch

$615

per column inch

per column inch

back page with color flat rate

$9.70

per column inch

$585

back page with color flat rate

$4.75

per column inch

per column inch

theunion.com theunion.com

Taking your business to the Internet and beyond ... Theunion.com is Nevada County’s most popular Web site, receiving on average 1 million page views per month. By advertising on theunion.com you can reach additional customers every day, over and above your newspaper ad schedule. Visitors return several times a day, spending an average seven minutes viewing each page. Increase your ad message frequency and strengthen consumer awareness of your products and services. WIth your internet ad, we track the attention it receives and give you a report detailing how many clicks your ad received in a given time period.

real estate

Jobs

The “Real Estate” tab on the theunion.com offers great information to anyone looking to rent, buy or sell real estate in western Nevada County. Agent and lender profiles, open house maps, are just some of the valuable content available on the site.

Click on the “Jobs” tab on theunion.com for your company’s best avenue for local and national visibility attraction to qualified employees. Aggressively packaged recruiting campaigns offer national exposure through premier job search Web sites, including monster.com.

Dining Guide

e edition

Theunion.com/diningguide is your ticket to drawing new patrons to your establishment. Working hand-in-hand with the Prospector’s print edition, the online dining guide hosts restaurant videos, food blogs and a calendar to post specials.

Get the paper without the paper. The Union eEdition is an exact duplicate of our print edition that is available online. It features all the ads and stories in the same format that you find on the printed page in an easy-to-use format.

Inserts & The union’s Direct Sierra saver Total Market Coverage

By combining The Union and The Union’s Direct Sierra Saver, you expand your coverage to nearly all of western Nevada County.

The Union Preprint insert pricing

National Open Rate

$150,000 - $76 ,000 $75,000 - $26,000

$25,000 - $0

open rate: $/5m single sheet; each 6pg jump add $6 per thousand

prices per 1,000 inserts: single sheet . . . . . . . . .$36.00 standard tab price up to 6 . . . . up to 12 . . $53.00 up to 12 . . . up to 24 . . $59.00 up to 18 . . . up to 36 . . $65.00 up to 24 . . . up to 48 . . $71.00 prices per 1,000 inserts: single sheet . . . . . . . . .$34.00 standard tab price up to 6 . . . . up to 12 . . $51.00 up to 12 . . . up to 24 . . $57.00 up to 18 . . . up to 36 . . $63.00 up to 24 . . . up to 48 . . $69.00 prices per 1,000 inserts: single sheet . . . . . . . . .$32.00 standard tab price up to 6 . . . . up to 12 . . $49.00 up to 12 . . . up to 24 . . $55.00 up to 18 . . . up to 36 . . $61.00 up to 24 . . . up to 48 . . $67.00

55/M single sheet each 6 page jump add $6

The Union’s Direct Sierra Saver Preprint Insert Pricing This is delivered by mail to more than 17,600 non-subscriber households midweek. Maximum insert size is 11”x12.5.” Zip code distribution available. No partial zip code distribution permitted. Piece Weight $0 - $25,000 $26,000 - $75,000 $76,000 - $150,000 0.1 $34.00 $33.00 $32.00 0.2 $34.00 $33.00 $32.00 0.3 $48.00 $46.00 $44.00 0.4 $50.00 $48.00 $46.00 0.5 $51.00 $49.00 $47.00 0.6 $52.00 $50.00 $48.00 0.7 $53.00 $51.00 $49.00 0.8 $54.00 $52.00 $50.00 0.9 $55.00 $53.00 $51.00 1.0 $58.00 $56.00 $54.00 1.1 $63.00 $61.00 $59.00 1.2 $65.00 $63.00 $61.00 1.3 $67.00 $65.00 $63.00 1.4 $70.00 $67.00 $65.00 1.5 $71.00 $69.00 $67.00 1.6 $73.00 $71.00 $69.00 1.7 $75.00 $73.00 $71.00 1.8 $77.00 $75.00 $73.00 1.9 $80.00 $78.00 $76.00 2.0 $83.00 $81.00 $79.00 2.1 $86.00 $83.00 $82.00 2.2 $89.00 $87.00 $85.00 2.3 $92.00 $90.00 $88.00 2.4 $95.00 $93.00 $91.00 2.5 $98.00 $96.00 $94.00 2.6 $101.00 $99.00 $97.00 2.7 $104.00 $102.00 $100.00 2.8 $107.00 $105.00 $103.00 2.9 $111.00 $108.00 $106.00 3.0 $113.00 $111.00 $109.00 3.1 $116.00 $114.00 $112.00 3.2 $119.00 $117.00 $112.00 3.3 $122.00 $120.00 $118.00 3.4 $125.00 $123.00 $122.00 3.5 $128.00 $126.00 $124.00 3.6 $131.00 $129.00 $127.00

The Union’s Direct Sierra Saver Display Rates The rates below include process color. Customer can repeat ad (black and white) in The Union within seven days of The Union’s Direct Sierra Saver publication for discounted rate of $545.* Ad size

Rate dimensions

Front/back page*

$400

9” x 7”

Inside front/back*

$350

9.575” x 11.25”

Skybox

$99

3.639” x 2”

All advertising copy must be received 10 working days prior to publication.

Premium full-color advertising positions are available on four-page wrap.

Special rates & sections Special Rates

Special Sections

■ Front Page Ads

Weekly

3 col. x 4” or 6 x 1” full color ad with guaranteed placement on the front page, availability limited to one ad per day. Daily $400/ Saturday $475. All front page ads require Publisher approval.

■ Prospector

■ Section Fronts

6 col. x 2” full color ad with guaranteed placement on the section front, availability limited to one per day. $285 Contract Customers / $340 Open Rate. Section Front ads appear on the “Sports” and “C” sections of The Union. ■ Bulletin Board (Page A2)

3 col. x 2” full color ad with guaranteed placement, availability limited to three ads per day at the bottom of our Community Page (A2). $225 Weekday/ $240 Weekend ■ Weather Dominator

6 col. x 13” full color, guaranteed placement, limited to one ad per day. Ad appears under the weather map and includes a “sponsored by” link on TheUnion.com that directs the reader to a pdf of your ad or to your Web site. $725 Weekday/ $745 Weekend ■ Back of Main (A-Section)

6 col. x 21.5” full page, full color ad, guaranteed placement, availability limited to one ad per day. $1350 Weekday/ $1450 Weekend ■ Flavor Front Page

6 col. x 7” full color ad, appears under a food and wine feature story. Availability limited to one ad per Wednesday. $615 ■ Prospector Front Page

5 col. x 1.5” full color ad, availability limited to one ad per Thursday. $225 ■ Prospector Back Page

5 col. x 11.25” full color ad, availability limited to one ad per Thursday. $795 Open Rate ■ Community Section Dominator

6 col. x13” full color, guaranteed placement, limited to one ad per day. Also includes ear tag/refer on front page of C section directing the reader to the ad inside. $625 weekday/$645 weekend. ■ Community Service Rate

$13.40 per inch, weekday. $14.40 per inch, weekend. Available at Publisher’s discretion, should possess a 501C3 and be primarily a volunteer managed and operated organization serving the public good. Not available to any group selling goods or services, except when those goods support the fundraising efforts of the volunteer organization.

Published every Thursday, Prospector is Nevada County’s best read entertainment guide. Nevada County residents will spend millions of dollars on entertainment this year and Prospector reaches more Nevada County residents than any other publication. ■ Sunday Express

Publishes every Sunday. Available free at over 110 locations in Grass Valley and Nevada City. Quick read stories and features to keep the readers’ interest along with advertising specials, dining out guides and reviews. Great for the weekend traveler and locals on the go!

Bi-monthly ■ Real Estate Showcase

Published the second and fourth Saturday of each month, Showcase is full of local real estate listings and is the area’s proven real estate marketing publication.

Monthly ■ Lake of the Pines News & Alta Sierran

Both publish monthly and are direct mailed to every resident in these communities.

Two Times a Year ■ NCCA Home Improvement

Published twice a year for the Nevada County Contractor’s Association, Home Improvement is a consumer resource guide featuring local licensed contractors and helpful home improvement tips. ■ Home & Garden Show Magazine

Published twice yearly, this magazine is dedicated to Nevada County living, design ideas and how-to’s for your home and garden. This is also the event program for The Union’s Spring Home & Garden Show and The Union’s Fall Home & Harvest Show.

The Union Features Sports / Community / Society / Lifestyle . . . . . . . . . . . . . . . . . . Daily Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday Health & Fitness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday Flavor / Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday Learning / Business / Entertainment . . . . . . . . . . . . . . . . . . Thursday Outdoors / Business / Wheels . . . . . . . . . . . . . . . . . . . . . . . . . Friday Home & Garden / Real Estate . . . . . . . . . . . . . . . . . . . . . . . Saturday

Cancellation policy A 50% cancellation fee will be charged on advertisements cancelled after the ad placement deadline. Dates and deadlines for cancellations of ads are the same as the deadlines for placing ads.

Events, Marketing & Printing Services Marketing Services

Events

In today’s competitive media landscape, your message needs to stand out. The Union will make that happen. With more than 144 years in the community, there is no other media outlet in the area that knows the pulse of the Western Nevada County market more than The Union. Allow The Union’s marketing experts to customize your marketing needs today. ■ Commercial Print

Quality counts. With our own printing plant on the premise and long-standing relationships with trade presses, we are equipped to provide top-notch printing of your pieces with quick turn-around. ■ Design & Layout

From print advertisements and fliers to online banners. We house a fully-staffed creative services department of qualified and professional designers who will fully listen to what you want.

■ The Union’s 24th Annual Spring Home & Garden Show

April 25 & 26, 2009 At The Nevada County Fairgrounds

■ Direct Mail

Get your message directly to your audience, without the timetables created by other media. The Union will design, deliver and measure the effectiveness of your targeted message. ■ Lists

Let us do the hard work for you. From purchasing commercial data to accessing our robust in-house database, we can help you expand your customer database or help you capture customer data to build, maintain and market to your customer database.

Printing Services The Union’s PressWorks offers competitive pricing for your printing needs. We can do single and double-sided fliers, as well as, multiple-page catalogs, newsletters and more.

■ The Union’s 7th Annual Fall Home & Harvest Show

October 17 & 18, 2009 At The Nevada County Fairgrounds

■ Paint the Town Pink: A Women’s Expo Celebrating Breast Cancer

Awareness and the Women of Nevada County October 29, 2009 At The Nevada County Fairgrounds

Terms & policies General policy Contract advertisers are guaranteed their rate for the term of the contract. Contract advertisers who fail to fulfill their contract agreements are subject to a rate adjustment charge based on actual expenditures plus penalty if necessary. Publisher reserves the right to edit, reject or cancel any advertisement at any time. Contracts are not available for periods exceeding one year. Advertiser must be in compliance with the terms of the contract and have balances current to maintain the guaranteed rate. a) Dates and deadlines for cancellations of ads are the same as the deadlines for placing ads. b) Every effort will be made to meet reasonable position requests. Failure to meet these requests will not constitute cause for adjustment, refund or rerun. c) Credit for errors will not be given after the first insertion on multiple insertions. Claims for adjustment must be made within seven days of publication.

Tear sheets Tear sheets are available to all advertisers in PDF form on theunion. com by clicking on e-Edition. Tear sheets are available on request in advance of your ad’s publication for all advertisements larger than 30 column inches. Tear sheets requested after publication or for ads smaller than 30 column inches are subject to a $5.00 charge each, when available.

Design services We will be happy to make one proof of each ad available, if requested, when your order is placed. Graphic design services are included in the price of your advertisement up to one hour per advertisement. Additional design services are available at $50 per hour.

Photos Photos submitted to The Union in any form then become property of The Union and therefore we can’t be held liable for loss or damage of photos. The Union’s current photo data base is subject to the limitations of electronic data storage and no warranty is made to keep photos on file. Photography services for the first hour at no charge. Additional photography services will be billed at $50.00 per hour. Real Estate photos submitted to The Union in any form then become property of The Union and therefore we will not be held liable for loss or damage of photos. The Union’s current photo database is subject to the limitations of electronic data storage and no warranty is made to keep real estate photos on file. It is required by The Union that each photo being submitted must have the advertiser name, agent’s name, address of photo (street number and street name), and phone number of the agent. It is required by The Union that if a photo is submitted to replace an existing photo in our system it must be indicated and must be submitted by ad copy deadline. If multiple views of photos exist The Union will not be responsible beyond publishing a photo with the correct address.

Terms/Prompt-pay discount

Better than money in the bank! Payment is due and payable on the 10th of the month following the month in which transactions occur. The Union offers a 4% cash discount if full payment is received by this date, provided no prior balances exist and credit is approved (excluding inserts). Until credit is approved, payment is due when ad or copy is placed. A service charge of 1.5% per month (18% per annum) will be added to accounts 30 days past due. This discount does not apply to commercial printing orders. Agency discounts do not apply to retail rates. All pricing quoted is net. The following do not qualify for prompt payment discount: National advertising,classified advertising, inserts, internet advertising, political advertising, community, nonprofit and donated rates, special auto and Business Builder rates, special publications, including but not limited to, Home & Garden Magazine, Visitor’s Guide & Chamber Directory, booth or vendor fees for special events, we-print & deliver and additional printing charges.

Errors and Omissions The Publisher’s liability, if any, for errors shall not exceed the space occupied by the error. If the advertiser is provided with a proof and errors are not clearly marked by the advertiser for correction, the Publisher will have no responsibility. The Publisher will not be liable for any omission of an advertisement or portion of an advertisement ordered to be published. In no case will the Publisher be responsible for any general, special or consequential damages.

Depth Requirements ■ Our full page ROP depth is 21.5” ■ Advertisements measuring more than 19” high will be charged

the full depth of the page. ■ Tabloid size is 5 retail columns by 11.25”

Cancellation A 50% cancellation fee will be charged on advertisements cancelled after the ad placement deadline. Dates and deadlines for cancellations of ads are the same as the deadlines for placing ads.

Advertising Deadlines Publication Date: Deadline: Monday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thursday, 5 p.m. Tuesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 5 p.m. Wednesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 5 p.m. Thursday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday, 5 p.m. Friday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday, 5 p.m. Saturday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday, 5 p.m. Wheels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday, 5 p.m. Showcase . . . . . . . . . . . . . . . . . . . . Monday, 5 p.m., 5 days prior Prospector . . . . . . . . . . . . . . . . . . . . . Friday, 5 p.m., 6 days prior The Union’s Direct Sierra Saver . . . Thursday, 5 p.m., 6 days prior

Position Requests Although any page is not guaranteed, the newspaper will make every effort to meet requests. When a special page is a condition of the order an extra charge of 20% will be made. This placement is for page only, no position on a particular page can be guaranteed. The minimum guaranteed ad size is 30 column display inches. Classified commercial advertisements will be grouped as closely as possible to desired classifications, subject to mechanical requirements. All page requests are on a first come, first served basis.