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projectsf'or11 1ha.hlogspo t.co111 APPE NDIX A Study of Consumer's Perception a bout Life Insura nce with special Reference to ICICI Prudential Questionnaire Dear respondent, This questionnaire is aimed at understandi ng yotu- percept ion about life insurance .Yoturesponse will be dealt with strict confident ial ity and it will be used only for academic purpose. Thank you for spending your valuable time to fill this quest ionnai re.

1. Name:

Gender: Male

Female ! -

I -

Contact No:

2. Age Group: I ]3elow 30

- 1 1-40

- 15 1-60

- l-50

,!Above 60

.

3. Educational Qualifica tion: . ,I U nder Graduate

.

.

jPost Graduate

,I

Diploma

,!Others (Specify) .............

4. Occupat ion:

.

,I Student

.

,pthers (Specify) .............

!Employed

-

elf-Employed

5. Annual income Level:

.

,I Below

1

,IAbove

5

.

,i l.01-3 Lakh

__,p .0 l-5 Lakh

Lakh

. Lakh

6. What percentage of yom·Salary do you usually save?

. .

,I Less Than

15o/o

,Kl reater Than 25%

115-20%

.

, 0-25%

projectsf'or11 1ha.hlogspo t.co111

7. What kind of investment do you prefer? .

f, hort Te1m

}-ong Term

.

8. Rank these various investment alternat ives according to your preferences. SNO

Investment Alte1natives

I.

Bonds & Debentures

2.

Equitv/Shares

,.,

Mutual Fw1d

.)

.

Rank

4.

Public Provident Fund(PPF)

5.

Post Office

6.

Insu rance

7.

Bank Deposits

8.

Real Estate

9.

Gold & Silver

I O.

Other (specify).........................

,18oth

projectsf'or11 1ha.hlogspo t.co111

9. State your expectat ion on investment alternat ives by ticking according to i ts importance. Expectations on .i nvestment

Highly itnportant

Important

Neutral

Least important

Not important

Safetv Capital Growth Liauiditv Rettu-n Tax Benefit Company Profi le & Brand Name

I 0. Do you have life Insurance Policy? ( If 'NO' then please go to question no. 14) .

,I Yes

fNo

11. ff 'Yes' Which Insw·ance Company Policy do you have?

.

':==

.I LIC

,

, .I ICICI Pmdential

I Bajaj All ianz

:::,IHDFC

.

, el iance life

.

..Pthers (Specify)........

. .

,I Retire1nent plan .!Others (Specify) ..........

Standard

12. What scheme of Insw·ance Policy have you taken? .

,I Life protect ion plan I

!Educat ion plan

.

,I Heal th plan

Money growth plan

I

projectsf'or11 1ha.hlogspo t.co111

13. What parameters do you look into before you take up a life insurance Policy? And tick the following parameter accordi ng to yotu- importance.

Parameters considered before insurance policy

Highly Important

Neutral Impo1tant

Least Important

Not Impo1tant

Pre1nium Charn:es Policy Tenn Rider Benefits Bonus & Interest Services (Pre & Post Sales) Accessibil ity Company Ima!'e

14. Are you aware about the joi nt venture between ICICI bank with Prndent ial Pie of U K to form a first private sector i nsurance company called ICICI Prudential Life Insw·ance in December 2000?

.

.I Yes

fNo

15. Would you like to invest in ICICI Prudential Life Inswance?

.

,I Yes

No

16. If, 'YES' what wi ll make you to invest i n ICICI Prudential Life . surance '>. m . , mnd image , .l ransparen cy

I

.

.!Diversity

Growth Potential

.

,!Utmost Good Faith I _ _,!Others (Specify) ................

projectsf'or11 1ha.hlogspo t.co111 17. Among the following Life Insurance Co1npanies in which company you wil l be Wi ll ing to take a life insurance ?

IBajaj Allianz

:::::=:::I: SBI Life . ,I Relianc e

. .

c::::::::JHDFC Standard Life

I

ICICI

Pn1dential

r:=JMet Life

.

,I lING

TATA- AIG Max New York Avi va Dabur

Yysya

,I

Sahara

_,I OM- Kotak MahiiJ.._

AXA-Bharti

,I

LIC

18.

Birla Sunlife

Suggestions----------------

Thank you