184-187 Bacardi Bc Spread Def
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View 184-187 Bacardi Bc Spread Def as PDF for free.
More details
- Words: 76
- Pages: 2
185
[Brand Integrated Scope model®] DNA: Latin heritage - optimistic - masculine - lust for life - sociable & ‘the bat’
Brand & Organization Identity
Bacardi Brand Driving the full brand operation
Strategy Brand & Operation
Culture & Organisation Implementation
• Consistent brand communication
• Strongly marketing-driven
• Multichannel distribution
• Intensive brand bonding
• Alcoholic
• A great place to work
• Well-guarded positioning
• Pride & passion well animated
Copyright | deMerkcommissarissen® | LvS
[Brand Integrated Scope model®] DNA: Latin heritage - optimistic - masculine - lust for life - sociable & ‘the bat’
Brand & Organization Identity
Bacardi Brand Driving the full brand operation
Strategy Brand & Operation
Culture & Organisation Implementation
• Consistent brand communication
• Strongly marketing-driven
• Multichannel distribution
• Intensive brand bonding
• Alcoholic
• A great place to work
• Well-guarded positioning
• Pride & passion well animated
Copyright | deMerkcommissarissen® | LvS
Related Documents
184-187 Bacardi Bc Spread Def
June 2020 8
14-17 Australian Bc Spread Def
June 2020 4
62-65 Dhl Bc Spread Def
June 2020 3
46-49 Canon Bc Spread Def
June 2020 9
30-31 Blow Up Spread Bc Def
June 2020 11